Emel (magazine)

Islamic magazine in the United Kingdom

emel

Categories| Islam, lifestyle
Frequency| Monthly
Founder| Sarah Joseph
Mahmud al-Rashid
Founded| 2003
First issue| September 2003 (2003-09)
Final issue| January 2013
Country| United Kingdom
Based in| London, England
Language| English
Website| www.emel.com

Emel (styled emel) was a British lifestyle magazine that reported on contemporary British Muslim culture. The final issue appeared in January 2013.[1]

## History

[edit]

Sarah Joseph co-founded the magazine with her husband, Mahmud al-Rashid, in September 2003.[2][3] Joseph was the magazine's editor, and al-Rashid was a volunteer publisher and editor-in-chief.[4]

It was the first mainstream Muslim magazine in the UK to experience cross-over interest from non-Muslim readers and its circulation reached 30 countries.[5]

Writing in the Journal of Middle East Women's Studies in 2010, Reina Lewis claimed: "For emel, lifestyle has the potential to situate modern Muslim practices as part of contemporary consumer culture while simultaneously celebrating Islam's historical heritage."[6]

Lloyds TSB partnered with emel to launch what it claimed is the first user-generated content driven community website targeting British Muslims, as part of a campaign to promote the national rollout of its sharia-friendly banking services. The new community website, called Emel Postcard,[7] allowed members to upload pictures and comments via downloadable "postcards".[5]

## Awards and nominations

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In January 2014, emel was nominated for the Responsible Media of the Year award at the British Muslim Awards.[8]

## See also

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* Islam in the United Kingdom

## References

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1. ^ "January Issue Out Now | Feature Articles | Features | January 2013 | emel - the muslim lifestyle magazine". Archived from the original on 1 March 2021. Retrieved 1 November 2015.
2. ^ Reynolds, John (13 January 2009). "Former Express ad director Mafham joins Emel". MediaWeek. Archived from the original on 2 February 2016. Retrieved 1 September 2015.
3. ^ Temporal, Paul (2011). Islamic Branding and Marketing: Creating A Global Islamic Business. John Wiley & Sons. ISBN 978-0470825396. Archived from the original on 1 March 2021. Retrieved 12 February 2019.
4. ^ Eigeland, Tor (March–April 2004). "Faith in practice". Saudi Aramco World. Saudi Arabia. pp. 12–14\. Archived from the original on 26 November 2014. Retrieved 1 September 2015.
5. ^ a b Sweney, Mark (23 June 2006). "Lloyds TSB launches Muslim community website". The Guardian. Archived from the original on 1 March 2021. Retrieved 1 July 2006.
6. ^ Lewis, Reina (Fall 2010). "Marketing Muslim lifestyle: a new media genre". Journal of Middle East Women's Studies. 6 (3): 58–90\. doi:10.2979/mew.2010.6.3.58. JSTOR 10.2979/mew.2010.6.3.58. S2CID 145219753.
7. ^ "Emel Postcard". Archived from the original on 8 February 2007. Retrieved 1 July 2006.
8. ^ "British Muslim Awards 2014 winners". Asian Image. 31 January 2014. Archived from the original on 30 November 2018. Retrieved 1 November 2015.

## External links

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* Official website
* Emel celebrates 50 issues of Muslim Lifestyle FullScreen
* Emel: A Muslim Lifestyle Magazine BBC

Authority control databases |

* VIAF

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