Journal of Public Policy and Marketing

Academic journal

Journal of Public Policy & MarketingDiscipline| Marketing

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Language| English
Edited by| Kelly D. Martin and Maura L. Scott
Publication details

Former name(s)

Journal of Marketing & Public Policy; Public Policy Issues in Marketing

History| 1979–present
Publisher|

American Marketing Association (United States)

Frequency| Quarterly

Impact factor

| 6.343 (2021)
Standard abbreviations
ISO 4 (alt) * Bluebook (alt1 * alt2)
NLM (alt) * MathSciNet (alt )
ISO 4| J. Public Policy Mark.
Indexing
CODEN (alt * alt2) * JSTOR (alt) * LCCN (alt)
MIAR * NLM (alt) * Scopus

Journal of Public Policy & Marketing

ISSN| 0743-9156 (print)
1547-7207 (web)

LCCN| 84643643
JSTOR| jpublpolimark
OCLC no.| 10339729

Journal of Marketing & Public Policy

ISSN| 0748-6766

JSTOR| jmarkpublpoli
LCCN| 84649780
OCLC no.| 8713710

Public Policy Issues in Marketing

ISSN| 2328-8469

LCCN| 80649443
OCLC no.| 6801744
Links

* Journal homepage
* Online access
* Online archive

Journal of Public Policy & Marketing is a quarterly peer-reviewed academic journal published by the American Marketing Association. It covers all aspects of the intersection of marketing and public policy.[1] It was originally established in 1979 as Public Policy Issues in Marketing, and renamed itself to Journal of Marketing & Public Policy 1982 for one year, before settling on the current name in 1983.[2]

## Abstracting and indexing

[edit]

The journal is indexed and abstracted in the following bibliographic databases:[3]

* ABI/INFORM
* Business Source Elite
* Business Source Premier
* Communication & Mass Media Index
* PAIS International
* Periodicals Index Online
* Psycinfo
* Public Affairs Index
* Scopus
* Social Sciences Citation Index

According to the Journal Citation Reports, the journal has a 2018 impact factor of 2.457.[4]

## Awards

[edit]

Since 1993, the journal annual awards the Thomas C. Kinnear award to recognize the article that makes "the most significant contribution to the understanding of marketing and public policy issues". The article must have been published in the journal within the most recent three-year period.[5]

## Notable papers

[edit]

According to the Scopus database in 2024,[6] the two most cited papers in are "Interventions to break and create consumer habits"[7] and "Privacy concerns and consumer willingness to provide personal information."[8]

## References

[edit]

1. ^ Wilkie, William L.; Moore, Elizabeth S. (2003). "Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development". Journal of Public Policy & Marketing. 22 (2): 116–46. doi:10.1509/jppm.22.2.116.17639. S2CID 144828721.
2. ^ Sprott, David E.; Miyazaki, Anthony D. (2002). "Two Decades of Contributions to Marketing and Public Policy: An Analysis of Research Published in Journal of Public Policy & Marketing". Journal of Public Policy & Marketing. 21 (1): 105–25. doi:10.1509/jppm.21.1.105.17606. S2CID 154471655.
3. ^ "Journal of Public Policy & Marketing". MIAR: Information Matrix for the Analysis of Journals. University of Barcelona. Retrieved 2019-08-22.
4. ^ "Journal of Marketing Research". 2018 Journal Citation Reports. Web of Science (Social Sciences ed.). Clarivate Analytics. 2019.
5. ^ "Thomas C. Kinnear/Journal of Public Policy & Marketing Award".
6. ^ "Source details: Journal of Public Policy and Marketing". Scopus. Elsevier. Retrieved 2024-06-24.
7. ^ Verplanken, Bas; Wood, Wendy (2006). "Interventions to Break and Create Consumer Habits". Journal of Public Policy & Marketing. 25 (1): 90–103. doi:10.1509/jppm.25.1.90. ISSN 0743-9156.
8. ^ Phelps, Joseph; Nowak, Glen; Ferrell, Elizabeth (2000). "Privacy Concerns and Consumer Willingness to Provide Personal Information". Journal of Public Policy & Marketing. 19 (1): 27–41. doi:10.1509/jppm.19.1.27.16941. ISSN 0743-9156.

## External links

[edit]

* Official website

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