Est Cola

Soft drink from Thailand

Est

Type| Cola
Manufacturer| Sermsuk Public Company Limited
Country of origin | Thailand
Introduced| 2012; 12 years ago (2012)
Website| www.estthai.com

Est (stylized as est; Thai: เอส) Cola is a cola soft drink from Thailand, manufactured by Sermsuk Public Company Limited. It was launched on 2 November 2012.[1]

## History[edit]

Est Cola was created following the termination of the company's contract with PepsiCo, for whom it had bottled and distributed Pepsi in Thailand since 1952.[2] The Pepsi-Sermsuk split created an opportunity for Coca-Cola to become the leading soda brand in the country.[3] PepsiCo had 48% market shares in Thailand before the split (and Coca-Cola 42%), but its shares dropped to 15% after the split. The split happened after PepsiCo tried and failed to take over Sermsuk.[4]

In 2013, Est signed a 2-year partnership with Manchester City F.C. to use the club's image for advertising purposes in Thailand.[5]

In 2014, ThaiBev acquired Est Cola from Sermsuk for THB1.56 billion. Sermsuk remained the manufacturer of the cola.[6]

## Variants[edit]

* est Cola
* est Sugar Free Cola
* est Play: Fruit-flavored soft drink. Available in orange, cream soda, strawberry, grape berry, lychee-pear and lemon-lime (also known as est Clear) varieties.

## References[edit]

1. ^ Kwanchai Rungfapaisarn, "Serm Suk seeks No 1 spot for est cola in 3 years" Archived 2016-04-21 at the Wayback Machine, The Nation, 3 November 2012. Retrieved 11 March 2019.
2. ^ "est cola" Archived 2016-03-04 at the Wayback Machine, Appon's Thai Food, 17 November 2012. Retrieved 11 March 2019.
\- Shane Danaher and Praj Kiatpongsan, "Thailand’s Cola Conflict: Est vs. Pepsi", Coconuts Bangkok, 26 December 2012. Retrieved 11 March 2019.
\- Amy Sawitta Lefevre, "Pepsi suddenly scarce in Thailand after bottler breakup", Reuters, 22 February 2013. Retrieved 11 March 2019.
3. ^ "Swap Coca Cola For Est In Thailand". Culture Trip. 2018-03-06. Retrieved 2024-04-08.
4. ^ Edwards, Jim. "Pepsi, The No.1 Soda In Thailand, Just Had Its Market Share Wiped Out By A Lookalike Brand". Business Insider. Retrieved 2024-04-08.
5. ^ "Maker of est cola, Man City ink marketing agreement". nationthailand. 2013-07-30. Retrieved 2024-04-08.
6. ^ "ThaiBev acquires 'Est' cola for 1.56B". Coconuts. 28 October 2014. Retrieved 2024-04-08.

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Cola brands

Australia|

Count Cola, Export Cola, LA Ice Cola, Schweppes Cola

Austria|

Red Bull Simply Cola

Bangladesh|

Pran Cola

Canada|

Annex, Bec Cola, Big 8, Compliments, County Bounty, Grizzly Paw, Harvey & Vern's, Lil' Rig, No Name, President's Choice, Selection

Czech Republic|

Kofola

China|

China Cola, Future Cola, Laoshan Cola

Colombia|

Kola Román

Comoros|

Star Cola

Cuba|

tuKola

Denmark|

Jolly Cola, OpenCola

France|

Auvergnat Cola, Berry Cola, Breizh Cola, Corsica Cola, El Ché-Cola, Fada cola, Mecca-Cola, Euskola

Finland|

Olvi Cola

Germany|

Afri-Cola, Club Cola, Fritz-kola, Premium-Cola, Sinalco, Vita Cola, Zelal Cola

Ghana|

Pee Cola

Greece|

Green Cola

India|

A-Star Cola, Double Seven, Kashmira Jeera Masala Cola, Thums Up, Campa Cola

Hong Kong|

Meadows Classic Cola, Sparkling Super Cola, Vita Cola

Iran|

Parsi Cola, Topsia Cola, Zamzam

Ireland|

Cavan Cola

Myanmar|

Star Cola

Pakistan|

Amrat Cola, Pakola

Peru|

Beed Cola, Kola Real, Cassinelli, Fruti Kola, Fuji-Cola, Isaac Kola, Inca Kola, Kola Real, Perú Cola, Triple Kola

Poland|

Polo Cockta

Sweden|

Apotekarnes Cola, Cuba Cola, XL Cola

Slovenia|

Cockta

Thailand|

Est Cola

Turkey|

Cola Turka, Kristal Kola

Trinidad and Tobago|

Cole Cold

United Arab Emirates|

Star Cola

United Kingdom|

Barr Cola, Classic Cola, Evoca Cola, Fentimans Curiosity Cola, Fever-Tree Distillers Cola, Maxi-Cola, Qibla Cola, Red Kola, Rola Cola, Ubuntu Cola, Virgin Cola

United States|

365, Big K, Blue Sky, Boost!, Boylan Bubba, Caleb's Kola Coca-Cola (Diet Coke, Tab), Cricket Cola, Diet Rite, Double Cola, Dublin Faygo, Filbert's, Fitz's, Grandpa Graf's, Grapette, Jolt Cola, Jones Soda, King Cola, Like Cola, Maraschino Cola, Mr. Cola, Nuka Cola, Olipop, Pepsi, RC Cola, Reed's, King Cola King Kong Cola, Sam's Choice, Signature, Spiffy, Stars & Stripes, Texa Cola, Speed King Cola, Triple Cola, Ultrapop King Cola Vess, Virgil's, Zevia

Vanuatu|

Lava Cola

Venezuela|

Frescolita, King Cola
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