Freeway Insurance

American insurance agency

Freeway Insurance

Industry| Insurance
Founded| 1987; 38 years ago (1987)
Headquarters|

Huntington Beach, California

United States

Number of locations

| 600

Key people

| Cesar Soriano (CEO)

Number of employees

| 2,000
Parent| Confie
Website| https://www.freeway.com/

Freeway Insurance Services America, LLC, or Freeway Insurance, is an American insurance agency with over 600 retail locations in the United States.[1][2] The company sells primarily non-standard auto insurance,[3][4] which is required for new and higher risk drivers. The company's headquarters is in Huntington Beach, California.[5][6]

## History

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Freeway Insurance was founded in 1987 by Kelly Turton in Orange County, California.[7] Initially, the company’s focus was private passenger automobile insurance,[7] which was then acquired by Westline Corp.,[7] which was then acquired by Confie,[8] one of the largest privately held insurance brokers in the United States[9] and a portfolio company of private equity firm ABRY Partners, in 2008.[10] Freeway Insurance has expanded through acquisitions made by Confie, including Colyer Insurance,[11] DeFranco Insurance,[12] CW Baker Insurance, and Lewiston Insurance.[13]

In 2021, Freeway Insurance became a sponsor for Trackhouse Racing Team’s No. 99 Chevrolet Camaro, driven by Daniel Suarez in the NASCAR Cup Series.[14][15] Freeway Insurance has also partnered with the California DMV to register and document vehicles.[16]

In April 2021, Alliant insurance agreed to buy Confie, which includes Freeway Insurance.[17]

## Operations

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Freeway predominantly sells within the non-standard auto insurance market.[4][7] As of 2020, it sells home owners and renter’s insurance, health insurance,[1][6][18] and motorcycle insurance.[19] Freeway Insurance also provides insurance to high-risk drivers with poor driving records.[20] There are 503 Freeway Insurance locations in the United States, with retail offices in 22 states.[21]

Since 2008, Freeway Insurance has operated in English and Spanish, and nearly 50% of its customers identify themselves as Hispanic or Latino.[22][23] Freeway reports that nearly 70 percent of their insurance agents are multilingual. Freeway predominantly sells within the non-standard auto insurance market.[3]

In 2021, Freeway Insurance announced they would begin offering franchise opportunities to further develop their retail locations in the United States.[24]

## Sponsorships

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Freeway NASCAR Sponsorship

In 2021, Freeway Insurance began a motorsports sponsorship with a partnership with Trackhouse Racing and NASCAR driver Daniel Suárez. In February 2022, Freeway Insurance announced it would be the primary sponsor of Daniel Suárez for five events during the 2022 NASCAR Cup Series.[25]

Freeway Insurance has also been an official partner of the LA Galaxy Major League Soccer team since 2021.

## References

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1. ^ a b Bowman, Cynthia Paez. "Freeway Insurance review 2021". Bankrate. Retrieved June 4, 2021.
2. ^ "Number of Freeway Insurance locations in the United States in 2021". ScrapeHero. Retrieved August 2, 2021.
3. ^ a b Simpson, Andrew G. (November 27, 2019). "Confie Rebrands Standard Business as InsureOne; Keeps Freeway for Nonstandard". Insurance Journal. Retrieved December 9, 2020.
4. ^ a b European Car. Argus Publishers. 2005.
5. ^ "Orange County D.A.'s office is doing debt collectors' dirty work". Los Angeles Times. December 2, 2014. Retrieved June 4, 2021.
6. ^ a b "Freeway Car Insurance Review for 2021". U.S. News & World Report. June 1, 2020.
7. ^ a b c d "Westline Corp. acquires Freeway Insurance Services". Insurance Journal. November 8, 2006. Retrieved June 4, 2021.
8. ^ Yu, Jane (February 10, 2015). "Confie Buys in Texas". Orange County Business Journal. Retrieved December 9, 2020.
9. ^ "Top 100 Property/Casualty Agencies". Insurance Journal. Retrieved December 9, 2020.
10. ^ Roumeliotis, Greg; Stone, Mike (September 21, 2015). "Exclusive: U.S. insurance broker Confie explores $1.6 billion sale - sources". Reuters. Retrieved December 9, 2020.
11. ^ "Colyer Insurance bought out by Confie". bizjournals.com. June 2, 2015. Retrieved June 4, 2021.
12. ^ "Another WNY insurance firm is acquired by Confie Seguros". bizjournals.com. November 4, 2013. Retrieved June 4, 2021.
13. ^ "California insurance company acquires two WNY firms". www.bizjournals.com. July 1, 2013. Retrieved June 4, 2021.
14. ^ Staff, Speedway Digest (April 6, 2021). "Freeway Insurance Joins Trackhouse Racing". www.speedwaydigest.com. Retrieved June 4, 2021.
15. ^ "Daniel Suarez and Pitbull's Trackhouse Racing Bags Another Sponsor for the 2021 NASCAR Season". EssentiallySports. April 8, 2021. Retrieved June 4, 2021.
16. ^ "Freeway Insurance Services Inc". California DMV. Retrieved June 4, 2021.
17. ^ 2021-04-21T14:51:00 (April 21, 2021). "Alliant agrees deal to buy personal lines intermediary Confie from Abry". The Insurer. Retrieved August 2, 2021.`{{cite web}}`: CS1 maint: numeric names: authors list (link)
18. ^ USPTO. "FREEWAY INSURANCE - Freeway Insurance Services, Inc. Trademark Registration". USPTO.report. Retrieved June 4, 2021.
19. ^ Official Gazette of the United States Patent and Trademark Office: Trademarks. U.S. Department of Commerce, Patent and Trademark Office. 2006.
20. ^ "Our Take: Freeway Insurance Review (2021)". Motor1.com. Retrieved June 4, 2021.
21. ^ "Number of Freeway Insurance locations in the United States". ScrapeHero. Retrieved June 4, 2021.
22. ^ "Freeway Insurance CEO Envisions Becoming National Provider of Nonstandard Auto". InsuranceNewsNet. July 8, 2011. Retrieved December 9, 2020.
23. ^ "Freeway Insurance Names Waked CEO, Klaeb Chairman". Insurance Journal. July 8, 2011. Retrieved December 9, 2020.
24. ^ "Freeway Insurance Franchise Information". Entrepreneur. Retrieved May 11, 2022.
25. ^ "Freeway Insurance Extending Partnership with Daniel Suarez, Trackhouse Racing". TobyChristie.com. February 3, 2022. Retrieved May 11, 2022.