Eggo

Brand of frozen waffles

Eggo

Product type| Waffle, pancake
Owner| Kellanova
Country| U.S.
Introduced| 1953; 72 years ago (1953)
Website| www.leggowitheggo.com
Nutritional infoNutritional value per 2 waffles (70 g)

Energy| 190 kcal (790 kJ)

Carbohydrates

27 g

Sugars| 2 g

Fat

7 g

Saturated| 2 g
Trans| 0 g

Protein

4 g

Vitamins and minerals

Other constituents| Quantity
Cholesterol| 15 mg
†Percentages estimated using US recommendations for adults,[1] except for potassium, which is estimated based on expert recommendation from the National Academies[2]

Eggo is a brand of frozen waffles owned by Kellanova (formerly the Kellogg Company), and sold in North America. Several varieties are available, including homestyle, miniature, cherry, blueberry, strawberry, vanilla bliss, brown sugar cinnamon, apple cinnamon, buttermilk, chocolate chip, and Thick & Fluffy.[3]

Other than waffles, Eggo also produces a selection of pancakes, French toast, and egg and cheese breakfast sandwiches, of which varieties include ham or sausage.

By mid-June 2009, Eggo had a 73% share of the frozen waffle market in the United States.[4]

## History

[edit]

Eggo waffles were invented in 1953 by the American inventor Frank Dorsa, who developed a process by which waffles could be cooked, frozen, and packaged for consumers. Along with frozen waffles, the Dorsa brothers also produced Eggo potato chips (and Golden Bear potato chips) and Eggo syrup.[5]

All of the products were produced at a sprawling plant and factory on Eggo Way in San Jose, California, near the intersection of US 101 and East Julian Street. The Dorsas were very involved in local community activities and donated extensively to school and community projects. For Halloween, instead of candy, Tony Dorsa would give out bags of Eggo potato chips to trick-or-treaters.[5]

In 1968, as a means of diversification, the Kellogg Company purchased Eggo.[6] Their advertising slogan—"L'eggo my Eggo"—developed by Leo Burnett in 1972 is well known through their television commercials.[7] Due to similarity between the contraction leggo and the product name Lego, in the later 2000s Kellogg's collaborated with The Lego Group to produce Eggo waffles shaped like Lego bricks.[8]

In fall 2009, there was a shortage of some Eggo products due to several problems. Among these were a listeria contamination which caused the Atlanta plant to be shut down for cleaning, severe flooding in the Atlanta area, and equipment repairs at the Kellogg plant in Rossville, Tennessee.[9][10]

Kellogg's produces an Eggo brand breakfast cereal that was shaped to have the likeness of waffles. Flavors include maple syrup and cinnamon toast. It was originally produced from 2006 to 2012, but after a popular campaign was reintroduced in 2019.[11]

In 2016, the Netflix series Stranger Things featured Eggo waffles as a key story theme bringing the brand to global attention beyond the countries where the brand is sold. In the show, they are the favorite food of the character Eleven.[12] In 2020, Eggo won the Lausanne Index Prize - Best Product of the Year.[13]

## See also

[edit]

* List of frozen food brands

## References

[edit]

1. ^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
2. ^ "TABLE 4-7 Comparison of Potassium Adequate Intakes Established in This Report to Potassium Adequate Intakes Established in the 2005 DRI Report". p. 120. In: Stallings, Virginia A.; Harrison, Meghan; Oria, Maria, eds. (2019). "Potassium: Dietary Reference Intakes for Adequacy". Dietary Reference Intakes for Sodium and Potassium. pp. 101–124\. doi:10.17226/25353. ISBN 978-0-309-48834-1. PMID 30844154. NCBI NBK545428.
3. ^ Eggo product varieties Archived 2017-12-07 at the Wayback Machine. Retrieved July 28, 2016.
4. ^ Belsie, Laurent. Kellogg's Eggo (formerly Froffles) is a brand of frozen waffles sold in the United States. They have become an icon of Stranger Things due to Eleven's obsession with them.Eggo Waffles Facing Shortage Until mid-2010 Archived 2009-11-20 at the Wayback Machine The Christian Science Monitor (November 17, 2009). Retrieved on 11-18-2009
5. ^ a b Haney, Mark (20 July 2013). "Eggo: The waffle that revolutionized the food industry". Content Magazine. San Jose, CA. Retrieved 1 June 2024.
6. ^ Steinbreder, H. John. "How King Kellogg Beat the Blahs" Archived 2022-02-14 at the Wayback Machine. Fortune (August 29, 1988). Retrieved on 7-18-09.
7. ^ Smiley, Minda (October 27, 2014). "'L'Eggo My Eggo' Tagline Makes Comeback". Advertising Age. Archived from the original on June 26, 2017. Retrieved July 18, 2017.
8. ^ Belsie, Laurent (November 17, 2009). "Eggo waffles facing shortage until mid-2010". The Christian Science Monitor. Archived from the original on May 20, 2021. Retrieved August 25, 2022. "In recent years, Kellogg has expanded its Eggo line, including Lego-shaped Eggos, and seen continued growth in its health-conscious waffle offering, the Nutri-Grain Eggo."
9. ^ "Listeria Forces Eggo Plant Closure". ABC News. Archived from the original on 2019-07-19. Retrieved 2019-09-03.
10. ^ "Eggo waffle shortage will last through part of 2010 - Nov. 18, 2009". money.cnn.com. Archived from the original on 2019-09-03. Retrieved 2019-09-03.
11. ^ Honkus, Mary (14 November 2019). "Eggo Cereal Is Finally Coming Back After a Seven-Year Hiatus". People. Retrieved 1 June 2024.
12. ^ Hoffman, Ashley. "No One Loved Waffles More Than Eleven From Stranger Things". Time. Retrieved 2016-10-16.
13. ^ "2020 L.I.P. Best Product of the Year - Eggo". Archived from the original on 2021-01-14. Retrieved 2021-01-20.

## External links

[edit]

Wikimedia Commons has media related to Eggo.

* Official website

* v
* t
* e

Kellanova

Divisions|

* Morningstar Farms

Products
and brands|

| Current|

| Cereals|

* All-Bran
* Apple Jacks
* Bran Buds
* Chocos
* Cocoa Krispies/Coco Pops
* Complete Wheat Bran Flakes
* Corn Flakes
* Corn Pops
* Country Store
* Cracklin' Oat Bran
* Crispix
* Crunchy Nut
* Froot Loops
* Frosted Flakes/Frosties
* Frosted Mini-Wheats
* Fruit 'n Fibre
* Honey Loops
* Just Right
* Krave
* Nutri-Grain
* Raisin Bran
* Raisin Wheats
* Rice Krispies
* Special K

|

Crackers|

* Carr's (US)
* Cheez-It
* Club Crackers

Other|

* Eggo
* Gardenburger
* Pop-Tarts
* Pringles
* Rice Krispies Treats
* Rxbar

Past|

* Chachos
* Cruncheroos
* Cinnamon Crunch Crispix
* Disney Mickey's Magix
* Hunny B's
* Hydrox/Droxies
* Keebler Company
* Chips Deluxe
* E.L. Fudge
* Famous Amos
* Vienna Fingers
* Kream Krunch
* Mini Swirlz
* Mother's Cookies
* Pep
* Product 19
* Puffa Puffa Rice
* Ricicles
* Start
* Sunshine Biscuits
* Smorz
* Wheatables

People|

* John Harvey Kellogg
* Will Keith Kellogg

Sponsorships|

* Tony the Tiger Sun Bowl (2019–2023)
* Pop-Tarts Bowl (2020–)
* Cheez-It Citrus Bowl (2023–)

Related|

* Cereal for Dinner
* WK Kellogg Co
* W. K. Kellogg Foundation
* Snap, Crackle and Pop
* Tony the Tiger
* Toucan Sam
* Kellogg's Cereal City USA
* 2021 Kellogg's strike
* Unfrosted

* Category
* Commons

* v
* t
* e

Waffles

Topics|

* Belgian waffle
* Chicken and waffles
* Chick'nCone
* Roscoe's House of Chicken 'N Waffles
* Cornelius Swartwout
* Egg waffle
* Eggo
* Hash House a go go
* Krumkake
* Lacquemant waffles
* Moffle
* Pizzelle
* Potato waffle
* Stroopwafel
* Sunbeam CG
* Waffle Crisp
* Waffle Day
* Waffle House
* Waffle iron
* Wonut

See also|

* Frank Dorsa
* Polly Waffle

* Food portal
* Category:Waffles

*[v]: View this template
*[t]: Discuss this template
*[e]: Edit this template