Harold Greenberg

Canadian film producer

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Harold Greenberg

Born| (1930-01-11)January 11, 1930

Montreal, Quebec, Canada

Died| July 1, 1996(1996-07-01) (aged 66)

Montreal, Quebec, Canada

Occupation| Film producer

Harold Greenberg, OC, CQ, (January 11, 1930 - July 1, 1996) was a Canadian film producer.[1]

## Career[edit]

Greenberg got his start in film working in his uncle's second-hand camera store when he was thirteen. He eventually set up his own film and photography company, obtaining the exclusive rights to footage from 1967 International and Universal Exposition or Expo 67, as it was commonly known in Montreal. In 1973 he acquired Astral Communications (aka Astral Bellevue Pathe) and subsequently combined it with his own company Ann Green Photos, named after his mother Ann Greenberg. Soon thereafter, it became one of the leading film production companies in Canada.

Astral slowly evolved into a pure play media company and expanded through the acquisition of pay television channels, such as First Choice and The Movie Network. It would go on to become a leader in the field. Greenberg went on to produce Porky's franchise, one of the most successful Canadian films, spawning three sequels: Porky's II: The Next Day (1983), Porky's Revenge! (1985), and Pimpin' Pee Wee (2009). He also produced the critically acclaimed The Apprenticeship of Duddy Kravitz. He is also responsible for the development of Centre De Production de Montreal, which was set for 1989.[2]

Harold was a staunch advocate of the viability of Canadian and Quebec cinema, going on to play a large role in the cultural exemptions included in the North American Free Trade Agreement. He was adamant that Quebec and Canada had its own industry, each having their own, separate cultures. Harold saw that Canada had distinct needs from the United States, frequently scolding industry executive from the United States when they would group Canada (and Quebec) within the wider North American marketplace. Greenberg was instrumental in creating a separate dubbing industry in Canada, citing the nuances separating Parisian and Canadian French.

## Personal life[edit]

Greenberg was born in Montreal, Quebec, in 1930 and has three brothers, Ian, Sydney, and Harvey. Harold and his wife Edith, had three children.

## Philanthropy[edit]

Greenberg was also a noted philanthropist and was made an Officer of the Order of Canada. In 1992, he was made a Knight of the National Order of Quebec and a Chevalier de la Légion d'Honneur.[1]

Greenberg recognized that there was a demand for well-written Canadian scripts, but insufficient resources in order to fund them. In April 1986, he established The FUND (Foundation to Underwrite New Drama). In 1996, after his death, it was renamed The Harold Greenberg Fund.[3] The French-language program, Le Fonds Harold Greenberg, was also established.

## Death and legacy[edit]

Greenberg died in 1996 and his brother, Ian Greenberg, took his place as CEO of Astral.

Since 1986, The Harold Greenberg Fund/Le Fonds Harold Greenberg has invested almost $73 million in the Canadian film and television industry in over 3,250 projects.[4]

## References[edit]

1. ^ "Harold Greenberg (1930–1996) Producer". Amazon via IMDb. Retrieved 11 February 2014.
2. ^ Brownstein, Bill (1987-07-08). "Greenberg's Astral Set To Build Production Center". Variety. pp. 6–7.
3. ^ "Astral's Harold Greenberg Fund Announces Support for 27 Script Development Projects". Newswire Canada. Retrieved 11 February 2014.
4. ^ "About Us". Official Website. Archived from the original on 28 March 2014. Retrieved 11 February 2014.

## External links[edit]

* Harold Greenberg at IMDb
* Harold Greenberg Fund website
* Jean, Marcel (4 March 2015). "Harold Greenberg". The Canadian Encyclopedia. Historica Canada.

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