Forest Essentials

Indian Ayurvedic company

Forest Essentials

The company logo depicting the tree of life

Forest Essentials, Juhu, Mumbai

Company type| Private
Industry| Wellness, Cosmetics
Founded| 2000; 25 years ago (2000)
Founder| Mira Kulkarni
Headquarters|

New Delhi

India

Area served

* India
* Australia
* United Arab Emirates
* United Kingdom
* United States

Key people

| Samrath Bedi, Managing Director
Revenue| US$4 million

Number of employees

| 135 (2018)
Website| Official website

Forest Essentials is an Indian cosmetics, skincare and perfume company that specialises in Ayurvedic preparations for its products. It was founded in 2000 by Mira Kulkarni in New Delhi, India.[1]

## History

[edit]

Mira Kulkarni started the business in 2000 with an investment of Rs.2 lakhs, then only selling handmade soaps and candles.[2] The business expanded after the Delhi hotel Hyatt Regency ordered the soaps for their rooms.[3] In 2005–2006, the company posted sales of Rs.6 crore.

## Business

[edit]

In 2008, the New York-based Estée Lauder Companies acquired a 20% stake in the company, and in October 2021, the brand announced entering the United Kingdom by opening 12 retail stores.[4] Kulkarni's son Samrath Bedi currently serves as the managing director of the company.[5][6]

The company has 130 Forest Essentials Stores in India, supplies to 190 hotels and export to 120 countries.[7] The factories are in Haridwar and Lodsi in Tehri Garhwal district, Uttarakhand.

Forest Essentials sells natural, organic and Ayurvedic cosmetics and has a policy of not testing their products on animals.[8][failed verification]

In November 2022, Forest Essentials opened its first standalone store in Covent Garden, London which would become the brand's first international store.[9]

## References

[edit]

1. ^ "Estée Lauder's dream girl". fortuneindia.com. 9 November 2014.
2. ^ Nanditta Chibber (June 2006). "How Forest Essentials was born, and grew". Business Standard News. Retrieved 2019-03-21.
3. ^ "Deep rooted beauty: Mira Kulkarni, MD, Forest Essentials". The Economic Times. 2010-08-22. Retrieved 2019-03-21.
4. ^ Varuni Khosla (2021-10-26). "Forest Essentials to open 12 stores in UK". Livemint.com. Retrieved 2022-04-05.
5. ^ ""Understand your brand and stay true to it"- Business News". Businesstoday.in. 2015-11-08. Retrieved 2019-03-21.
6. ^ https://www.bloomberg.com/research/stocks/private/person.asp?personId=49594763&privcapId=46893746&previousCapId=46893746&previousTitle=Mountain Valley Springs India Private Limited [dead link]
7. ^ "Meet The Fabulous Women Behind These Homegrown Brands We Absolutely Love". HuffPost India. 19 January 2017. Retrieved 2019-03-21.
8. ^ "'No animal test' rule to apply to imported cosmetics too". Business Line. 2018-03-12. Retrieved 2019-03-21.
9. ^ "Beauty brand Forest Essentials opens its first store in UK". FashionNetwork. 14 November 2022. Retrieved December 26, 2022.

## External links

[edit]

* Official website

* v
* t
* e

Cosmetics

Face|

* Anti-aging cream
* BB cream
* Botulinum toxin (Botox)
* CC cream
* Concealer
* Cotton pad
* Cleanser
* DD cream
* Facial
* Facial toning
* Foundation
* Highlighter
* Moist towelette
* Moisturizer
* Permanent makeup
* Primer
* Powder
* Rouge
* Toner
* Venetian ceruse

Lips|

* Lipstick
* Balm
* Gloss
* Liner
* Stain

Eyes|

* Blepharoplasty
* Circle contact lens
* Eyelash extensions
* Eyelid glue
* Eye liner
* Eye shadow
* Kohl
* Mascara

Hair|

* Conditioner
* Hair coloring and bleaching
* Removal
* chemical
* electric
* laser
* IPL
* plucking
* shaving
* threading
* waxing
* Shampoo
* Sindoor
* Styling products
* gel
* mousse
* pomade
* spray
* wax

Nails|

* Artificial nails
* Buffing
* Manicure
* Nail polish
* Pedicure

Body|

* Cold cream
* Lotion
* Peeling
* Plastic surgery
* Skin whitening
* Sunless tanning

Related|

* Cosmetic electrotherapy
* Cosmetic ingredients
* Cosmetics advertising
* Cosmetic packaging
* Cosmetology
* History of cosmetics
* Cosmetic industry
* Male cosmetics

Major cosmetic brands

* Ahava
* Almay
* Amorepacific
* Anastasia Beverly Hills
* Anna Sui
* Aqua Net
* Artistry
* Aveda
* Avon
* Bath & Body Works
* Benefit
* Biotherm
* Bite Beauty
* Bobbi Brown
* Bonne Bell
* Brihans Natural Products
* Bumble and bumble
* Burt's Bees
* Carol's Daughter
* Clarins
* Clinique
* Coty
* ColourPop Cosmetics
* CoverGirl
* Creme 21
* Cutex
* Daigaku Honyaku Center
* Dermacol
* Douglas
* Elizabeth Arden, Inc.
* Estée Lauder
* elf
* Etude House
* Fabergé
* Farmec
* Fenty Beauty
* Fresh
* Garnier
* Guerlain
* Hard Candy
* Helena Rubinstein
* Jeffree Star Cosmetics
* Kao Corporation
* Kevyn Aucoin
* Kiehl's
* Kylie Cosmetics
* Lancôme
* Laneige
* Laura Mercier Cosmetics
* Lise Watier
* L'Oréal
* L'Occitane
* Love Cosmetics
* Lush
* MAC Cosmetics
* Make Up For Ever
* Mary Kay
* Max Factor
* Maybelline
* Merle Norman
* Missha
* Molton Brown
* Morphe Cosmetics
* NARS
* Natura
* Natural Wonder
* Nature Republic
* Neal's Yard Remedies
* Neutrogena
* Nexxus
* Nivea
* NYX Cosmetics
* O Boticário
* OPI
* Oriflame
* Origins
* Paula Begoun
* Pond's
* Red Earth
* Revlon
* Richard Hudnut
* Rimmel
* Sephora
* Shiseido
* Shu Uemura
* SimplySiti
* Sinful Colors
* SK-II
* Skin Food
* Stila
* Tarte Cosmetics
* The Body Shop
* The Face Shop
* Ulta Beauty
* Ultima II
* Uoma Beauty
* Urban Decay
* Vaseline
* Victoria's Secret
* Wella
* Younique
* Yves Rocher

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