Jollibee Foods Corporation

Philippine multinational company

This article is about the company. For the fast food chain owned by the company, see Jollibee.

Jollibee Foods Corporation

Company type| Public

Traded as

| PSE: JFC
ISIN| PHY4466S1007
Industry| Restaurants
Founded| January 11, 1978; 46 years ago (1978-01-11) in Cubao, Quezon City[note 1]
Founder| Tony Tan Caktiong
Headquarters| Jollibee Plaza, Ortigas Center,

Pasig, Metro Manila

Philippines

Number of locations

|  5,933 restaurants (2021)[1]

Area served

| Asia, Australia, Middle East, Western Europe and North America[2]

Key people

| Tony Tan Caktiong
(Chairman)
Ernesto Tanmantiong
(President and CEO)
Products|

* hamburgers
* chicken
* fries
* coffee
* desserts
* breakfast
* dumplings
* pizzas
* cakes
* pastries

Revenue|

₱153.6 billion (2021)[1]

* ₱211.7 billion (system-wide sales)

Operating income

|  ₱6.3 billion (2021)[1]

Net income

|  ₱6.0 billion (2021)[1]
Total assets|  ₱210.8 billion (2021)[1]
Total equity|  ₱74.2 billion (2021)[1]

Number of employees

|  36,314 (2021)[1]
Subsidiaries|

List

*     * Fresh N' Famous Foods (Chowking, Greenwich)[3]
* Red Ribbon Bakeshop, Inc.
* Mang Inasal Philippines, Inc.
* Perf Restaurants, Inc. (Burger King Philippines)
* Smashburger IP Holder
* Superfoods Group
* The Coffee Bean & Tea Leaf
* JBPX Foods, Inc. (Panda Express Philippines)[4]
* Yoshinoya Jollibee Foods, Inc. (Yoshinoya Philippines)

Website| jollibeegroup.com
Footnotes / references
[1]

Jollibee Foods Corporation (abbreviated as JFC and Jollibee Group;[5] also known as Jollibee after its primary fast food brand) is a Philippine multinational company headquartered in Pasig, Metro Manila, Philippines. JFC is the owner of the fast food brand Jollibee.

With the success of its flagship brand, JFC acquired some of its competitors in the fast food business in the Philippines and abroad such as Chowking, Greenwich, Red Ribbon, and Mang Inasal.[6] As of September 2022,[update] JFC operates more than 6,300 stores worldwide,[7] with system-wide retail sales totaling ₱210.9 billion.[7]

## Background

[edit]

Further information: Jollibee

An outlet of Jollibee, the company's primary fast food brand, in Santa Maria, Bulacan

In 1975, Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor in Cubao, Quezon City[8] which is credited as the first Jollibee outlet.[9] The Magnolia outlets operated by the Tan Caktiong clan began offering hot meals and sandwiches upon request from the customers which the family found out to be more popular than the franchise's ice cream. In 1978, the family decided to cancel the Magnolia franchise and converted the ice cream parlors they operated into fast food outlets.[10] Management consultant Manuel C. Lumba advised the family of the move.[8]

The Jollibee Foods Corporation was incorporated in January 1978.[note 1] It opened its first store overseas opened in Singapore in 1985 at the Katong Shopping Centre;[13][14] that location closed only a year later[15]

Jollibee experienced rapid growth. It was able to withstand the entry of McDonald's in the Philippines in 1981 by focusing on the specific tastes of the Filipino market, which differed from the American fast food company.[16] On July 13, 1993, JFC was listed at the Philippine Stock Exchange.[17]

In 2011, JFC opened 260 new stores, of which 167 were in the Philippines led by Mang Inasal (86) and Jollibee (40). This brought the company's total number of stores to 2,001 as of the end of December 2011. The same year, Jollibee closed Manong Pepe foodchain in favor of Mang Inasal,[18] and sold Délifrance to CaféFrance.[19] Overseas, Jollibee opened 93 stores, led by Yonghe King in China (70) and Jollibee Vietnam (11).[20]

It has 1,668 locations across 17 countries as of July, 2024 with its recent opening in Canada, the brand’s 100th store in North America.[21]

### Data breach

[edit]

In June, 2024, JFC probed computer security data breach by hackers which affected its 32 million food delivery service customers. It responded to Deep Web Konek’s social media post on “Sp1d3r.”[22][incomprehensible]

## Acquisition history

[edit]

### Philippine brands

[edit]

Chowking, one of the company's fast food chain brands

The company acquired 80% of Greenwich Pizza in 1994. From a 50-branch operation, Greenwich gradually established a strong presence in the food service industry. In early 2006, Jollibee Foods Corp. bought out the remaining shares of its partners in Greenwich Pizza Corp., equivalent to a 20% stake, for ₱384 million in cash.[23] In 2000, the company acquired Chowking, a Chinese fast food restaurant, thus making Jollibee a part of the Asian quick service restaurant segment. In 2005, Jollibee acquired Red Ribbon, a bakeshop business in the Philippines.[24][25]

On October 19, 2010, Jollibee acquired 70% share of Mang Inasal, a Filipino food chain specializing in barbecued chicken, for ₱3 billion ($68.8 million).[26][27][28]

JFC subsidiary Fresh N' Famous Foods, Inc. manages the Greenwich and Chowking brands. The Red Ribbon brand is under Red Ribbon Bakeshop Inc. which in turn is managed by a holding company of the JFC, RRB Holdings, Inc. The firm has also stakes on Burger King's outlets in the Philippines through Perf Restaurants, Inc. which is 54 percent owned by JFC as of 2012.[11]

### Foreign brands

[edit]

Smashburger, a food outlet chain owned by JFC based in the United States

Jollibee Foods Corporation has stakes in restaurant chains based or originating outside the Philippines such as in Mainland China, Taiwan, South Korea, Canada, and United States as well as the holder of the master franchise of Burger King in the Philippines.[citation needed]

#### In mainland China and Taiwan

[edit]

In 2004, Jollibee acquired Chinese fast food chain Yonghe Dawang for $22.5 million. Jollibee entered into a joint-venture contract with US-based Chow Fun Holdings LLC, the developer and owner of Jinja Bar Bistro in New Mexico, in which Jollibee acquired a 12% stake for $950,000.[29][30][31] In 2006, Jollibee Menu purchased 70% of Shanghai-based restaurant Lao Dong in June and Taichung-based Chun Shui Tang tea house. In 2007, Jollibee acquired the Chinese fast-food chain Hongzhuangyuan for $50.5 million (roughly ₱2 billion)[32] but divested its shares from Lao Dong and Chun Shui Tang, only a year after it purchase stakes in the two food chains.[33]

On August 26, 2008, Jollibee formally signed a ₱2.5 billion ($55.5 million) deal with Beijing-based Hong Zhuang Yuan through its wholly owned subsidiary Jollibee Worldwide Pte. Ltd. The sale is subject to the approval of China's Ministry of Commerce. In October 2010, Jollibee signed a deal to acquire 55 percent of China's Guangxi San Ping Wang Food and Beverage Management Co. Ltd., operators of the San Pin Wang beef noodle business for 30 million RMB.[34]

Its restaurants in mainland China are responsible for about 12% of the company's total sales, mostly through chains it acquired.[16]

The Yonghe King, Hong Zhuang Yuan & San Pin Wang chains are under JFC's SuperFoods Group.[11] In May 2018, Jollibee Food Corporation announced that it has acquired the master franchise of Tim Ho Wan, a Michelin-star dim sum restaurant chain in Asia Pacific, for SG$45 million (₱1.74 billion) from its private equity fund investment Titan Dining Partners Limited. Tim Ho Wan Private holds the exclusive long-term master franchise to run Tim Ho Wan within the Asia Pacific region, excluding ones in Hong Kong. Dim Sum Private, on the other hand, owns and operates Tim Ho Wan chains in Singapore.[35]

#### In South Korea

[edit]

In July 2024, JFC's subsidiary, Jollibee Worldwide Pte. Ltd., acquired $340 million shares of Busan Compose Coffee (Coffee Co. Ltd. and JMCF Co. Ltd. which have 2,612 stores in South Korea), leaving Titan Dining II LP and Elevation Equity Partners Korea Limited to retain 5% and 25%, respectively.[36]

#### In the United States

[edit]

In October 2015, Jollibee announced that it had acquired a 40-percent stake in Smashburger in a deal that values the American fast-casual burger chain at $335 million.[37] In December 2018, Jollibee acquired 100 percent of the shares in Smashburger, gaining full control of the American hamburger chain.[38]

On September 7, 2018, Jollibee Foods Corporation announced its acquisition of a 47% stake in US-based Mexican food restaurant, Tortas Frontera of Rick Bayless for $12.4 million.[39]

#### Foreign brands in the Philippines

[edit]

A Burger King outlet in Baliwag, Bulacan

In October 2011, Jollibee acquired a 54% stake in BK Titans, Inc., the sole franchisee of Burger King in the Philippines.[40]

On September 27, 2018, JFC announced its 50-50 joint venture with Chinese-American restaurant chain, Panda Express to bring its stores to the Philippines.[41] On July 8, 2019, both JFC and Panda Express' parent company, Panda Restaurant Group formed their joint venture company, JBPX Foods, Inc. after its incorporation by Securities and Exchange Commission.[4]

In September 2017, it was reported that JFC was considering to bid for the acquisition of British sandwich multinational chain Pret a Manger for at least $1 billion.[42] But it was acquired instead by JAB Holding Company, in 2018.[43]

On February 16, 2021, JFC announced that it had entered a joint venture with Yoshinoya International Philippines to establish a company that would serve as the franchisee of Yoshinoya in the country, with plans to open 50 stores in the country in the long-term.[44]

## Brands

[edit]

* Jollibee \- Filipino-style fast food restaurant with American-influenced dishes specializing in burgers, spaghetti, chicken and some local Filipino dishes and JFC's flagship brand.
* Greenwich \- The fast food restaurant features a variety of Italian main and side dishes specializing in pizzas and pastas.[45]
* Red Ribbon \- The bakeshop offers a wide array of baked goods specializing in cakes.[45]
* Chowking \- The fast food serve Chinese food menu predominantly selling noodle soups, dim sum and rice bowls with toppings.[45]
* Mang Inasal \- Barbecue fast food restaurant chain.[46][45]
* Burger King Philippines \- JFC is managing the operations of the American hamburger fast food chain in the Philippines.[47][45]
* Highlands Coffee \- top café chain in Vietnam [48]
* Smashburger \- American fast-casual hamburger restaurant chain.[49][50][45]
* Yonghe King \- Chinese fast-food restaurant that specializes in noodles.[51][45]
* Hongzhuangyuan - Chinese fast food chain.[52][45]
* Tortas Frontera - US-based Mexican food restaurant by chef Rick Bayless, owns 47% stake.[39]
* Panda Express Philippines \- Joint venture with a Chinese-American fast food restaurant's parent company, Panda Restaurant Group through JBPX Foods, Inc.[4] and operates its Philippine chain, owns 50% stake.[41]
* Yoshinoya Philippines \- Joint venture with Japanese fast food restaurant Yoshinoya through Yoshinoya International Philippines and operates its Philippine chain, owns 50% share.[53][54]
* Tim Ho Wan Asia-Pacific \- JFC holds 85% stake in the Michelin-star restaurant.[55]
* Milksha[56] \- Jollibee Group acquired 51% of Milkshop International, operator of Taiwanese milk tea chain Milksha, in 2021.[57] Milksha is regarded as Taiwan's “best milk tea” brand.[58]
* The Coffee Bean & Tea Leaf \- JFC acquired the Coffee Bean & Tea Leaf in 2019.[59]
* Compose Coffee \- South Korea-based coffee chain, owns 70% stake.[60]

### Former brands

[edit]

Jollibee Foods Corporation jointly opened a branch of Délifrance with master franchisee Delifrance Asia Ltd. The company became the sole franchisee of the bakery chain in the Philippines in 2006 through its subsidiary Fresh N' Famous Foods. The franchise agreement between JFC and Delifrance Asia ended on December 31, 2011, and assets of Délifrance in the Philippines were sold to CafeFrance Corp.[61] CafeFrance Corp. intended to use all of the bought assets as its initial capital for a cafe chain under the a new brand name.[62]

The company also managed Manong Pepe, a food chain patterned after the carinderia until 2011. Initially named Tio Pepe's Karinderia, the now defunct chain was meant to cater to people from the lower classes, particularly those from the socioeconomic class D demographic.[63] JFC discontinued the Manong Pepe business on April 9, 2011.[64]

The company formerly owned PHO24, a Vietnamese noodle chain, from 2018 to 2023. The company sold assets of said chain to East-West Restaurant Concepts, a wholly-owned subsidiary of Viet Thai International Joint Stock Co. and instead aimed to focus on growing its new businesses at the time in Tim Ho Wan, Yoshinoya, and Milksha.[65]

In Greater China, Jollibee Group formerly owned stakes of Shanghai-based Lao Dong and Taichung-based Chun Shui Tang until 2007.[33] In 2022, the company also announced that its subsidiary terminated the master franchise agreement for Dunkin' Donuts, which covers mainland China, Hong Kong, and Macau.[66]

## Joint ventures

[edit]

Jollibee Foods Corporation and the Viet Thai International Joint Stock Company formed a joint venture named Superfoods Group, which owns and managed the Vietnamese coffee chain brand, Highlands Coffee. In November 2016, the two companies agreed to list Superfoods as a public company in a stock exchange by July 2019.[67]

In October 2016, Jollibee and Cargill formed a joint venture, C-Joy Poultry Meats Production, and broke ground on a new poultry processing facility at Santo Tomas, Batangas in the Philippines. The facility will be expected to process 45 million chickens per year.[68]

On January 16, 2024 the Jollibee Group in joint venture with Food Collective, Pte. Ltd. opened "The Common Man Coffee Roasters" at Ayala Triangle Gardens. On August, 2023, Jollibee also announced the opening of  Tiong Bahru Bakery in the Philippines.[69][70]

Jollibee and Republic Cement on February, 2024 signed the Memorandum of understanding to support the Extended producer responsibility Law: on "recovering post-consumer plastic packaging waste, diverting it away from the landfills and waterways, and sending it to Republic Cement for co-processing. Republic Cement will use the collected packaging waste as alternative fuel in the cement manufacturing process."[71] Jollibee and First Gen Corporation also signed an agreement to "shift to renewable energy by operating 6,300 solar panels in its Canlubang Baking Facility.[72]

## Labor policy

[edit]

According to the Department of Labor and Employment (DOLE) in May 2018, the Jollibee Foods Corporation has the most workers who are employed under a labor-only contracting (LOC) program.[73]

## Notes

[edit]

1. ^ a b The JFC states that its date of incorporation was on January 28, 1978[11] while the Philippine Stock Exchange list the date of incorporation as January 11, 1978.[12]

## References

[edit]

1. ^ a b c d e f g h "2021 Annual Report" (PDF). Jollibee Foods Corporation (JFC). March 29, 2022. pp. 8, 54, 60, 61, 62, 71. Retrieved September 17, 2022.
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3. ^ "Fresh N' Famous Foods Inc Company Profile". EMIS. Archived from the original on October 15, 2020. Retrieved November 1, 2017. "Fresh N' Famous Foods Inc, a subsidiary of Jollibee Foods Corporation (JFC) operates and franchises quick-service restaurants under the trade names "Chowking" and "Greenwich"; Red Ribbon Bakeshop, Inc."
4. ^ a b c "Jollibee, US-based Panda Group create joint venture firm covering PHL market". GMA News. July 8, 2019. Retrieved July 24, 2019.
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8. ^ a b Go, Josiah (2001). Fundamentals of Marketing: In The Philippine Setting. Quezon road, Philippines: Design Plus. pp. 1–2. ISBN 971-91860-5-4.
9. ^ Jollibee – About Us – Milestones-History
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12. ^ "Company Information - Jollibee Foods Corporation". Philippine Stock Exchange. Philippine Stock Exchange, Inc. Retrieved November 1, 2017.
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27. ^ "Jollibee to buy Mang Inasal for P3 billion". BUSINESS. GMANews.tv. October 18, 2010. Retrieved October 20, 2010.
28. ^ Jollibee Set to Acquire Mang Inasal Archived January 12, 2013, at the Wayback Machine \- Manila Times, October 19, 2010
29. ^ "Jollibee-buys-Beijing-based-congee-chain Jollibee buys Beijing-based congee chain". GMA News and Public Affairs. August 27, 2008. Retrieved August 6, 2012.
30. ^ "Jollibee buys out Beijing resto chain". tradingmarkets.com. Archived from the original on June 11, 2009. Retrieved August 6, 2012.
31. ^ "Fast-Food Giant Jollibee Foods Acquires Chinese Congee Chain". allheadlinenews.com. Archived from the original on November 16, 2011. Retrieved August 6, 2012.
32. ^ Sanchez-Lacson, Elizabeth (November 8, 2007). "Jollibee buys Beijing fast-food chain". Philippine Daily Inquirer. Retrieved May 5, 2016.
33. ^ a b Arcibal, Cheryl (December 9, 2007). "Jollibee gets out of restaurant business in Taiwan, Shanghai". GMA Network. Retrieved February 7, 2019.
34. ^ Dumlao, Doris. (October 27, 2010). Jollibee buys fast-food chain in China Archived October 29, 2010, at the Wayback Machine. Philippine Daily Inquirer.
35. ^ Loyola, James (May 9, 2018). "Jollibee acquires 45% of Asia Pacific franchise of Tim Ho Wan". Manila Bulletin. Archived from the original on June 20, 2018. Retrieved June 20, 2018.
36. ^ Laqui, Ian (July 2, 2024). "Jollibee acquires top South Korean coffee chain Compose Coffee". The Philippine Star. Retrieved July 2, 2024.
37. ^ "Jollibee Acquires a 40% Stake in Smashburger". October 2015.
38. ^ "Jollibee Foods Corporation Now 100 Percent Owner of Smashburger - Restaurant News". QSR magazine. December 14, 2018. Retrieved May 8, 2019.
39. ^ a b Klein, Danny (September 7, 2018). "Jollibee Grabs 47 Percent Stake in Tortas Frontera". QSR Magazine. Retrieved December 24, 2018.
40. ^ Dumlao, Doris C. (October 1, 2011). "Jollibee Buys Burger King Franchise in the Philippines". Philippine Daily Inquirer/Yahoo! Philippines. Retrieved October 2, 2011.
41. ^ a b Lopez, Elyssa Christine (September 27, 2018). "Jollibee Foods to Bring America's Panda Express to PH". Entrepreneur Philippines. Archived from the original on April 9, 2019. Retrieved December 24, 2018.
42. ^ Wu, Kane; Daga, Anshuman (September 18, 2017). "Filipino fast food group Jollibee eyes bid for UK's Pret A Manger - sources". Reuters. Retrieved November 1, 2017.
43. ^ "Pret A Manger sold for $2 billion to Germany's deal-hungry Reimann family". CNBC. May 29, 2018. Retrieved September 3, 2020.
44. ^ Magtulis, Prinz (February 16, 2021). "Jollibee partners with Yoshinoya to grow Japanese chain's local footprint". Philstar. Retrieved August 13, 2024.
45. ^ a b c d e f g h Cigaral, Ian Nicolas (July 24, 2019). "List: Brands operated by Jollibee Foods Corp". The Philippine Star. Archived from the original on July 25, 2019. Retrieved February 17, 2021.
46. ^ Dumlao-Abadilla, Doris (April 23, 2016). "Jollibee group completes acquisition of Mang Inasal". Philippine Daily Inquirer. Archived from the original on April 23, 2016. Retrieved February 17, 2021.
47. ^ Dumlao, Doris C. (September 30, 2011). "Jollibee buys Burger King franchise in the Philippines". Philippine Daily Inquirer. Archived from the original on November 3, 2011. Retrieved February 17, 2021.
48. ^ "Highlands Coffee". Retrieved January 26, 2023.
49. ^ "Jollibee takes full ownership of Smashburger". ABS-CBN News. December 14, 2018. Archived from the original on December 14, 2018. Retrieved February 17, 2021.
50. ^ Ichimura, Anri (September 4, 2020). "Despite Pandemic, Jollibee Expands Coffee Bean and Tea Leaf in NYC and Launches Smashburger in Boston". Esquire Philippines. Archived from the original on September 13, 2020. Retrieved February 17, 2021.
51. ^ Camus, Miguel R. (November 24, 2016). "Jollibee now 100% owner of Chinese noodle maker". Philippine Daily Inquirer. Archived from the original on February 14, 2021. Retrieved February 17, 2021.
52. ^ Liu, Kristine Jane R. (August 27, 2008). "Jollibee buys Beijing-based congee chain". GMA News. BusinessWorld. Archived from the original on December 24, 2018. Retrieved February 17, 2021.
53. ^ Magtulis, Prinz (February 16, 2021). "Jollibee partners with Yoshinoya to grow Japanese chain's local footprint". Philstar. Retrieved August 13, 2024.
54. ^ Loyola, James (February 17, 2021). "Jollibee acquires 50% stake in local Yoshinoya franchise". mb.com.ph. Retrieved August 27, 2024.
55. ^ "Jollibee hikes stake in Tim Ho Wan holding firm". October 21, 2020.
56. ^ Milksha. "About Milksha". Milk Shop Tea. Retrieved November 7, 2022.
57. ^ Van, Tong (November 9, 2021). "Jollibee takes controlling stake in Taiwanese milk-tea chain". Inside Retail. Retrieved November 7, 2022.
58. ^ MB Lifestyle. "Chowking now offering Taiwan's 'best milk tea' in the Philippines". Manila Bulletin. Retrieved November 7, 2022.
59. ^ "Jollibee buys Coffee Bean & Tea Leaf". July 25, 2019.
60. ^ "Jollibee Group acquires majority stake in Korea's Compose Coffee for $340 million". July 2, 2024.
61. ^ Dela Pena, Zinnia (January 4, 2011). "Jollibee completes sale of Delifrance to CafeFrance". The Philippine Star. Retrieved November 1, 2017.
62. ^ "What happened to Delifrance?". Entrepreneur Philippines. July 20, 2011. Retrieved November 1, 2017.
63. ^ Marbella, Winston (August 3, 2012). "Strategy: targeting the poor". BusinessWorld. Archived from the original on June 29, 2021. Retrieved November 1, 2017.
64. ^ "Jollibee Foods Corporation and Subsidiaries" (PDF). SyCip Gorres Velayo & Co. p. 58. Retrieved November 1, 2017.
65. ^ Camus, Miguel (May 10, 2023). "Jollibee exits PHO24 Vietnamese noodle house venture". philstar.com. Retrieved August 27, 2024.
66. ^ Tabile, Justine Irish. "Jollibee earns P2B, terminates Dunkin' Donuts deal in China". BusinessWorld. Retrieved January 26, 2023.
67. ^ "Jollibee, Viet Thai to list Highlands Coffee in Vietnam Stock Exchange". ABS-CBN News. November 21, 2016. Retrieved November 1, 2017.
68. ^ "Cargill, Jollibee break ground on the largest poultry processing plant in the Philippines". www.cargill.com. Retrieved May 24, 2017.
69. ^ De Castro, Isagani Jr. (August 4, 2023). "Jollibee Foods bringing Tiong Bahru Bakery, Common Man Coffee Roasters to Philippines". Rappler.
70. ^ Gonzalez, Iris (October 27, 2023). "Jollibee brings Singapore's Common Man Coffee to Philippines". Philippine Daily Inquirer.
71. ^ Mercurio, Richmond (February 6, 2024). "Jollibee, Republic Cement tie up for plastic waste co-processing". The Philippine Star. Retrieved February 28, 2024.
72. ^ "First Gen puts up Jollibee Group's largest solar panel". The Philippine Star. February 23, 2024. Retrieved February 28, 2024.
73. ^ Patinio, Ferdinand (May 28, 2018). "Jollibee tops list of firms engaged in labor-only contracting: DOLE". Philippine News Agency. Retrieved June 28, 2018.

## External links

[edit]

* Media related to Jollibee Foods Corporation at Wikimedia Commons
* Official website

* v
* t
* e

Jollibee Foods Corporation

* Chairman: Tony Tan Caktiong
* President and CEO: Ernesto Tanmantiong

International|

* Jollibee
* Chowking
* Red Ribbon
* The Coffee Bean & Tea Leaf

Philippines|

* Greenwich Pizza
* Mang Inasal
* Burger King Philippines
* Panda Express Philippines
* Yoshinoya Philippines

China|

* Yonghe King

United States|

* Smashburger

Vietnam|

* Highlands Coffee

Related articles|

* Délifrance
* Jollitown
* Viva Communications

* Annual revenue: PHP 185.4 billion (FY 2019)[1]
* Net income: PHP 6.42 billion (FY 2019)[2]
* Employees: 16,690 (FY 2019)
* Stock symbol: (PSE: JFC)
* Website: www.jollibee.com.ph

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