Kakoli Furniture

Viral Internet meme

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An internet meme about Kakoli Furniture

In May 2021, a video advertisement of Kakoli Furniture, a shop situated in Gazipur, Bangladesh, went viral.[1] The video became source of internet memes in which Kakoli Furniture was placed in many humorous contexts. The popularity of the memes about Kakoli Furniture resulted in increase of sales of its products.[2]

## Background

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Kakoli Furniture, a furniture store, was opened a decade ago. Its slogan was "Dame kom mane bhalo, Kakoli Furniture" ("Less price but still better, Kakoli Furniture") chosen by son of the owner. For its marketing he created video ads.[3] Kakoli Furniture posted its television advertisement in its Facebook page. The slogan was included at the end of the video.[4] Another part of the video shows humorous conversation between a man and a woman.[5]

## Memes

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The advertisement became popular in Bangladesh and West Bengal. After the video went viral, netizens started making funny memes about it.[6] Anik Dutta, film director in West Bengal, made another memes about Kakoli Furniture in Eastern Bengali language.[7] Memes were made about Ranveer Singh, Sunny Leone, Mr. Bean, Shahrukh Khan, Johnny Sins and various persons stating that they use Kakoli Furniture.[8][9]

## References

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1. ^ "GD filed in Gazipur to 'protect goodwill' of viral hit Kakoli Furniture". The Daily Star. 1 June 2021. Archived from the original on 1 March 2022. Retrieved 1 March 2022.
2. ^ "ভাইরাল বিজ্ঞাপনে বিক্রি বেড়েছে কাকলী ফার্নিচারের" [Sales of Kakoli Furniture Increase in Viral Advertising]. Prothom Alo (in Bengali). 29 May 2021. Archived from the original on 1 March 2022. Retrieved 1 March 2022.
3. ^ Salman Tareq Shakil (23 May 2021). কে কাকলী, কোথায় ‘কাকলী ফার্ণিচার’ [Who is Kakoli, where is 'Kakoli Furniture'?]. Bangla Tribune (in Bengali). Archived from the original on 1 March 2022. Retrieved 1 March 2022.
4. ^ "'দামে কম, মানে…', নেটদুনিয়ায় ভাইরাল হওয়া 'কাকলী ফার্নিচারের'আসল রহস্য জানেন?" [Do you know the real secret of 'Kakli Furniture' which went viral on internet?]. Sangbad Pratidin (in Bengali). 20 May 2021. Archived from the original on 1 March 2022. Retrieved 1 March 2022.
5. ^ Basu, Ranjan (21 May 2021). বাংলাদেশের ‘কাকলী ফার্নিচার’ যেভাবে কলকাতায় সুপারহিট! [Bangladesh's 'Kakli Furniture' is a super hit in Kolkata!]. Bangla Tribune (in Bengali). Archived from the original on 1 March 2022. Retrieved 1 March 2022.
6. ^ "'দামে কম মানে ভালো...', করোনা-নারদ ছাপিয়ে ফেসবুক অস্থির 'কাকলী ফার্ণিচারে'!" [Kakoli Furniture advertisement goes viral]. Zee News (in Bengali). 19 May 2021. Archived from the original on 1 March 2022. Retrieved 1 March 2022.
7. ^ "Kakoli Furniture: 'কাকলি ফার্নিচারস' নিয়ে বাঙাল ভাষায় কাকে বিঁধলেন পরিচালক অনীক দত্ত?" [Anik Dutta Make A Meme On Kakoli Furniture With Bangladeshi Language]. Anandabazar Patrika (in Bengali). 20 May 2021. Archived from the original on 1 March 2022. Retrieved 1 March 2022.
8. ^ ভাইরাস কাকলীতে আক্রান্ত সানি লিওন থেকে রণবীর সিং ! মিমের ঝড়ে কাবু করোনাও [Ranbir Singh from Sunny Leone infected with the virus Kakli! Don't be overwhelmed by Meme storm]. News18 (in Bengali). 20 May 2021. Archived from the original on 1 March 2022. Retrieved 1 March 2022.
9. ^ Ghosal, Rupsa (19 May 2021). 'দামে কম, মানে ভালো', সোশ্যাল-জ্বরে রাতারাতি প্রচারের আলোয় কাকলি ফার্নিচার [Advertisement of Bangladesh Kakoli Furniture goes viral in social media]. Ei Samay (in Bengali). Archived from the original on 1 March 2022. Retrieved 1 March 2022.