Grammy RS Concerts

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Grammy RS Concertsseries concerts tour by the singer from GMM Grammy and RS Group

Venue| Impact, Muang Thong Thani
Start date| 1st time: 29 July 2023
Producer| Across The Universe Project by GMM Music (subsidiary of GMM Grammy) and RS Music (subsidiary of RS Group)

Grammy RS Concerts (Thai: แกรมมี่ อาร์เอส คอนเสิร์ตส) it is the first series of concerts organized jointly by two Thai music label companies, GMM Grammy and RS Group which invested in a joint venture, Across the Universe. Later both GMM Grammy and RS Group gave their own subsidiaries that directly operated the music business, namely GMM Music and RS Music is instead a joint venture partner in this joint venture and change the name of the joint venture to "Across the Universe Project", with a plan to hold concerts continuously for a period of 3 years from 2023 to 2025, and every concert will be performed at Impact, Muang Thong Thani.

The idea of creating a collaboration between GMM Grammy and RS arose from the ideas of the new generation executives of both companies, namely Phawit Chitrakorn, chief executive officer of the music business of GMM Grammy and Wittawat Wechabutsakorn, Chief Financial Officer of RS. That responds to the demands of consumers it has been for a long time that they want artists from both labels to be on the same stage. They have started talking for about us5 years with the top executives of both parties (Paiboon Damrongchaitham, chairman of the Board of Directors of GMM Grammy and Surachai Chetchotisak, chairman of the Board of Directors of RS) were aware and talked among themselves but because the not yet right time. Therefore, such cooperation has not yet occurred.[1] Until then the COVID-19 pandemic in Thailand resolved and RS returned to the music business again,[2] the two companies held a meeting until a cooperation agreement was finally reached.[3]

Later on March 21, 2023, Yutthana Boon-om, Senior Deputy Managing Director Show business Line of GMM Grammy, concert organizer and former famous DJ posted it on his personal social media channels and specify the important message that "There will be a joint concert between GMM Grammy and RS within this year". Which is considered a collaboration between GMM Grammy and RS for the first time became a phenomenon that created interest in the Thai music industry.[4] And later, both GMM Grammy and RS registered to establish a joint venture under the name Across The Universe to organize this particular concert.[5] Both companies hold shares in the joint venture with the same proportion of 50% each.[1]

Later on March 28, 2023, GMM Grammy and RS, on behalf of the joint venture Across the Universe, jointly held a press conference to launch a concert series called Grammy RS Concerts officially at Aksara Theatre, King Power.

## List of concerts

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* 90’s Versary (July 2023)
* 2k Celebrations (September 2023)
* HIT100 (October 2023)
* HIT100 Vol.2 (May 2024)
* Dance Arena (October 2024)

* 90’s Versary concert

* HIT100 Vol.2 concert

## References

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1. ^ a b Jan (2023-03-28). "เปิดที่มาปรากฏการณ์ Grammy x RS ซีรีส์คอนเสิร์ตไตรภาค จับเทรนด์ 90s – Y2K เปลี่ยนคู่แข่งเป็นคู่ค้า". Brand Buffet. Retrieved 2023-06-19.
2. ^ TopTen (2023-03-28). "เปิดเบื้องหลังประวัติศาสตร์ 'Grammy x RS' แม้เป็นคู่แข่งแต่ไม่จำเป็นต้องเป็นศัตรู". Positioning Magazine. Retrieved 2023-06-22.
3. ^ เจียรวนาลี, ศิวะภาค (2023-04-10). "กลยุทธ์เบื้องหลัง Grammy RS Concerts ที่คุณอาจไม่ทันสังเกตในวันแถลงข่าว". เดอะคลาวด์. Retrieved 2023-06-22.
4. ^ "#GrammyRSConcerts มาแน่! "ป๋าเต็ด" โพสต์ยืนยันพร้อมแคปชั่นสุดฮือฮา". สนุก.คอม. 2023-03-21. Retrieved 2023-06-19.
5. ^ รินวงษ์, สาวิตรี (2023-03-21). ""GRAMMY x RS" ร่วมทุนตั้งกิจการร่วมค้า "อะครอส เดอะ ยูนิเวิร์ส" ลุยธุรกิจเพลง". กรุงเทพธุรกิจ. Retrieved 2023-06-19.