ITV Digital Channels

British media company owned by ITV plc

This article is about the subsidiary of ITV plc formerly known as Granada Sky Broadcasting. For the former digital television service, see ITV Digital.

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ITV Digital Channels LimitedCompany type| Subsidiary

|

Industry| Media
Founded| 1996; 29 years ago (1996)
Founders| Granada plc
British Sky Broadcasting
Headquarters|

London

Area served

| United Kingdom
Parent| Granada plc/BSkyB (1996–2004)
ITV plc (2004–)

ITV Digital Channels Limited (formerly known as Granada Sky Broadcasting) is a wholly owned subsidiary of British broadcaster ITV plc.

It was set up in 1996 and operated until 2004 as a joint venture between Granada plc and British Sky Broadcasting to launch a range of television channels broadcasting the Granada and LWT archives on the Sky satellite platform, as well as other digital platforms such as ITV Digital (closed on 1 May 2002), NTL and Telewest (both later merged to form Virgin Media).

On 2 February 2004, Granada plc merged with Carlton Communications to form ITV plc, which fully purchased ITV Digital Channels in November of that year.

## History

[edit]

For a chronological guide, see Timeline of ITV Digital Channels.

### 1996–2002: Launch, digital expansion and rebrands

[edit]

ITV digital channels viewing share between 2000 and 2008

In 1996, Granada plc and BSkyB agreed to create a joint venture to operate four services on Sky and other cable platforms. The services were:

* Granada Plus, an archive channel using the Granada and LWT archives (de-branded from Granada on 9 September 2002)
* Granada Men & Motors, a channel aimed at men, focused on motoring and erotic content (de-branded from Granada on 12 August 2001)
* Granada Good Life, a women's lifestyle channel (renamed to Breeze on 1 May 1998)
* Granada Talk TV, a talk shows channel (closed on 31 August 1997 due to low ratings)

The GSkyB portfolio greatly increased its reach with the launch of ONdigital, which Granada and Carlton, another dominant ITV rights holder, were funding, in October and November 1998. Granada Plus and Men & Motors performed well in ratings, but Breeze struggled to attract viewers, leading to budget cuts that resulted in original programming being cut and 60 jobs being lost. In December 2001, the decision was made to close the channel with a gradual closure across digital platforms. It was finally closed on 30 April 2002 to honour contracts with Telewest and NTL.

Throughout 2001 and 2002, the channels began to disassociate from Granada branding. Men & Motors received a major rebrand in August 2001, and the Granada brand was dropped from Plus in September 2002.

### 2003–2004: Uncertain future

[edit]

In late November 2003, the future of GSkyB was thrown into uncertainty as Granada and Carlton – soon to merge as ITV plc – looked to increase their multichannel presence. ITV Gold was conceived as a new archive channel similar to Plus, but over time this evolved to ITV3, with Plus' first run rights to archive drama being sought after for the new channel. ITV was also negotiating with Sky over carriage of ITV3, eventually reaching an impasse due to the lack of EPG space on some Sky Digiboxes. It was later announced with carriage on Freeview, NTL and Telewest, but with no Sky carriage. Many had expected GSkyB to either be sold or closed entirely, an option ITV considered as it began the sale of non-core assets.

### 2004–present: ITV plc control and multichannel expansion

[edit]

On 1 November 2004, ITV plc agreed to purchase BSkyB's stake in GSkyB for £10 million. The deal included the slot that Granada Plus was broadcasting on, which ITV used to broadcast its new ITV3 channel which replaced Plus on the same day.[1] The negotiations that led to ITV plc taking sole control of GSkyB, closing Plus and launching ITV3 on digital satellite were apparently completed just hours before the new channel started broadcasting. On 8 November, Granada Sky Broadcasting was renamed ITV Digital Channels Limited, shortly after the closure of Granada Plus left Men & Motors as the sole survivor of the original four channels. As part of ITV's buy-out of Sky's shareholding, Sky would have received 49.5% of any proceeds (net of liabilities) from any future sale of Men & Motors.[1]

On 2 May 2005, Men & Motors launched as a free-to-air channel on the Freeview digital terrestrial television service. It was rumoured that ITV plc would replace it with ITV4, another men's channel, when it launched later that year on 1 November, echoing the launch of ITV3 in 2004. However, after better than expected performance from Men & Motors as a free-to-air channel, both channels continued and ITV plc cut the hours of the ITV News Channel to make way for ITV4 and CITV instead. The news channel closed on 23 December of that year with its remaining bandwidth used for CITV.

Although ITV4 started broadcasting from the Astra satellite on 1 November, it was not placed on the Sky EPG until 7 November. Because of this, some ITV4 sports programming was simulcast on Men & Motors under the ITV4 on m&m strand. On 23 February 2006, despite the previous decision not to close Men & Motors, fresh rumours over the channel's future began to circulate due to poorer than expected performance from ITV4.[2] In April 2006, Men & Motors left Freeview to make way for the launch of ITV Play, and much of its content was moved over to ITV4. ITV intended to dispose of the channel as a non-core asset, but it ultimately closed on Virgin Media on 25 March 2010, and finally closed on Sky and Freesat on 1 April, to make way for a permanent EPG position for ITV HD.

In 2014, ITV's portfolio of channels was expanded with the launch of ITV Encore, a drama channel, and ITVBe, a reality and lifestyle channel. The launch of the latter lead to ITV2's repositioning as a youth-focused entertainment channel. In 2018, ITV closed the Encore channel and repositioned its content to the ITV Hub online service. In 2021, commissions for ITV2, ITVBe and CITV were altered in that they would debut first on the ITV Hub, then on the linear channels, whilst ITV2 was given a wider brief for producing factual content.

The CITV channel closed on 1 September 2023, with programming moved to streaming service ITVX.[3] A daily programming block was introduced on ITV2 from 2 September 2023, from 05:00 to 09:00, using the "CITV" brand.

## Channels

[edit]

### Current

[edit]

See also: List of ITV channels

ITV operates the following digital television channels:

* ITV2 (including ITV2 +1 and HD) – General entertainment and reality
* ITV3 (including ITV3 +1 and HD) – Drama and movies
* ITV4 (including ITV4 +1 and HD) – Sports and entertainment
* ITV Quiz – Quiz shows and entertainment

### Former

[edit]

GSkyB's logo banner used from 1996 to 1998

* Plus – Launched as Granada Plus on 1 October 1996, showing entertainment programmes from the archives of Granada, LWT and its subsidiaries. Closed on 1 November 2004 to allow ITV3 to launch on Sky.
* Granada Breeze – Launched as Granada Good Life on 1 October 1996, a lifestyle channel divided into four 3-hour segments: 'Food & Wine', 'Health & Beauty', 'TV High Street' and 'Home & Garden'. Relaunched on 1 May 1998 in order to improve ratings but closed on 30 April 2002.
* Men & Motors – Launched on 1 October 1996, a channel aimed at men focused on motoring and erotic content. Last of the original Granada Sky Broadcasting channels to close on 1 April 2010.
* Granada Talk TV – A debate channel launched on 1 October 1996. Closed on 31 August 1997.
* ITV Play – Interactive gaming channel launched in April 2006. It closed in March 2007
* ITV Encore (and ITV Encore +1) – A drama channel launched on 9 June 2014. Closed on 1 May 2018.
* The Store – A shopping channel, which was a joint-venture with John Mills Limited. Removed from Freeview in January 2019.
* ITV Box Office – A pay-per-view sports channel. Closed on 24 January 2020.
* Merit – A short-lived lifestyle channel. Sold to Sky on 20 August 2020.
* CITV – For children under 12 years old. Closed as a channel on 1 September 2023. Programming moved to ITVX and a daily morning slot on ITV2.
* ITVBe (including ITVBe +1 and HD) – Reality television and lifestyle launched in 2014 as a spinoff of ITV2. The channel closed on 9 June 2025 and was replaced by an all quiz channel.

## References

[edit]

1. ^ a b "ITV3 to launch on satellite today" (Press release). ITV plc. 1 November 2004. Archived from the original on 15 October 2006. Retrieved 16 November 2006.
2. ^ Wilkes, Neil (23 February 2006). "ITV "not happy" with ITV4 ratings". Digital Spy. Retrieved 16 November 2006.
3. ^ "CITV channel to close as ITVX Kids streaming service launches". BBC News. 22 August 2023.

## External links

[edit]

* ITV plc
* EMC Bitstream: ITV3: reaching for the Sky – discusses the negotiations that led to the sale of Sky's stake and closure of Granada Plus
* Guide to channels on Astra satellites

* v
* t
* e

Defunct Granada Sky Broadcasting and Carlton Communications channels

Granada Sky Broadcasting|

* Granada Breeze
* Granada Talk TV
* Plus
* Men & Motors
* ITV News Channel (32.5%)
* ITV Sport Channel (50%)

Carlton Communications|

* Carlton Cinema
* Carlton Kids
* Carlton Select
* Carlton World
* Carlton Food Network
* ITV News Channel (32.5%)
* ITV Sport Channel (50%)

* v
* t
* e

ITV

Channels|

| Current|

| ITV (network)|

* ITV1
* ITV1 HD
* STV
* UTV

|

Other|

* ITV2
* ITV3
* ITV4
* ITV Quiz

ITV Studios|

* Entertain
* True Lives
* World Drama

Former|

* CITV
* ITVBe
* ITV Box Office
* ITV Choice
* ITV Encore
* ITV News Channel
* ITV Play
* ITV Select
* ITV Sport Channel
* Merit
* S2
* STV2
* Storylands
* The Store
* UTV2
* UTV Ireland

Companies|

| Current|

* ITV plc
* STV Group plc

|

Former|

* Alpha Television
* Carlton Communications plc
* Granada plc
* ITC Entertainment
* Video Collection International
* Pickwick Video Group
* The Rank Organisation
* General Film Distributors
* Carlton Screen Advertising
* ITV Digital Ltd
* Trident Television
* UTV Media plc
* Yorkshire-Tyne Tees Television

Divisions,
brands and
services|

| Current|

| ITV Studios|

* ITV Studios Australia
* 12 Yard
* Big Talk Productions
* Cattleya
* Hartswood Films
* Mammoth Screen
* Multistory Media
* Oxford Scientific Films
* Potato
* So Television
* Twofour
* World Productions

|

Other|

* CITV
* ITV Daytime
* ITV Digital Channels
* ITV Food
* ITV News
* ITN
* ITV Weather
* ITV Sport
* ITVX
* itv.com
* BritBox
* STV Player
* STV Studios

Former|

* Friends Reunited
* ITV Day
* ITV Digital
* ITV Local
* ITV Play
* ITV Schools
* LittleBe
* u.tv

ITV
(network)
franchises
and
regions|

| National
franchises|

| Breakfast|

* TV-am (1983–1992)
* GMTV (1993–2010)
* ITV Breakfast (2010–present)

|

Teletext|

* ORACLE (1974–1992)
* Teletext Ltd. (1993–2010)

Current
regional
franchises|

| ITV plc|

* Anglia
* Border
* Central
* Channel TV
* Cymru Wales
* Granada
* London
* Meridian
* Tyne Tees
* UTV
* West Country
* Yorkshire

|

STV Group|

* STV Central
* STV North

Former
regional
franchises|

| "Big 4 / 5"|

* ABC
* ATV
* Central
* Granada
* LWT
* Rediffusion
* Thames
* Yorkshire

|

Other|

* Carlton
* HTV
* ITSWW
* ITV Westcountry
* Southern
* TSW
* TVS
* TWW
* Westward
* WWN/Teledu Cymru

Unsuccessful
franchise bids|

* CPV-TV
* Kemsley-Winnick Television
* North West Television

Non-franchise
regions|

* ITV Thames Valley
* ITV Tyne Tees & Border

Timelines|

| Franchises
and regions|

* ABC
* Anglia
* ATV
* Border
* Carlton
* Central
* Channel
* Grampian
* Granada
* HTV West
* ITV in Wales
* LWT
* Meridian
* Scottish
* Southern
* Thames & Associated-Rediffusion
* TSW & Westward
* TV-am
* TVS
* Tyne Tees
* UTV
* Westcountry
* Yorkshire

|

Other|

* ITV (network)
* ITV children's TV
* ITV Digital Channels
* ITV News
* ITN
* Regional news
* ITV Sport

Regulators|

* ITA (1954–72)
* IBA (1972–90)
* ITC (1991–2003)
* Ofcom (2003–present)

Other|

* Freely
* Freesat
* Freeview
* History of ITV (network)
* Idents
* ITV Emergency National Service (1968)
* ITV Telethon
* Night Network
* ITV Nightscreen
* Journalists and newsreaders
* Programmes
* ITV2
* Television House
* United Kingdom Independent Broadcasting
* ITV advertising operations
* ITV 50
* Ginx TV
* 3SixtyMedia
* Quibi

* Category

* v
* t
* e

Sky Group

A subsidiary of Comcast

UK and Ireland|

| Channels|

* Challenge
* Sky Arts
* Sky Atlantic
* Sky Cinema
* Sky Comedy
* Sky Crime
* Sky Documentaries
* Sky Kids
* Sky Max
* Sky Mix
* Sky Nature
* Sky News
* Sky Replay
* Sky Sci-Fi
* Sky Showcase
* Sky Sports
* Box Office
* F1
* News
* Sky Witness

|

Defunct channels|

* Now
* Galaxy
* The Power Station
* The Sports Channel
* The Comedy Channel
* Sky Arts
* Sky 2
* The Movie Channel
* Sky Scottish
* Sky Soap
* .tv
* PremPlus
* Sky News Ireland
* The Amp
* Sky One
* Sky Travel
* Sky Real Lives
* Bravo
* 2
* Challenge Jackpot
* Channel One
* Sky Living
* Loves
* Sky 3D
* Real Lives
* Merit

Joint ventures|

* Sky Sports Racing
* A&E Networks UK
* History
* H2
* Blaze
* Crime & Investigation
* Ginx TV
* Paramount UK Partnership
* Comedy Central
* Extra
* Sky News Arabia

Defunct JVs|

* A&E Networks UK
* Lifetime
* Bio

Defunct magazines|

* Sky Magazine
* Sky Kids

Other|

* Amstrad
* Diagonal View
* Freesat from Sky
* On Demand
* Sky Sports Active
* Digibox
* Minidish
* Sky+
* HD
* Sky Q
* Sky Betting & Gaming
* Sky Broadband
* Sky Active
* Sky Go
* Sky News Radio
* Sky Store
* Sky Text
* Sky Vision
* Now
* The Cloud
* Open....
* Sky Multichannels

Germany and Austria|

| Channels|

* Sky One
* Sky Atlantic
* Sky Cinema
* Sky Krimi
* Sky Crime
* Sky Sport
* Sky Sport News
* Sky Sport Bundesliga
* Sky Sport F1

|

Defunct|

* Sky 3D
* Sky Arts
* Sky Select
* Sky Comedy

Other|

* Sky Store

Italy|

| Channels|

* Sky Uno
* Sky Arte
* Sky Atlantic
* Sky Cinema
* Due
* Sky Meteo 24
* Sky Primafila
* Sky Sport
* Sky Sport F1
* Sky Sport MotoGP
* Sky Sport 24
* Sky Calcio
* Sky TG24
* Cielo
* TV8
* Sky Documentaries
* Sky Investigation
* Sky Nature
* Sky Serie

|

Defunct|

* Sky Vivo
* Sky Show
* Sky 3D
* Sky Music
* Sky Radio

History|

* Timeline
* Criticisms
* British Satellite Broadcasting
* Sky Television (1984–1990)
* Living TV Group
* Former joint ventures & properties
* Australian News Channel
* Granada Sky Broadcasting
* Japan Sky Broadcasting
* Sky México
* SKY Brasil
* Stream TV

See also|

* Sky Campus
* Sky Studios
* Jupiter Entertainment (60%)
* Love Productions
* Sky España
* Sky Switzerland

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