I-Jet Media

i-Jet MediaType of business| private

|

Founded| 2005
Headquarters|

Silicon Valley, (California, United States); Ekaterinburg, Chelyabinsk, Nizhny Tagil, Ozersk (Russia); Beijing (China)

Industry| computer games, social games
Employees| 100+
URL| web.archive.org/web/20110123080644/http://i-jet.ru/

i-Jet Media is a Russian distribution network and publisher of social games on web portals and social networks. It was founded in 2005 and published its first game, Maffia News, in 2007. The company has foreign offices in Silicon Valley, United States and Beijing, China.

## History

[edit]

In 2005, i-Jet Media was founded as a developer of browser-based games.[1] The company's first game, Maffia New, was developed during the next two years. After the launch, Maffia New used to gain more than 500,000 monthly users on Rambler.[2] In 2007, Maffia New was published on Rambler.ru as well as Time to Enforce, Real Wars and Steel Giants were launched. Alexey Kostarev, CEO and co-founder of i-Jet Media, opened an office in Silicon Valley, United States. After that, the company started preparing to launch social games in Russia.[3]

In 2009, the company launched a cooperative project with Chinese developer Elex: i-Jet Media published Elex's games in Russian social networks — VKontakte, first of all.[4]

In April 2009, i-Jet Media published Happy Harvest on the Russian Internet, and the game succeeded to collect about 10,000,000 unique active users and earn US$20 million during less than one year.[5] Happy Harvest was awarded with the Goggle Trend prize as the best game of 2009.[6] In 2009, i-Jet Media also opened its office in Beijing.[7]

In 2010, i-Jet Media games were the first ones ever published in the Odnoklassniki.ru network.[8] The company started exporting them to European social networks: Estonia, Finland, Germany, and Poland. In May 2010, the company published Farm Frenzy, in cooperation with an international casual game publisher and distributor Alawar Entertainment.[9] In summer 2010, i-Jet Media started to publish games on Russian Facebook.[10]

i-Jet Media also publishes mobile versions of games on social networks of Russia. In July 2010, i-Jet Media and mobile social network Spaces.ru established a game section, which managed to get more than 25,000 visitors during its first day online.[11]

In September 2010, i-Jet Media and Playdom announced that i-Jet Media would publish social games by Playdom in European social networks.[12] They also agreed to combat piracy on the Russian social games market.[13]

As of 2011, i-Jet Media works with 40 game developers and has published 80 social games on 30 social networks, and has several dozen social games with an audience of 70 million users.[14]

## i-Jet Connect

[edit]

On August 15, 2011, during the Social Games Summit at Game Developers Conference Europe, i-Jet Media revealed its new technological platform, i-Jet Connect; the platform [15] is intended to consolidate social game development solutions and features the ability to quickly publish titles to both global and local social networks, manage traffic, and incorporate brand advertisements.[16] i-Jet Media has been conducting a closed beta test of i-Jet Connect since August 15 expected to be finished in November 2011.[needs update] Meanwhile, social game developers could register for the beta on the company's web site.[17]

## References

[edit]

1. ^ "References Casual Connect Europe". Casualconnect.org. Archived from the original on 2012-08-14. Retrieved 2012-11-27.
2. ^ "1Mby1M Deal Radar 2010: I-Jet Media, Silicon Valley, California". 11 October 2010.
3. ^ "I-Jet Media | О компании". Archived from the original on 2011-09-02. Retrieved 2011-09-07.
4. ^ ZAVOD (2010-03-24). "I-Jet заработал $5 млн на фермерах". It-eburg.com. Archived from the original on 2012-03-12. Retrieved 2012-11-27.
5. ^ "Ведомости - "Надоили $20 млн"". Vedomosti.ru. 2010-03-24. Retrieved 2012-11-27.
6. ^ "О Google - Новости Google - Премия Google Trend". 2012-04-30. Retrieved 2012-11-27.[dead link]
7. ^ "Forbes - "Рецепт быстрого обогащения"". Forbes.ru. 20 July 2010. Retrieved 2012-11-27.
8. ^ "Совладелец i-Jet ("Счастливый фермер" и другие игры) Алексей Костарев". Runetologia.podfm.ru. Retrieved 2012-11-27.
9. ^ i-Jet Media выпускает «Веселую ферму» в мир Archived 2010-10-31 at the Wayback Machine
10. ^ i-Jet Media выпускает игры на российском Facebook Archived 2010-10-31 at the Wayback Machine
11. ^ Реванта (2010-07-28). "i-Jet Media залезет в мобильники". It-eburg.com. Archived from the original on 2012-03-12. Retrieved 2012-11-27.
12. ^ Sujka, Sebastian. "Playdom Partners with i-Jet to Publish Games and Fight Piracy". Socialgamesobserver.com. Retrieved 2012-11-27.
13. ^ "Playdom Partners With Eastern European Distributor To Publish Games, Fight Piracy". Gamasutra.com. Retrieved 2012-11-27.
14. ^ "Russia's I-Jet Media launches new social game platform (exclusive)". VentureBeat. 2011-08-14. Retrieved 2012-11-27.
15. ^ i-Jet Media (2011-08-15). "i-Jet Connect: New Generation Distribution of Social Games". Slideshare.net. Retrieved 2012-11-27.
16. ^ "GDC Europe Roundup: Social, Mobile, and Wooga's Message to the Masses". Insidesocialgames.com. 2011-08-17. Retrieved 2012-11-27.
17. ^ "Russia's i-Jet Media launches new social game platform (exclusive)". Venturebeat.com. 2011-08-14. Retrieved 2012-11-27.

## Further reading

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* Q&A: Russian Publisher Talks Eastern European Expansion For Social Games
* Russian Social Game Publisher i-Jet Selling 25% Of Company
* i-Jet Media Looks for Western Social Game Developers to Distribute in Europe, Russia
* Deal Radar 2010: i-Jet Media
* Beyond Facebook: Global Social Game Opportunities
* Russian social network games a booming business
* From Germany to Russia: A Model for Facebook’s Worldwide Growth
* Mashable Awards: Announcing The Full List of Finalists
* LiveJournal (Finally) Gets Its Game On
* Russia’s I-Jet Media launches new social game platform (exclusive)

## External links

[edit]

* Official website (in Russian) [dead link] (archived link, 2011-01-23)