Kit Kat

Chocolate-covered wafer bar

For other uses, see Kit Kat (disambiguation).

Kit Kat

Standard four-finger Kit Kat

Product type| Confectionery
Owner| Nestlé
Hershey's (US licence)
Country| United Kingdom
Introduced| September 1935; 89 years ago (1935-09)
Related brands| Rolo
Markets| Worldwide
Previous owners| Rowntree (1935–1988)
Tagline| "Have a break...Have a Kit Kat!"
(Worldwide)
"Gimme a break, Gimme a break, Break me off a piece of that Kit Kat Bar!", "Break time, anytime"
(US only)
Website| kitkat.com

Kit Kat (stylised as KitKat in various countries) is a chocolate-covered wafer bar confection created by Rowntree's of York, England. It is produced globally by Nestlé (which acquired Rowntree's in 1988),[1] except in the United States, where it is made under licence by the H. B. Reese Candy Company, a division of the Hershey Company (an agreement Rowntree's first made with Hershey in 1970).[2]

The standard bars consist of two or four pieces called fingers composed of three layers of wafer, separated and covered by an outer layer of chocolate. Each finger can be snapped from the bar separately. There are many flavours of Kit Kat, including milk, white, and dark chocolate.

The original four-finger version of the bar was developed after a worker at Rowntree's York factory put a suggestion in the recommendation box for "a chocolate bar that a man could take to work in his pack up".[3] It was launched in September 1935 in the UK as Rowntree's Chocolate Crisp, and the later two-finger version was launched in 1936. It was renamed Kit Kat Chocolate Crisp in 1937, and just Kit Kat after World War II.[4]

Since making its first television appearance in a British commercial in 1958, the slogan for the Kit Kat in the UK and elsewhere has been "Have a break... have a Kit Kat".[4][5][6] Since 1986 in the US, the jingle used in television advertisements has been "Gimme a break, Gimme a break, Break me off a piece of that Kit Kat bar!"[7]

## History

[edit]

Use of the name Kit Kat or Kit Cat for a type of food goes back to the 18th century, when mutton pies known as a Kit Kat were served at meetings of the political Kit-Cat Club in London owned by pastry chef Christopher Cat.[8]

The origins of what is now known as the Kit Kat brand go back to 1911, when Rowntree's, a confectionery company based in York, England, trademarked the terms Kit Cat and Kit Kat. The names were not used immediately and Kit Kat first appeared in the 1920s, when Rowntree's launched a brand of boxed chocolates entitled Kit Cat. This continued into the 1930s, when Rowntree's shifted focus and production onto its Black Magic and Dairy Box brands. With the promotion of alternative products, the Kit Cat brand decreased and was eventually discontinued.[9] The original four-finger bar was developed after a worker at Rowntree's York Factory put a suggestion in a recommendation box for a snack that "a man could take to work in his pack".[10] The bar was officially launched in September 1935, under the title of Rowntree's Chocolate Crisp (priced at 2d), and was sold in London and throughout southern England.[11]

Exhibit of British foods in the 1940s during World War II. Pictured in replica wartime packaging, Rowntree's Kit Kat returned to red packaging after the war.[4]

Rowntree's Chocolate Crisp was renamed Kit Kat Chocolate Crisp in 1937.[6][9] The colour scheme and first flavour variation to the brand came in 1942, owing to World War II, when food shortages prompted an alteration in the recipe. The flavour of Kit Kat was changed to dark chocolate; the packaging abandoned its Chocolate Crisp title, and was coloured blue.[12] After the war the name became Kit Kat, with the original milk chocolate recipe and red packaging.[4]

Following its success in the United Kingdom, in the 1940s Kit Kat was exported to Canada, South Africa, Ireland, Australia, and New Zealand. In 1957, Donald Gilles, the executive at JWT London, created the iconic advertising line "Have a Break, Have a Kit Kat".[5] The brand further expanded in the 1970s when Rowntree created a new distribution factory in Germany to meet European demand and established agreements to distribute the brand in the US through the Hershey company, and in Japan through Fujiya.[9]

4-fingered Kit Kat split in half

In June 1988, Swiss company Nestlé acquired Kit Kat through the purchase of Rowntree's, giving Nestlé global control over the brand, except in the US,[13] and production and distribution increased with new facilities in Japan and additional manufacturing operations set up in Malaysia, India and China.[9]

The Hershey Company has a licence to produce Kit Kat bars in the United States which dates from 1970, when Hershey executed a licensing agreement with Rowntree which allowed Hershey to retain the Kit Kat licence so long as Hershey was not sold.[2] Nestlé, which has a substantial presence in the US, had to honour the licensing agreement when it bought Rowntree in 1988. As Kit Kat is one of Hershey's top five brands in the US market, the Kit Kat licence was a key factor in Hershey's failed attempt to attract a serious buyer in 2002.[14] Even Nestlé rejected Hershey's asking price.[15] Nestlé's sale of its US confectionery business to Ferrara Candy Company in 2018 did not impact the Kit Kat bar, and thus rights would revert directly to Nestlé and not Ferrara in the event of a sale of Hershey.[16]

Bench with Kit Kat advertising in York (where the bar was created) to mark National Chocolate Week in the UK in 2018

Variants in the traditional chocolate bar first appeared in 1996 when Kit Kat Orange, the first flavour variant, was introduced in the UK. Its success was followed by several varieties including mint and caramel, and in 1999 Kit Kat Chunky was launched and received favourably by international consumers. Variations on the traditional Kit Kat have continued to be developed since then. In 2000, Nestlé acquired Fujiya's share of the brand in Japan, and also expanded its marketplace in Japan, Russia, Turkey, and Venezuela, in addition to markets in Eastern and Central Europe.[9] Throughout the decade, Kit Kat introduced dozens of flavours and line extensions within specific consumer markets. In September 2010, Kit Kat (and Aero) celebrated its 75th anniversary.[17] Nestlé stated, "Since that momentous day in 1935, Kit Kat has firmly established itself in British culture, spreading its chocolate fingers far and wide that is sold in more countries than any other chocolate brand".[18]

The traditional bar has four fingers which each measure approximately 1 centimetre (0.4 in) by 9 centimetres (3.5 in). A two-finger bar was launched in the 1930s, and has remained the company's best-selling biscuit brand ever since.[11] The 1999 Kit Kat Chunky (known as Big Kat and Kit Kat Extra Crispy in the US) has one large finger approximately 2.5 centimetres (1 in) wide. Kit Kat bars contain varying numbers of fingers depending on the market, ranging from the half-finger sized Kit Kat Petit in Japan, to the three-fingered variants in Arabia, and the twelve-finger family-size bars in Australia and France. Kit Kat bars are sold individually and in bags, boxes and multi-packs.

## Global confection

[edit]

Map of countries where Kit Kat is marketed. Dark Red: UK (country of origin). Red: Countries with KitKat products owned by Nestlé. Light Red: Countries with KitKat products manufactured by Hershey (US).

Kit Kat bars are produced in 16 countries by Nestlé: Brazil, Mexico, United Kingdom, Canada, Australia, New Zealand, South Africa, Germany, Russia, Japan, China, Malaysia, Thailand, India, Turkey, United Arab Emirates, Bulgaria, and Algeria. Kit Kat bars in the United States are produced under licence by The Hershey Company, a Nestlé competitor, due to a prior licensing agreement with Rowntree. The year 2003 was a turning point for the Kit Kat bar as well as the confectionery industry in general. The popularity of low carb diets, and the push to healthier eating stifled sales growth in many parts of the world. In addition, fierce competition from Cadbury's newly formed Dairy Milk superbrand also contributed to Kit Kat sales decreasing considerably in its home market of the UK, and threatened to depose it from its No.1 position.[19][20] The solution adopted by Nestlé and others was to increase dramatically the number of new and unique variations of their confections and market them as limited or special editions, usually only available for a few months at a time so as not lose sales of their standard products.[21] The strategy initially reversed the decline of the Kit Kat[22] and has been adopted worldwide by Nestlé, Hershey, Mars, and others with similar success.[23][24] This has resulted in many new flavours and varieties of the Kit Kat and other confections appearing globally since then.

Kit Kat varieties on display in Osaka, Japan where the bar is seen as an "obsession"[2]

In September 2006, Nestlé announced that they would be cutting 645 jobs in their York factory and moving all Smarties production to their Hamburg factory, which had already made up for two-thirds of production. They stated that this move would allow for a £20 million investment to modernise the antiquated York factory and improve Kit Kat production.[25] In 2010, a new £5 million manufacturing line was opened by Nestlé in York, to produce more than one billion Kit Kat bars each year.[26]

As dark chocolate has seen increased demand and favour worldwide because of its purported health benefits, in September 2006 the four-finger Kit Kat Fine Dark was launched in the United Kingdom as a permanent product. Hershey had sold the four-finger Kit Kat Dark in the US several years previously as a limited edition, and began doing so again.[27]

Nestlé now manufactures two-finger Kit Kats with natural flavourings, and in February 2021 announced the rollout of the first vegan Kit Kat, called "KitKat V".[28][29] In 2014, Kit Kat was ranked the third best selling chocolate bar in the United Kingdom, after Dairy Milk and Galaxy.[30] Sometimes considered a biscuit, in 2020 sales of Kit Kats were second to McVitie's biscuits in the UK in the biscuit category.[31]

## Design

[edit]

When first introduced in the United Kingdom in 1935, the original Rowntree's Chocolate Crisp bar had a red wrapper, which briefly became blue between 1945 and 1947.[32] The Kit Kat logo was added in 1937.[32] As a result of milk shortages after the end of World War II – a period of rationing in the UK – dark chocolate was used instead of milk chocolate during that period.[32]

KitKat logo in the US as of March 2024

Since its introduction into the US in the 1970s, the Hershey's Kit Kat packaging and advertising has differed from the branding used in every other country where it was sold. In 2002, Hershey Kit Kats adopted the slanted ellipse logo used worldwide by Nestlé, though the ellipse was red and the text white. The US version of "Kit Kat Chunky" is known as "Big Kat".

In the United Kingdom, the product was traditionally wrapped in silver foil and an outer paper band. In 2001 this was changed to flow wrap plastic.[33] Foil and paper wrapping is still used for Kit Kats sold as part of a multipack. In 2020, Kit Kat won the Lausanne Index Prize - Best of Packaging.[34]

## Marketing and promotion

[edit]

### Advertising

[edit]

AEC Routemaster bus converted into a mobile radio station by Capital London with four varieties of Kit Kat advertised in Manchester, England

After launching in the 1930s, Rowntree's Chocolate Crisp was originally advertised with the slogans "the biggest little meal" and "the perfect companion to a cup of tea".[35] During World War II, Kit Kat was depicted as a valuable wartime foodstuff, with the slogan "what active people need". The first Kit Kat poster appeared in 1951, and the brand made its first television appearance in a UK commercial in 1958.[4][5] The first colour TV advertisement appeared in 1969.[4]

Since 1957, the slogan for the Kit Kat in the UK and elsewhere has been "Have a break... have a Kit Kat".[6] However, in 1995, Nestlé sought to trademark the "Have a break" portion. After a ten-year legal battle, which was contested by rival Mars, the European Court of Justice ruled on 7 July 2005 to send the case back to the British courts.[36] In 2004, Nestlé UK used the slogan "Make the most of your break",[37] but later returned to the original slogan.

Kit Kat logo on a tram in Lisbon, Portugal

The United States also used the short-lived slogan, "Tastes So Good, You'll Roar", in the early 1980s. The TV commercial most known from this slogan involves a young man biting into one of the Kit Kat bars in a grocery store, and roaring like a lion so loudly the whole store shakes violently, knocking items from the shelves. Another short-lived US slogan was "That's What You Want", whose television adverts showed people pulling unlikely foodstuffs from their pockets or purses, before rejecting them in favour of a Kit Kat. The "classic" American version of the "Gimme a Break" Kit Kat jingle (in use in the US since 1986) was written by Ken Shuldman (copy) and Michael A. Levine (music) for the DDB Advertising Agency. Versions of the original have been covered by Carrie Underwood, Shawn Colvin, and many studio singers, as well as people who have appeared on-camera in the commercials. The jingle was cited in a study by University of Cincinnati researcher James J. Kellaris as one of the top ten "earworms" – bits of melody that become stuck in your head. Another version of the advertising jingle 'Gimme a break' created for Kit Kat "Factory" commercial in the US was an original recording by Andrew W.K. W.K. was hired to write a new musical version for their "Gimme a break" slogan. Variations on the Andrew W.K. advertisement included executive dance routines in corporate offices and a network newsroom. However, the "classic" song has also been used again since the newer version first aired in 2004.

Many adverts were worldwide hits among them in the 1980s with Ken Campbell in an advert with Heaven and Hell with Devil and Angel on Television. In Australia, TV ads for Kit Kat featured the classic children's show Thunderbirds, which played off the catchphrase "Thunderbirds Are Go" but instead sees one of the members enjoying a Kit Kat "Break." A 1989 UK television commercial for Kit Kat, in which a zoo photographer "takes a break" from waiting for pandas to appear in an enclosure and misses them performing a dance routine, came in 30th in Channel 4's "The 100 Greatest TV Ads" poll in 2000.[38]

Bootham Crescent was known as KitKat Crescent from 2004 to 2006.

In late 2004 through to the end of 2006, Nestlé Rowntree sponsored the English football club York City F.C. As a result, the club's home-ground, Bootham Crescent, was renamed to KitKat Crescent.[39] The Maltese tour boat MV Lady Davinia had a distinctive red and white Kit Kat paint scheme before she sank in 2008.

In a 2012 advertising campaign in the UK and Ireland, several new flavours of Chunky Kit Kat were marketed, with consumers being asked to vote for their favourite. Selecting from white chocolate, double chocolate, peanut butter, and orange, Peanut butter was the winner by having 47% of votes. A similar campaign occurred in 2013 with mint, coconut, hazelnut and chocolate fudge.

### Association with Android

[edit]

A Kit Kat bar statue at Googleplex Headquarters, United States

In September 2013, it was announced that version 4.4 of Google's Android mobile operating system would be named "KitKat".[40] Google licensed the name from Nestlé, with no money changing hands.[41] A promotion ran in numerous countries with specially branded Android Kit Kat bars to win Nexus 7 devices and Google Play Store credit.[42]

### Fairtrade

[edit]

In December 2009, it was announced that the four-finger variety of Kit Kat would use Fairtrade chocolate (at least in Britain and Ireland) from January 2010.[43] The Fairtrade Kit Kat promotion was extended to the two-finger edition in January 2010.[44]

In June 2020, Nestlé announced that KitKat was to end its relationship with the non-profit organisation, Fairtrade, instead choosing to source its cocoa for KitKat chocolate bars from farms with a Rainforest Alliance accreditation.[45]

### Golden ticket draw

[edit]

In the first three weeks of Big Brother Series 7 in the UK, Channel 4 conducted a promotion in conjunction with Nestlé to distribute 100 "golden tickets" randomly throughout Kit Kats, in a style reminiscent of the Charlie and the Chocolate Factory story.[46] Members of the public finding these tickets were permitted to use them to give themselves a chance to become a Big Brother housemate and bypass the standard auditions process.

Golden ticket holders were invited to a television show where one of them, Susie Verrico, was chosen to enter the House by Aisleyne Horgan-Wallace, picking a ball out of a machine at random. This contest caused some controversy, with the Advertising Standards Authority saying that the terms and conditions of the draw should have been made clearer in related advertisements, and that an independent adjudicator should have been present before and during the draw.[47]

## Varieties

[edit]

### Flavours

[edit]

Kit Kat Matcha sold in Japan

Many varieties of Kit Kat have existed, either permanently or as limited editions, such as those sold to commemorate festivals such as Valentine's Day.[48] In Japan, Nestlé has introduced over 300 different flavours since 2000,[49][50] including hot sauce, soy sauce, wasabi, apple cider vinegar, zunda, Ice cream, milk tea, and cough drop.[51][52] They have even introduced a range that require baking in an oven. The flavours are designed to appeal to younger buyers,[53] and are often bought as good-luck gifts as the brand name echoes the Japanese phrase "Kitto Katsu", roughly translating as "surely win."[50] The Kit Kat Orange was the first flavour variant to be introduced in the United Kingdom, in 1996 and 1998 in Ireland. It was followed in 1997 by the Kit Kat Dark and Kit Kat Mint. All three were available as permanent editions of the two-finger multipack in the United Kingdom, along with the Kit Kat Original, the Kit Kat White, and from 2012 the Kit Kat Cookies & Cream. There has also been Kit Kat Caramel.

A wide variety of promotional items exist, ranging from traditional merchandise (such as mugs, pens, oven gloves and tea-towels) to less common items such as coats for small dogs. In Japan, Kit Kats have come packaged with CD singles, and a special limited edition double pack of Kit Kat Crispy Monogatari came bundled with a mini book featuring six short stories, one of which was written by Koji Suzuki, author of the Ring cycle series. In Japan, Kit Kats are also available in jars that are dispensed from vending machines.

Kit Kat introduced two new flavours to the United States in 2020: Lemon Crisp and Raspberry Creme. The new flavours are available in regular sized bars or miniature bars.[48] In 2020, Nestlé launched a new flavor, Scotch whisky KitKats, available only in Japan using chocolate aged for six months in whisky barrels in Scotland.[54] In February 2021, the company announced it will be launching a vegan, dairy-free version of their popular KitKat product. The bar will be called KitKat V and it will be available in select countries in late 2021 and then expand worldwide.[55]

### Forms

[edit]

Kit Kat varieties: Pop Choc, regular and Chunky (or Big Kat)

The 'standard' Kit Kat finger bars can come in a variety of presentations and nutritional values. The bars can come in a miniature form of two finger mini bars, or a larger standard four, or in some cases, three, fingered bars.

Originally, each finger was imprinted with the name 'Rowntree' in script form, but this was subsequently changed to Kit Kat and remains so to this day. The standard size has been upgraded in several cases up to a 'monster Size' bar, which can include up to five or eight fingers. Large single-fingered "Chunky Kit Kats" were launched in the United Kingdom in 1998 and have been sold in a variety of flavours, such as White Chocolate, Caramel, Hazelnut Cream, and Peanut Butter. The market for Chunky Kit Kats has also expanded to Canada.

Pink coloured Kit Kat Ruby

Other forms and shapes include "Choc'n'Go" individually wrapped fingers in France, a twelve-finger "Family Block" available in New Zealand[56] and Australia, round bite-sized "Pop Choc" pieces, square "Kubes", praline-filled "Senses", a yoghurt with Kit Kat pieces, and a Kit Kat ice cream cone.

In the 1980s, a Kit Kat with five shorter fingers was sold in vending machines in the UK.[57] The Japanese Bake 'N Tasty Mini Kit Kats Custard Pudding Flavour was launched in 2014. The bar must be baked in an oven before consumption, and the surface sugar caramelises in the process.[58]

In 2015, a new luxury and giftable variant of Kit Kat called Kit Kat Rubies was launched in Malaysia. Comes with the box of 20 small bars, the Kit Kat Rubies bar made with the premium chocolate truffle cream and imported roasted hazelnut pieces.[59]

As of 2017, US variants include the standard and king-size four-finger bars, standard bars covered with white or dark chocolate, snack-size orange-covered bars for Halloween (sold until 2021 and replaced with Breaking Bones starting in 2022), bagged wrapped one-finger miniatures (original and assorted), unwrapped minis, a redesigned Big Kat, and a king-size Big Kat (two of the then-new Big Kat bars).[60]

A Kit Kat breakfast cereal was launched in the United Kingdom in 2023.[61]

## Chocolatory

[edit]

Kit Kat Chocolatory in Sydney, Australia

Kit Kat has opened a Chocolatory in the Melbourne Central Shopping Centre in Melbourne, Australia. There was also one in Sydney, however this was closed June 2024.[62] The shops allow customers to use touch screens to create their own Kit Kat from a selection of chocolates and ingredients; they are made while the customers wait, and customers can mix their own flavours with some Kit Kat that has been provided in store.[63]

There are similar locations in Brazil, Japan and Canada.

## Criticisms and controversies

[edit]

In March 2010, Kit Kat was targeted for a boycott by Greenpeace for using palm oil, which the environmental organisation claimed resulted in destruction of forest habitats for orangutans in Indonesia.[64] A YouTube video by Greenpeace went viral[65] and Nestlé announced a partnership with The Forest Trust to establish "responsible sourcing guidelines" and ensure that its products did not have a deforestation footprint. They aimed to achieve a fully sustainable method of palm oil harvesting by 2015.[66] Nestlé stated that 58% of palm oil purchased in 2017 was certified responsibly sourced.[67] By 2023 the figure was 100% with 96% being deforestation free.[68] In 2025, West Papuan indigenous people called for a boycott of Kit Kat and other brands over alleged ecocide in their territory.[69]

## Ingredients

[edit]

Kit Kat filling was revealed to be (or at least contain) crushed up Kit Kat, in BBC Two's Inside the Factory.[70]

Original Kit Kat ingredients unless otherwise stated, listed by decreasing weight: milk chocolate (sugar, milk ingredients, cocoa butter, cocoa mass, whey powder, lactose, soya lecithin, polyglycerol polyricinoleate, natural flavour), wheat flour, sugar, modified palm oil, cocoa, sodium bicarbonate, soya lecithin, yeast, and natural flavour.

### Europe

[edit]

Milk chocolate (66%) (sugar, cocoa butter, cocoa mass, dried whole milk, cocoa mass, lactose and proteins from whey, whey powder, emulsifier (sunflower lecithin), butterfat, flavouring), wheat flour, sugar, vegetable fat, cocoa mass, yeast, raising agent (sodium bicarbonate), salt, emulsifier (soya lecithin), flavourings.

In 2006, the UK four-finger Kit Kat contained 233 dietary calories (kcal) (975 kilojoules). In 2009, the two-finger Kit Kat contained 107 calories.

In 2013, the UK Kit Kat Chunky contained 247 calories which reduced to 207 calories in 2015. This correlated to a reduction in weight by 19% from 48 g to 40 g.[71][72]

### United States

[edit]

Hershey's Kit Kat Crisp Wafers in Chocolate contain sugar, wheat flour, cocoa butter, nonfat milk, chocolate, refined palm kernel oil, lactose (milk), milk fat, contains 2% or less of: soy lecithin, PGPR (emulsifier), yeast, artificial flavor, salt, and sodium bicarbonate.

### Canada

[edit]

Milk chocolate (sugar, milk ingredients, cocoa butter, cocoa mass, whey powder, lactose, soya lecithin, polyglycerol polyricinoleate, natural flavour), wheat flour, sugar, modified palm oil, cocoa, sodium bicarbonate, soya lecithin, yeast, natural flavour.

Dark chocolate: cocoa mass, sugar, wheat flour, palm kernel, palm, coconut and vegetable oils, modified milk ingredients, cocoa butter, sunflower and soy lecithins, yeast, sodium bicarbonate, calcium sulphate, salt, protease, xylanase, natural flavours.

### Asia

[edit]

Kit Kat pop-up stall in Times Square, Hong Kong in 2022

In Japan, Kit Kats are produced at Nestlé-owned factories in Himeji and Kasumigaura. The milk chocolate used for Kit Kats is made from whole-milk powder and Nestlé buys most of its cacao beans from West Africa.[73]

Nestlé has factories in various locations in China, to supply to China and Hong Kong. During the 2008 Chinese milk scandal, where melamine was found to have tainted some milk suppliers in China, importers in Hong Kong chose to import bars manufactured in the United Kingdom.

## See also

[edit]

* Kit Kats in Japan
* Kvikk Lunsj

## References

[edit]

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53. ^ Ryall, Julian (2 February 2005). "Exam fever gives Japan a craving for Kit Kat". The Telegraph. London: Telegraph Group. Archived from the original on 12 January 2022. Retrieved 5 May 2013.
54. ^ Rob Picheta (14 December 2020). "You can now get Scotch whisky KitKats -- but only in Japan". CNN. Retrieved 14 December 2020.
55. ^ Valinsky, Jordan (16 February 2021). "Nestlé's newest KitKat is missing a key ingredient". CNN. Retrieved 16 February 2021.
56. ^ "KIT KAT". Nestlé New Zealand. Archived from the original on 15 November 2018. Retrieved 15 November 2018.
57. ^ "Ben Viveur: Tuck Off". Ben Viveur. 21 June 2014. Retrieved 25 June 2014.
58. ^ Lam, Charles. "Kit Kats You Can Bake Coming to.. Japan". ocweekly.com. Archived from the original on 15 March 2014. Retrieved 15 March 2014.
59. ^ Tey, Kelly (3 January 2015). "Rolling out delicious 'rubies'". thestar.com.my. Retrieved 5 March 2015.
60. ^ "Kit Kat Products". Hershey.com. Retrieved 27 January 2017.
61. ^ Quinn, Ian (4 May 2023). "Nestlé withdraws 'nutritious' claim in row with Henry Dimbleby over Kit Kat Cereal". The Grocer. Retrieved 27 July 2023.
62. ^ "Chocolatory webshop will be closing on June 20th, 2024". Kit Kat. 23 October 2024. Retrieved 23 October 2024.
63. ^ "KitKat – The Home of KitKat Chocolatory". www.kitkat.com.au.
64. ^ Poynton, Scott (18 March 2011). "Dancing With Devils". The Huffington Post. New York: AOL. Retrieved 5 May 2013.
65. ^ Armstrong, Paul (2 March 2013). "Greenpeace, Nestlé in battle over Kit Kat viral". cnn.com. Cable News Network. Retrieved 5 May 2013.
66. ^ "Nestlé committed to traceable sustainable palm oil to ensure no-deforestation". Nestlé. 30 October 2012. Archived from the original on 2 November 2014. Retrieved 5 May 2013.
67. ^ "Palm oil". Nestlé. 2018. Retrieved 11 November 2018.
68. ^ "Palm oil". Nestlé. 2024. Retrieved 4 May 2024.
69. ^ Gayle, Damien (20 March 2025). "West Papuan Indigenous people call for KitKat boycott over alleged ecocide". The Guardian. ISSN 0261-3077. Retrieved 25 March 2025.
70. ^ "What’s Actually in a Kit Kat? The Candy Bars Have a Surprising Ingredient in Their Filling". Us magazine. Retrieved 26 May 2024
71. ^ "KIT KAT Collection". Nestlé. Archived from the original on 7 July 2013. Retrieved 5 May 2013.
72. ^ "A low calorie treat from KitKat". Easier. 16 January 2008. Retrieved 5 May 2013.
73. ^ Rao, Tejal (24 October 2018), "Big in Japan: the story of how Kit Kats became a booming business from Hokkaido to Tokyo and changed expectations about what a candy bar could be.", The New York Times

## External links

[edit]

* Media related to Kit Kat at Wikimedia Commons
* Official website

* v
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Nestlé

Divisions|

* Nestlé Prepared Foods
* Nestlé Purina PetCare
* Nestlé Waters
* Nestlé Wyeth Nutrition

Divested|

* BlueTriton Brands (Nestlé Waters North America)

Subsidiaries|

* Nestlé India (62.76%)
* Nestlé Pakistan
* Nestlé Rossiya
* Nestlé Deutschland
* Nestlé Canada
* Nestlé USA
* Nestlé Japan
* Nestlé Malaysia
* Nestlé Lanka

Joint ventures|

* Cereal Partners Worldwide
* Froneri

Dissolved|

* Beverage Partners Worldwide
* Nestlé Toll House Café

Other assets|

* Lactalis-Nestlé Fresh Products (50%)
* L'Oréal (30.3%)
* Malher (100%)
* Osem (100%)
* Hsu Fu Chi (60%)
* Yinlu Foods (60%)

Brands|

| Appliances|

* BabyNes
* Dolce Gusto
* Nespresso
* Special.T
* SICAL

|

Baby nutrition|

* BabyNes
* Bear Brand
* Cerelac
* Gerber
* Nido

Baking|

* Toll House cookies

Bottled water|

* Contrex
* Acqua Panna
* Perrier
* Princes Gate
* Pure Life
* S.Pellegrino
* Vittel

Cereals|

* Cheerios1
* Chocapic
* Cinnamon Toast Crunch1
* Cookie Crisp1
* Corn Flakes
* Fitness
* Golden Grahams1
* Golden Nuggets
* Lion Cereal
* Lucky Charms1
* Milo Cereal
* Nesquik (cereal)6
* Trix1
* Shreddies7
* Shredded Wheat7

Chocolate
and desserts

* Abuelita
* Aero
* Aero Biscuits
* After Eight
* Allen's
* Bar One
* Bertie Beetle
* Big Turk
* Blue Riband
* Black Magic
* Bono
* Breakaway
* Cailler
* Caramac
* Carlos V
* Cheekies
* Chokito
* Coffee Crisp
* Crisp
* Crunch12
* Drifter
* Fox's
* Garoto
* Goobers
* Kit Kat3
* Kit Kats in Japan
* Kohler
* Life Savers14
* Lion
* Mackintosh's Toffee
* Matchmakers
* Menier Chocolate
* Milkybar
* Milo
* Mirage
* Munchies
* Negresco
* Nestlé Milk Chocolate
* Passatempo
* Peppermint Crisp
* Perugina
* Polo
* Quality Street
* Red Ripperz
* Rolo3
* Rowntree's
* Rowntree's Fruit Gums
* Rowntree's Fruit Pastilles
* Sin Parar
* Smarties4
* Svitoch
* TEX
* Walnut Whip
* White Knight
* Yorkie
* Zvečevo

Coffee and
beverages|

* Abuelita
* Alpine8
* Acticor
* BabyNes
* Blue Bottle Coffee
* Boost
* Carnation8,9
* Caro
* Chameleon Cold-Brew
* Chuckie
* Coffee-Mate
* Dolce Gusto
* Huesitos
* Klim
* La Lechera
* Menier
* Milo cocoa
* Nescafé
* Nescafé Azera
* Nescafé Gold
* Nescau
* Nesfruta
* Nespresso
* Nesquik
* Nestea
* Ovaltine4
* Ricoré
* Seattle's Best Coffee
* Starbucks 13
* Supligen
* Sweet Leaf
* Zoégas

Dairy products|

* Alpine8
* Bear Brand10,11
* Carnation8,9
* Coffee-Mate
* La Lechera
* Nesquik

Ice cream|

* D'Onofrio
* Drumstick15
* Eskimo Pie15
* Fab
* Frosty Paws15
* Häagen-Dazs2,15
* Hjem-IS
* Ice Screamers
* Kit Kat15
* Maxibon
* Mövenpick
* Parlour
* Savory
* Smarties

Prepared and
packaged food
and snacks

* Buitoni
* California Pizza Kitchen
* DiGiorno
* Herta
* Hot Pockets
* Lean Cuisine
* Libby's
* Lean Pockets
* Maggi
* Stouffer's
* Thomy
* Tombstone
* Uncle Tobys
* Wagner
* Winiary
* Yinlu Foods

Purina PetCare|

* Alpo
* Bakers Complete
* Beggin' Strips
* Beneful
* Bonio
* Dog Chow
* Fancy Feast
* Felix
* Friskies
* Frosty Paws
* ONE
* Winalot

Uncle Tobys|

* Cheerios1
* PLUS
* Weeties

Former brands and
subsidiaries|

* Alcon
* Alfasigma
* Animal Bar
* Arrowhead
* Butterfinger
* Baby Ruth
* Chocolate Surpresa
* Deer Park
* Dreyer's15
* Enviga
* Gale's
* Galderma Laboratories
* Cetaphil
* Epiduo
* Restylane
* Hoadley's
* Ice Mountain
* Jenny Craig
* Libby's
* Ozarka
* Peter's Chocolate
* Poland Spring
* Polly Waffle
* PowerBar
* Powwow Water
* Rowntree Mackintosh
* Violet Crumble
* Wonder Ball
* Zephyrhills

People|

* Günter Blobel
* Paul Bulcke
* Peter Brabeck-Letmathe
* Nobuyuki Idei
* Henri Nestlé
* Kaspar Villiger

Related|

* Nestea European Championship Tour
* 1977 Nestlé boycott
* Nestlé Invitational
* Nestlé Rowntree F.C.
* Nestlé Smarties Book Prize
* Nestlé Tower
* Toll House cookies
* International Code of Marketing of Breast-milk Substitutes
* Nescafé Basement
* Maggi noodles safety concerns in India
* Freshly

Related articles|

* List of Nestlé brands
* Controversies of Nestlé

* 1 Brand owned by General Mills; Produced by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. 3 U.S. production rights owned by The Hershey Company. 4 U.S. rights and production owned by the Smarties Candy Company with a different product. 5 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 6 Produced by Cereal Partners, branded as Nestlé. 7 Brand owned by Post Foods; Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. 8 Philippine production rights owned by Alaska Milk Corporation. 9 Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. 10 Used only in Indonesia, Thailand, and Cambodia. 11 Used only in the Philippines. 12 U.S. production rights owned by the Ferrara Candy Company. 13 NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. 14 Brand owned by Mars, sold by Nestlé in Canada. 15 Produced by Froneri in the U.S. since 2020.

* * *

* Category
* Commons

* v
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Hershey Trust Company

Hershey Company|

| Products|

* Complete list (past and present)

|

Chocolate-based
brands and products|

* 5th Avenue
* Almond Joy
* Cadbury Creme Egg3
* Cadbury Dairy Milk3
* Cadbury Mini Eggs3
* Cherry Blossom
* Cookies 'n' Creme
* Cookies 'n' Mint
* Dagoba
* D-ration
* Glosette
* Heath bar
* Hershey bar
* Hershey's Drops
* Hershey's Kisses
* Hershey's Kissables
* Hershey's Miniatures
* Hershey's Special Dark
* Kit Kat2
* Krackel
* Milk Duds
* Mounds
* Mr. Goodbar
* NutRageous
* Oh Henry!1
* Rally
* Reese's Peanut Butter Cups
* Reese's Take 5
* Rolo2
* Scharffen Berger
* Skor
* Snack Barz
* Swoops
* Symphony
* Military chocolate (US)
* Whatchamacallit
* Whoppers
* York Peppermint Pattie
* Zero

Other products|

* Breath Savers
* Bubble Yum
* Good & Plenty
* Good & Fruity
* Ice Breakers
* Jolly Rancher
* Koolerz
* Lancaster Soft Crèmes
* Payday
* Reese's Pieces
* SkinnyPop
* Twizzlers
* Zagnut

People|

* Milton S. Hershey (founder)
* Michele Buck
* John H. Dowd
* Paul Logan

Related topics|

* Pennsylvania chocolate workers' strike, 1937
* H. B. Reese

Hershey Entertainment
and Resorts Company|

| Entertainment
Group|

* Hersheypark
* ZooAmerica
* Giant Center
* Hersheypark Stadium
* Hershey Bears
* Hersheypark Arena
* Hershey Theatre

|

Resorts Group|

* The Hotel Hershey
* Hershey Lodge
* Hershey Country Club

Milton Hershey Foundation|

* Hershey Cemetery
* Hershey Gardens
* Hershey Story
* Hershey Theatre
* Milton Hershey School
* Penn State Medical Center

* Italic indicates discontinued products
* 1 In Canada only (elsewhere, Ferrara)
* 2 In the United States only (elsewhere, Nestlé)
* 3 In the United States only (elsewhere, Cadbury)

* * *

* v
* t
* e

Rowntree's

Parent|

* Nestlé

Brands and
subsidiaries|

| Current|

* Fruit Gums
* Fruit Pastilles

|

Former|

* Aero
* After Eight
* Black Magic
* Caramac
* Gale's
* Hoadley's
* Polly Waffle
* Violet Crumble
* Hot Sam Pretzels
* Kit Kat
* Laura Secord
* Lion
* Matchmakers
* Menier
* Polo
* Quality Street
* Rolo
* Smarties
* Tom's Snacks
* Yorkie

People|

* Henry Isaac Rowntree
* Joseph Rowntree
* Seebohm Rowntree

Related|

* Mackintosh's
* Rowntree Mackintosh Confectionery

* Category
* Commons

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