Flont

Flont, Inc.Company type| Private

|

Industry| E-commerce
Founded| 2016
Founder| Cormac Kinney
Headquarters|

New York City

United States

Area served

| United States

Key people

| Carmen Busquets, Adrian Cheng

Flont was a jewelry rental service e-commerce company[1][2] founded in 2016 and available from May 2017 to 2019.[3] Flont employed a 'jewelry as a service' model, where customers could subscribe for a monthly or yearly fee and in exchange receive unlimited jewelry rentals from the site.[3] Its founder Cormac Kinney was a former president of a joint venture with Cartier and Richemont.[1]

In 2018, Chow Tai Fook announced a joint venture with Flont to open up to 500 locations in China inside Chow Tai Fook retail stores.[4][5]

The company shut down its business in 2019.[6]

## History

[edit]

In 2016, Flont was founded by Cormac Kinney in partnership with over 40 brands. In 2017, Adrian Cheng, executive Chairman of Chow Tai Fook and New World Development, announced a $2 million seed-round investment in the company.[7] The startup announced a $5 million capital raise in October 2017.[3] As of 2023, the flont.com website was no longer accessible.

## References

[edit]

1. ^ a b Samaha, Barry (2017-07-23). "Flont Is Changing How to Buy Fine Jewelry Online". Forbes Magazine.
2. ^ "Flont Dresses San Francisco Society in Style". Vogue. 2017-04-13.
3. ^ a b c Davis, Ashley (2017-10-13). "Jewelry as a Service Start-Up Raises $5M". National Jeweler.
4. ^ Chen, Cathleen (2018-05-23). "Adrian Cheng Plans China Rollout for Flont, Moda Operandi". Business of Fashion.
5. ^ Rapp, Jessica (2018-11-12). "What Adrian Cheng's New Investments Tell Us About Chinese Millennials". Jing Daily.
6. ^ Roxanne Robinson (4 July 2022). "Jewelry Borrowing Is Back in Style". NYTimes.
7. ^ "Flont Closes $2m Seed Funding Round". FinSMEs.com. 2017-03-14.

## External links

[edit]

* Flont Archived 2017-10-16 at the Wayback Machine

This article about a commerce website is a stub. You can help Wikipedia by expanding it.

|

* v
* t
* e

*[v]: View this template
*[t]: Discuss this template
*[e]: Edit this template