El Planeta

Boston-based Spanish language newspaper

This article is about the Boston newspaper. For the newspaper in Quevedo, Ecuador, see List of newspapers in Ecuador. For the album, see Von Magnet.

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El Planeta is a Boston-based Spanish language newspaper serving the Hispanic community of New England. It is the largest Spanish-language newspaper in New England.[citation needed]

## Contents

* 1 Company history
* 2 Distribution
* 3 Community events
* 4 External links

## Company history[edit]

Founded by Javier Marin in 2004 in Brookline as Hispanic news Press (HNP), the company launched El Planeta in May 2005 with 5000 copies in circulation. In September 2005, four editions of the newspaper targeted four different areas in Massachusetts: (Greater Boston, Lawrence, Worcester and Providence). In September 2005 Phoenix Media/Communications Group (PMCG) noticing the growth in the Hispanic market and, seeing this as great opportunity to enter in a different market, acquired a 35% stake of El Planeta, becoming the major stakeholder of the company. In January 2009 El Planeta was finally fully integrated in PMCG and spun-off HNP. Between 2009 and 2012 the newspaper positioned itself as a leading outlet in the Hispanic community increasing his circulation to 50,000 copies. They also maintained and grew events such as "Health and Family", "Powermeter 100", "Best of Boston" and "Latin Taste of Boston".

In late 2011, Javier Marin decided to invest in a new media outlet. He approached WCEA / Cuencavisión, a TV station founded in 1982 by Peter Cuenca, a Cuban immigrant to Boston. Marin took ownership and management of the station in order to transform its business model. A year later in 2012, he and two other partners built a state of the art new studio in Somerville, MA and rebranded the TV station as MásTV. In early 2012, Marin decided to re-acquire El Planeta, as he saw the opportunity to re-integrate it into a media strategy for the local growing market. By May 2012 the re-acquisition transaction was consolidated and El Planeta, TuBoston.com and Health and Family Magazine joined MásTV and a new integrated media company was formed, MÁS MEDIA.

## Distribution[edit]

With a total weekly average circulation reaching out to over a 100,000 weekly readers, El Planeta is the largest circulating Spanish language newspaper across the Greater Boston Metropolitan area, including Lowell, and Lawrence in the Merrimack Valley of Massachusetts. Its circulation is monitored weekly, with a 95% average pickup rate. Its mission is oriented to inform, educate, and unite the Hispanic community with others.

## Community events[edit]

* Powermeter 100: this event highlights the 100 most influential people for the Hispanic community. It has taken place for 8 years and it has an annual attendance that averages 600 attendees. The mission of Powermeter event is to create a night of networking between all the leaders, business owners, politicians, and mover and shakers of the Hispanic community.
* Salud y Familia Event: it is an annual celebration of Hispanic heritage since 2006. This free event attracts about 3000 attendees and it takes place on the first Sunday in October or last Sunday in September at the Reggie Lewis Athletic Center at Roxbury Community College.
* Latin Taste of Boston: since food brings people of all cultures together, El Planeta created an event that is unique for this market. Latin Taste is the only major, local Hispanic food festival in Boston. It gives the opportunity to tap into multicultural Latino foodies and trendsetters in urban Boston. The event takes place in the historic south end of Boston and its mission is to preserve, promote and celebrate Latino art and create dynamic cross-cultural collaborations.
* Best of El Planeta: Every year El Planeta Newspaper asks its readers to vote for their favorite restaurants, cocktails, hair salons, retailers, neighborhood stores, local personalities and more in a total of 60+ different categories. At the event El Planeta presents all the winners for each category.

## External links[edit]

* Official website
* Echo Media
* Boston Business Journal
* Boston Business Journal
* Boston Globe

* v
* t
* e

Massachusetts newspapers

Current|

| Barnstable County|

* The Barnstable Patriot (1830–)
* Cape Cod Times (1936–)

|

Berkshire County|

* The Berkshire Eagle (1892–)

Bristol County|

* Taunton Daily Gazette (1848–)
* The Standard-Times (1850–)
* The Herald News (1892–)
* The Sun Chronicle (1971–)
* The Advocate (1979–)

Dukes County|

* Vineyard Gazette (1846–)
* The Martha's Vineyard Times (1984–)

Essex County|

| North Andover|

* Haverhill Gazette (1821–)
* The Eagle-Tribune (1868–)

|

Others|

* Salem Gazette (1790–)
* The Daily Item (1876–)
* The Salem News (1880–)
* The Daily News of Newburyport (1887–)
* Gloucester Daily Times (1888–)
* Saugus Advertiser (1946–)
* The Jewish Journal (1976–)
* Rumbo (1996–)

Franklin County|

* The Recorder (1792–)

Hampden County|

* The Republican (1824–)
* The Westfield News

Hampshire County|

| Amherst|

* The Massachusetts Daily Collegian (1890–)
* El Sol Latino (2004–)

|

Others|

* Daily Hampshire Gazette (1786–)

Middlesex County|

| Cambridge|

* Cambridge Chronicle (1846–)
* The Harvard Crimson (1873–)
* The Tech (1881–)
* Spare Change News (1992–)

|

Watertown|

* Hairenik (1899–)
* Baikar (1922–)
* The Armenian Mirror-Spectator (1939–)
* Armenian Weekly (1969–)

Others|

* Somerville Journal (1870–)
* Stoneham Independent (1870–)
* The Sun (1878–)
* The Wakefield Daily Item (1894–)
* The MetroWest Daily News (1897–)
* Daily Times Chronicle (1901–)
* The Tufts Daily (1980–)

Nantucket County|

* The Inquirer and Mirror (1821–)

Norfolk County|

* The Pilot (1829–)
* The Patriot Ledger (1837–)
* The Wellesley Townsman (1906–)
* The Medfield Press (1922–)
* The Westwood Press (1987–)

Plymouth County|

* Old Colony Memorial (1822–)
* Middleboro Gazette (1852–)
* The Enterprise (1881–)
* The Wanderer (1992–)

Suffolk County|

| Boston|

* Boston Herald (1846–)
* The Boston Globe (1872–)
* The Christian Science Monitor (1908–)
* The Huntington News (1926–)
* The Suffolk Journal (1936–)
* The Berkeley Beacon (1947–)
* Bay State Banner (1965–)
* The Daily Free Press (1970–)
* Sampan (1972–)
* World Journal (1976–)
* Boston Business Journal (1981–)
* Bay Windows (1983–)
* West Ender Newsletter (1985–)
* Metro (1995–)
* DigBoston (1999–)
* El Planeta (2004–)

|

Others|

* Revere Journal (1881–)
* Winthrop Sun Transcript (1956–)

Worcester County|

| Milford|

* The Milford Daily News (1887–)
* The Country Gazette (1981–)

|

Others|

* Sentinel & Enterprise (1838–)
* Telegram & Gazette (1866–)
* The Gardner News (1869–)
* Southbridge Evening News (1923–)
* Athol Daily News (1934–)
* Fifty Plus Advocate (1975–)
* Blackstone Valley Tribune (2008–)

Defunct|

| Boston|

* The Boston News-Letter (1704–1776)
* Boston Gazette (1719–1798)
* The New-England Courant (1721–1726)
* The Weekly Rehearsal (1731–1735)
* Boston Post-Boy (1734–1754)
* Boston Evening-Post (1735–1775)
* American Magazine and Historical Chronicle (1743–1746)
* The Independent Advertiser (1748–?)
* Boston Weekly Advertiser (1757–1775)
* Boston Chronicle (1767–1770)
* Independent Chronicle (1768–1840)
* Massachusetts Spy (1770–1776)
* Independent Ledger and the American Advertiser (1778–1786)
* American Herald (1784–1790)
* Herald of Freedom (1788–1791)
* Columbian Centinel (1790–1840)
* American Apollo (1792–1794)
* Constitutional Telegraphe (1799–1802)
* New-England Repertory (1804–1820)
* Boston Patriot (1809–?)
* Boston Weekly Messenger (1811–1861)
* Boston Daily Advertiser (1813–1929)
* Boston Courier (1824–1915)
* Boston Evening Transcript (1830–1941)
* Boston Investigator (1831–1904)
* The Boston Post (1831–1956)
* Boston Atlas (1832–1857)
* The Universalist and Ladies' Repository (1832–1873)
* The Boston Journal (1833–1917)
* Boston Evening Traveller (1845–1967)
* The Flag of Our Union (1846–?)
* The Heathen Woman's Friend (1869–1940)
* The Morning Star (c. 1874–c. 1911)
* The Boston Record (1884–?)
* New Nation (1891–1894)
* Boston Guardian (1901–c. 1950)
* The Jewish Advocate (1902–2020)
* Boston American (1904–1961)
* Dielli (1909–2006)
* The Revolutionary Age (1918–1919)
* The Phoenix (1966–2013)
* Avatar (1967–1968)
* Fag Rag (1971–c. 1980)
* Gay Community News (1973–1992)
* In Newsweekly (1991–2008)
* The Boston Courant (1995–2016)
* BostonNOW (2007–2008)

|

Cambridge|

* The Cambridge Tribune (1878–1966)
* MIT Tech Talk (1957–2009)
* Old Mole (1968–1970)
* The Real Paper (1972–1981)

Fitchburg|

* Voice of Industry (1845–1848)
* Raivaaja (1905–2009)
* Liberté de Fitchburg (1909–?)

Holyoke|

* Holyoke Transcript-Telegram (1849–1993)
* Neu England Rundschau (1883–1942)
* La Justice (1903–1964)
* Gwiazda (1923–1956)

Nantucket|

* The Nantucket Beacon (1989–1998)
* Nantucket Independent (2003–2010)

Newburyport|

* Newburyport Herald (1797–1915)
* New-England Repertory (1803–1804)

Salem|

* Salem Register (1800–c. 1911)
* Salem Observer (1823–1919)

Worcester|

* Worcester Spy (1770–?)
* Eteenpäin (1922–1931)

Others|

* North Adams Transcript (1843–2014)
* The Daily News Tribune (1863–2010)
* The Daily News Transcript (1870–2009)
* Malden Evening News (1880–2017)
* Medford Daily Mercury (1880–2017)
* Enterprise-Sun (1889–1995)
* Springfield Daily News (1911–1987)
* Editorial Humor (1989–2003)
* The Taunton Call (?–2008)

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