Keytrade Bank

Financial services company based in Belgium

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Keytrade Bank

Company type| Subsidiary
Industry| Financial services
Predecessor| VMS-Keytrade
Founded| Brussels, Belgium (September 15, 1998 (1998-09-15))[1]
Fate| Acquired by Crédit Mutuel Arkéa[2]
Headquarters|

Brussels

Belgium

Area served

| Belgium
Products| Finance and insurance

Net income

* €15.63 million (2013)
* €8.958 million (2011)
* €18.979 million (2010)

Total assets|

* €78.20 million (2013)
* €86.458 million (2011)
* €83.338 million (2010)

Number of employees

| 130 (2013)
Parent| Crédit Mutuel Arkéa
Subsidiaries| Real Lease S.A/N.V Belgium, Keytrade Luxembourg S.A/N.V, Strateo[2]
Website| www.keytradebank.be

Keytrade Bank is a Belgium financial services company based in Brussels with a subsidiary in Luxembourg.[3] The company provides banking services and is a brokerage firm providing trading in a number of financial instruments.

## History

[edit]

VMS-Keytrade, Belgium's first online investment site, was found in 1998.[4] In 2002, VMS-Keytrade became Keytrade Bank and acquired its banking status by taking over RealBank.[5]

Between 2005 and 2016, Keytrade Bank was part of the Crelan Group, which until 2015 was 50% owned by the Crédit Agricole Group, one of Europe's largest groups (own funds of €64.8 billion and net profit of €6 billion[6]).[7]

Since June 2016, Keytrade Bank has been part of the Crédit Mutuel Arkéa banking group.[8]

## Products

[edit]

Keytrade Bank offers all banking and trading services online.

### Banking

[edit]

Keytrade Bank offers usual banking services with a current account, savings account, term account and also provides debit and credit cards.

* Current account: yielding 5 cents for each operation executed, includes Bancontact / Mister Cash / Maestro cards for free and VISA and American Express credit cards.
* Savings account: account with an interest rate of 0.05% a year + 0.20% fidelity premium.
* Term account: period of the term between 1 week and 1 year and with the possibility to break up the term or to extend the time.

### Trading

[edit]

As a brokerage firm, Keytrade Bank offers access to several markets: Euronext Brussels, Paris and London Stock Exchange, Frankfurt (Xetra), Milan (Borsa Italiana), Switzerland (SWX et Virt-x), Madrid (Bolsa de Madrid), Amsterdam, the U.S. (Nyse, Nasdaq, Amex et OTC-BB) and Canada (TSX & TSX Venture).

Keytrade Bank presents a broad range of products for private investors, including stocks, options, warrants, turbos, mutual funds, trackers, bonds, structured products.

Keytrade Bank also offers Keytrade Pro, a professional day-trading and trend trading platform for new products, which is used to be accessible only to professional investors. This platform allows the investor to invest in:

* The Forex (with 160 currency crosses)
* The Futures market with more than 400 available contracts in 15 markets
* CFDs which allow investors to take position on more than 3500 underlying stocks on the 22 largest global markets with a leverage effect from 1 to 10.

## Marketing

[edit]

Keytrade Bank provides the numbers used in the daily financial magazine Cotes et Cours, which is broadcast by the RTBF.[9] This partnership allows Keytrade Bank to run a short spot advertising just before and after the magazine.

On 29 September 2014, KeytradeBank Belgium introduced a new brand identity: a new logo, website and advertising campaign were announced.[10]

## References

[edit]

* Banks portal

1. ^ "Keytrade Bank - About us". keytradebank.be.
2. ^ a b The Keytrade Bank organization chart
3. ^ "Arkea Direct Bank et Keytrade Bank, Banque-Carrefour des Entreprises". archive.wikiwix.com. Retrieved 2022-09-13.
4. ^ "Keytrade Bank - About us". keytradebank.be.
5. ^ "Finances Le courtier en ligne rachète RealBank et devient banquier Le banco de VMS-Keytrade Courage en ligne.!". Le Soir (in French). Retrieved 2022-09-13.
6. ^ Crédit Agricole. "Investisseur et actionnaire - Accueil - Crédit Agricole". credit-agricole-sa.fr. Archived from the original on 2008-07-08. Retrieved 2008-07-09.
7. ^ "De Groep Crelan | Crelan". Archived from the original on 2013-04-11. Retrieved 2013-04-02.
8. ^ "Home". www.cm-arkea.com. Retrieved 2024-03-31.
9. ^ RTBF - Emissions - "Cotes et cours"
10. ^ Prenez le contrôle de vos investissements - Keytrade Bank. YouTube. 27 September 2014. Archived from the original on 2021-12-21.

Authority control databases |

* VIAF

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