Ling Long (magazine)

Chinese women's magazine (1931–1937)

For the tire company, see Linglong Tire.

Ling Long

First issue of Ling Long, 1931.

Categories| Women's magazines
Frequency| Weekly
Publisher| Sanhe Publishing House
Founded| 1931
First issue| 18 March 1931
Final issue| 11 August 1937
Country| China
Based in| Shanghai
Language| Chinese

Ling Long (Chinese: 玲瓏; lit. 'Elegant and Fine') was a Chinese language weekly women's magazine published in Shanghai, China, from 1931 to 1937. It was one of the most popular women's magazine in China during its lifetime.[1]

## History and profile

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Ling Long was established in 1931.[2][3] The first issue appeared on 18 March 1931.[2][4] The magazine stated its goal as follows: "to promote the exquisite life of women, and encourage lofty entertainment in society."[5][6]

The publisher of Ling Long was Sanhe Publishing House based in Shanghai.[5][7] The magazine was financed by Lin Zecang, the head of the company.[6] It was published in pocket-size on a weekly basis every Wednesday.[6] Both men and women served on the editorial board of the magazine.[2] The art editors of the magazine included Lin Zemin, Xu Bingduo, Zhao Baiye, Xu Jinsheng and Ye Qianyu.[7]

Ling Long was consisted of two major section, one for women-related issues and the other for entertainment and cinema.[8] The former section included articles concerning daily lives of women, including cosmetics, house-keeping, Chinese and Hollywood movies and child rearing.[7] The magazine openly discussed the topics related to sex through its authors, who were secondary school students.[7] Several special issues were also published, such as about children and swimming and beach culture.[4] However, from 1934 the magazine adopted a conservative stance.[6] The major reader group were female students.[5]

The magazine folded in 1937 after publishing a total of 298 issues with the last issue dated 11 August 1937.[2][3] Columbia University digitized 228 of 298 issues of Ling Long,[3][4][9] and Heidelberg University contributed some 18 issues.[10]

## References

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1. ^ John Pomfret (2016). The Beautiful Country and the Middle Kingdom: America and China, 1776 to the Present. New York: Henry Holt and Company. p. 207\. ISBN 978-1-4299-4412-0.
2. ^ a b c d "Home. Linglong (Linglong). The Magazine". Heidelberg University. Retrieved 25 May 2019.
3. ^ a b c "Ling Long women's magazine, Shanghai, China 1931-1937". ARCH. University of Oxford. Retrieved 31 January 2017.
4. ^ a b c Michael Chang (July 2003). "Ling Long Women's Magazine, Shanghai, 1931-1937". George Mason University. Retrieved 31 January 2017.
5. ^ a b c Jeremy Goldkorn (18 November 2005). "Ling Long magazine". Danwei. Retrieved 31 January 2017.
6. ^ a b c d Louise Edwards (2011). "Shanghai Girls' American Dreams: Ling Long Magazine and Imagining American Depravity in the 1930s" (PDF). University of Hong Kong. Retrieved 31 January 2017.
7. ^ a b c d Peilin Zhang (2013). "The Representation of Women's Sexual Subjectivities in Republican China: A Case Study of Ling Long Women's Magazine (1931-1937), Shanghai". The Asian Conference on Media and Mass Communication.
8. ^ "China's early feminism: The Ling Long Women's Magazine Issue 135, April 1934". Marta Colombo. Retrieved 31 January 2017.
9. ^ "Ling long women's magazine 玲瓏雜誌". Harvard–Yenching Library. Retrieved 31 January 2017.
10. ^ "About the Collection". Columbia University. Retrieved 26 February 2018.

## External links

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* Media related to Ling Long at Wikimedia Commons

*[lit.]: Literal translation