Lo La Ru

2018 studio album by The Rubens

Lo La Ru

Studio album by

The Rubens

Released| 29 June 2018 (2018-06-29)
Length| 43:24
Label| Ivy League
The Rubens chronology
| Hoops
(2015)  | Lo La Ru
(2018)  | MTV Unplugged
(2019)

|
|

Singles from  Lo La Ru

1. "Million Man"
Released: 27 October 2017 [1]
2. "Never Ever"
Released: 13 April 2018
3. "God Forgot"
Released: 4 October 2018[2]

Lo La Ru (stylised in all caps) is the third studio album by Australian alternative rock group, The Rubens. The album was released on 29 June 2018.

Ruben Elliott Margin told Triple J Lo La Ru is the name of the world that The Rubens built to make this album. "We came up with this idea of creating a fake nation behind this album. Because we'd created our own little world; brought these producers over from New York, had a studio in our hometown, [do] whatever we'd like to do and have fun doing it." They even gave the fictional nation a flag, which became the album's artwork.[3]

In August 2018, the group announced a 12-date national "Lo La Ru" tour, which expanded to a 16-date tour in September. The tour commenced in Brunswick Heads, New South Wales on 2 November.[4][5]

## Reception

[edit]

Madelyn Tait from The Music gave the album 3½ out of 5 saying "Lo La Ru is full of fun, soul-injected rock tracks." She added: "The Rubens expand on and bring the hip hop and R&B elements they touched on in previous releases to the forefront."[6]

Josh Leeson from The Herald gave the album 2½ out of 5 and thought The Rubens "attempted to replicate the appeal of "Hoops" by turning up their R&B and pop influences" but added "at times the album does wallow in lounge music mediocrity." Lesson said the album highlight is "God Forgot".[7]

Tim Byron from The Sydney Morning Herald gave the album 3 out of 5, saying "Lo La Ru's soul-inflected indie rock is pleasantly melodic, often with a good sense of groove, and tastefully recorded. It also feels a little timid, however, as though this is a band trying to please everyone, rather than a band making a stand with fire and authority. All of which means that in six months we'll probably be hearing these songs on ads for cars and health insurance."[8]

## Track listing

[edit]

No.| Title| Writer(s)| Length

|
|
|

1.| "Million Man"| The Rubens| 3:12
2.| "Go On"| The Rubens| 2:44
3.| "I Know"| The Rubens| 3:52
4.| "Never Ever" (featuring Sarah)| The Rubens / Sarah Aarons| 3:20
5.| "Freakout"| The Rubens| 3:23
6.| "God Forgot"| The Rubens| 3:32
7.| "Woman Oh Woman"| The Rubens| 3:44
8.| "Casper"| The Rubens| 3:01
9.| "SOSO"| The Rubens| 2:33
10.| "Mary"| The Rubens| 3:13
11.| "Teeth"| The Rubens| 3:28
12.| "All My Dollars"| The Rubens| 7:27

* Note: "All My Dollars" contains hidden track "Young Me", beginning at 4:14

## Personnel

[edit]

The Rubens

* Sam Margin – lead vocals (all tracks), guitar
* Elliott Margin – keyboards, backing vocals (all tracks), lead vocals (track 1)
* Izaac Margin – lead guitar
* William Zeglis – bass guitar, engineering
* Scott Baldwin – drums

Additional musicians

* Sarah Aarons – guest vocals (track 4)

## Charts

[edit]

Chart (2018)  | Peak
position

|

Australian Albums (ARIA)[9] | 3

## Release history

[edit]

Region  | Date  | Format  | Edition(s)  | Label  | Catalogue

|
|
|
|
|

Australia  | 29 June 2018[10][11] |

* CD
* digital download
* streaming

| Standard  | Ivy League | IVY421
20 July 2018[12] | Limited edition LP | Limited  | IVY413

## References

[edit]

1. ^ "Million Man - single". iTunes Australia. Retrieved 8 July 2018.
2. ^ "God Forgot (singe mix)". iTunes Australia. Retrieved 8 November 2018.
3. ^ "The Rubens – LO LA RU". ABC. 24 June 2018. Retrieved 5 July 2018.
4. ^ "The Rubens Announce Their 'Lo La Ru' Tour". auspOp. 27 August 2018. Retrieved 29 August 2018.
5. ^ "Rubens' 'Lo La Ru' Tour Grows". auspOp. 19 September 2018. Retrieved 19 September 2018.
6. ^ "The Rubens LO LA RU". The Music. 25 June 2018. Retrieved 5 July 2018.
7. ^ "REVIEW: The Rubens - LO LA RU - 2.5 stars". The Herald. 27 June 2018. Retrieved 18 July 2018.
8. ^ "Music reviews: Florence and the Machine, Gorillaz, the Rubens and more". The Sydney Morning Herald. 29 June 2018. Retrieved 18 July 2018.
9. ^ "Australiancharts.com – The Rubens – Lo La Ru". Hung Medien. Retrieved 7 July 2018.
10. ^ "Lo La Ru by The Rubens (iTunes)". iTunes Store (AU). Retrieved 5 July 2018.
11. ^ "Lo La Ru by The Rubens – CD". JB Hi-Fi. Retrieved 5 July 2018.
12. ^ "Lo La Ru (Limited Edition 180gm Transparent) by The Rubens – LP". JB Hi-Fi. Retrieved 5 July 2018.

* v
* t
* e

The Rubens

Studio albums|

* The Rubens (2012)
* Hoops (2015)
* Lo La Ru (2018)
* 0202 (2021)
* Soda (2024)

Live albums|

* MTV Unplugged

Singles|

* "My Gun"
* "Hoops"
* "Million Man"
* "Never Ever"
* "God Forgot"
* "Falling Asleep at the Wheel"
* "Live in Life"
* "Heavy Weather"

*[No.]: Number
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