Eva (Italian magazine)

Women's magazine in Italy (1933–1968)

EvaCategories| Women's magazine

|

Frequency| Weekly
Publisher| Edizioni Vitagliano
Founder| Ottavia Vitagliano
Founded| 1933
Final issue| 1968
Company|

* Edizioni Vitagliano
* Rusconi (from 1964)

Country| Italy
Based in| Milan
Language| Italian

Eva was a weekly women's magazine which was published between 1933 and 1968 in Milan, Italy, with a two-year interruption. Its subtitle was settimanale per la donna italiana.[1][2] Eva was one of the leading illustrated magazines (Italian: Rotocalchi) of the period.[3]

## History and profile

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Eva was launched by Ottavia Vitagliano in 1933, and its first issue appeared in April that year.[4] Its publisher was Edizioni Vitagliano based in Milan.[2][5] In 1964 Rusconi acquired the magazine and owned it until 1968 when it was folded.[1][4] The magazine temporarily ceased publication between 1943 and 1945.[1] It had 11 black and white pages at the start.[1] Its page number was expanded to 32 in the period between 1952 and 1953.[5] The magazine was published in oversize tabloid format using a velvet-like rotogravure printing.[2]

## Content

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Eva was a mainstream women's magazine and covered articles on fashion, beauty hints, material on home and family.[5] During its early phase Eva covered news about royal families and the Mussolini family.[1] Its fashion content was very comprehensive.[6] In addition, it frequently featured news about the leading American movie stars.[6] The magazine had an advice column, Solo per te – lettere a Sonia, targeting women.[1] Ottavia Vitagliano edited this column under her pseudonym Sonia.[4] It also featured romantic fiction and featured the week's horoscope.[5] Like many other leading Italian magazines of the 1930s Eva employed the photographs taken by the German photographer Paul Wolff through the Schostal agency.[7]

## References

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1. ^ a b c d e f Manuela Di Franco (April 2018). Popular Magazines in Fascist Italy, 1934 – 1943 (PhD thesis). University of Cambridge. pp. 12, 143, 156, 170, 180. doi:10.17863/CAM.33377.
2. ^ a b c "Beauty on Newsprint". PrintMag. 4 July 2012. Retrieved 21 August 2022.
3. ^ Irene Piazzoni (Summer 2020). "Shaping a Weekly 'For Everyone': Italian Rotocalchi Entre-Deux-Guerres". Journal of European Periodical Studies. 5 (1): 25. doi:10.21825/jeps.v5i1.16525. hdl:2434/761032. S2CID 225721009.
4. ^ a b c Patrizia Caccia. "Ottavia Vitagliano". Enciclopedia delle donne (in Italian).
5. ^ a b c d Mitchell V. Charnley (September 1953). "The Rise of the Weekly Magazine in Italy". Journalism Quarterly. 30 (4): 477,480. doi:10.1177/107769905303000405. S2CID 191530801.
6. ^ a b Jennifer A. Myers (2011). Everybody's Woman: Gender, Genre, and Transnational Intermediality in Inter-War Italy (PhD thesis). University of Washington. p. 10\. ISBN 978-1-124-84509-8. ProQuest 888160875.
7. ^ Maria Antonella Pelizzari (2015). "Make-believe: fashion and Cinelandia in Rizzoli's Lei (1933–38)". Journal of Modern Italian Studies. 20 (1): 47. doi:10.1080/1354571X.2014.973153. S2CID 144013857.