Lobbyit

Industry| Federal lobbying
Founded| 2009
Founder| Paul Kanitra
Headquarters| 430 New Jersey Ave, SE,

Washington, DC

Website| www.lobbyit.com

Lobbyit is a bipartisan lobbying firm headquartered in Washington, D.C. It was founded as a one-man shop in 2009 by company president Paul Kanitra.[1] By 2014, Lobbyit had grown to seven employees and projected $1 million in annual revenue.[1] The firm is known for its pricing structure, which is “unique”[2] among DC lobbying firms: it offers its clients set monthly prices based on a tier system with retainers that are much lower than traditional lobbying firms and month-to-month contracts.[1][3][4]

## History

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Lobbyit was founded in 2009 by Paul Kanitra, who began his lobbying career working on behalf of the Associated Locksmiths of America and the Reno-Sparks Indian Colony.[2] He later moved onto governmental relations at Carfax, where he worked for five years until deciding to open his own lobbying firm.[2][5]

In 2013, Lobbyit partnered with Salsa Labs, the developers of an online-based organization software platform to offer clients new grassroots advocacy options. With the partnership finalized, Lobbyit announced that it would be rolling out its new Tier 4 service, which combined Lobbyit's lobbying services with Salsa Labs’ advocacy platform.[6] Later that year, Lobbyit was featured in a Voice of America China video report entitled “China: Democracy in America: Right to Petition” that examined the federal lobbying industry and its role in American democracy.[2][7]

In 2014, Lobbyit was one of InTheCapital's annual 50 on Fire, which “celebrates visionary individuals and companies across DC's top industries.”[8] Corporate Vision Magazine named Lobbyit Best Lobbying Firm & Government Affairs Consultancy in the United States.[9][10]

## Operations

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Unlike many other federal lobbying firms which charge tens of thousands of dollars monthly for their services, Lobbyit charges lower prices and offers month-to-month contracts.[3][11] In 2014, its most expensive service offering cost $4,999 monthly and all of its clients paid less than $60,000 per year.[1] Company founder and president Kanitra has said the inspiration for the company's pricing structure came from companies such as McDonald's, Wal-Mart, and Amazon.com.[5]

## Staff

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* Paul Kanitra, founder and president
* Max Perkins, senior vice president
* Jason Ortega, vice president
* Justin Lewis, government relations manager

## Clients

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Lobbyit has represented over 100 clients, including businesses, associations, non-profits, municipalities, and colleges and universities. Instead of lobbying on broad issues such as health care policy, most of Lobbyit's registered lobbyists concentrate on assisting individual businesses or groups with specific issues.[4] As of 2014, the majority of Lobbyit's client base have never hired a lobbyist before, and the company educates these new clients on how the American federal government operates as a part of its services.[12]

Notable clients include the Aircraft Mechanics Fraternal Association;[1] the American Jail Association;[1] Carfax;[1] Brick Industry Association;[2] the city of Plano, Texas;[13] the city of Point Pleasant Beach, New Jersey;[5] Hobby Distillers Association;[14] the National Child Care Association; the National Council of Investigation and Security Services;[15] Texas Christian University;[16] and the World Floor Covering Association.[1]

In 2017, it was announced that Lobbyit had been working with Brick Industry Association (BIA) since 2012. BIA scheduled an average of 20 Capitol Hill visits annually before working with Lobbyit, which was able to schedule an average of 100 annual Capital Hill visits for BIA members.[17]

## External links

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* Official site

## References

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1. ^ a b c d e f g h Catherine Ho (June 29, 2014). "LobbyIt: Aiming to be everyman's lobbyist". The Washington Post. Retrieved December 3, 2014.
2. ^ a b c d e Tess VandenDolder (November 13, 2013). "Meet Paul Kanitra, the Boutique Lobbyist Changing the World of Government Relations". Streetwise.co. Retrieved November 3, 2014.
3. ^ a b "Lobbyist courts smaller clients". Trib Total Media. May 1, 2010. Retrieved December 3, 2014.
4. ^ a b Joshua Kurlantzick. "Small Business Gets a Shot at Big Lobbying Power". allBusiness. Retrieved December 3, 2014.
5. ^ a b c Dan Eggen (May 1, 2010). "Small-time, low-cost lobbying firm goes after the little guys". The Washington Post. Retrieved December 3, 2014.
6. ^ Byron Tau and Anna Palmer (May 15, 2013). "Alston & Bird inks four - Lobbyit.com partners with Salsa Labs - IATA hires McBee strategic - Sweetest fly-in ever?". Politico. Retrieved December 3, 2014.
7. ^ "Lobbyit.com & Voice of America - China: "Democracy in America: Freedom of Petition". YouTube.com. Retrieved December 3, 2014.
8. ^ Christine Healy (December 5, 2014). "Announcing InTheCapital's 50 on Fire Winners 2014". Streetwise.co. Retrieved December 7, 2014.
9. ^ "Best Lobbying Firm & Government Affairs Consultancy - USA". Corporate Vision Magazine. November 18, 2016. Retrieved December 18, 2016.
10. ^ "Mid-Market Achievement Awards 2016". Corporate Vision Magazine. Retrieved December 18, 2016.
11. ^ William Ehart (May 3, 2013). "How small associations maximize their lobbying clout". CEO Update. Retrieved December 3, 2014.
12. ^ Tucker Echols (June 30, 2014). "Low-fee lobbying firm LobbyIt prospers". Washington Business Journal. Retrieved December 3, 2014.
13. ^ Dave Levinthal & Anna Palmer (May 17, 2012). "Congress-focused super PACs dominate May independent expenditures - BP PAC pads political pockets - Motorcycle advocates rev up lobbying efforts". Politico. Retrieved December 3, 2014.
14. ^ Scott K Parks (April 13, 2014). "Home distillers get serious about legalizing their hobby". The Dallas Morning News. Retrieved December 3, 2014.
15. ^ "09/27/2013 - Legislative Committee News - Investigations". National Council of Investigation and Security Services. September 27, 2013. Archived from the original on May 18, 2015. Retrieved December 3, 2014.
16. ^ Byron Tau (October 23, 2013). "Ridge's firm to represent Pennsylvania — Herrick opens D.C., Istanbul offices". Politico. Retrieved December 3, 2014.
17. ^ William Ehart (January 20, 2017). "Firms offer variable terms to make advocacy affordable". CEO Update. Retrieved March 12, 2017.