Instagram face

Beauty standard based on digitally altered photographs

Instagram face is a beauty standard based on the filters and influencers popular on Instagram.[1] An "Instagram face" has catlike eyes, long lashes, a small nose, high cheekbones, full lips, and a blank expression.[2] Digital filters manipulate photographs and video to create an idealized image that, according to critics, has resulted in an unrealistic and homogeneous beauty standard.[3] According to Jia Tolentino, the face is "distinctly white but ambiguously ethnic".[4] The face has been described as a racial composite of different peoples.[4]

While based on digital filters, the look is achieved in person using heavy applications of makeup or cosmetic surgery.[2] Plastic surgery, Botox injections, and injectable filler have significantly increased in popularity since the rise of digital filters.[5] Influencers market makeup products designed to recreate the look.[2] In 2018, Americans underwent 7 million neurotoxin injections and 2.5 million filler injections and spent $16.5 billion on cosmetic surgery. 92% of the latter was performed on women.[4] Botox usage has also been on the rise.[6]

In 2019, The New Yorker referred to this phenomenon as "Instagram Face," identifying Kim Kardashian as its "patient zero." Similarly, her younger sister Kylie Jenner significantly impacted the trend with her 2015 lip filler confession, which acted as a catalyst, introducing Juvéderm to a new generation.[4][7]

In 2024, cosmetic surgeon Paul Banwell said, "People used to come to see me asking to look like a particular celebrity, but many patients come to me now wanting to look like the filtered version of themselves."[5] The increasing popularity of cosmetic surgeries towards a homogeneous ideal has resulted in the emergence of the "goopcore"[clarification needed] sub-genre of body horror.[8] Allie Rowbottom's goopcore novel Aesthetica centers around an influencer attempting to undo years of plastic surgery with a new experimental procedure.[8]

## See also

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* Body dysmorphic disorder

## References

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1. ^ Ryan-Mosley, Tate (19 August 2022). "The fight for "Instagram face"". MIT Technology Review. Archived from the original on 28 May 2024. Retrieved 28 May 2024.
2. ^ a b c Jones, Alexandra (15 August 2018). "'I tried 'Instagram face' for a week and here's what happened...'". BBC Three. Archived from the original on 28 May 2024. Retrieved 28 May 2024.
3. ^ Hunter, Tatum (20 September 2023). "Should women use beauty filters online? We all have opinions". Washington Post. Archived from the original on 20 September 2023. Retrieved 28 May 2024.
4. ^ a b c d Tolentino, Jia (12 December 2019). "The Age of Instagram Face". The New Yorker. Retrieved 28 May 2024.
5. ^ a b Petter, Olivia (28 April 2024). "Instagram face: Are we all going to end up looking the same?". The Independent. Archived from the original on 28 May 2024. Retrieved 28 May 2024.
6. ^ "The Class Politics of Instagram Face". Tablet Magazine. 15 February 2023.
7. ^ "Goodbye Instagram Face — This Is The New Way To Enhance Your Features". The Zoe Report. 8 May 2024. Retrieved 1 June 2024.
8. ^ a b Knibbs, Kate (12 April 2023). "Body Horror in the Age of Instagram Face". Wired. Archived from the original on 13 April 2023. Retrieved 28 May 2024.