Fortune (magazine)

American business magazine

Fortune

Cover of the issue dated February–March 2021

Editor| Alyson Shontell
Categories| Business magazines
Frequency| 12 issues/year (1929–1978)
24 issues/year (1978–2009)
18 issues/year (2009–2014)
16 issues/year (2014–2017)
12 issues/year (2018–2019)
10 issues/year (2020)
6 issues/year (2021–present)
Publisher| Fortune Media Group Holdings
(Chatchaval Jiaravanon)
Total circulation
(2018)| 852,202[1]
Founder| Henry Luce
Founded| 1929; 95 years ago (1929)
First issue| September 1, 1929; 95 years ago (1929-09-01)
Country| United States
Based in| New York City, New York, U.S.
Language| English
Website| fortune.com
ISSN| 0015-8259 (print)
2169-155X (web)

Fortune (stylized in all caps) is an American global business magazine headquartered in New York City. It is published by Fortune Media Group Holdings, a global business media company.[2] The publication was founded by Henry Luce in 1929. The magazine competes with Forbes and Bloomberg Businessweek in the national business magazine category and distinguishes itself with long, in-depth feature articles.[3]

The magazine regularly publishes ranked lists including ranking companies by revenue such as in the Fortune 500 that it has published annually since 1955, and in the Fortune Global 500.[4] The magazine is also known for its annual Fortune Investor's Guide.[5]

## History

[edit]

Fortune was founded by Time magazine co-founder Henry Luce in 1929, who declared it as "the Ideal Super-Class Magazine", a "distinguished and de luxe" publication "vividly portraying, interpreting and recording the Industrial Civilization".[6] Briton Hadden, Luce's business partner, was not enthusiastic about the idea – which Luce originally thought to title Power – but Luce went forward with it after Hadden's sudden death on February 27, 1929.[7]

In late October 1929, the Wall Street Crash of 1929 occurred, marking the onset of the Great Depression. In a memo to the Time Inc. board in November 1929, Luce wrote: "We will not be over-optimistic. We will recognize that this business slump may last as long as an entire year."[8] The publication made its official debut in February 1930. Its editor was Luce, managing editor Parker Lloyd-Smith, and art director Thomas Maitland Cleland.[9] Single copies of the first issue cost US$1 (equivalent to $18 in 2023).[8] An urban legend says that Cleland mocked up the cover of the first issue with the $1 price because no one had yet decided how much to charge; the magazine was printed before anyone realized it, and when people saw it for sale, they thought that the magazine must really have worthwhile content. In fact, there were 30,000 subscribers who had already signed up to receive that initial 184-page issue. By 1937, the number of subscribers had grown to 460,000, and the magazine had turned half million dollars in annual profit.[10]

At a time when business publications were little more than numbers and statistics printed in black and white, Fortune was an oversized 11" × 14", using creamy heavy paper, and art on a cover printed by a special process.[11] Fortune was also noted for its photography, featuring the work of Margaret Bourke-White, Ansel Adams, and others. Walker Evans served as its photography editor from 1945 to 1965.

During the Great Depression, the magazine developed a reputation for its social conscience, for Walker Evans and Margaret Bourke-White's color photographs, and for a team of writers including James Agee, Archibald MacLeish, John Kenneth Galbraith, and Alfred Kazin, hired specifically for their writing abilities. The magazine became an important leg of Luce's media empire;[citation needed] after the successful launch of Time in 1923 and Fortune in 1930, Luce went on to launch Life in 1936 and Sports Illustrated in 1954.

From its launch in 1930 to 1978, Fortune was published monthly. In January 1978, it began publishing biweekly. In October 2009, citing declining advertising revenue and circulation, Fortune began publishing every three weeks.[12][13] As of 2018, Fortune is published 14 times a year.[14]

Marshall Loeb was named managing editor in 1986. During his tenure at Fortune, Loeb was credited[by whom?] with expanding the traditional focus on business and the economy with added graphs, charts, and tables, as well as the addition of articles on topics such as executive life and social issues connected to the world of business, including the effectiveness of public schools and on homelessness.[3]

During the years[when?] when Time Warner owned Time Inc., Fortune articles (as well as those from Money magazine) were hosted at CNNMoney.com.[15]

In June 2014, after Time Inc. spun off from its corporate parent,[16] Fortune launched its own website at Fortune.com.[17]

On November 26, 2017, it was announced that Meredith Corporation would acquire Time Inc. in a $2.8 billion deal. The acquisition was completed on January 31, 2018.[18][19][20]

On November 9, 2018, it was announced that Meredith Corporation was selling Fortune to Thai billionaire Chatchaval Jiaravanon for $150 million.[21] Jiaravanon is affiliated with the Thailand-based conglomerate Charoen Pokphand Group, which has holdings in agriculture, telecommunications, retail, pharmaceutical, and finance.[22]

Since March 4, 2020, access to Fortune.com has been restricted by a paywall.[23]

### Fortune Indonesia

[edit]

Fortune Indonesia is an American global business magazine headquartered in New York City and published for the Indonesian region. It is published by Fortune Media Group Holdings, a global business media company. FORTUNE Indonesia is available in print version every month as well as an online news portal. Currently, Fortune Indonesia is led by Editor-in-Chief Hendra Soeprajitno.[24][25]

## Lists

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Fortune regularly publishes ranked lists. In the human resources field, for example, it publishes a list of the Best Companies to Work For. Lists include companies ranked in order of gross revenue and business profile, as well as business leaders:

* Fortune 500
* Fortune 1000
* Fortune Global 500
* Fortune India 500
* 40 Under 40
* Fortune Most Powerful Women Entrepreneurs
* 100 Best Companies to Work For
* World's Most Admired Companies
* 100 Fastest Growing Companies
* The Unicorn List
* Businessperson of the Year
* Change the World
* The World's 50 Greatest Leaders
* The Ledger 40 Under 40
* Future 50
* 100 Best Workplaces For Millennials
* 100 Best Workplaces For Women
* 50 Best Workplaces for New College Graduates
* Best Workplaces for Diversity
* 50 Best Places to Live for Families
* Crypto 40[26]

##  Editors

[edit]

There have been 20 top editors since Fortune was conceived in 1929. Following the elimination of the editor-in-chief role at Time Inc. in October 2013,[27] the top editor's title was changed from "managing editor" to "editor" in 2014.[28] The present title is "editor-in-chief".[29]

* Parker Lloyd-Smith (1929–1931)
* Ralph Ingersoll (1932–1935)
* Eric Hodgins (1935–1937)
* Russell Davenport (1937–1940)
* Richardson Wood (1940–1941)
* Ralph D. "Del" Paine, Jr. (1941–1953)
* Hedley Donovan (1953–1959)
* Duncan Norton-Taylor (1959–1965)
* Louis Banks (1965–1970)
* Robert Lubar (1970–1980)
* William S. Rukeyser (1980–1986)
* Marshall Loeb (1986–1994)
* Walter Kiechel III (1994–1995)
* John Huey (1995–2001)
* Richard "Rik" Kirkland (2001–2005)
* Eric Pooley (2005–2006)
* Andrew "Andy" Serwer (2006–2014)
* Alan Murray (2014–2017)
* Clifton Leaf (2017–2021)[30]
* Alyson Shontell (2021-present)[29]

## See also

[edit]

* Business and economics portal
* Media portal

* Fortune Battle of the Corporate Bands, an annual music competition for amateur company-sponsored bands
* List of United States magazines

## Footnotes

[edit]

1. ^ "Audience". Time Inc. Archived from the original on June 8, 2019. Retrieved June 22, 2019.
2. ^ "About Us". fortune.com. Fortune Media IP Limited. Archived from the original on January 1, 2023. Retrieved July 24, 2023.
3. ^ a b Deirdre, Carmody (May 2, 1994). "The Media Business; A Shaper of Magazines Retires". The New York Times. Retrieved February 10, 2009.
4. ^ Fry, Erika (June 2, 2014). "What Happened to the First Fortune 500?". Fortune. Archived from the original on August 6, 2014. Retrieved August 2, 2014.
5. ^ Delbridge, Emily (November 21, 2019). "The 8 Best Business Magazines of 2020". The Balance Small Business. New York City: Dotdash. Best for Investors: Fortune. Retrieved February 8, 2020.
6. ^ Fortune prospectus. By Henry Luce. Fortune, September 1929, Volume One, Number Zero.
7. ^ Henry Luce & His Time by Joseph Epstein, Commentary, Vol. 44, No. 5, November 1967.
8. ^ a b Okrent, Daniel (September 19, 2005). "How the World Really Works". Fortune. Archived from the original on August 8, 2014.
9. ^ "Current Magazines". The New York Times. February 2, 1930.
10. ^ Massey, Laura (December 11, 2010). "Fortune". Peter Harrington London. Archived from the original on August 12, 2014. Retrieved August 10, 2014.
11. ^ Background Archived July 29, 2017, at the Wayback Machine.
12. ^ Pérez-Peña, Richard (October 23, 2009). "Fortune Magazine Will Drop From 25 to 18 Issues a Year". The New York Times. Archived from the original on March 24, 2011.
13. ^ Pérez-Peña, Richard (October 23, 2009). "Fortune Media Kit". The New York Times. Archived from the original on March 24, 2011.
14. ^ "Fortune Magazine Subscription". subscription.fortune.com. Archived from the original on February 7, 2018. Retrieved February 6, 2018.
15. ^ "Fortune Magazine: Table of Contents - CNNMoney". money.cnn.com. Retrieved December 18, 2019.
16. ^ Primack, Dan. "Time Inc. Becomes America's Oldest Startup". Archived from the original on July 30, 2014. Retrieved July 30, 2014.
17. ^ Barnett, Megan; Serwer, Andy. "Inside the All-New Fortune.com". Archived from the original on August 8, 2014. Retrieved July 30, 2014.
18. ^ "Meredith Corporation Announces Completion Of Time Inc. Acquisition And Reports Fiscal 2018 Second Quarter And First Half Results" (Press release). Meredith Corporation. January 31, 2018. Archived from the original on February 4, 2018. Retrieved February 10, 2018.
19. ^ Hays, Kali (February 1, 2018). "Time Inc., Now Meredith and More Changes to Come". Women's Wear Daily. Archived from the original on February 8, 2018. Retrieved February 10, 2018.
20. ^ Gold, Howard R. (February 1, 2018). "Who killed Time Inc.?". Columbia Journalism Review. Archived from the original on February 11, 2018. Retrieved February 10, 2018.
21. ^ Pompeo, Joe (November 9, 2018). "'Everybody's Very, Very Positive About This': Fortune's New Buyer Isn't Marc Benioff—But for $150 Million, Who Cares!". Vanity Fair. Archived from the original on November 22, 2018.
22. ^ Kelly, Keith J. (November 9, 2018). "Thai business tycoon buys Fortune magazine for $150 million". Archived from the original on November 16, 2018. Retrieved December 25, 2018.
23. ^ "Why we launched a paywall". Fortune. Retrieved May 27, 2021.
24. ^ "About Us". fortune.com. Fortune Media IP Limited. Archived from the original on January 1, 2023. Retrieved July 24, 2023.
25. ^ "Hendra Soeprajitno pimpin Fortune Indonesia". Telum Media (in Indonesian). July 28, 2021. Archived from the original on September 13, 2022. Retrieved September 13, 2022.
26. ^ Introducing Fortune’s Crypto 40: Blockchain businesses built to last JEFF JOHN ROBERTS, Fortune, April 10, 2023.
27. ^ Kaufman, Leslie (October 31, 2013). "Reshuffling at Time Inc. to Set Table for Spinoff". The New York Times. Archived from the original on July 8, 2014. Retrieved August 30, 2014.
28. ^ Kile, Daniel (July 22, 2014). "Alan Murray Named Editor of Fortune". Archived from the original on August 3, 2014.
29. ^ a b "Alyson Shontell". fortune.com. Fortune. Archived from the original on January 4, 2023. Retrieved July 24, 2023.
30. ^ Huddleston, Tom Jr. (March 15, 2017). "Fortune Names a New Editor-in-Chief". Fortune. Archived from the original on March 16, 2017. Retrieved March 15, 2017.

## Further reading

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* James S. Miller, "White-Collar Excavations: Fortune Magazine and the Invention of the Industrial Folk". American Periodicals. vol. 13 (2003), pp. 84–104. In JSTOR

## External links

[edit]

* Official website

* v
* t
* e

Fortune

Top editors|

* Parker Lloyd-Smith
* Ralph Ingersoll
* Eric Hodgins
* Russell Davenport
* Richardson Wood
* Ralph D. Paine, Jr.
* Hedley Donovan
* Duncan Norton-Taylor
* Louis Banks
* Robert Lubar
* William S. Rukeyser
* Marshall Loeb
* Walter Keichel III
* John Huey
* Richard Kirkland
* Eric Pooley
* Andrew Serwer
* Alan Murray
* Clifton Leaf
* Alyson Shontell

Editorial staff|

* Geoffrey Colvin
* John Curran
* Nina Easton
* Alfred Winslow Jones
* David Kirkpatrick
* Carol Loomis
* John McDonald
* Bethany McLean
* Roger Parloff
* Daniel Seligman
* Allan Sloan
* Herbert Solow
* Alvin Toffler
* Shawn Tully

Lists|

* Fortune 500
* Global 500
* India 500
* Global 2000
* 40 Under 40
* 100 Best Companies to Work For

Conferences|

* Fortune Brainstorm Tech
* Fortune Global Forum

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