Genasys

American technology company

Not to be confused with Genesys (company).

Genasys Inc.Company type| Public

|

Traded as

| Nasdaq: GNSS
Industry| Technology/Manufacturing
Founded| 1980; 45 years ago (1980) in Utah, U.S.
Founder| Elwood Norris
Headquarters|

San Diego, California

U.S.

Area served

| Worldwide

Key people

* Richard S. Danforth (CEO)
* Dennis Klahn (CFO)
* Richard H. Osgood III (chairman)

Products|

* Genasys Protect
* ALERT
* EVAC
* ACOUSTICS
* CONNECT

* Long Range Acoustic Devices
* LRAD 100X
* LRAD 450XL-RT
* LRAD 450XL-MMT
* LRAD 500X-RT
* LRAD 950NXT
* LRAD 1000Xi
* LRAD 1950XL
* LRAD 2000X

Website| genasys.com

Genasys Inc. is based in San Diego, California. Its long range acoustic device (LRAD) products are used for long-range acoustic hailing and mass notification. Its software-as-a-service product suite, the Genasys Protect Platform, that includes ACOUSTICS, ALERT, CONNECT (formerly Evertel), and EVAC (formerly Zonehaven), is used for emergency alerting, notifications, evacuations, secure collaboration, and repopulations. The company was previously named American Technology Corporation (ATC) until 2010[1] and LRAD Corporation until 2019.[2] The company's stock trades on the NASDAQ Capital Market with the ticker symbol "GNSS".[2]

## History

[edit]

Genasys was founded in Utah by Elwood "Woody" Norris as the American Technology Corporation in 1980.[3] From 1988 to early 1992 the company was inactive. Norris recapitalized the company as a Delaware Corporation in 1992.[4] In 1996, the company launched its first directed sound technology and began engineering sound solutions for the commercial, government, and military markets. In response to the October 2000 attack on the USS Cole, the company's engineering team developed their long-range acoustic device (LRAD) product line. With the introduction of LRAD systems in 2003, the company created the acoustic hailing device (AHD) market, followed by the introduction of multidirectional mass notifications systems in 2012. The company acquired Genasys, a Madrid, Spain-based software provider of location-based mass messaging solutions for emergency warning and workforce management in January 2018, and subsequently adopted the name Genasys for itself.[2] In 2020, Genasys acquired Amika Mobile, an Ottawa, Canada-based enterprise software provider of critical event situational awareness, communication and control products. It was subsequently renamed Genasys Communications Canada.[5][6] In a June 2021 acquisition, Genasys added Zonehaven, a California-based company specializing in emergency evacuation software services and resources.[7]

In September 2023, Genasys acquired Evertel Technologies from Word Systems Operations for about $5.8 million.[8]

Los Angeles County suspended use of Genasys during the January 2025 Southern California wildfires after its "alert was erroneously sent out to nearly 10 million residents".[9]

After San Diego County implemented Genasys in 2024, the technology was used by the county and City of San Diego in January 2025 to safely evacuate residents from wildfires. [10]

The Maui Emergency Management Agency launched Genasys on May 1, 2025 to enhance emergency operations and evacuations for residents and visitors on Maui, Molokai and Lanai. [11][12]

In June 2025, Santa Barbara County began using Genasys EVAC mapping software to assist first responders and county residents during evacuations and other emergencies. [13]

The City of San Jose, California implemented Genasys Protect hours before the Ranch Fire started in the East San Jose hills June 17, 2025. [14]

## Products

[edit]

* ALERT The State of New Hampshire selected Genasys to send emergency and non-emergency notifications through single or multiple communication methods to keep residents and visitors informed public safety messaging and severe weather-related notifications.[15]

* EVAC, is a “zone-based” evacuation tool used by many communities across the country, including neighboring counties.[16]

* ACOUSTICS The City of Berkeley introduced a new outdoor warning system to alert people of wildfires and other critical events. The system includes 15 ACOUSTICS outdoor speakers installed on buildings throughout Berkeley. The ACOUSTICS systems broadcast siren tones, audible warnings and voice instructions.[17][18]

* CONNECT, formerly Evertel, was renamed CONNECT and is being incorporated into the Genasys Protect platform. CONNECT provides secure, real-time communication and collaboration for public safety agencies, hospitals, financial services, and secure business communication.[19]

* Long Range Acoustic Device (LRAD), is a directional acoustic system designed for long-range communication and mass notification.[20]

## References

[edit]

1. ^ "LRAD CORPORATION".
2. ^ a b c LRAD Corp. (October 25, 2019). "LRAD Corporation Rebranding as Genasys Inc. to Reflect Broader Commitment to Critical Communications". GlobeNewswire News Room. Retrieved November 5, 2019.
3. ^ "Utah Business Search - Utah.gov". secure.utah.gov.
4. ^ "EDGAR Filing Documents for 0000936392-96-000513". www.sec.gov.
5. ^ "Genasys™ Inc. Acquires Enterprise Software Provider, Amika Mobile". GlobeNewswire.com. Retrieved 2020-08-10.
6. ^ "Genasys Inc. Closes Acquisition of Enterprise Software Provider, Amika Mobile". GlobeNewswire.com. Retrieved 2020-10-05.
7. ^ "Genasys Inc. Acquires Emergency Evacuation SaaS Provider, Zonehaven". GlobeNewswire.com. Retrieved 2021-06-09.
8. ^ "Genasys To Acquire Evertel Technologies From Word Systems Operations For About $5.8 Mln". Nasdaq.com. September 26, 2023.
9. ^ Jarvie, Jenny; Toohey, Grace; Castleman, Terry (January 11, 2025). "Faulty evacuation alerts woke Angelenos in a panic. What's wrong with L.A.'s emergency system?". Los Angeles Times. Retrieved January 12, 2025.
10. ^ Sir Milo Loftin (30 January 2025). "County Confirms Commitment to Emergency Preparedness". County News Center.
11. ^ Wendy Osher (7 April 2025). "MEMA to launch new real-time evacuation notifications on Genasys Protect app". Maui Now.
12. ^ "MEMA Announcement: Genasys Protect Evacuation App goes live May 1, 2025". Maui County. 1 May 2025.
13. ^ Rebecca Caraway (7 June 2025). "Genasys Emergency Mapping Software Coming to Santa Barbara County". Noozhawk.
14. ^ Tori Gaines (18 June 2025). "Emergency alert app launches in San Jose, hours before Ranch Place Fire". KTVU.com.
15. ^ "Genasys Selected to Power Public Safety Communication for the State New Hampshire". genasys.com. Retrieved 2023-10-23.
16. ^ "Genasys Protect now in Shasta County". shastacounty.gov. Retrieved 2023-07-18.
17. ^ "City of Berkeley Fire Ready Fest: Partnering for Community Awareness". genasys.com. Retrieved 2023-09-14.
18. ^ "Berkeley tests out new emergency sirens". nbcbayarea.com. Retrieved 2023-09-17.
19. ^ "Evertel Joins Forces with Genasys to Offer a Comprehensive Portfolio of Collaboration and Communications Solutions—Genasys Protect CONNECT". genasys.com. Retrieved 2023-10-11.
20. ^ "American Technology Ships $1.5 Million in LRAD Orders". FreshNews.com. Retrieved 2007-04-06.

## External links

[edit]

* Official website
* Investor information on Yahoo! Finance
* SEC Filings