Individual (EP)

"Sleep It Off (song)" redirects here. For the song by John Vanderslice, see Dagger Beach.

2018 EP by Niki & Gabi

Individual

EP by

Niki & Gabi

Released| July 27, 2018
Genre|

* Pop
* electronic
* EDM

Length| 20:04
Label|

* Self-released
* DeMar Productions LLC

Producer|

* Alina Smith & Elli Moore
(collectively known as "Lyre")

Singles from  Individual

1. "R U"
Released: August 11, 2017
2. "Sleep It Off"
Released: June 29, 2018
3. "Flowers" / "Let It Roar"
Released: July 13, 2018

Individual (stylized in all caps) is the debut extended play (EP) by American duo Niki & Gabi, released independently on July 27, 2018. The EP features six original tracks composed and produced by Lyre, most of which have a EDM pop sound.[1][2] The EP charted at No. 14 on the Heatseekers Albums chart and No. 32 on the Independent Albums chart.

## Background

[edit]

Twin sisters Niki and Gabi started their career in 2010 following the creation of their YouTube channel, 00RemakeGirls.[3] Besides the comedy skits that were posted on that channel, the duo also posted covers of songs, and performed in several concerts.[3] They talked about their plans of releasing an album in the future.[4]

In 2016, the duo began working on their first extended play, and it was announced in 2017 that they would be releasing a five-track EP in November.[5][6] The lead single "R U" was released in August 2017.[5] "Sleep It Off" was released as the EP's second single in June 2018.[7] In an interview with Post Magazine, director Aaron Grasso talked about working on five music videos with Niki and Gabi, including "Sleep It Off" and "Let It Roar".[8]

The double singles "Let It Roar" and "Flowers" were released in July.[9] The song "Let It Roar" served as Niki's debut solo single, and its music video was released on July 20.[10] "Flowers" was a follow-up to Gabi's 2016 debut single "Ever After". Its music video was released on July 25, and it featured a guest appearance from American media personality Paris Hilton.[11]

## Promotion

[edit]

In December 2017, Lyre shared a photo of Niki & Gabi on their Instagram account, revealing that their EP would be released in 2018. An acoustic version of "R U" has been performed at SweetyHigh,[12] Popmania[13] and What's Trending.[14] It has also been performed live at the 2019 Streamy Awards.[15][16] In 2021, Niki invited Gabi to perform "R U" at her Gramercy Theatre concert.[17] It has also been included as a solo song in the setlist of Niki's 2022 Pink Kink & Punk Tour, in which she co-headlined with Kelsy Karter.[18] "R U" was featured in the 2018 film Life Size 2.

Niki & Gabi appeared on Genius' series 'Verified' and broke down the lyrics to "Make It Sting".[19] In December 2018, Niki performed "Let It Roar", "Anthem for the Judged" and a solo version of "Make It Sting" live at Billboard.[20] The songs "Out From Under You" and "Make It Sting" both received lyric videos. Following the cancellation of the Individual Tour, Niki & Gabi held a live concert at iPlay America in December 2018 to promote and perform songs from the EP, as well as other several solo songs.[21]

## Chart performance

[edit]

Chart performance for Individual Chart (2018)  | Peak
position

|

Heatseekers Albums (Billboard)[22] | 14
Independent Albums (Billboard)[23] | 32

## Track listing

[edit]

All tracks are written by Gabriella DeMartino, and produced by Lyre, except where noted.[24]

No.| Title| Writer(s)| Producer(s)| Length

|
|
|
|

1.| "R U"| Nathan Cunningham • Marc Sibley • Stephani Nicole Jones • Brandon Treyshun Campbell| Space Primates| 2:57
2.| "Make It Sting"|  |  | 3:15
3.| "Sleep It Off"|  |  | 3:47
4.| "Flowers"|  |  | 3:32
5.| "Let It Roar"| Annalise Morelli|  | 3:13
6.| "Out From Under You"|  |  | 3:20
Total length:| 20:04

## Personnel

[edit]

* Gabi DeMartino – vocals (1,2,3,4,6), songwriting (2,3,4,6)
* Niki DeMar – vocals (1,2,3,5,6)
* Alina Smith – production (2,3,4,5,6)
* Elli Moore – production (2,3,4,5,6), songwriter (5)
* Nathan Cunningham – production (1), songwriting (1)
* Marc Sibley – production (1), songwriting (1)
* Stephanie Jones – songwriting (1)
* Brandon Campbell – songwriting (1)

## References

[edit]

1. ^ "Sisterly YouTube Stars Niki And Gabi Announce Their Debut EP". www.tubefilter.com. 18 June 2018. Retrieved 2020-08-18.
2. ^ "Niki & Gabi Confirm That a Full Album is Coming in 2019 (Exclusive)". Celeb Secrets. 2019-04-12. Retrieved 2021-06-02.
3. ^ a b Olshansky, Clara (2020-10-21). "This Is How Niki And Gabi Started Their YouTube Channel". The List. Retrieved 2024-06-12.
4. ^ lehighvalleylive.com, Lynn Olanoff | For (2014-06-15). "Bethlehem teens hit it big on YouTube with fashion channel". lehighvalleylive. Retrieved 2024-06-12.
5. ^ a b "Fun Facts About YouTube Stars Niki and Gabi". www.sweetyhigh.com. Retrieved 2024-06-12.
6. ^ "Niki & Gabi Answer Fan Questions! (Most Embarrassing Moments, Etc.) | Hollywire". YouTube. August 17, 2017.
7. ^ "Niki & Gabi DeMartino Drop Debut Single 'Sleep It Off' Off Upcoming EP | TigerBeat". 29 June 2018. Retrieved 2020-08-18.
8. ^ "Post Magazine - Music Video: Niki & Gabi — Sleep It Off & Let It Roar". www.postmagazine.com. Retrieved 2024-06-12.
9. ^ Magazine, Grumpy (2018-10-18). "Niki and Gabi: On building their ever-growing online empire and embracing who they are". GRUMPY MAGAZINE. Retrieved 2024-06-12.
10. ^ "WATCH IT: Niki DeMar "Let It Roar" (Aaron Grasso, dir.)". VideoStatic. Retrieved 2024-06-12.
11. ^ "Niki & Gabi On Paris Hilton, Individuality, And Each Other". POPSTAR!. 2018-11-22. Archived from the original on 2018-11-22. Retrieved 2020-08-18.
12. ^ SweetyHigh (2017-08-24). NIKI AND GABI Perform RU Live. Retrieved 2024-06-12 - via YouTube.
13. ^ Popmania (2017-09-13). WATCH: Niki + Gabi DeMartino Perform 'RU' Live In Our Office. Retrieved 2024-06-12 - via YouTube.
14. ^ What's Trending (2017-08-16). Niki & Gabi DeMartino PERFORM 'RU' ACOUSTIC | The Ear.ly Show. Retrieved 2024-06-12 - via YouTube.
15. ^ Streamy Awards (2019-12-18). Niki and Gabi perform 'RU' | 2019 Streamys Premiere Awards. Retrieved 2024-06-12 - via YouTube.
16. ^ Haring, Bruce (2019-12-14). "9th Annual Streamy Awards Honors 'Good Mythical Morning' As Show Of The Year". Deadline. Retrieved 2024-06-12.
17. ^ Kayayan, Emily (2021-11-08). "Niki Demar Plays First-Ever Headlining Show At Gramercy Theatre in NYC – FOR THE PUNKS". Retrieved 2024-06-12.
18. ^ "NIKI DEMAR Setlist at Cat's Cradle Back Room, Carrboro". setlist.fm. Retrieved 2024-06-12.
19. ^ "Niki & Gabi Break Down "Make It Sting" On Genius' Series 'Verified'". Genius. Retrieved 2024-06-12.
20. ^ "Billboard - Hey all, come take some time out of your Thursday with us and watch Niki and Gabi perform some original music live!". Facebook. 2018-12-14. Retrieved 2024-06-12.
21. ^ "YouTube Sensations Niki & Gabi To Perform Live at iPlay America". Freehold, NJ Patch. 2018-12-07. Retrieved 2024-06-12.
22. ^ "Billboard Heatseekers Albums". Billboard. August 11, 2018.
23. ^ "Billboard Independent Albums". Billboard. August 11, 2018.
24. ^ BUILD Series (2018-09-12). Niki DeMartino & Gabi DeMartino Discuss Their "Individual" EP. Retrieved 2024-06-12 - via YouTube.

*[No.]: Number