Johan Cruyff Institute

Sport management educational institution

Johan Cruyff Institute

Motto| Educating the next generation of Leaders in Sport Management
Type| Private[1]
Established| 1999[1]
Founder| Johan Cruyff
Students| 10,000[2]
Location|

Barcelona, Spain
Amsterdam, Netherlands
Lima, Peru
Mexico City, Mexico

Campus| Urban
Website| johancruyffinstitute.com
|  | This article is part of a series about
Johan Cruyff

|

Netherlands professional footballer

* Cruyff turn
* Total Football
* Cruijffiaans

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Eponyms and public art

* Cruyff Court
* Johan Cruyff Arena
* Johan Cruyff Foundation
* Johan Cruyff Institute
* Johan Cruyff Shield
* Johan Cruyff Stadium
* Johan Cruyff Trophy
* 14282 Cruijff

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Family

* Jordi Cruyff
* Jesjua Angoy-Cruyff
* Maxim Gullit

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Related

* History of AFC Ajax
* History of FC Barcelona
* History of the Netherlands national football team
* Football in the Netherlands

* Wikiquote

* v
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Johan Cruyff Institute is an educational institution, founded by Dutch footballer Johan Cruyff, aimed at educating athletes, sport and business professionals in the field of sport management.

## History

[edit]

The academic institution was founded in 1999 with a program for 35 athletes as part of the Johan Cruyff Academy[3] of Amsterdam and has since then become a global network. In 2002, the Johan Cruyff Institute Barcelona was opened and established as the international headquarters, and the expansion proceeded to Mexico (2003), Amsterdam (2006), Stockholm (2011) and Peru (2013).

There are 4 Johan Cruyff Institute (postgraduate and executive education), 3 Johan Cruyff Academy (graduate education) and 4 Johan Cruyff College (vocational training).

## Sports education

[edit]

### Sport management

[edit]

The sport industry has had a growing impact on the global economy over the last 20 years with investment in public infrastructure, mobilizing resources and creating new professions and jobs. Today it is one of the professional sectors with the most economic momentum, creating opportunities for many people who aspire to a future in the world of sports. Sports Management is a field of education concerning the business aspects of sports.

### Sport marketing

[edit]

In markets that are becoming increasingly more competitive, sport marketing and sponsorship have become high impact areas for business success. Consequently, there is a growing demand for trained specialists in the whole sports marketing cycle, both in sports companies as well as in sports foundations, associations, federations and organizations.

### Football business

[edit]

Football is undoubtedly the most powerful and most popular sport in the world, linking communities, stirring emotions and breaking down cultural barriers. Football has also become one of the most profitable industries, with a significant economic impact in infrastructure development, sponsorships, TV rights and transfers of players.

### Coaching

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Coaching is about managing oneself, the players & staff, the team and the environment. Each participant’s personal background is the base for their further development and better understanding of themselves as a coach and/or manager.

### Rankings

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The results of the 2022 rankings of the prestigious magazine SportBusiness International place the Johan Cruyff Institute Master in Sport Management Online in the Top 2 position for online programs offered worldwide and the Master in Sport Management on campus, in the Top 40 for programs offered worldwide.[4]

## Notable alumni

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* Vivianne Miedema, Dutch professional footballer who plays as a forward for FA Women's Super League (FA WSL) club Manchester City and the Netherlands national team.[5]
* Aitana Bonmatí Conca, Spanish professional footballer who plays as a midfielder for Liga F club, FC Barcelona Femení and the Spanish national team.[6]
* Keylor Navas, Costa Rican professional footballer who plays as a goalkeeper for Ligue 1 club Paris Saint-Germain.[7]
* Eduarda Amorim, Brazilian former professional handball player, World Champion, IHF World Player of the Year 2014
* Koen de Kort, Dutch former professional cyclist.
* Ana Lucía Martínez, Guatemalan professional footballer who plays as a forward for Italian Serie A club Pomigliano CF and the Guatemala women's national team.[8]
* Bojan Krkic, Spanish former professional footballer.[9]
* Edwin van der Sar, CEO at AFC Ajax[10]
* Craig Foster, Chief Football Analyst/Presenter at SBS[11]
* Esther Vergeer, Tournament Director – ABN AMRO Wheelchair Tennis Tournament[12]
* Guillermo Ochoa, Mexican professional football goalkeeper[13]
* Edith Bosch, Co-Owner – The Impowerment Company[14]
* Jan Bos, Former Coach – Kia Speedskating Academy[15]
* Richard Schuil, Business Coordinator – Thomas St John Group;[16] Co Owner – TopSport & Finance[17]
* Gretar Steinsson, Technical director at Leeds United[18]
* Jordi Villacampa, Former President, Club Joventut Badalona[19]
* Sergio Lozano, Professional Futsal player at FC Barcelona[20]
* Marlou van Rhijn, Paralympic sprinter[21]
* Alfreð Finnbogason, Professional football player for FC Augsburg[22]
* Bibian Mentel, Winter Paralympics (Snowboarding) gold-medalist;[23][24][25] Founder – Mentelity Foundation [26]
* Akwasi Frimpong, Sprinter, bobsledder, and skeleton athlete;[27][28][29] Owner at Golden Events Management (GEM USA)[30][31]
* David Alegre, Spanish field hockey midfielder
* Jennifer Pareja, 2012 Summer Olympics waterpolo player silver-medalist[32]
* Rubén Vergés, 2010 Olympic halfpipe Snowboarder[33]
* Daniëlle van de Donk, player for Olympique Lyonnais Féminin[34]
* Lieke Martens, Paris Saint-Germain Féminine player[35]
* Jose Antonio Quintero, vice president at Venezuelan Football Federation.

## References

[edit]

1. ^ a b "About Johan Cruyff Institute". Johan Cruyff Institute. Johan Cruyff Institute.
2. ^ Johan Cruyff Institute Students
3. ^ Johan Cruyff Academy
4. ^ "SportBusiness Postgraduate Course Rankings 2022". SportBusiness. 2022-09-26. Retrieved 2022-10-11.
5. ^ Institute, Johan Cruyff (2021-07-02). "Vivianne Miedema, an example of values for the new generations of women's football - Johan Cruyff Institute". Johan Cruyff Institute. Retrieved 2022-10-11.
6. ^ Institute, Johan Cruyff (2022-09-16). "Aitana Bonmatí starts the Master in Sport Management at Johan Cruyff Institute". Johan Cruyff Institute. Retrieved 2024-04-24.
7. ^ "El logro que Ana Lucía Martínez y Keylor Navas comparten y los llena de orgullo". ESPNdeportes.com (in Spanish). 2022-10-08. Retrieved 2022-10-11.
8. ^ "El logro que Ana Lucía Martínez y Keylor Navas comparten y los llena de orgullo". ESPNdeportes.com (in Spanish). 2022-10-08. Retrieved 2022-10-11.
9. ^ https://johancruyffinstitute.com/en/blog-en/sport-management/bojan-krkic-planning-my-future/ [bare URL]
10. ^ Edwin van der Sar, LinkedIn
11. ^ Craig Foster, LinkedIn
12. ^ "Best players in the world Rotterdam for the 10th ABN AMRO World Wheelchair Tennis Tournament".
13. ^ “Memo” Ochoa, student at the Cruyff Institute, best Mexican goalkeeper of the XXI Century
14. ^ "Edith Bosch, LinkedIn".
15. ^ "Kia Speed Skating Academy starts new skating season".
16. ^ "Richard Schuil, LinkedIn".
17. ^ "TopSport Finance – Richard Schuil". Archived from the original on 2018-04-16. Retrieved 2018-04-16.
18. ^ Gretar Rafn Steinsson, LinkedIn
19. ^ Jordi Villacampa rates his time spent as President of Club Joventut
20. ^ "Futsal Squad – FC Barcelona".
21. ^ Eva Rooijers. "Marlou van Rhijn: 'Ik houd heel erg van winnen'". Folia (in Dutch). Cruyff Institute. Archived from the original on 22 February 2013. Retrieved 9 September 2012.
22. ^ "Alfreð skrifaði ritgerð um hugmyndir til að bæta KSÍ".
23. ^ "Athlete Profile – Bibian Mentel-Spee". Archived from the original on 2018-04-16. Retrieved 2018-04-16.
24. ^ "PyeongChang 2018: Bibian Mentel-Spee's comeback stuns snowboard".
25. ^ "Winter Paralympics: Bibian Mentel-Spee wins gold against the odds". BBC Sport.
26. ^ "Mentelityfoundation, Instagram".
27. ^ "Athlete profile – Akwasi Frimpong".
28. ^ "Winter Olympics 2018: Akwasi Frimpong is Ghana's first skeleton competitor". BBC News.
29. ^ "Winter Olympics: Akwasi Frimpong – from illegal immigrant to Olympian". BBC Sport.
30. ^ "Akwasi Frimpong, LinkedIn".
31. ^ "Golden Events Management Founder". Archived from the original on 2018-04-24. Retrieved 2018-04-23.
32. ^ "Olympic Games – Jennifer Pareja".
33. ^ "Olympic games – Rubén Vergés".
34. ^ "A @UEFAWomensEURO winner, @BarclaysFAWSL champion, and now a graduate of the Johan Cruyff Academy". Twitter.
35. ^ "The Master in Football Business in partnership with FC Barcelona is now a reality". Johan Cruyff Institute. 20 September 2017. Retrieved 26 May 2021.

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