East Town Mall

Not to be confused with East Towne Mall.

Shopping mall in Wisconsin, United States

East Town Mall

Main entrance

Location| Green Bay, Wisconsin, United States
Coordinates| 44°29′07″N 87°57′54″W﻿ / ﻿44.4853°N 87.965°W﻿ / 44.4853; -87.965
Address| 2350 E. Mason Street
Opening date| October 1982, renovated in 1998 & 2010
Developer| Center Companies
Management| Lexington Realty International
Owner| Center Companies (1982-1994)
Marlin Properties (1994-2001)
Mid-America Group (2004-2007)
Cabot Investment Properties (2007-2014)
Jones Lang LaSalle (2014-2016)
Lexington Realty International & Case Equity Partners (2016-present)
No. of stores and services| 27
No. of anchor tenants| 10 (7 open, 3 vacant)
Total retail floor area| 283,216 sq ft (26,311.6 m2)[1]
No. of floors| 1
Parking| 1,312 spaces[1]
Public transit access| Green Bay Metro (Route 71 & QB Sneak [Only available on Green Bay Packers home games])
Website| lexingtonco.com/project/east-town/

East Town Mall is an enclosed shopping mall owned by Lexington Realty International and Case Equity Partners, in Green Bay, Wisconsin in the United States. It is the only enclosed shopping mall within the city of Green Bay.[2]

## History

[edit]

A mall on the east side of Green Bay was first proposed in 1980 by Dayton-Hudson Properties.[3] The original name of the mall was the East Towne Fashion Square, and was planned as a 575,000 square foot shopping mall. Economic uncertainty in the early 1980s contributed to the scaling down of the mall project by about half of the planned size.[3]

East Town Mall opened in October 1982 by the Center Companies.[4][1] It was the third shopping mall in the Green Bay area. Original anchors included Kohl's (on the east side where Hobby Lobby currently resides) and Prange Way. Other original stores included Braun's Fashions, Maurices, The Athlete's Foot, Radioshack, and Regis Salon.[5]

In 1995, Prange Way closed following the bankruptcy of the company. Soon after, Kohl's moved across the mall into the former Prange Way space.[1] A remodel of the mall took place shortly after, creating space for a new Office Max out of the west side courtyard and vacant retail space. The mall was expanded to create a new corridor to connect to the new Kohl's location, creating new retail space.[1]

Original East Town Mall logo

The mall enjoyed new success in the late 1990s, as Hobby Lobby took over the old Kohl's anchor location, and Toy Works, Schlotzsky's, and Fashion Bug opened new locations in the mall. A new Budget Cinema was also carved out of several vacant spaces at the back end of the mall.

In 2007, Cabot Investment Properties purchased the mall for $12 million.[6]

In 2010, the mall was given a new front entryway and street signs. The interior of the mall and the center court were also renovated. Seven Windspire Energy wind turbines were added to the front plaza, which helps to reduce the energy costs of the mall.[7]

In 2017, Silver Cinemas closed their East Town Mall location.[8]

### Ponzi scheme

[edit]

Center court in East Town Mall in Green Bay, Wisconsin.

In 2014, Massachusetts Secretary of the Commonwealth William Galvin filed fraud charges against Cabot Investment Properties, accusing them of operating a ponzi scheme.[9] In the preceding years, the owners of Cabot Investment Properties had embezzled over $9 million.[6] Local investors, many of whom were retired or elderly, had each paid $213,000 for a three percent ownership stake in the mall, which was then lost due to embezzlement.[9][10]

After Cabot Investment Properties defaulted, the court placed the mall in receivership, with Jones Lang LaSalle being appointed as the receiving owner.[6][11]

### Redevelopment

[edit]

In 2016, Lexington Realty International and Case Equity Partners purchased East Town Mall, and plan to redevelop the mall into a regional power center.[12][13] The renovation, which would total $12 million, was approved by the Green Bay City Council on November 14, 2016.[14] Planned tenants included a Fresh Thyme Farmers Market grocery store and a new branch of the Brown County Library.[citation needed] In 2021, local developer Garritt Bader announced plans to redevelop 14 acres of the property with a mix of retail stores and the development of production and industrial warehouse facilities.[15]

## Anchors

[edit]

* Hobby Lobby (64,000 sq ft (5,900 m2))
* Kohl's (84,564 sq ft (7,856.3 m2))
* Petco (15,075 sq ft (1,400.5 m2))
* Ross Dress For Less
* PetSmart
* Marshalls
* Aldi
* Five Below
* Bath & Body Works
* Planet Fitness
* CosmoProf
* Hallmark
* American Tent
* Glamour Nails
* Rogan’s Shoes
* Burlington

### Former Anchors

[edit]

* Fashion Bug
* OfficeMax
* Silver Cinemas
* Shopko

## References

[edit]

1. ^ a b c d e "East Town Mall Fact Sheet" (PDF). East Town Mall. Retrieved May 20, 2017.
2. ^ Ben Krumholz (September 27, 2016). "Changes proposed for Green Bay's East Town Mall". WLUK-TV. Retrieved May 21, 2017.
3. ^ a b Dennis Chaptman (July 8, 1980). "Uncertainty shrinks size of mall proposal". Green Bay Press-Gazette. p. 1.
4. ^ "Prange Way on N. Quincy to close, new store to open". Green Bay Press-Gazette. Green Bay, Wisconsin. June 4, 1982.
5. ^ "From Our House to Yours". Green Bay Press-Gazette. Green Bay, Wisconsin. November 24, 1988.
6. ^ a b c Doug Schneider (June 20, 2014). "'Ponzi scheme' costs East Town investors more than $200K". Green Bay Press-Gazette. Retrieved May 20, 2017.
7. ^ "Wind power is coming to East Town Mall" (PDF). Cabot Investment Properties, LLC. Archived from the original (PDF) on September 21, 2017. Retrieved May 20, 2017.
8. ^ Jeff Bollier (February 2, 2017). "East Town cinemas will close Feb. 10". Retrieved May 20, 2017.
9. ^ a b "'Ponzi scheme' costs East Town investors more than $200K". Detroit Free Press. June 20, 2014. Retrieved May 20, 2017.
10. ^ Beth Healy (July 24, 2015). "Cabot stepson, partner face criminal fraud charges". Boston Globe. Retrieved May 21, 2017.
11. ^ "JLL TAKES OVER AS RECEIVER OF EAST TOWN MALL". ReBusiness Online. April 27, 2012. Retrieved May 21, 2017.
12. ^ "Case Equity Partners Acquires Green Bay Mall Redevelopment Project". Case Equity Partners. February 12, 2017. Retrieved May 20, 2017.
13. ^ Jeff Bollier (September 27, 2016). "Group to buy, revamp East Town Mall". Retrieved May 20, 2017.
14. ^ Adam Rodewald (November 25, 2016). "City Council OKs East Town Mall project". Green Bay Press-Gazette. Retrieved May 20, 2017.
15. ^ Kati Anderson (January 13, 2021). "Local developer to give new life to East Town Mall". WBAY. Retrieved February 24, 2021.

* v
* t
* e

Shopping malls in Green Bay, Wisconsin

* Bay Park Square
* East Town Mall
* Washington Commons (2002-2006)
* Port Plaza Mall (1977-2002)
* Green Bay Plaza
* The Village at Bay Park

* v
* t
* e

Shopping malls in Wisconsin

Milwaukee|

* The Avenue
* Bayshore Town Center
* Brookfield Square
* Mayfair Mall
* Milwaukee Public Market
* Regency Mall
* Southridge Mall
* The Corners of Brookfield
* Sherman Phoenix

Madison|

* East Towne Mall
* Hilldale Shopping Center
* West Towne Mall

Fox Cities|

* Bay Park Square
* City Center Plaza
* East Town Mall
* Fox River Mall
* Northland Mall
* The Outlet Shoppes at Oshkosh

Eau Claire|

* EastRidge Center
* Oakwood Mall
* Oak Pointe Plaza

Elsewhere|

* Cedar Mall
* Eclipse Center
* Heritage Village Mall
* Johnson Creek Premium Outlets
* Marshfield Mall
* Outlets at the Dells
* Pine Tree Mall
* Pleasant Prairie Premium Outlets
* Uptown Janesville
* Valley View Mall

Defunct|

* Capitol Court
* CenterPoint MarketPlace
* Edgewater Plaza
* Forest Mall
* London Square Mall
* Memorial Mall
* Mid-Cities Mall/Lakeview Centre
* Northridge Mall
* Original Outlet Mall
* Park Plaza Mall (Oshkosh)
* Port Plaza Mall
* Rapids Mall
* Southgate Mall
* Valley Fair Shopping Center
* Wausau Center

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