Education outreach

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Variation of public affairs marketing

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Find sources: "Education outreach" – news · newspapers · books · scholar · JSTOR (November 2024) (Learn how and when to remove this message)

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Education outreach is a variation of Cause Marketing and/or Strategic Philanthropy and other focused Public Affairs activities that are specific to education. These programs may include:

* Community events that occur in local venues or online;
* Awareness, skill-building, and/or behavior-changing lesson plans, activities and/or classroom supplements;
* Volunteer opportunities
* Direct mail, advertising, online marketing, and public relations
* Student or community-based contests and awards (e.g. Global Challenge Award)
* Corporate - non-profit partnerships

While Cause Marketing or Strategic Philanthropy may focus on any pro-social topic or initiative, Education Outreach focuses chiefly on enhancing and improving education in schools, homes and communities. And like its siblings, an overarching goal (or in some cases merely a side benefit) of Education Outreach is to marry social (educational) benefits with benefits specific to the sponsor of a given Education Outreach campaign/program. Those sponsor benefits include reinforcing brand identity, nurturing community goodwill, and fulfilling other corporation/organizational missions. Often these sponsors are large, publicly traded companies (Fortune 1000), but non-profit organizations, government entities, and trade associations also participate and sponsor Education Outreach programs.

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