Fashion Valley Mall

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Shopping mall in California, United States

Fashion Valley Mall

Fashion Valley Mall

Location| San Diego, California, United States
Coordinates| 32°46′02″N 117°10′05″W﻿ / ﻿32.76725°N 117.16817°W﻿ / 32.76725; -117.16817
Address| 7007 Friars Rd.
Opening date| October 12, 1969
Developer| The Hahn Company
Management| Simon Property Group
Owner| Simon Property Group (50%) / Lend Lease
No. of stores and services| 196[1]
No. of anchor tenants| 5
Total retail floor area| 1,720,533 sq ft (159,842.7 m2)[1]
No. of floors| 2 (3 in Bloomingdales, Macy’s, Neiman Marcus, and Nordstrom)
Public transit access| Fashion Valley Transit Center
Website| www.simon.com/mall/fashion-valley

Fashion Valley (also referred to Fashion Valley Mall) is an upscale, open-air shopping mall in Mission Valley in San Diego, California. The shopping center has 1,720,533 sq ft (159,842.7 m2) of leasable floor area, making it the largest mall in San Diego and one of the largest in California. It is managed by the 50% owner Simon Property Group.

## History[edit]

### Launch (1969)[edit]

Fashion Valley, developed by Ernest W. Hahn at a cost of $50 million, opened on October 12, 1969, (September 8 soft launch) on a 78-acre (32 ha) site part of which had held the baseball stadium Westgate Park. Aiming to be the leading shopping center in the San Diego region, it opened with 3 full-line department store anchors:[2]

* J. W. Robinson's \- architects William Pereira and Associates
* Buffum's \- architects Killingsworth, Brady and Associates
* The Broadway— designed by Charles Luckman and Associates and stated to have been the biggest Broadway opening of the 20 years up to that time. Broadway subsequently closed its Downtown San Diego store, the former Marston's flagship.

Within a year, the center would add a two-story J. C. Penney (225,000 square feet (20,900 m2), opened Fall 1970), a Joseph Magnin specialty department store and a Woolworth discount store or five and dime (opened March 1970). At opening, the center had around a 1,000,000 square feet (93,000 m2) of gross leasable area, parking for 6,000 cars and a Spanish architectural theme, with quarry and red Spanish-style tile and a 50-foot (15 m)-high tower by sculptor Jerry Mahoney.[3]

Since its opening, the mall has undergone several expansions and changes.

### 1980s[edit]

The first major renovation was in August 1981 added Nordstrom and Neiman Marcus, establishing Fashion Valley as the fashion leader in the valley. The Joseph Magnin chain went out of business in 1984.

### 1990s[edit]

In 1991, Buffum's closed, and their location was reopened in 1992 by upscale specialty San Francisco department store I. Magnin. However, the upscale company eventually closed all stores in the mid-90s, and the Fashion Valley location was replaced by Saks Fifth Avenue in 1995. Robinson's became a Robinsons-May in 1993, while The Broadway was purchased by Macy's in 1996, rebranding it as a Macy's store with fashion departments only (chain's home and furniture departments are found at Westfield Mission Valley's location, formerly Bullock's).

In October 1997, Gene Kemp led a $110 million renovation project, enlarging the Macy's, Nordstrom and Robinsons-May stores. It increased the mall size to 1,720,533 square feet (159,842.7 m2), 200 stores, and added 5 parking structures to accommodate 8,000 cars. In 2001, the owner of the property, Lend Lease Prime Property Fund, brought in Simon Property Group as half-owner and manager of the property.[4]

### 2000s[edit]

Due to the merger of May Department Stores and Federated Department Stores in 2006, Robinsons-May closed their store in March of that year, and the location was replaced by San Diego's first Bloomingdale's on November 18, 2006.[5]

### 2010s[edit]

Due to underperformance, Saks Fifth Avenue closed its Fashion Valley location on July 17, 2010.[6] The space was replaced with and still houses a Forever 21.

In 2019, the Simon Property Group announced another renovation inspired by 'San Diego's relaxed lifestyle' that would add public spaces, landscaping, a broader selection of dining, outdoor "lounges" and water features. This would be the largest renovation done to the center since the 90's and is expected to be finished by November 2021.[7][8] RDC provided architectural design services.[9]

## Anchors[edit]

* Bloomingdale's
* JCPenney
* Macy's
* Neiman Marcus
* Nordstrom

## Mexican customer base[edit]

Fashion Valley is one of many shopping centers in the San Diego area which has customers from both Tijuana (a city of more than 2 million bordering the City of San Diego, 20 miles to the south of Fashion Valley), and visitors from the interior of Mexico (such as Mexico City), as an important part of its customer base. In 1977, 10% of transactions were with Mexican nationals.[10] In 2019 Simon Malls again reiterated the importance of its customers visiting from Mexico.[7]

## Legal issues[edit]

Fashion Valley Mall was involved in a legal case involving the quasi-public nature of some private property. The printers union wanted to distribute leaflets in the mall encouraging patrons to boycott Robinsons-May, because Robinsons-May was an advertiser in the San Diego newspaper with which the printers union was negotiating. The court held that this activity was protected and allowed on the property, even though the action was contrary to the business interests of the targeted tenant.[11] The decision is based on article 1 section 2 of the California Constitution.

## See also[edit]

* Westfield Mission Valley
* Westfield UTC
* Otay Ranch Town Center
* Las Americas Premium Outlets

## References[edit]

1. ^ a b "Fashion Valley". Simon Property Group, Inc. Retrieved 2011-02-10.
2. ^ "Formal Opening Set for Fashion Valley Stores". Los Angeles Times. August 31, 1969. p. 68.
3. ^ "36 Specialty Shops Open Now to Greet Public", San Diego Union-Tribune, October 12, 1969
4. ^ "Simon Property Group Purchases 50% Stake in San Diego's Fashion Valley Mall from Lend Lease's Prime Property Fund". Simon Property Group, Inc.
5. ^ "Federated Announces Strategic Decisions to Integrate May Company Acquisition; Company to Focus on Building the Macy's and Bloomingdale's Brands While Increasing Profitability". BusinessWire.
6. ^ "Saks Incorporated to close Saks Fifth Avenue store in San Diego, California". TheStreet.com.
7. ^ a b Horn, Jonathan (November 12, 2019). "Fashion Valley poised for multimillion dollar renovation". ABC 10 News San Diego.
8. ^ Simon Property, Group. "New Next On Its Way".`{{cite web}}`: CS1 maint: url-status (link)
9. ^ RDC Fashion Valley
10. ^ Murià Tuñón, Magalí (2010). "Enforcing boundaries : globalization, state power and the geography of cross- border consumption in Tijuana, Mexico" (PDF). Thesis, University of California, San Diego: 100.
11. ^ Fashion Valley Mall, LLC v. NLRB, 172 P. 3d 742 - Cal: Supreme Court 2007

* v
* t
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Simon Property Group

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* t
* e

Simon Property Group malls in the western United States

Alaska|

* Anchorage 5th Avenue Mall

Arizona|

* Arizona Mills

California|

* Brea Mall
* Coddingtown Mall
* Del Amo Fashion Center
* Fashion Valley Mall
* Great Mall of the Bay Area
* Ontario Mills
* The Outlets at Orange
* Santa Rosa Plaza
* The Shops at Mission Viejo
* Stanford Shopping Center
* Stoneridge Shopping Center

Colorado|

* Colorado Mills

Nevada|

* The Forum Shops at Caesars
* Meadowood Mall

New Mexico|

* ABQ Uptown

Washington|

* Columbia Center Mall
* Northgate Station
* Tacoma Mall

* v
* t
* e

Simon Property Group malls in the midwestern United States

Illinois|

* Chicago Premium Outlets
* Gurnee Mills
* Orland Square Mall
* White Oaks Mall
* Woodfield Mall (50%, co-owned with CalPERS)

Indiana|

* Castleton Square Mall
* College Mall
* Fashion Mall at Keystone
* Greenwood Park Mall
* Hamilton Town Center
* Tippecanoe Mall
* University Park Mall

Kansas|

* Towne East Square

Michigan|

* Briarwood Mall

Minnesota|

* Miller Hill Mall
* Southdale Center

Missouri|

* Battlefield Mall
* Independence Center

Ohio|

* Summit Mall

South Dakota|

* Empire Mall

Wisconsin|

* Bay Park Square

* v
* t
* e

Simon Property Group malls in the northeastern United States

Delaware|

* Dover Mall

Maryland|

* Arundel Mills
* St. Charles Towne Center

Massachusetts|

* Auburn Mall
* Burlington Mall
* Cape Cod Mall
* Copley Place
* Liberty Tree Mall
* The Mall at Chestnut Hill
* Northshore Mall
* South Shore Plaza
* Square One Mall

New Hampshire|

* Mall at Rockingham Park
* Mall of New Hampshire
* Pheasant Lane Mall

New Jersey|

* Menlo Park Mall
* Newport Centre
* Ocean County Mall
* Quaker Bridge Mall
* Rockaway Townsquare
* The Shops at Riverside
* The Mills at Jersey Gardens

New York|

* Roosevelt Field
* Smith Haven Mall
* Walt Whitman Shops
* The Shops at Nanuet
* The Westchester

Pennsylvania|

* King of Prussia
* Lehigh Valley Mall (majority-owned by Pennsylvania Real Estate Investment Trust, managed by Simon)
* Oxford Valley Mall
* Philadelphia Mills
* Ross Park Mall
* South Hills Village
* Springfield Mall (co-owned with PREIT, managed by PREIT)

Virginia|

* Apple Blossom Mall
* Fashion Centre at Pentagon City
* Potomac Mills

* v
* t
* e

Simon Property Group malls in the southern United States

Arkansas|

* McCain Mall

Florida|

* Aventura Mall
* The Avenues
* Brickell City Centre
* Coconut Point
* Coral Square
* Cordova Mall
* Dadeland Mall
* The Falls
* The Florida Mall
* Miami International Mall
* Pier Park
* Sawgrass Mills
* St. Johns Town Center
* Town Center at Boca Raton
* Treasure Coast Square
* Tyrone Square Mall

Georgia|

* Lenox Square
* Mall of Georgia
* Phipps Plaza
* Sugarloaf Mills

Louisiana|

* Prien Lake Mall

North Carolina|

* Concord Mills
* Southpark Mall

Oklahoma|

* Penn Square Mall
* Woodland Hills Mall

South Carolina|

* Haywood Mall

Tennessee|

* Opry Mills
* West Town Mall
* Wolfchase Galleria

Texas|

* Barton Creek Square
* Broadway Square Mall
* Cielo Vista Mall
* The Domain
* Firewheel Town Center
* Grapevine Mills
* The Galleria
* Houston Premium Outlets
* Katy Mills
* Lakeline Mall
* North East Mall
* La Plaza Mall
* Midland Park Mall

* v
* t
* e

Premium Outlets and Factory Stores outlet centers in the eastern United States

All malls are suffixed with Premium Outlets unless noted otherwise.

Florida|

* Orlando International Premium Outlets

Maryland|

* Hagerstown

Massachusetts|

* Wrentham Village

Michigan|

* Birch Run

New Hampshire|

* Merrimack

New York|

* Woodbury Common

Pennsylvania|

* Grove City
* Philadelphia

Virginia|

* Norfolk
* Williamsburg

* v
* t
* e

Premium Outlets and Factory Stores outlet centers in the western United States

All malls are suffixed with Premium Outlets unless noted otherwise.

Southern California|

* Las Americas

Minnesota|

* Albertville

Nevada|

* Las Vegas North

Oregon|

* Woodburn

Texas|

* Round Rock

Washington|

* Seattle

* v
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* e

Premium Outlets and Factory Stores outlet centers in Canada

Ontario|

* Toronto Premium Outlets

Quebec|

* Premium Outlets Montreal

Alberta|

* Premium Outlet Collection EIA

* David Simon
* Herbert Simon
* Melvin Simon
* List of properties

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* t
* e

Shopping malls in California

Northern California

| Alameda|

* Bay Street Emeryville
* Bayfair Center
* Eastmont Town Center
* Fremont Hub
* NewPark Mall
* Oakland City Center
* Pacific Commons
* Rockridge Market Hall
* Southland Mall
* Stoneridge Shopping Center
* Union Landing Shopping Center

|

Contra Costa|

* Abella Center
* Broadway Plaza
* El Cerrito Plaza
* Macdonald 80 Shopping Center
* Pacific East Mall
* Somersville Towne Center
* Sunvalley Shopping Center
* The Shops at Hilltop
* Willows Shopping Center

Fresno|

* Fashion Fair Mall
* River Park

Marin|

* Mall at Northgate
* Town Center at Corte Madera
* Village at Corte Madera

Monterey|

* Carmel Plaza
* Del Monte Center
* Northridge Mall

Sacramento|

* Arden Fair
* Country Club Centre
* Downtown Commons
* Florin Towne Centre
* Sunrise Mall
* Town & Country Village

San Francisco|

* Metreon
* Stonestown Galleria
* Union Square
* Union Street Stores
* Westfield San Francisco Centre

San Mateo|

* Bridgepointe Shopping Center
* Hillsdale Shopping Center
* Serramonte Center
* Shops at Tanforan
* Westlake Shopping Center

San Joaquin|

* Sherwood Place
* Weberstown Mall
* West Valley Mall

Santa Clara|

* Eastridge
* Great Mall of the Bay Area
* Mayfield Mall
* PruneYard Shopping Center
* San Antonio Shopping Center
* Santana Row
* Stanford Shopping Center
* Sunnyvale Town Center
* Vallco Shopping Mall
* Westfield Oakridge
* Westfield Valley Fair
* Westgate Center

Sonoma|

* Coddingtown Mall
* Montgomery Village
* Santa Rosa Plaza

Elsewhere|

* Bayshore Mall
* Capitola Mall
* Chico Marketplace
* Solano Town Center
* Vintage Faire Mall
* Visalia Mall
* Westfield Galleria at Roseville
* Yuba Sutter Marketplace

Southern California

| Los Angeles|

| L.A. Central Area|

* ARCO Plaza*
* Baldwin Hills Crenshaw Plaza
* Beverly Center
* Beverly Connection
* The Bloc Los Angeles
* Broadway & 87th Street*
* Crossroads of the World
* Eagle Rock Plaza
* El Mercado de Los Angeles
* Farmers Market
* FIGat7th
* Grove at Farmers Market
* Japanese Village Plaza
* Los Angeles Mall
* Midtown Crossing & Sears-Pico
* Ovation Hollywood
* Town & Country Market*
* Weller Court
* West Hollywood Gateway

|

Westside|

* Airport Marina Hotel*
* Brentwood Country Mart
* Edgemar
* Malibu Country Mart
* Palisades Village
* Platform, Culver City
* Promenade at Howard Hughes Center
* Santa Monica Place
* Third Street Promenade
* Westfield Century City
* Westfield Culver City

San Fernando Valley|

* Americana at Brand
* Burbank Town Center
* Commons at Calabasas
* Fallbrook Center
* Glendale Fashion Center
* Glendale Galleria
* NoHo West
* Northridge Fashion Center
* Panorama Mall
* Promenade (Woodland Hills)*
* Sherman Oaks Galleria*
* Universal CityWalk
* Valley Plaza*
* Westfield Fashion Square
* Westfield Topanga

San Gabriel Valley|

* Eastland Center
* El Monte Shopping Center*
* El Rancho Santa Anita
* Indian Hill Mall*
* Paseo Colorado
* Plaza West Covina
* Pomona Mall*
* Puente Hills Mall
* Westfield Santa Anita

South Bay|

* Del Amo Fashion Center
* Fisherman's Village
* Hawthorne Plaza Shopping Center
* Old Towne Mall*
* Peninsula Center
* Promenade on the Peninsula
* South Bay Galleria
* SouthBay Pavilion

Southeast L.A. Co.|

* Los Cerritos Center
* Cerritos Towne Center
* Citadel Outlets
* Lakewood Center
* La Mirada Mall*
* Plaza México
* Promenade at Downey
* Quad at Whittier
* Santa Fe Springs Mall*
* Santa Fe Springs Shopping Center*
* Shops at Montebello
* Stonewood Center
* Whittier Downs*
* Whittwood Town Center

Long Beach|

* Long Beach Plaza
* Long Beach Towne Center
* Los Altos Center
* Marina Pacifica Mall

Northern L.A. Co.|

* Antelope Valley Mall
* Westfield Valencia Town Center

Orange|

* Anaheim GardenWalk
* Anaheim Plaza
* Anaheim Town Square
* Asian Garden Mall
* Bella Terra
* Brea Mall
* Buena Park Downtown
* Downtown Disney
* Fashion Island
* Honer Plaza*
* Irvine Spectrum
* La Habra Fashion Square*
* Laguna Hills Mall
* MainPlace Mall
* The Market Place
* Orange County Plaza*
* Orangefair Mall*
* Outlets at Orange
* Shops at Mission Viejo
* South Coast Plaza
* Village at Orange
* Westminster Mall

Riverside|

* Desert Fashion Plaza
* Galleria at Tyler
* Hemet Valley Mall
* Indio Fashion Mall*
* Main St. pedestrian mall, Riverside
* Moreno Valley Mall
* La Plaza (Palm Springs)
* Promenade In Temecula
* Riverside Plaza
* Westfield Palm Desert

San Bernardino|

* Barstow Mall
* Carousel Mall
* Citrus Plaza
* Citrus Village
* Inland Center
* Mall of Victor Valley
* Montclair Plaza
* Ontario Mills
* Redlands Mall
* Victoria Gardens

San Diego|

* Chula Vista Center
* College Grove
* Escondido Village*
* Fashion Valley
* Grossmont Center
* La Jolla Village Square
* Las Americas Premium Outlets
* Linda Vista Shopping Center (demolished)
* One Paseo
* Otay Ranch Town Center
* Parkway Plaza
* Seaport Village
* South Bay Plaza
* Westfield Carlsbad
* Westfield Horton Plaza
* Westfield Mission Valley
* Westfield North County
* Westfield Plaza Bonita
* Westfield UTC

Santa Barbara|

* La Cumbre Plaza
* Paseo Nuevo
* Santa Maria Town Center

Ventura|

* Collection at RiverPark
* Esplanade
* The Oaks
* Pacific View Mall
* Simi Valley Town Center

Elsewhere|

* Imperial Valley Mall, El Centro
* Valley Plaza Mall, Bakersfield

See also: History of retail in Southern California – History of retail in Palm Springs — Note: starred (*) listings indicate former regional mall now site of strip-style community center with new name
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