INVNT Group

INVNT GroupCompany type| Private

|

Industry| Branding, marketing, event planning
Founded| 2020
Founder| Scott Cullather, Kristina McCoobery
Headquarters| New York City

Area served

| Worldwide

INVNT Group is an American holding company headquartered in New York City.[1] It was founded by Scott Cullather and Kristina McCoobery in 2020.[1][2][3] INVNT Group encompasses several subsidiaries, including the brand strategy firm Folk Hero, the digital marketing agency Hevé, the collegiate events agency INVNT Higher Education, the digital and Web3 innovation division INVNT.ATOM, the production services division ITP Live, the culture consultancy Meaning, and the brand communications agency INVNT.[2][4][5]

## History[edit]

INVNT Group's predecessor company INVNT was founded by the husband-and-wife team of Scott Cullather and Kristina McCoobery in 2008.[6]

In 2012, Paul Blurton joined as Chief Creative Officer of INVNT GROUP.[7]

INVNT was acquired by Time, Inc in 2015.[8]

INVNT separated from its parent company, Time, Inc, after Cullather and McCoobery reached an agreement to buy the company back in 2017.[8] In the same year, INVNT established offices in Sydney, Australia.[9]

In 2020, Cullather and McCoobery founded INVNT Group, retaining the INVNT brand as a subsidiary.[2] Cullather assumed the office of INVNT Group's President and CEO while McCoobery was appointed CEO of INVNT and COO of INVNT Group.[3] The company also appointed Scott Kerr as chief sales officer to lead its global business development team.[10] In addition, INVNT Group acquired the brand strategy firm Folk Hero in 2020.[11] At Dubai's Expo 2020, INVNT Group partnered with PepsiCo to design three educational pavilions for the event.[12]

INVNT Group partnered with activist Opal Lee to advocate for legislation making Juneteenth a federal holiday, which was eventually signed into law on June 17, 2021.[2][13]

In 2022, INVNT's Asia-Pacific branch partnered with the non-profit organization The Grok Academy to create Cyber Live, an educational experience simulating a cyber attack, at the Maritime Museum in Sydney.[14] In the same year, INVNT Group formed ITP Live, a division focused on integrated production services.[5]

In 2022, INVNT GROUP, in partnership with Steve Aoki, Krista Kim, and RM Sotheby's, sold the last Lamborghini Aventador LP 780-4 Ultimae Coupé ever produced with a 1 of 1 twin NFT, for over $1.6 Million ($1,603,125).[15][16][17]This campaign won in the Metaverse category at the Drum Awards for Marketing APAC 2023.[18]

In addition to its offices in New York and Sydney, INVNT Group also has offices in Singapore, London, San Francisco, Detroit, Washington, D.C., Dubai, India, and Stockholm.[19][20]

## References[edit]

1. ^ a b "Who's News in Special Events for July 2, 2020". Special Events. 2020-07-02. Retrieved 2023-12-26.
2. ^ a b c d exeleon (2021-10-14). "Scott Cullather: The Wizard of Brand Storytelling". Exeleon Magazine. Retrieved 2023-12-26.
3. ^ a b "INVNT refreshes its group brand story and names new president and CEO". CMW. 2020-07-14. Retrieved 2023-12-26.
4. ^ "New Event Tech Tools for September 2023". BizBash. 2023-09-05. Retrieved 2023-12-30.
5. ^ a b "Introducing ITP LIVE: An Integrated Production Services Division Of INVNT".
6. ^ Papadopoulos, Anna (2020-02-17). "CEO Spotlight: Scott Cullather Builds A Global Footprint For INVNT". CEOWORLD magazine. Retrieved 2023-12-26.
7. ^ "Who is Bowie Badger? (ft. Kristina McCoobery and Paul Blurton | CEO & Chief Creative Officer, INVNT)". nomorebadevents.com. Retrieved 2024-03-06.
8. ^ a b "Invnt separates from parent company Time Inc". www.campaignlive.co.uk. Retrieved 2023-12-26.
9. ^ "INVNT expands to Singapore |". Campaign Asia. Retrieved 2023-12-26.
10. ^ "INVNT forms group-wide international business development team". CMW. 2020-12-22. Retrieved 2023-12-26.
11. ^ "Invnt builds on storytelling services with Folk Hero acquisition". www.campaignlive.co.uk. Retrieved 2023-12-26.
12. ^ D'Mello, Sandhya. "Expo 2020: PepsiCo inaugurates three pavilions". Khaleej Times. Retrieved 2023-12-26.
13. ^ Drum, The. "The Drum Awards". thedrumawards.com. Retrieved 2023-12-26.
14. ^ "INVNT APAC Spearheads Award-Winning Cyber Security Virtual Experience for Education Industry - Australian Cyber Security Magazine". 2022-07-05. Retrieved 2023-12-26.
15. ^ "The Last Ever Lamborghini Aventador Just Sold For $1.6 Million". AUTOJOSH. 2022-04-23. Retrieved 2024-03-06.
16. ^ "Last Lamborghini Aventador Coupe Sells For $1.6M, Comes With NFT". Motor1.com. Retrieved 2024-03-06.
17. ^ "Lamborghini's last V12, plus 1:1 NFT, auctions 1.6 million dollars".
18. ^ "Lamborghini celebrated its heritage and future by creating an immortal car". The Drum. Retrieved 2024-03-06.
19. ^ "Invnt Group launches Web3 division". Digital Nation. Retrieved 2023-12-26.
20. ^ "Invnt Group expands to India | News". Campaign Asia. Retrieved 2024-03-06.