Gondola (retail)

Freestanding fixture used by retailers to display merchandise

This article is about a freestanding fixture. For other uses, see Gondola (disambiguation).

Freestanding display units in a supermarket

A gondola (usually pronounced /ɡɒnˈdoʊlə/ in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves, hooks, or other displays. Gondolas placed end-to-end can form rows of shelving, while stand-alone gondolas tend to be used for special themed displays. A gondola placed perpendicular to the end of a row of other gondolas can be used as an endcap.[1] In Europe, gondola normally refers to double-sided shop shelving.[2] In clothing stores, merchandising is carried out using 3-specialized shelving for clothing, and makes it possible to highlight specific products to increase the average basket at the checkout.[3]

## See also

[edit]

* Visual merchandising
* Endcap

## References

[edit]

1. ^ Waters, Shari. "Gondola Shelving Unit". Retail Store Fixture Photo Guide. Archived from the original on 25 November 2015. Retrieved 2 September 2012.
2. ^ "What is Shop Shelving?". Archived from the original on 2 February 2019. Retrieved 15 June 2015.
3. ^ "Rayonnage Vêtement : Stockage en magasin - Rayodia.com". www.rayodia.com. Retrieved 2022-11-19.

This marketing-related article is a stub. You can help Wikipedia by expanding it.

|

* v
* t
* e

*[v]: View this template
*[t]: Discuss this template
*[e]: Edit this template