Joe Slade White

Joe Slade White in 2013

Born| (1950-03-08)March 8, 1950

Carroll, Iowa, U.S.

Died| May 5, 2021(2021-05-05) (aged 71)
Education| Georgetown University
Occupation(s)| Political strategist and consultant
Political party| Democratic
Website| Joe Slade White

Joe Slade White (March 8, 1950 – May 5, 2021) was a Democratic political strategist and media consultant. On April 4, 2014, White was named "National Democratic Strategist of the Year" by the American Association of Political Consultants.[1] White's past clients have included presidential candidates, U.S. Senators, governors, members of Congress, and mayors, as well as statewide and local initiatives throughout the country.[2] In 2013, The New York Times described White as then-Vice President Joe Biden's "long-time strategist."[3]

## Career

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At the age of 21, White was hired by the 1972 presidential campaign of U.S. Senator George McGovern, joining the campaign's traveling staff and finding a place on President Richard Nixon's "White House Enemies List."[4] White worked briefly as a press secretary to McGovern.

When he was 23, White launched his own political consulting firm and was mentored by famed admaker Tony Schwartz.[5] White worked to elect the first Native American to the United States Senate,[citation needed] the first woman Attorney General and Governor of Michigan,[6][7] and worked on the first campaign in the nation to defeat a ban on bilingual education for Hispanic children.[8] He has also served as an advisor and created television advertisements for Vice President Joe Biden, T. Boone Pickens, Michigan Governor Jennifer Granholm, General Wesley Clark, U.S. Senator Ben Nighthorse Campbell, Speaker of the House Tip O'Neill, AT&T and others.[2] A number of his television campaigns have won national recognition.[9] The American Association of Political Consultants has recognized White's television work with more "Pollie Awards" than they have bestowed on any of his Democratic peers.[10] The 1989 book 30-Second Politics states that White produced the "first truly wordless ad" for a successful gubernatorial campaign in Oregon.[5]

In 2010, White served as media strategist for Illinois Governor Pat Quinn’s campaign,[11] which was named by RealClearPolitics.com as the #5 upset in the country. I[12] In 2012, White helped elect the only Democratic female governor in the country, New Hampshire Governor Maggie Hassan.[13]

## Personal life and education

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White was born and raised in Carroll, Iowa. He resided in East Aurora, New York. He had five children. He was a graduate of Georgetown University in Washington D.C.[4]

## References

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1. ^ "AAPC 2014 Special Award Winners". American Association of Political Professionals. Retrieved 2014-04-04.
2. ^ a b "JOE SLADE WHITE & CO - Client list" (PDF). Archived from the original (PDF) on 2011-07-13. Retrieved 2023-10-28.
3. ^ "A Clinton in 'Transition' Keeps Opponents and Donors Frozen". The New York Times. 2013-03-30. Retrieved April 10, 2013.
4. ^ a b "CHS alum rises to top of political advertising field. Worked for McGovern, Harold Hughes, counts Biden as friend". Archived from the original on 2011-02-25. Retrieved 2023-10-28.
5. ^ a b Montague, Kern (1989). 30-Second Politics: Political Advertising in the Eighties. New York , NY: Praeger Publishers. p. 36. ISBN 0-275-93195-1.
6. ^ "Former Michigan Gov. Granholm to teach at UC Berkeley | Governor Jennifer Granholm". Archived from the original on 2011-02-10. Retrieved 2011-02-14.
7. ^ "Scholarly Resources for Learning and Research | Gale".
8. ^ "Breaking the Code: Colorado's Defeat of the Anti-Bilingual Education Initiative (Amendment 31)" (PDF). Retrieved 2023-10-28.
9. ^ Uebelhor, Justin (29 March 2010). "One Iowa: "This Place" TV spot wins Gold Pollie Award" (Press release). iowapolitics.com. Archived from the original on July 13, 2011. Retrieved 24 February 2011.
10. ^ "Canisius College - News Story". Archived from the original on 2011-07-22. Retrieved 2011-02-14.
11. ^ Smith, Ben. "Illinois governor, Axelrod firm part on bad terms". POLITICO.
12. ^ CST, Posted on 11 10 10 4:30 PM. "RealClearSports - 5. IL Gov: Pat Quinn Hangs On". www.realclearpolitics.com.`{{cite web}}`: CS1 maint: numeric names: authors list (link)
13. ^ "The Art of Rapid Response". Campaigns & Elections Magazine. Archived from the original on April 10, 2013.

## External links

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Wikimedia Commons has media related to Joe Slade White.

* Roll Call Magazine 2011 Profile on Joe Slade White, "Joseph Biden Consultant Makes Ads Memorable"
* Joe Slade White & Company Official Website
* Joe Slade White Ads on YouTube
* Joe Slade White Ads on Facebook
* Joe Slade White's 8 principles of Winning Campaigns
* Newsburst Media Buying method Time buy method invented by Joe Slade White