Elmex

Elmex is a brand of toothpaste that has been sold since 1962.[1] It is manufactured by GABA International AG, a Swiss manufacturer of branded oral care products located in Therwil. GABA was acquired by the Colgate-Palmolive company of the United States in 2004 for US$841 million.[2] Elmex was the first toothpaste to contain the organic Amine Fluoride (AmF) olaflur as an active ingredient for protection against dental caries.[citation needed] Elmex is often sold together with Aronal which should be used in the morning.[3] Aronal contains vitamin A and zinc to protect the gums against inflammation.

The brand had a 25% market share in the German market as of 2008 and is noted for having used the same packaging appearance since its 1962 introduction.[3]

Elmex was the sponsor of the Dutch basketball club "Elmex Leiden" from 1982 to 1985 (now ZZ Leiden).

## See also[edit]

* Companies portal

* List of toothpaste brands
* Index of oral health and dental articles

## References[edit]

1. ^ Fink, Johannes Karl (2018-03-27). Materials, Chemicals and Methods for Dental Applications. John Wiley & Sons. ISBN 978-1-119-51032-1.
2. ^ Turner, Tyya (2006). Vault Guide to the Top Consumer Products Employers. ISBN 9781581314045.
3. ^ a b Strauss, Ralf (2010-04-01). Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy. John Wiley & Sons. ISBN 978-0-470-74561-8.

## External links[edit]

* Media related to Elmex at Wikimedia Commons
* Brand homepage

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