Fa (brand)

Brand of personal care products owned by Henkel

Product type| Personal care
Owner| Henkel
Introduced| 1954; 71 years ago (1954)
Website| int.fa.com

Fa is an international brand for personal care products. It is a subsidiary of the German company Henkel.[1] Fa products include skin care lotions, creams and gels, as well as shower gels, bubble baths, soaps and deodorants.[2]

## Name origin

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The name comes from German: fabelhafte "fabulous" and German: Fadenseife "thread soap".

## History

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The first Fa product, a bar soap, talc powders was launched in 1954 by Henkel-subsidiary Dreiring. In 1975, Henkel's first Fa shower gel was introduced. Fa products now include bar soaps, liquid soaps, shower gels, bubble baths, roll-on deodorants, stick deodorants and deodorant sprays.[3] Fa is marketed in over 120 countries.

In 2008, the Federal Cartel Office imposed a fine totaling EUR 21.6 million on the Henkel group for price fixing, among other things, for Fa brand shower gel.[4]

The product family includes soap, shower gel and deodorant.[5] Fa is one of the European market leaders.[6] Products are also marketed under the Fa brand in the Middle East, Africa and Asia. In total, Fa is sold in 146 countries. Since Fa gets a new appearance every few years, the brand is considered a prime example for a product relaunch.[7]

## References

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1. ^ "Brands & Businesses". Henkel. Retrieved 2016-10-02.
2. ^ "Home". Henkel. Archived from the original on 2018-07-11. Retrieved 2016-10-02.
3. ^ Brede, Christina (2005). Das Instrument der Sauberkeit : die Entwicklung der Massenproduktion von Feinseifen in Deutschland 1850 bis 2000. Münster: Waxmann. ISBN 978-3-8309-1439-6. OCLC 75925465.
4. ^ magazin, manager (21 February 2008). "Kartell: Strafe für Zahncreme und Duschgel". www.manager-magazin.de (in German). Retrieved 2022-02-09.
5. ^ "Home". www.de.fa.com. Retrieved 2022-02-09.
6. ^ Henkel. "Beauty Care". www.henkel.de (in German). Retrieved 2022-02-09.
7. ^ Joppe, Johanna (2004). Umsatz steigern - jetzt! das A-Z-Programm zur Umsetzung im Unternehmen. Christian Ganowski, Franz-Josef Ganowski. Frankfurt/Main. ISBN 978-3-593-37560-1. OCLC 76505421.`{{cite book}}`: CS1 maint: location missing publisher (link)

## External links

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* Official website

Media related to Fa (brand) at Wikimedia Commons

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Henkel

Subsidiaries|

* Henkel North American Consumer Goods

Brands|

* 20 Mule Team Borax
* Breck
* Dial
* Fa
* Loctite
* Persil
* Pritt
* Purex
* Renuzit
* Snuggle
* Sunlight
* Surf

Former brands|

* Coast
* Creme 21
* Dry Idea
* Fels-Naptha
* Right Guard
* Wisk

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