List of UK political slogans

In the United Kingdom, political slogans and memorable phrases are used during election campaigns to put across messages and rally support.[1][2] Slogans used by political parties often centre around current issues of the day or policies they wish to address.

## Referendums relating to the EEC and EU

[edit]

### 1975 EEC membership referendum

[edit]

In deciding whether to remain or leave the single market, parties rallied behind "Yes" and "No" messages.

| Yes

Conservative | Britain's New Deal in Europe | [3]
Labour Party | Europe YES | [3]
| No

National Front | Make Britain Great Again | [3]

### 2016 EU membership referendum

[edit]

In 2016 the United Kingdom's referendum on membership of the European Union saw political parties align into two camps; Leave and Remain. Messages on the Leave side focused on themes such as regaining sovereignty and the benefits of leaving the EU, while the Remain sides argued benefits of staying and the dangers of leaving.

| Leave

Vote Leave | Let's Take Back Control | [4]
UKIP |

* We Want Our Country Back
* Believe in Britain

| [5][6]
| Remain

Britain Stronger in Europe | Stronger, Safer and Better Off | [7]
Green Party of England and Wales | Yes to Europe | [8]
Labour Party | Labour In for Britain | [9]
Liberal Democrats | Liberal Democrats #INtogether | [10]

## General elections

[edit]

### 1979 general election

[edit]

| Party  | Slogans  | Ref.

|
|
|

National  | Conservative | Labour Isn't Working

Don't just hope for a better life, vote for one

| [11]
Ecology | Politics for Life |
Labour Party | The Labour Way is the Better Way | [12]
Liberal Party | Go Liberal

The Real Fight is for Britain

| [13]
National Front | It's Our Country Let's Win It Back | [14]

### 1983 general election

[edit]

| Party  | Slogans  | Ref.

|
|
|

National  | Conservative | The Challenge of Our Times | [15]
Green Party of England and Wales |  |
Labour Party | The New Hope for Britain | [12][16]
SDP–Liberal Alliance | Working Together for Britain | [15]

### 1987 general election

[edit]

| Party  | Slogans  | Ref.

|
|
|

National  | Conservative | The Next Moves Forward | [15]
Labour Party | Britain will win with Labour | [15]
SDP–Liberal Alliance | Britain United: The Time Has Come | [15]

### 1992 general election

[edit]

| Party  | Slogans  | Ref.

|
|
|

| BNP  | Fight Back! | [15]
National  | Conservative | The Best Future for Britain | [15]
Labour Party | It's time to get Britain working again | [15]
Liberal Democrats | Changing Britain for good | [15]

### 1997 general election

[edit]

| Party  | Slogans  | Ref.

|
|
|

National  | Conservative | New Labour, New Danger

You Can Only Be Sure With The Conservatives

| [15]
Green Party of England and Wales |  |
Labour Party |

* Britain Deserves Better
* New Labour, New Life for Britain

| [17]
Liberal Democrats | Make the Difference | [15]
UK Independence Party | A Real Alternative | [18]
Scotland  | Scottish Green Party | A Green vision of Scotland | [15]
Scottish National Party | Yes We Can | [15]
Wales  | Plaid Cymru | The Best for Wales | [15]
Northern Ireland  | Alliance Party of Northern Ireland |  |
Democratic Unionist Party | Democracy – Not Dublin Rule | [15]
Green Party in Northern Ireland |  |
People Before Profit Alliance |  |
Sinn Féin | A New Opportunity for Peace | [15]
Social Democratic and Labour Party |  |
Ulster Unionist Party |  |

### 2001 general election

[edit]

| Party  | Slogans  | Ref.

|
|
|

| BNP | Where We Stand |
National  | Conservative | Time for common sense | [15]
Green Party of England and Wales | Reach for the future | [15]
Labour Party | Ambitions for Britain | [15]
Liberal Democrats | Freedom Justice Honesty | [15]
UK Independence Party |  |
Scotland  | Scottish Green Party |  |
Scottish National Party | We stand for Scotland | [15]
Wales  | Plaid Cymru |  |
Northern Ireland  | Democratic Unionist Party | Leadership to Put Things Right! | [15]
Sinn Féin | Sinn Féin Delivering Real Change | [15]
Social Democratic and Labour Party | It's Working – Let's Keep Building | [15]
Ulster Unionist Party |

* Don't turn back the clock
* Don't let them wreck it

| [15]

### 2005 general election

[edit]

| Party  | Slogans  | Ref.

|
|
|

National  | Conservative | Vote for Change

Are you thinking what we're thinking?

| [19]
Green Party of England and Wales | The Real Choice for Real Change | [19]
Labour Party | Forward, not back | [20]
Liberal Democrats | The Real Alternative | [19]
UK Independence Party | We Want Our Country Back | [21]
Scotland  | Scottish National Party | Let's Make Scotland Matter | [19]
Wales  | Plaid Cymru |  |
Northern Ireland  | Alliance Party of Northern Ireland | Alliance Works | [19]
Democratic Unionist Party | Leadership That's Working | [19]
Green Party in Northern Ireland |  |
People Before Profit Alliance |  |
Sinn Féin |  |
Social Democratic and Labour Party | A Better Way to a Better Ireland | [19]
Ulster Unionist Party | Simply British | [19]

### 2010 general election

[edit]

| Party  | Slogans  | Ref.

|
|
|

National  | Conservative | Vote for change | [22]
Green Party of England and Wales | Fair is Worth Fighting For | [22]
Labour Party | A future fair for all | [20]
Liberal Democrats | Change that works for you |
UK Independence Party | Empowering the People | [23]
Scotland  | Scottish Green Party |  |
Scottish National Party | Elect a local champion | [22]
Wales  | Plaid Cymru |  |
Northern Ireland  | Alliance Party of Northern Ireland |  |
Democratic Unionist Party | Let's Keep Northern Ireland Moving Forward | [22]
Green Party in Northern Ireland |  |
People Before Profit Alliance |  |
Sinn Féin | Peace Equality Jobs Unity | [22]
Social Democratic and Labour Party | For Your Future | [22]
Traditional Unionist Voice |  |
Ulster Unionist Party |  |

### 2015 general election

[edit]

| Party  | Slogans  | Ref.

|
|
|

National  | Conservative | Strong Leadership, A Clear Economic Plan And A Brighter, More Secure Future | [24]
Green Party of England and Wales | For the Common Good | [25]
Labour Party |

* Britain can be better
* A better plan, a better future

Liberal Democrats | Stronger Economy. Fairer Society. Opportunity for Everyone. | [26]
UK Independence Party | Believe in Britain | [27]
Scotland  | Scottish Green Party |  |
Scottish National Party | Stronger for Scotland | [28]
Wales  | Plaid Cymru | Working for Wales | [29]
Northern Ireland  | Alliance Party of Northern Ireland | Working for You at Westminster | [30]
Democratic Unionist Party | Step Not Back |
Green Party in Northern Ireland | For the Common Good | [31]
People Before Profit Alliance |  |
Sinn Féin | Equality Not Austerity | [32]
Social Democratic and Labour Party | Prosperity not Austerity | [33]
Traditional Unionist Voice |  |
Ulster Unionist Party |  |

### 2017 general election

[edit]

| Party  | Slogan  | Ref.

|
|
|

National  | Conservative |

* Forward, Together
* Strong and Stable

| [24][34]
Green Party of England and Wales |

* A Green Party for a Confident and Caring Britain
* The Green Guarantee

| [25]
Labour Party | For the Many, not the Few | [35]
Liberal Democrats | Change Britain's Future | [36]
UK Independence Party | Britain Together | [27]
Scotland  | Scottish Green Party | Our Future is Green | [37]
Scottish National Party | Stronger for Scotland | [28]
Wales  | Plaid Cymru | Defending Wales | [38]
Northern Ireland  | Alliance Party of Northern Ireland | Change Direction | [30]
Democratic Unionist Party | Standing Strong For Northern Ireland | [39]
Green Party in Northern Ireland | #PuttingYouFirst | [40]
People Before Profit Alliance | People Before Profit | [41]
Sinn Féin | Standing up for Equality, Rights, Irish Unity | [32]
Social Democratic and Labour Party | Taking Our Seats Taking a Stand | [42]
Traditional Unionist Voice | Drain the Swamp | [43]
Ulster Unionist Party | For A Stronger, Better Union | [44]

### 2019 general election

[edit]

| Party  | Slogan  | Ref.

|
|
|

National  | Conservative | Get Brexit Done. Unleash Britain's Potential. Britain Deserves Better | [45]
Green Party of England and Wales | Leading the Fight for Climate Action, a People's Vote, a Fair Society for All | [46]
Labour Party | It's Time for Real Change

Rebuilding Britain For The Many Not The Few

| [47]
Liberal Democrats | Stop Brexit. Build a Brighter Future | [48]
The Brexit Party | Change Politics for Good | [49]
UK Independence Party | Time To Get On With Brexit! |
Scotland  | Scottish Greens |  |
Scottish National Party | It's Time to Choose Our Own Future |
Wales  | Plaid Cymru | Wales, It's Us / Ni yw Cymru |
Northern Ireland  | Alliance Party of Northern Ireland | Demand Better |
Democratic Unionist Party | Let’s get Northern Ireland Working Again |
Green Party in Northern Ireland |  |
Sinn Féin | Time for Unity |
Social Democratic and Labour Party | Stop Boris Stop Brexit |
Ulster Unionist Party | Northern Ireland needs a change let’s change together |

### 2024 general election

[edit]

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|

| Party  | Slogan  | Ref.

|
|
|

National  | Conservatives | Clear Plan. Bold Action. Secure Future | [50]
Green Party of England and Wales | Real Hope. Real Change. | [51]
Labour Party | Change. | [52]
Liberal Democrats | For A Fair Deal | [53]
Reform UK | Britain Needs Reform | [54]
Workers Party GB | Britain Deserves Better | [55]
Scotland  | Alba Party | YES to Scottish Independence | [56]
Scottish Greens | Vote Like Our Future Depends On It | [57]
Scottish National Party | A Future Made In Scotland | [58]
Wales  | Plaid Cymru | For fairness, for ambition, for Wales. | [59]
Northern

Ireland

| Alliance Party of Northern Ireland | Leading Change for Everyone | [60]
Democratic Unionist Party | Making NI Work | [61]
Green Party in Northern Ireland | Greener, Cleaner, Fairer | [62]
Sinn Féin | Strong Leadership, Positive Change | [63]
Traditional Unionist Voice | Restore the Union | [64]
Ulster Unionist Party | Vote for Change. Vote Ulster Unionist | [65]

## Senedd elections

[edit]

### 1999 National Assembly for Wales election

[edit]

Party  | Slogan  | Welsh Translation | Ref.

|
|
|

Labour Party in Wales | New Labour, New Wales
Working Hard for Wales
Standing Up for Wales | Llafur Newydd, Cymru Newydd
Gweithio'n Galed Dros Gymru
Sefyll Dros Gymru | [66][67][68][69]
Welsh Conservatives | Fair Play for All | Chwarae Teg i Bawb | [70]
Plaid Cymru | A New Beginning for Wales | Dechreuad Newydd i Gymru | [71][72]
Welsh Liberal Democrats | Liberate Wales from One-Party Rule | Rhyddhau Cymru o Reol Un Blaid | [73][74]

### 2003 National Assembly for Wales election

[edit]

Party  | Slogan  | Welsh Translation | Ref.

|
|
|

Welsh Labour | Clear Red Water
Working Together for Wales
Welsh Labour: The True Party of Wales | Dŵr Doch Clir
Gweithio Gyda'n Gilydd dros Gymru
Llafur Cymru: Gwir Blaid Cymru | [75][76][77]
Welsh Conservatives | Fighting for the Vulnerable | Ymladd dros y Diamddiffyn | [78]
Welsh Liberal Democrats | Led by Labour, Driven by the Liberal Democrats
100 Lib Dem Policies Delivered in Coalition | Arweinir gan Lafur, Wedi'i Yrru gan y Democratiaid Rhyddfrydol
100 o Bolisïau Democratiaid Rhyddfrydol yn Cael eu Cyflwyno Mewn Clymblaid | [79][80]

### 2007 National Assembly for Wales election

[edit]

Party  | Slogan  | Welsh Translation | Ref.

|
|
|

Welsh Labour | Building a Better Wales | Adeiladu Cymru Well | [81]
Welsh Conservatives | Vote Welsh Conservative for a Change | Pleidleisiwch y Ceidwadwyr Cymreig dros Newid | [82]
Plaid Cymru | Make a Difference!
Kick Labour Into Touch | Gwneud Gwahaniaeth!
Ciciwch Lafur Mewn Cysylltiad | [81][83]
Welsh Liberal Democrats | A Fair, Green Future | Dyfodol Teg, Gwyrdd | [84]

### 2011 National Assembly for Wales election

[edit]

Party  | Slogan  | Welsh Translation | Ref.

|
|
|

Welsh Labour | Standing Up for Wales | Sefyll Dros Gymru | [81]
Welsh Conservatives | A New Voice for Wales | Llais Newydd i Gymru | [85]
Plaid Cymru | For a Better Wales | Dros Gymru Well | [86]
Welsh Liberal Democrats | Wales Can Do Better | Gall Cymru Yn Wneud Yn Well | [87]

### 2016 National Assembly for Wales election

[edit]

Party  | Slogan  | Welsh Translation | Ref.

|
|
|

Welsh Labour | Together for Wales | Gyda'n gilydd dros Gymru | [88][89]
Welsh Conservatives | Real Change with the Welsh Conservatives | Newid Gwirioneddol Gyda'r Ceidwadwyr Cymreig | [90]
Plaid Cymru | The Change Wales Needs | Y Newid sydd ei Angen ar Gymru | [89]
Welsh Liberal Democrats | A Wales That Works For You | Cymru Sy'n Gweithio i Chi | [91]
UK Independence Party | A Strong Voice for Wales | Llais Cryf i Gymru | [89]
Wales Green Party | For People, for Planet, for Wales | Dros Bobl, Dros y Blaned, Dros Gymru | [92]

### 2021 Senedd election

[edit]

Party  | Slogan  | Welsh Translation | Ref.

|
|
|

Welsh Labour | Build Back Fairer
Moving Wales Forward
If You Value It, Vote for It | Adeiladu'n ôl Tecach
Symud Cymru Ymlaen
Caru Fe, Cadwch E | [93][94][95][96][97]
Welsh Conservatives | Let's Build a Better Wales: More Jobs. Better Hospitals. First Class Schools. | Awn Ati i Adeiladu: Mwy o Swyddi. Ysbytai Gwell. Ysgolion Rhagorol. | [98][99][100]
Plaid Cymru | Vote for Wales
Time for Change
Don't Want a Tory for a Neighbour? Vote Plaid Cymru Not Labour. | O Blaid Cymru
Amser i Newid
Ddim Eisiau Tori i Gymydog? Pleidleisiwch Plaid Cymru Nid Llafur. | [101][102][103][104]
Welsh Liberal Democrats | Putting Recovery First
Put Recovery First
Community Politics | Gwneud Adfywio yn Flaenoriaeth
Adfywio Yw'n Blaenoriaeth
Gwleidyddiaeth Gymunedol | [105][106][107]
Reform UK | Changing Politics for Good | Newid Gwleidyddiaeth er Da | [108]
UK Independence Party | Scrap the Senedd
Wales Forever, Britain Together
Fed Up With Politicians? Vote to Put Them Out of a Job. | Diddymu'r Senedd
Cymru Am Byth, Prydain Yn Un
Wedi cael llond bol ar wleidyddion? Pleidleisiwch i'w Rhoi Allan o Swydd. | [109][110][111][98]
Wales Green Party | Transform Wales | Trawsnewid Cymru | [112]
Propel | Better for Wales
Wales Needs Champions
Not Politics as Usual | Gwel i Gymru
Mae Cymru Angen Pencampwyr
Nid Gwleidyddiaeth fel Arfer | [113][114]
Gwlad | Not Left, Not Right, Just Welsh | Ddim Yn Chwith, Ddim Yn Dde, Dim Ond Cymraeg | [115]

## Scottish Parliament elections

[edit]

### 1999 Scottish Parliament election

[edit]

Party  | Slogan  | Ref.

|
|

Scottish Labour | Building Scotland's Future | [116]
Scottish Conservatives | Scotland First | [117]
Scottish National Party | Enterprise, compassion and democracy | [118]
Scottish Liberal Democrats | Raising the Standard | [119]
Scottish Socialist Party |  |
Scottish Greens | Caring for Scotland | [120]

### 2003 Scottish Parliament election

[edit]

Party  | Slogan  | Ref.

|
|

Scottish Labour | On Your Side | [116]
Scottish Conservatives | Time to Do Something About It | [117]
Scottish National Party | Release our Potential | [118]
Scottish Liberal Democrats | Make the Difference

Fresh Thinking for Four More Years

| [121][122]
Scottish Socialist Party | For a free socialist republic | [123]
Scottish Greens |  |

### 2007 Scottish Parliament election

[edit]

Party  | Slogan  | Ref.

|
|

Scottish Labour | Building Scotland  |
Scottish Conservatives |  |
Scottish National Party | It’s time to move forward.  |
Scottish Liberal Democrats |  |
Scottish Socialist Party | People not Profit  | [124]
Scottish Greens | Act Now: Choose a Green Future  | [125]

### 2011 Scottish Parliament election

[edit]

Party  | Slogan  | Ref.

|
|

Scottish Labour | Building Scotland |
Scottish Conservatives | Common Sense for Scotland | [126]
Scottish National Party | Re-elect a Scottish Government Working for Scotland | [127]
Scottish Liberal Democrats | Jobs and economic growth

Excellence in education Keeping services local

Scottish Socialist Party |  |
Scottish Greens |  |

### 2016 Scottish Parliament election

[edit]

Party  | Slogan  | Ref.

|
|

Scottish Labour | Invest in Scotland's Future |
Scottish Conservatives | A Strong Opposition - A Stronger Scotland |
Scottish National Party | Re-elect a Scottish Government Working for Scotland |
Scottish Liberal Democrats | Be the best again.  |
Scottish Socialist Party |  |
Scottish Greens | A better Scotland needs a bolder Holyrood  |

### 2021 Scottish Parliament election

[edit]

Party  | Slogan  | Ref.

|
|

Scottish Labour | National Recovery Plan |
Scottish Conservatives | Rebuild Scotland | [128]
Scottish National Party | Scotland's Future  |
Scottish Liberal Democrats | Put Recovery First | [129]
Scottish Socialist Party |  |
Scottish Greens | Our Common Future | [130]

## Northern Ireland Assembly elections

[edit]

### 1998 Northern Ireland Assembly

[edit]

Party  | Slogan  | Ref.

|
|

Alliance Party of Northern Ireland | Agenda for Change  | [131]
Democratic Unionist Party | Democracy - not Dublin rule!
Green Party Northern Ireland |
Social Democratic and Labour Party | Now, Say Yes To A Future Together
Sinn Fein | For Real Change - Building a New Ireland
Ulster Unionist Party | Together Within the Union

### 2003 Northern Ireland Assembly

[edit]

Party  | Slogan  | Ref.

|
|

Alliance Party of Northern Ireland | Alliance Works  | [131]
Democratic Unionist Party | Fair Deal
Green Party Northern Ireland | Meeting the Challenges Seizing the Opportunities
Social Democratic and Labour Party | Reshaping Government, Rebuilding Public Services
Sinn Fein | Agenda for Government
Ulster Unionist Party | The Future not the Past

### 2007 Northern Ireland Assembly

[edit]

Party  | Slogan  | Ref.

|
|

Alliance Party of Northern Ireland | Alliance Works  | [131]
Democratic Unionist Party | Getting it Right
Green Party Northern Ireland | For all our futures
Social Democratic and Labour Party | Let's deliver real progress
Sinn Fein | Delivering for Ireland's Future
Ulster Unionist Party | For All of Us

### 2011 Northern Ireland Assembly

[edit]

Party  | Slogan  | Ref.

|
|

Alliance Party of Northern Ireland | Alliance Works  | [131]
Democratic Unionist Party | Moving Forward
Green Party Northern Ireland | Economy for People and Planet
Social Democratic and Labour Party | Uniting People - Building Prosperity
Sinn Fein | Leadership Across Ireland
Ulster Unionist Party | It's time to make Stormont work - for you

### 2016 Northern Ireland Assembly

[edit]

Party  | Slogan  | Ref.

|
|

Alliance Party of Northern Ireland | Forward. Faster.  | [131]
Democratic Unionist Party | Our Plan for Northern Ireland
Green Party Northern Ireland |
Social Democratic and Labour Party | Build a Better Future
Sinn Fein | Better With Sinn Féin
Ulster Unionist Party | Make It Work

### 2017 Northern Ireland Assembly

[edit]

Party  | Slogan  | Ref.

|
|

Alliance Party of Northern Ireland | How to change Northern Ireland. For Good.  | [131]
Democratic Unionist Party | Standing Strong for Northern Ireland
Green Party Northern Ireland |
Social Democratic and Labour Party | Taking Our Seats, Taking A Stand
Sinn Fein | Better With Sinn Féin
Ulster Unionist Party | Standing Strong for Northern Ireland

### 2022 Northern Ireland Assembly

[edit]

Party  | Slogan  | Ref.

|
|

Alliance Party of Northern Ireland | Together We Can  | [131]
Democratic Unionist Party | Real Action on the Issues that Matter to You',
Green Party Northern Ireland | It's Time.
Social Democratic and Labour Party | People First
Sinn Fein | Working For All, Ag obair do chách
Ulster Unionist Party | Making Northern Ireland Work

## References

[edit]

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*[Ref.]: Reference