Imprint (trade name)

Trade name under which works are published

An imprint of a publisher is a trade name under which it publishes a work. A single publishing company may have multiple imprints, often using the different names as brands to market works to various demographic consumer segments.[1]

## Description

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An imprint of a publisher is a trade name—a name that a business uses for trading commercial products or services—under which a work is published. Imprints typically have a defining character or mission. In some cases, the diversity results from the takeover of smaller publishers (or parts of their business) by a larger company.

In the video game industry, some game companies operate various publishing labels. Electronic Arts' (EA) 2008 CEO, John Riccitiello, stated that, with the establishing of Rockstar, Take-Two Interactive effectively invented the "label" corporate structure, which EA followed into in 2008.[2] This model has influenced rivals including Activision Blizzard, ZeniMax, Electronic Arts from 2008 to 2018, Warner Bros. Interactive, Embracer Group, and Koei Tecmo. Take-Two have had such models in place since 1997–1998. Take-Two is seen as "a game holding company with autonomous game publishing and development subsidiaries".[3][4] Independently-owned game publishers like Devolver Digital also use the word "label" to describe themselves.[citation needed]

## Use

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A single publishing company may have multiple imprints, with the different imprints often used by the publisher to market works to different demographic consumer segments. For example, the objective of Viking—an imprint of the Penguin Group—is "[t]o publish a strictly limited list of good nonfiction, such as biography, history and works on contemporary affairs, and distinguished fiction with some claim to permanent importance rather than ephemeral popular interest".[5]

## References

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1. ^ Friedlander, Joel (2015-02-09). "A Quick Lesson About Publishers, Imprints, CreateSpace, and Bowker". The Book Designer. Retrieved 2016-07-29.
2. ^ Thorsen, Tor (February 8, 2008). "D.I.C.E. '08: Riccitiello lords over "city-state" studio model". GameSpot. Archived from the original on September 4, 2018. Retrieved September 5, 2018.
3. ^ "Take-Two CEO Strauss Zelnick: 'I'm charged with making hard decisions'". 18 June 2018.
4. ^ "EA CEO pledges freedom to Take-Two Interactive's developers". 3 March 2008.
5. ^ "What is an imprint?". The Book Publicity Blog. 2009-07-14.

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Book publishing process

Copy preparation|

Submission
Literary agent
Publisher's reader

Contract negotiation
intellectual property rights
royalty rates, format, etc.

Editing
Literary editor
Commissioning editor
Developmental editor
Authors' editor
Book editor
Copy editing

Prepress|

* Design
* Indexing
* Typesetting
* Proof-reading
* List of proofreader's marks

Book production|

* Printing
* Folding
* Binding
* Trimming
* Imprint

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Academic publishing

Journals|

* Academic journal
* Public health

Papers|

* Paper
* Abstract
* Review article
* Position paper
* Literature review

Grey literature|

* Working paper
* White paper
* Technical report
* Annual report
* Pamphlet
* Essay
* Lab notes

Other publication types|

* Thesis
* Collection of articles
* Patent
* Biological
* Chemical
* Book
* Monograph
* Chapter
* Treatise
* Poster session
* Proceedings

Impact and ranking|

* Acknowledgment index
* Altmetrics
* Article-level metrics
* Author-level metrics
* Bibliometrics
* C-score
* Journal ranking
* Eigenfactor
* g-index
* h-index
* Impact factor
* Rankings of academic publishers
* Science-wide author databases of standardized citation indicators
* Scientometrics
* SCImago Journal Rank
* Citation cartel

Reform and access|

* Academic journal publishing reform
* Open access
* Citation advantage
* Serials crisis
* Sci-Hub
* #ICanHazPDF

Versioning|

* Preprint
* Postprint
* Version of record
* Erratum
* Retraction

Indexes and search engines|

* Google Scholar
* AMiner
* BASE
* CORE
* Semantic Scholar
* Scopus
* Web of Science
* Paperity
* OpenAlex
* Index Copernicus
* ERIH PLUS
* Sherpa Romeo
* OpenAIRE

Related topics|

* Imprint
* Scientific writing
* Peer review
* Scholarly communication
* Scientific literature
* Learned society
* Open research
* Open scientific data
* ORCID
* Electronic publishing
* Ingelfinger rule
* Least publishable unit
* "Publish or perish"

Lists|

* Academic databases and search engines
* Academic journals
* Copyright policies
* Highly Cited Researchers
* Open-access journals
* Preprint policies
* Scientific journals
* Style/formatting guides
* University presses

Authority control databases

International|

* FAST

National|

* United States
* Israel

Other|

* Yale LUX

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