Incredibox

Musical beatbox game and website

2009 video game

Incredibox

Developer(s)| So Far So Good
Publisher(s)| So Far So Good
Director(s)| Allan Durand
Programmer(s)| Allan Durand
Artist(s)| Romain Delambily
Composer(s)| Paul Malburet
Engine|

* Adobe Flash
* HTML5

Platform(s)|

* Web browser
* iOS
* Android
* Amazon Appstore
* macOS
* Microsoft Windows
* ChromeOS
* Steam

Release|

August 16, 2009

* Browser
* August 16, 2009
* iOS (iPad)
* March 28, 2016
* iOS (iPhone)
* September 27, 2016
* Android
* December 15, 2017
* Amazon Appstore
* April 14, 2018
* macOS
* November 15, 2018
* Windows
* December 5, 2018
* Steam
* April 30, 2021

Genre(s)| Music video game
Mode(s)| Single-player

Incredibox (also stylized as INCREDiBOX) is a beatboxing-based music video game, which is created, developed, and published by the French company, So Far So Good (SFSG). The concept of the game is users dragging and dropping sound icons on different characters to make music. The player can find combos to unlock animated bonuses and record mixes to integrate a ranking.[1] An automatic mode is also available to generate an endless composition of randomness.

The game was released on many devices. It stated as an iOS app for the iPad on March 28, 2016. It was then updated on September 24, 2016 for the iPhone. The Android version released on December 15, 2017, the Amazon Appstore on April 19, 2018, A desktop version was made for the Mac App Store on November 15 , 2018. and the Microsoft Store on December 11, 2018. It was soon made available for Steam members on April 30, 2021.

## Gameplay[edit]

In Incredibox, players can choose one of the nine available versions. (or musical styles) Then the player is provided with a gray interface made up of seven identical-looking group of virtual beatboxers. The characters' face is a portmanteau of the musical composer and voice of the game, Paul Malburet, better known as Incredible Polo.[2] In the space below, there are twenty "icons" which are divided into four categories: Beats, Effects, Melodies, and Voices. Each category has five sounds that all share the same color palette, depending on each of the version's theme. Each icon is a unique a cappella sound loop to drag-and-drop onto the characters from a range of hats, sunglasses, masks, headphones or other items that dress them as they are used and let them sing in rhythm with each other. To fine-tune a mix, the player can also swap out new sounds, mute sounds, or do a solo on one of them.

Players can find the right combination of five sounds, it is possible to unlock an animated bonus of a few seconds. For each version of the game, there are three bonuses, which can be unlocked through different combinations of icons. Players can also record all their mixes and share it on social media via an URL. Then contributors can listen and vote their favorite tracks all the way to the Top 50 chart on their official website and apps. For users who just want to listen to an endless mix, an automatic mode can play loops of each version at random.[3]

### Versions[edit]

There are currently nine versions of Incredibox in the game that the players can choose from. Each one has a musical genre with a unique style to it. The first four versions (Alpha, Little Miss, Sunrise, and The Love) can be played both on the demo section on their website and the paid apps.[4] The remaining versions of the game are exclusive, and they can only be played on their paid apps and cannot be played on the demo section on the site. The lineup consists of:

* The Original is the first version of Incredibox that was originally released as a online flash game on August 16th, 2009.[5] The theme is inspired by old school beatbox. The online flash game version was replaced on June 26, 2018 with a remastered version titled, Alpha.
* Little Miss is the second version of Incredibox that was released on March 1 2012. This theme is inspired by Hip-Hop. This version kept the same monochromatic color scheme as they did in the first version, but
* Sunrise is the third version of Incredibox that was released on October 26, 2013. This theme is inspired by Electropop. It was the first version of the game to add colors to categories on their items and outfits to the characters. It features green beats, blue effects, red melodies, and yellow voices.
* The Love is the fourth version of Incredibox that was released on November 12, 2014. This theme is inspired by French house. This version features yellow beats, sky blue effects, red melodies, and purple voices.
* Brazil is the fifth version of Incredibox that was released on May 28, 2016. It is the first version to be made exclusively for the paid apps. This theme is inspired by Brazilian music.[6] This version features yellow beats, blue effects, green voices, and red melodies.
* Alive is the sixth version of Incredibox that was released on March 5,2018. This theme is inspired by Japanese culture, with music of modern hip-hop and trap genres. This version features blue beats, purple effects, red melodies, and orange voices.
* Jeevan is the seventh version of Incredibox that was released on June 24, 2019. This theme is inspired by traditional Indian music and culture, especially Bollywood. This version features orange beats, red effects, blue melodies, and green voices.
* Dystopia is the eighth version of Incredibox that was released on December 1, 2020. This theme is inspired by Cyberpunk culture. This version only features dark slate gray and orange colors on their items and outfits.
* Wekiddy is the ninth version of Incredibox that was released on April 29, 2023. This theme is inspired by 90s hip-hop and pre-web popular culture. This version features multi-colored designs for all outfits & icons.

## Development[edit]

In 2006, three French friends from Saint-Étienne, Allan Durand, (director / programmer) Romain Delambily, (graphic designer) and Paul Malburet, (musician, known as Incredible Polo) wanted to mix their skills to create an interactive experience about music. So the team worked on this idea for several months. They made the project they needed using computer programs from scratch, such as graphic design, music, game design, code, animation, etc.

After many days and nights, they finally finished the game, Incredibox, and release it online on August 16, 2009, as a Flash game for web browser.[7] The flash game has five categories; Instruments, Percussion, Effects, Voice, and Chorus. The animated bonuses appears automatically, when the player is constantly drag-and-drops symbols onto the characters. During the following year, the flash game has gotten a lot of visitors from all around the world, with really cool recognitions and very good feedback from users.

In July 2011, the team decided to set up their French company, So Far So Good, which specialized in graphic design and multimedia to continue to develop their idea and "try to transform Incredibox into a professional project" as it is explained by Allan (also director of SFSG) in a video interview.[8] They decided to work half time on creative projects for customers and half time on Incredibox. The team set up their official web page and begin going into development of a new version of Incredibox, which became more revolutionary and completely changed the design and mechanics of the game.

On March 1 2012 , They launched a second version of Incredibox, Little Miss, which was added to their web page. A third version, Sunrise, was added on October 26, 2013, and a fourth version, The Love, was added on November 12, 2014. Each version integrates with new sounds, new character designs and new features like a recording mode, allowing users to share their mix via a URL, or by adding colors on characters and unique accessories to better identify each sound.[9]

On March 28, 2016, SFSG have released a iOS mobile app of the game only for the iPad. To go along with the new mobile app's release, they created a new fifth version, Brazil. It was added on May 28, becoming the first version to be made exclusively for the mobile app. The iOS app was then later updated on September 19, so that it now runs both on the iPad and the iPhone. The game was made available to Android users and was released on Google Play on December 15, 2017.[10]

On March 5, 2018, a new exclusive sixth version, Alive, was added to the mobile apps.[11] On April 14, the game was made available to download on the Amazon Appstore.[12] On June 26, they released a remastered first version for their website under its new name, Alpha. This new version, kept the same elements from the original, but with new improved sound and design of their characters and bonuses. It was added to the mobile apps on September 26. A desktop version of the game was published for the Mac App Store on November 15, and for the Microsoft Store on December 5.

On March 18, 2019, their official website has been updated with a new interface, revised design and fresh new gameplay. The website now features a demo section with featured the same layout just as the paid apps, but users can only play the versions: Alpha, Little Miss, Sunrise, and The Love. The Top 50 chart has can also be viewed on their website showcasing all versions, including the exclusive versions, by many app users all over the world.

On June 24, a new exclusive seventh version, Jeevan, was added to their apps. On September 20, both SFSG & Incredible Polo released a digital music album called Incredibox: 10th Anniversary. This album is a remastered collection of all the 7 versions of Incredibox, celebrating its 10th anniversary. A limited edition 12" Vinyl was released on November 25, while a physical CD was released on December 11.

On December 1, 2020, a new exclusive eighth version, Dystopia, was added to their apps. A remastered music single of Dystopia was released by SFSG & Incredible Polo on March 11, 2021. The game was made available on Steam on April 30.[13] At the same time, they created an exclusive short film of the whole Dystopia story, with a brand new soundtrack & sound FX, different than from the game, and was released on their official YouTube page.[14]

On July 2, 2021, the Incredibox app has reached 1 million sales across all stores. On September 6, Incredibox announced a new music album from SFSG & Incredible Polo called Incredibox: The Unreleased. This album of 9 tracks was made during many of the Incredibox's demo phases. The digital album was released on October 1, while the physical CD including the limited edition 12" Vinyl was released February 1, 2022.

On February 3rd, Incredibox announced a special new service called, Incredibox for Schools. This education version of the game is designed for schools in which students and teachers can use via directly from the internet. On January 1, 2023, the Incredibox app has reached 2 million sales across all stores. On April 29, a new exclusive ninth version, Wekiddy, was added to the apps. A remastered music single of Wekiddy was released by SFSG & Incredible Polo on September 15.

## Reception[edit]

In 2009, shortly after its launch on web browser, Incredibox was featured on the FWA (Favorite Website Awards) as "Site of the Day" on September 15[15] and later FWA's founder Rob Ford announced that "this site will give you that coolness you have always desired" in a newsletter from Adobe in December.[16]

In 2012, the updated web page with Incredibox 2.0 (later known as Little Miss) became instantly popular, that, after 600,000 visits in one day, the server crashed on April 13.[17] During this week, the word "Incredibox" was the search term with "the most significant growth worldwide", as measured by Google Insights.[18] At that time the success was partly due to the fact that several media like Vice, Jayisgames or Kotaku enjoyed the "simple" and "fun" concept of Incredibox,[19][20][21] while others praised the innovative and creative approach of the interface: Slate's Forrest Wickman wrote that Incredibox was "wonderfully surreal",[22] and in the meantime on Gizmodo Eliot Van Buskirk said that "as a demonstration of outside the box thinking about how to promote a song, Incredibox is impressive".[23] During the BBC technology show Click on November 17, 2012, Kate Russell described Incredibox as a "brilliant browser sequencer" and explained that users "don’t need to be a musical genius, as it’s pretty much impossible to make something that sounds bad".[24]

Since 2016 and the mobile app release, Incredibox seemed to be also appreciated by parents and teachers who found the game concept to be an educative way to promote creativity and experimentation[25] by allowing children to explore a less conventional form of music.[3] In an app selection of the HuffPost, Shira Lee Katz said that "kids are encouraged to experiment freely"[26] and Polly Conway explained on Common Sense Media that Incredibox appeared to be a "fun" app to play around with, but that it was "teaching music and composition skills at the same time".[27] In June 2018 Incredibox was awarded by AASL (American Association of School Librarians) as one of the "Best Apps for Teaching & Learning" during the ALA annual conference in New Orleans.[28]

## Partnerships[edit]

On July 15 2014, Incredibox made a partnership with AXE to promote the AXE Boat Festival in France by creating an exclusive limited version of the game entitled, Mix For Peace.[29] After this partnership ended, most of the element designs and sounds from the campaign, were later spawned into the fourth version, The Love.

On February 28, 2017, Incredibox made another partnership with M&M's by creating a version of the game entitled Bite-Size Beats. This version featured the M&M's characters (Red, Yellow, Blue, Green, Orange and Brown) singing beatbox sound loops based on how users arrange them on screen, then the brand aired user-generated beats as TV commercials.[30] On August 7, they extended this partnership with the help of singer, Jessie J, to unveil her song, "Real Deal," from her fourth album, R.O.S.E.. After finding a combo, fans were able to unlock a snippet of the song as an animated bonus made like a short video clip featuring Jessie J, Red, Yellow and Incredibox's avatar.[31] The advertising campaign was later nominated for the 2018 Webby Awards in the mobile-campaigns category.[32]

## Awards[edit]

* Digital Ehon Award (Digital expressions for children) \- 2020 Grand Prize - March 2010.[33]
* AASL (American Association of School Librarians) - 2018 Best Apps for Teaching & Learning - June 2018.[28]
* The FWA (Favorite Website Awards) \- Mobile of the day - May 2016.[34]
* The Shenzhen Design Awards for Young Talents - Merit Award - September 2013.[35]
* The Lovie Awards \- Bronze Award (Weird/Experimental) and People's Lovie Award - November 2010.[36]
* The Dope Awards \- Web Award - September 2009.
* The Design Licks \- Website of the day - September 2009.
* The FWA (Favorite Website Awards) \- Website of the day - September 2009.

## References[edit]

1. ^ Joven, Juliette (2012-04-21). "Ever heard of the incredible Incredibox?". Rappler. Archived from the original on 2021-01-22. Retrieved 2021-01-15.
2. ^ Incredibox (2019-07-30). "This is simply because our cartoon character is the caricature of the Incredible Polo, the voice behind Incredibox". Retrieved 2019-07-30.
3. ^ a b Ibraham, Joe (2018-05-07). "Beatboxing Is a Breeze with Incredibox". The Toy Insider. Archived from the original on 2019-04-01. Retrieved 2019-01-18.
4. ^ "Project timeline". Incredibox.com. 2021-04-30. Archived from the original on 2021-06-25. Retrieved 2021-06-25.
5. ^ Brooks, Amber (2018-03-22). "Editors' Choice Award". Datingnews.com. Archived from the original on 2021-06-29. Retrieved 2021-06-25.
6. ^ "An Incredible Music App that Works like A Charm". ApkMonk.
7. ^ "Incredibox: Human Beatbox Machine Online". MakeUseOf. 2012-12-09. Archived from the original on 2017-02-22. Retrieved 2017-02-21.
8. ^ Collectif Red House, Incredibox : notre interview exclusive avec la team !, archived from the original on 2019-12-31, retrieved 2019-01-17
9. ^ "Le site de beatbox interactif Incredibox lance sa V3". KonbiniFR. 2013-12-04. Archived from the original on 2019-09-08. Retrieved 2017-02-21.
10. ^ "Manage a band of beatboxers in Incredibox". Droid Gamers. 2018-01-15. Archived from the original on 2019-01-19. Retrieved 2019-01-17.
11. ^ "Incredibox by So Far So Good". AppAdvice. Archived from the original on 2020-11-08. Retrieved 2017-02-21.
12. ^ Incredibox (2018-04-14). "Good news for those who are used to download games from AMAZON store! Now you can find INCREDIBOX on it!". Retrieved 2018-04-14.
13. ^ "Incredibox on Steam". Steam. Archived from the original on 2021-04-17. Retrieved 2021-04-17.
14. ^ "Dystopia - The Short Film". YouTube. Archived from the original on 2021-04-30. Retrieved 2021-04-30.
15. ^ "[ incredibox ]". The FWA. Archived from the original on 2019-01-19. Retrieved 2019-01-17.
16. ^ "Adobe Edge: The edge of Flash". Adobe. Archived from the original on 2017-02-22. Retrieved 2017-02-21.
17. ^ "Ever heard of the incredible Incredibox?". Rappler. 2012-04-21. Archived from the original on 2017-02-22. Retrieved 2017-02-21.
18. ^ "DIY beatboxing game Incredibox, Titanic century most searched for terms on Google". Yahoo. 2012-04-16. Archived from the original on 2017-02-22. Retrieved 2017-02-21.
19. ^ "Incredibox Puts Human Faces On The Music Sequencer". Vice. 2012-04-10. Archived from the original on 2019-01-17. Retrieved 2019-01-16.
20. ^ "Incredibox review". Jayisgames. 2012-05-18. Archived from the original on 2017-02-22. Retrieved 2017-02-21.
21. ^ "Make Your Own Tunes In This Incredible Interactive Beatbox". Kotaku. 2012-08-07. Archived from the original on 2019-01-17. Retrieved 2019-01-16.
22. ^ "Did You See This? French Music-Maker Incredibox". Slate. 2012-04-12. Archived from the original on 2017-02-22. Retrieved 2017-02-21.
23. ^ "The Incredibox Remixes Songs, Bobby McFerrin-Style". Gizmodo. 2012-04-09. Archived from the original on 2017-03-14. Retrieved 2017-09-09.
24. ^ BBC Click, 2012-11-17
25. ^ "Incredibox". Best Apps For Kids. 2017-06-17. Archived from the original on 2019-01-21. Retrieved 2019-01-21.
26. ^ "14 Music Games and Apps for Budding Composers". HuffPost. 2013-09-20. Archived from the original on 2019-01-22. Retrieved 2019-01-21.
27. ^ "14 Music Games and Apps for Budding Composers". HuffPost. 2013-11-20. Archived from the original on 2019-01-22. Retrieved 2019-01-21.
28. ^ a b "Best Apps for Teaching & Learning 2018". National School Library Standards. Archived from the original on 2019-02-03. Retrieved 2019-01-18.
29. ^ "Axe #MIXFORPEACE". CBNews. Archived from the original on 2019-01-17. Retrieved 2019-01-16.
30. ^ "M&Ms And IncrediBox Want To Jam With You!". www.flovoice.com. Archived from the original on 2019-01-19. Retrieved 2019-01-17.
31. ^ "M&M's Beatbox Users Can Unlock Jessie J Song Preview". www.mediapost.com. Archived from the original on 2018-07-01. Retrieved 2019-01-21.
32. ^ "M&M's - Bite-Size Beats | The Webby Awards". Archived from the original on 2019-01-21. Retrieved 2019-01-21.
33. ^ "No.8 Grand Prize". Digital Ehon Award. Archived from the original on 2021-04-30. Retrieved 2021-04-30.
34. ^ "Incredibox - Mobile of the day". FWA. 2016-05-23. Archived from the original on 2017-02-22. Retrieved 2017-02-22.
35. ^ "Winners of SZ·DAY 2013". SZDay. 2013-11-20. Archived from the original on 2017-05-30. Retrieved 2017-02-22.
36. ^ "The Lovie Awards Winners Gallery". LovieAwards. Archived from the original on 2013-10-29.

## External links[edit]

* Official website
* So Far So Good company website