Fashion Central

Pakistani fashion magazine

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Fashion CentralType of business| Public

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Type of site

| Online Magazine[1]
Available in| English
Headquarters| Lahore, Punjab, Pakistan
Area served| World Wide
Founder(s)| Shoaeb Shams and QuratulAin
Key people| Shoaeb Shams, QuratulAin, Khawaja Pervaiz Saeed
Industry| Fashion and Lifestyle
Products| Fashion apparel and Lifestyle
URL| http://www.fashioncentral.pk/
Launched| 2007

Fashion Central is an online fashion magazine based in Lahore, Pakistan covering events in Pakistani Fashion Industry.[2] The name Fashion Central comes from the idea of providing a central portal for all fashion-related affairs in Pakistan. The magazine won the PASHA ICT Award in 2010.[3]

## History[edit]

Founded in 2007, Fashion Central was initially launched as an online E-commerce portal. After about 6 months the website was totally revamped and was reinvented as an online fashion[4] and lifestyle magazine.[5] In early 2011 the website added ecommerce as one of its services. The products being offered include apparel, perfumes, lifestyle items, and other fashion and lifestyle-related accessories. Delivery options are available for countries across the globe with multiple payment options. The products on sale[6] at FashionCentral are directly sourced from known designers.

## Main categories[edit]

The main categories are Pakistani fashion designers,[7] models, stylists, photographers, fashion events,[8] trends and lifestyle. Subcategories include health, beauty, parenting, fashion accessories, food and home décor.[9] [10] [11]

## References[edit]

1. ^ "Paki.biz". Paki.biz. Archived from the original on 2018-12-26. Retrieved 2015-11-19.
2. ^ "Fashion Central". Facebook.com. Retrieved 2015-11-19.
3. ^ "P@SHA ICT Awards 2010 – Winners & Runners up | PASHA ICT Awards 2010". Archived from the original on August 23, 2011. Retrieved October 11, 2011.
4. ^ "Fashion Central moves into the world of International Fashion". PRLog. 2010-10-29. Retrieved 2015-11-19.
5. ^ "New fashion portal to promote local industry". thenews.com.pk. 2008-07-29. Retrieved 2015-11-19.
6. ^ "Online Shopping in Pakistan, Buy Women Clothing & Accessories - Fashion Central eShop". Shopping.fashioncentral.pk. Retrieved 2015-11-19.
7. ^ http://valuesdiary.com/famous-fashion-designers-pakistan/
8. ^ "Daily Times - Latest Pakistan News, World, Business, Sports, Lifestyle". www.dailytimes.com.pk. Archived from the original on November 3, 2011.
9. ^ Sibtain, Momina (2013-09-29). "Fashion Central hops on the multi-brand wagon - The Express Tribune". Tribune.com.pk. Retrieved 2015-11-19.
10. ^ "Multi-brand outlet launch stirs city fashion scene - Newspaper". Dawn.Com. 2013-09-29. Retrieved 2015-11-19.
11. ^ "Pretty Woman". Archived from the original on 2019-06-09. Retrieved 2013-10-14.

## External links[edit]

* Official website

* v
* t
* e

Pakistani fashion industry

Designers|

* Maheen Khan
* Mehmood Bhatti
* Sadaf Malaterre
* Deepak Perwani
* Hassan Sheheryar Yasin
* Shamoon Sultan

Fashion events|

* Fashion Pakistan Week
* Islamabad Fashion Week
* Karachi Fashion Week
* Lahore Fashion Week
* PFDC Sunsilk Fashion Week

Fashion schools|

* International Fashion Academy Pakistan
* Lahore School of Fashion Design
* Pakistan Institute of Fashion and Design

Other|

* Fashion Central
* List of Pakistani models

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