Facebook Reels

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Short-form video sharing platform

Facebook Reels or Reels on Facebook is a short-form video-sharing platform complete with music, audio and artificial effects, offered by Facebook, an online social networking service owned by the American company Meta Platforms. Similar to Facebook's main service, the platform hosts user-generated content, but it only allows for pieces to be 90 seconds long and have a 9:16 aspect ratio.

## History

[edit]

In November 2019,[1][2] Facebook started testing Reels in Brazil.[3][4] In March 2021, Facebook started experimenting with showing vertical videos up to 30 seconds for US and India users. In April 2021, it was launched officially for Brazil,[5] and started being tested in Australia and Germany as well.[6][4] Facebook Reels was originally released in United States in September 2021, following India's TikTok ban.[7] Later on Facebook Reels was globally released in February 2022, after releases in 150 countries.[8][9] The video length was increased to 90 seconds in March 2023.[10]

## Bonus

[edit]

Facebook launched the Reels Play Bonus program as "Challenges" program on Facebook in October 2021 as a way to reward outstanding Reels creators. Facebook stated that there will be "a $1B bonus dispersed over the course of 2021–2022" and described it as a method to "monetize and compensate creators for their content."[11][12] The Reels Play Bonus program initially was the creators of United States, Canada and Mexico. Later Facebook expanded their Reels Play Bonus program to more countries for select group of people and the program is invite-only.[13][14]

### Requirements

[edit]

According to Meta Platforms, Facebook has introduced a new way to let creators participating in the Reels Play Bonus program, earn up to $4,000 per month. Meta clarifies:[15]

* Each month, creators can take part in a number of consecutive, cumulative challenges. Earn $20 once each of your five reels has received 100 plays.
* A creator can unlock a new challenge once they complete the current one. As a result, after finishing the previous example, they would receive a new one that read: Receive $100 when 20 of your Reels accumulate 500 plays each.
* At the beginning of each 30-day bonus period, Challenge progress will be reset to #1.

## Monetization

[edit]

Facebook began testing an ad monetization platform for Reels content in February 2022, giving users another way to make money off of their work. Facebook said that Reels monetization would be implemented gradually. By the middle of March, practically all the countries that currently have an in-stream ads monetization program will be able to access overlay advertisements on Facebook Reels.[16] The overlay ads will be available in two formats that are Banner ads and Sticker ads.[17][18]

## See also

[edit]

* Facebook Watch
* Instagram Reels
* Facebook Stories

## References

[edit]

1. ^ Leskin, Paige. "Take a closer look at Instagram Reels, Facebook's TikTok rival launching today in the US". Business Insider. Retrieved January 15, 2025.
2. ^ Constine, Josh (November 12, 2019). "Instagram Stories launches TikTok clone Reels in Brazil". TechCrunch. Retrieved January 15, 2025.
3. ^ "Facebook Launches Instagram Reels, Hoping To Lure TikTok Users". August 5, 2020.
4. ^ a b Karapetyan, Yelena (2022). "The Effectiveness of Instagram Reels as a Modern Internet Marketing Tool" (PDF). Alternative: 100–105\. doi:10.55528/18292828-2022.3-100 (inactive February 4, 2025). ISSN 1829-2828.`{{cite journal}}`: CS1 maint: DOI inactive as of February 2025 (link)
5. ^ PODER360 (April 15, 2021). "Mensagens integradas do Facebook e do Instagram ficam disponíveis no Brasil". Poder360 (in Brazilian Portuguese). Retrieved January 15, 2025.`{{cite web}}`: CS1 maint: numeric names: authors list (link)
6. ^ "Facebook launches ads globally for Instagram Reels". Reuters.
7. ^ "Facebook Launches Reels on Facebook to US Users". Social Media Today. Retrieved December 9, 2022.
8. ^ "Facebook launches Reels globally, betting on 'fastest growing' format". the Guardian. February 22, 2022. Retrieved December 9, 2022.
9. ^ Cohen, David (February 22, 2022). "Facebook Reels Rolls Out in Over 150 Countries Worldwide". Retrieved December 9, 2022.
10. ^ "Meta rolls out new Facebook Reels features, expands max video length to 90 seconds". March 3, 2023.
11. ^ "Reels launch on Facebook in U.S. with more creator bonuses". Social Media Marketing & Management Dashboard. Retrieved December 9, 2022.
12. ^ "Investing $1 billion in the creator community". Investing $1 billion in the creator community. Retrieved December 9, 2022.
13. ^ Southern, Matt G. (February 6, 2022). "Facebook Shifts Focus To Short-Form Video After Stock Plunge". Search Engine Journal. Retrieved December 9, 2022.
14. ^ "Facebook's splitting ad revenue with creators who use licensed songs". Tubefilter. July 25, 2022. Retrieved December 9, 2022.
15. ^ "Meta expands monetization support for Reels". Social Media Marketing & Management Dashboard. Retrieved December 9, 2022.
16. ^ Osmundson, Brooke (February 24, 2022). "Monetize Facebook Reels With Overlay Ads". Search Engine Journal. Retrieved December 9, 2022.
17. ^ "Meta Announces New Ad Options for Facebook Reels Which Could Facilitate Creator Revenue Share". Social Media Today. Retrieved December 9, 2022.
18. ^ "Ads on Facebook Reels | Meta for Creators". Ads on Facebook Reels | Meta for Creators. Retrieved December 9, 2022.

## External links

[edit]

* Facebook Reels creator page

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