Invicta (company)

Italian outdoor accessories company

Invicta

Company type| Private
Industry| Textile
Founded| 1906; 119 years ago (1906)
Headquarters| Turin, Italy
Products| Backpacks, clothing, footwear
Website| invicta.it

Invicta is an Italian outdoor accessories company and trademark founded in 1906 in England.[1] The company is mostly known for its multi-colored backpacks.[1][2][3] Products commercialised also include clothing (t-shirts, polo shirts, hoodies, jackets), and footwear (sneakers).[4]

## Overview

[edit]

An Invicta bag

It was bought by a Turin enterprise in 1921, and acquired by Diadora in 1998. Diadora sold off the company in 2006 to Seven Spa.[5][6][7] In 2001 it was reported that Invicta and Seven Spa backpacks were the best-selling backpacks in Italy.[8] In 1994 it was reported that 85% of Milanese students used Invicta backpacks.[3]

## References

[edit]

1. ^ a b Cichero, Chiara (November 21, 2016). "Anni 80: lo zaino Invicta amato dai ragazzi – Notizie.it". Notizie.it (in Italian). Retrieved September 5, 2017.
2. ^ Hofmann, P. (1999). The Seasons of Rome: A Journal. Henry Holt and Company. p. 33. ISBN 978-0-8050-5597-9. Retrieved September 5, 2017.
3. ^ a b Travel & Leisure (in German). American Express Publishing Corporation. 1994. p. 35. Retrieved September 5, 2017.
4. ^ "Home/Promotions/Man/Sneakers". Invicta. Archived from the original on February 28, 2018. Retrieved February 27, 2018.
5. ^ Hang, K.N. (2008). The Sports Bible: Encyclopedia for Activewear, Outerwear, Streetwear & Sports Fashion. Sportwear International. p. 195\. ISBN 978-3-86641-199-9. Retrieved September 5, 2017.
6. ^ Gant, T. (2007). International Directory of Company Histories. Gale. p. 124\. ISBN 978-1-55862-590-7. Retrieved September 5, 2017.
7. ^ Colombo, G.; Italy, Who's Who in (2000). Who's Who in Italy. International red series. Who's Who in Italy. p. 2400\. ISBN 978-88-85246-42-3. Retrieved September 5, 2017.
8. ^ Consumer Goods Europe. Corporate Intelligence on Retailing. 2001. p. 94. Retrieved September 5, 2017.

## External links

[edit]

* Official website
* Style Icon: Invicta Comes to New York Fashion Week

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