Louie Moses

Advertising executive

Louie Moses

Moses in October 2012

Born|

Louie Moses

Occupation| Advertising Executive

Louie Moses is the founder and creative director of Moses,[1] an independently owned American advertising agency in Phoenix. Fast Company (magazine)[2] referred to him as the "poster child for creativity" in Phoenix. His agency is the first Arizona advertising agency to win at the Clio Awards.[3]

## Career

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Moses is best known for creating the Joe Boxer "Naked Cowboy" TV spot.[4]

He is also known for his work for The Arizona Humane Society, US Airways, The Arizona Office of Tourism, Nintendo,[5] Ubisoft,[6] Taco Time and Shutters on the Beach Hotel.

He was selected as Ad Person of the Year in 1997. He was selected as Tourism Person of the Year in 2000. He has been the only Arizona member of the Art Directors Club of New York for 20 years. His agency, Moses, has won more than 1000 creative awards, more than any other agency in Arizona.

In 2013, his agency was recognized nationally when it was chosen as the number one advertising agency in Arizona by Adweek.[7] That same year, his agency was selected by Ultimate Gaming to launch Ultimate Casino – a real-money online casino in New Jersey.[8]

Moses plays drums in a local garage band called Random Karma.[9] They have opened for Roger Clyne and the Peacemakers, The Ataris, Gin Blossoms, Sherman, Black Moods, Hickman Dalton Gang, The Flaming Lips, Robin Trower, Cowboy Mouth, Cracker and Just Off Turner.[10] Moses' YouTube drum solo[11] has over 120,000 views.

## References

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1. ^ https://mosesinc.com/ Moses
2. ^ "Fast Cities". Fastcompany.com. 2005-11-01. Retrieved 2011-12-08.
3. ^ "Anshell Scores at London International". 1997-12-07. Retrieved 2011-12-08.
4. ^ "Joe Boxer "Naked Cowboy" TV spot". Creativity-online.com. 2008-01-25. Retrieved 2011-12-08.
5. ^ Staff, Adweek. "Nintendo". Adweek.com. Retrieved 2011-12-08.
6. ^ Staff, Adweek. "Ubisoft". Adweek.com. Retrieved 2011-12-08.
7. ^ Tim Nudd (2013-09-16). "The United States of Ad Agencies". adweek.com. Retrieved 2013-10-07.
8. ^ "Ultimate Gaming Deals Winning Hand to Moses". 2013-12-26. Retrieved 2013-12-02.
9. ^ "Random Karma website". 2008-01-25. Archived from the original on 2013-11-02. Retrieved 2011-12-08.
10. ^ "Hickman Dalton Gang along with Aaron Beavers "Peace, Love, & Understanding"". 2011-06-14. Archived from the original on 2021-12-15. Retrieved 2011-06-14.
11. ^ manleyisme (2008-08-09). "YouTube drum solo". Youtube.com. Archived from the original on 2021-12-15. Retrieved 2011-12-08.

## External links

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* Adweek, "The United States of Ad Agencies"
* Addy Awards
* Ad Age, Meredith Deliso,"Moses Claims Blimpie Account", 2 November 2006
* New York Times, Stuart Elliott, "Word Up, Arizona"
* Why Advertising Has the Power to Advance How We Talk About Race in America
* Even if you aren't racist, your agency might be
* [1]