Juicy Juice

American brand of juices and juice concentrates

Juicy Juice

The logo for the brand, used since 2024

Product type| Juice
Owner| Harvest Hill Beverage Company
Country| United States
Introduced| 1977; 48 years ago (1977)
Markets| United States
Website| juicyjuice.com

Juicy Juice is a brand of juice drinks that targets children and sold in the United States using the slogan "100% Juice."[1]

## History

[edit]

Juicy Juice was introduced by Libby's (then a subsidiary of Nestlé) in 1977.[2] Prior to March 2006, it was known as Libby's Juicy Juice. It was then labeled under the Nestlé parent brand. In 2014, the Juicy Juice brand and business was sold by Nestlé to Harvest Hill Beverage Company, a portfolio company of Brynwood Partners.[3][4]

## Manufacture

[edit]

Until the sale by Nestlé, Juicy Juice was manufactured in Ocean Spray production facilities, as a result of a 2002 joint agreement between Nestlé and Ocean Spray.[5]

## References

[edit]

* Drink portal

1. ^ Juicy Juice Channel on YouTube As of May 29, 2010 the channel prominently featured the slogan.
2. ^ "Mission Statement | Fruit Juice | Healthy Drinks | Juicy Juice". Archived from the original on 2014-05-05. Retrieved 2014-05-05.
3. ^ Rothman, Max (2 July 2014). "Nestlé USA unloads stake in Juicy Juice". BevNet. Retrieved 16 March 2018.
4. ^ Bray, Chad (2 July 2014). "Nestlé to sell Juicy Juice brand to Brynwood Partners". The New York Times. Retrieved 15 March 2018.
5. ^ "Ocean Spray, Nestlé make juice deal". Milwaukee Journal Sentinel. 26 January 2002. Retrieved 28 July 2012.[permanent dead link]

## External links

[edit]

* Official website
* Juicy Juice at Facebook
* Juicy Juice at YouTube

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