LOHAS

Demographic defining a particular market segment

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This article is about a lifestyle. For the Hong Kong MTR station, see LOHAS Park station. For the neighborhood, see LOHAS Park.

Lifestyles of Health and Sustainability (LOHAS) is a demographic defining a particular market segment related to sustainable living, "green" ecological initiatives, and generally composed of a relatively upscale and well-educated population segment. The author Paul H. Ray, who coined the term Cultural Creatives in his book by the same name, explains that "What you're seeing is a demand for products of equal quality that are also virtuous."[1][2] Included in the cultural creative demographic are consumers of New Age goods and services.[3][4]

Researchers have reported a range of sizes of the LOHAS market segment. For example, Worldwatch Institute reported that the LOHAS market segment in the year 2006 was estimated at $300 billion, approximately 30% of the U.S. consumer market;[3][5][6] and, a study by the Natural Marketing Institute showed that in 2007, 41 million or 13% of the Americans were included within the LOHAS psychographic. In Japan roughly 17 million adults or 12% of the population are LOHAS consumers.[7]

## Products and services

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The marketplace includes goods and services such as:[citation needed]

* Organic and locally grown food
* Organic and natural personal care products
* Hybrid and electric cars as well as city bicycles
* Green and sustainable building
* Sustainable or Ecotourism
* Energy efficient electronics/appliances
* Socially responsible investing
* Natural household products (paper goods and cleaning products)
* Complementary, alternative and preventive medicine (Naturopathy, Chinese medicine, etc.)
* Fair trade products
* Literature in the Mind/Body/Soul, Holistic Health, and New Age genres

## See also

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* Green marketing
* List of New Age topics
* Natural Capitalism
* Simple living – Sometimes called LOVOS, Lifestyles of Voluntary Simplicity
* Sustainable business
* Triple bottom line

## References

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1. ^ Cortese, Amy (July 20, 2003). "They Care About the World (and They Shop, Too)". Business Section. New York Times.
2. ^ Everage, Laura (October 1, 2002). "Understanding the LOHAS Lifestyle". Gourmet Retailer Magazine. Nielsen Business Media. Archived from the original on 2015-02-21. Retrieved 2014-04-06.
3. ^ a b Judith Rosen (2002-05-27). "Crossing the Boundaries:Regardless of its label, this increasingly mainstream category continues to broaden its subject base". -- Publishers Weekly.
4. ^ David Moore (June 17, 2002). "Body & Soul, yoga w/o the yoyos". Media Life. Archived from the original on November 13, 2002.
5. ^ Cohen, Maurie J. (January 2007). "Consumer credit, household financial management, and sustainable consumption". International Journal of Consumer Studies. 31 (1): 57–65\. doi:10.1111/j.1470-6431.2005.00485.x. S2CID 154771421.
6. ^ Halweil, Brianink =; Lisa Mastny; Erik Assadourian; Linda Starke; Worldwatch Institute (2004). State of the World 2004: A Worldwatch Institute Report on Progress Toward a Sustainable Society. W. W. Norton & Company. pp. 167. ISBN 0-393-32539-3.
7. ^ "ABOUT US « Asia-Pacific LOHAS: Lifestyles of Health and Sustainability". Archived from the original on 2012-02-09. Retrieved 2012-07-17.

## External links

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* LOHASwire.com Canadian news wire agency specializing in LOHAS
* The Source Asia Hong Kong based Online Magazine focused on LOHAS and Holistic living.
* LOHAS and The Indigo Dollar: Growing The Spiritual Economy Article critical of LOHAS' mobilization of spirituality.

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