Love Insurance Corporation

Upcoming Indian Tamil-language film

Love Insurance Corporation

Directed by| Vignesh Shivan
Written by| Vignesh Shivan
Pradeep Ranganathan
S. J. Suryah
Produced by| S. S. Lalit Kumar
Vignesh Shivan
Starring|

* Pradeep Ranganathan
* S. J. Suryah
* Krithi Shetty
* Yogi Babu

Cinematography| Ravi Varman
Edited by| Pradeep E. Ragav
Music by| Anirudh Ravichander

Production
companies

Seven Screen Studio
Rowdy Pictures

Country| India
Language| Tamil
Budget| ₹60 crore[1]

Love Insurance Corporation (shortened as LIC) is an upcoming Indian Tamil-language romantic comedy film[2] directed by Vignesh Shivan. The film is produced by S. S. Lalit Kumar and Vignesh himself under Seven Screen Studio and Rowdy Pictures. It stars Pradeep Ranganathan, S. J. Suryah and Krithi Shetty in the lead roles, alongside Yogi Babu in a comic role, Muhammed Rasool, Gouri G. Kishan, Sha Ra and Seeman.

Initially, Sivakarthikeyan was cast to play in the lead role. Following an announcement in March 2019, Principal photography was scheduled to commence in July, however, the film got shelved. In 2023, the film got picked up with Pradeep in the lead role, with announcement in September 2023 under the tentative title Wikki 6, as it is Vignesh's 6th film as the director, and the official title was announced in December 2023. Principal photography commenced the month after. It is currently being shot sporadically in several legs, with filming locations including Coimbatore, Udumalaipettai, Singapore and Malaysia. The film has music composed by Anirudh Ravichander, cinematography handled by Ravi Varman and editing by Pradeep E. Ragav.

## Cast[edit]

* Pradeep Ranganathan
* S. J. Suryah
* Krithi Shetty
* Yogi Babu
* Gouri G. Kishan
* Radharavi
* Sha Ra
* 'Sofa Boy' Muhammad Rasool[3]
* Seeman[4]

## Production[edit]

### Development[edit]

Initially, Sivakarthikeyan was cast to play the lead role, however, he got subsequently replaced by Pradeep Ranganathan.

In late November 2018, Sivakarthikeyan, who has been a long-time friend of Vignesh Shivan, was reported to come together with the latter for the latter's next directorial. Vignesh's girlfriend-turned-wife Nayanthara was reported to play the lead actress role, his norm musician Anirudh Ravichander was reported to compose the score, while Lyca Productions would produce the venture, in their second collaboration with Vignesh after Naanum Rowdy Dhaan (2015).[5] On 21 March 2019, the project was announced. However, Nayanthara's commitments was not revealed. The announcement further stated that filming would commence in July, whereas the film would release in 2020.[6][7] A few days later, Rashmika Mandanna was reported to play the lead actress role, pairing opposite Sivakarthikeyan for the first time,[8][9] however, in early June, Kiara Advani was reported to have been approached for that role instead.[10][11] In late November, KJR Studios was reported to take over as the production banner, reportedly due to film going over-budget.[12] In mid February 2020, concernings were made if the project was dropped as there were no updates made since the project announcement.[13]

In March 2023, director-cum-actor Pradeep Ranganathan was reported to have been approached for Sivakarthikeyan's role in the project. Vignesh was reportedly impressed by the former's performance in Love Today (2022).[14][15] Few days later, Priyanka Arul Mohan and Nayanthara were reported to have been approached, with the former being approached to play the lead actress role and the latter to have been approached to play an important role.[16][17] In April, the film's score was reported to be composed by Anirudh Ravichander, while the film would be produced by Raaj Kamal Films International.[18][19] On 18 September, on the occasion of Vignesh's birthday, the project was officially announced. However, neither the production banner nor the cast were revealed.[2][20] In November, S. J. Suryah and Mysskin were reported to be part of the cast, playing important roles respectively.[21][22] In early December, Pinkvilla reported that Nayanthara would play the role of Pradeep's sister in the film, while Yogi Babu will play as a comedian and the film would instead be produced by Seven Screen Studio.[23]

On 14 December, the company made an public announcement. The title of the film was revealed the same day, along with stills from a muhurat puja, held the same week, and the cast and crew. S. J. Suryah and Yogi Babu were confirmed playing their individual role, while Krithi Shetty was announced playing the lead actress role, pairing opposite Pradeep for the first time. It is also her third signed Tamil film after the Tamil-Telugu bilingual film The Warriorr (2022) and Vaa Vaathiyaare.[24][25] Anirudh Ravichander was roped in to compose the score, in his fourth consecutive film with the director, while Ravi Varman and Pradeep E. Ragav were roped in to handle the cinematography and editing respectively. The project marks as Vignesh's second collaboration with the production banner after Kaathuvaakula Rendu Kaadhal (2022), which also featured score composed by Anirudh.[26][27] With a reported budget of ₹60 crore, Pradeep and Vignesh were reported to receive a remuneration of ₹20 crore and ₹10 crore respectively.[28] On 23 December, S. J. Suryah revealed that him and Pradeep joined a part of the writing team.[29]

### Filming[edit]

Coimbatore, where the first schedule was filmed.

Principal photography began with the first schedule on 20 January 2024 at Isha Yoga in Coimbatore.[30] Filming moved to Thirumoorthy Dam in Udumalaipettai by 3 February. The same day, a promotional skit video released by Mohammad Rasool, also known as Sofa Boy, revealed the inclusion of himself, Gouri G. Kishan and Sha Ra.[31][32] On 11 February, S. J. Suryah, through X (formerly Twitter), stated that he had begun filming his portions.[33] The second schedule commenced on 22 March in Singapore. Pradeep and Krithi were reportedly a part of the schedule.[34] After also filming in Malaysia, the schedule concluded by 26 March. Vignesh called it an "unforgettable shooting experience."[35]

## Music[edit]

The music and background score is composed by Anirudh Ravichander, in his maiden collaboration with Pradeep; and fourth with Vignesh after Naanum Rowdy Dhaan (2015), Thaanaa Serndha Koottam (2018) and Kaathuvaakula Rendu Kaadhal (2022).[36] The first single, "Dheema", is currently being recorded.[37]

## Controversies[edit]

After the reveal of the title, S. S. Kumaran issued a warning against Vignesh, stating that he had registered the title LIC on behalf of Suma Pictures in 2015. He further stated that an associate of Vignesh had approached him to give the title of the film, but that he denied, and the latter still used it.[38] Soon after in January 2024, the Life Insurance Corporation, who hold the trademark rights to the LIC initials, sent a cease and desist notice to the team, accusing them of trademark infringement and ordered them to change the title at the earliest.[39]

## References[edit]

1. ^ P, Ram (17 November 2023). "Talk: Pradeep Ranganathan to get more salary than Vignesh Shivan". Cinejosh. Archived from the original on 15 December 2023. Retrieved 14 December 2023.
2. ^ a b "It's official! Vignesh Shivan to direct 'Love Today' star Pradeep Ranganathan". The Times of India. 19 September 2023. Archived from the original on 21 September 2023. Retrieved 19 September 2023.
3. ^ சர்பனா, வினி (4 January 2024). "Viral Sofa Boy: "விக்னேஷ் சிவன், நெல்சன் சார் படங்களில் நடிக்கிறேன்!" - முகமது ரசூல் அதிரடி". Ananda Vikatan (in Tamil). Archived from the original on 14 January 2024. Retrieved 14 January 2024.
4. ^ நிருபர், நமது (30 January 2024). "LIC : வெள்ளியங்கிரியில் படப்பிடிப்பு; ஆசிரமத்தில் சீமான், விக்னேஷ் சிவனுக்கு ஸ்பெஷல் அனுமதி!". Ananda Vikatan (in Tamil). Archived from the original on 31 January 2024. Retrieved 30 January 2024.
5. ^ "Besties Sivakarthikeyan and Vignesh Shivan unite for a new movie". IndiaGlitz.com. 13 November 2018. Archived from the original on 31 March 2019. Retrieved 17 December 2023.
6. ^ "Siva Karthikeyan's SK 17 with Vignesh Shivn announced!". IndiaGlitz.com. 21 March 2019. Archived from the original on 5 December 2023. Retrieved 5 December 2023.
7. ^ "Sivakarthikeyan, Vignesh Shivn and Anirudh come together for SK17". The Times of India. 21 March 2019. Archived from the original on 6 May 2019. Retrieved 19 December 2023.
8. ^ "Heroine for Sivakarthikeyan-Vignesh Shivan's next". IndiaGlitz.com. 25 March 2019. Archived from the original on 5 December 2023. Retrieved 5 December 2023.
9. ^ "Rashmika Mandanna to pair opposite Sivakarthikeyan in Vignesh Shivn's next". The News Minute. 25 March 2019. Archived from the original on 19 December 2023. Retrieved 19 December 2023.
10. ^ Johnson, David (4 June 2019). "After Mahesh Babu and Ram Charan, Kiara Advani to romance Sivakarthikeyan?". International Business Times. Archived from the original on 5 December 2023. Retrieved 5 December 2023.
11. ^ "Vignesh Shivn is geared up to shoot SK17". The Times of India. 26 June 2019. Archived from the original on 2 July 2019. Retrieved 19 December 2023.
12. ^ "Major change in Sivakarthikeyan- Vignesh Shivan movie". IndiaGlitz.com. 22 November 2019. Archived from the original on 7 August 2020. Retrieved 5 December 2023.
13. ^ "Is SK 17 dropped? - Sivakarthikeyan fans Curious!". MovieCrow. 15 February 2020. Archived from the original on 5 December 2023. Retrieved 5 December 2023.
14. ^ "Is Pradeep Ranganathan replacing Sivakarthikeyan in new movie?". IndiaGlitz.com. 9 March 2023. Archived from the original on 5 December 2023. Retrieved 5 December 2023.
15. ^ "Vignesh Shivan To Collaborate With 'Love Today' Star Pradeep Ranganathan For His Next After 'AK 62' Drama: Reports". English Jagran. 19 March 2023. Archived from the original on 15 December 2023. Retrieved 14 December 2023.
16. ^ "Nayanthara to join Vignesh Shivan's film with Pradeep Ranganathan". The Times of India. 21 March 2023. Archived from the original on 8 May 2023. Retrieved 19 September 2023.
17. ^ "Pradeep Ranganathan To Pair Up With This Top Tier Heroine In His Next ??". Chennai Memes. 18 March 2023. Archived from the original on 29 March 2023. Retrieved 17 December 2023.
18. ^ "Nayanthara in Vignesh Shivan's next with Pradeep Ranganathan?". The Times of India. 6 April 2023. Archived from the original on 14 May 2023. Retrieved 19 September 2023.
19. ^ "BUZZ: Janhvi Kapoor set for Tamil debut in Kamal Haasan production; Vignesh Shivan to direct". Pinkvilla. 6 July 2023. Archived from the original on 18 July 2023. Retrieved 14 December 2023.
20. ^ "Vignesh Shivan's new movie hero confirms project in a novel way – Fun video goes viral". IndiaGlitz.com. 18 September 2023. Archived from the original on 15 December 2023. Retrieved 14 December 2023.
21. ^ "Vignesh Shivan Likely To Cast SJ Suryah In Upcoming Movie With Pradeep Ranganathan". News18. 14 November 2023. Archived from the original on 5 December 2023. Retrieved 5 December 2023.
22. ^ "Major change in Pradeep Ranganathan-Vignesh Shivan project, connects with 'Leo'? - DEETS". IndiaGlitz.com. 12 November 2023. Archived from the original on 5 December 2023. Retrieved 5 December 2023.
23. ^ "Nayanthara to play sister's role in husband Vignesh Shivan's film?". Pinkvilla. 5 December 2023. Archived from the original on 6 December 2023. Retrieved 5 December 2023.
24. ^ Aditya (14 December 2023). "Krithi Shetty continues to receive good offers from Tamil cinema, officially joining another exciting project". TrackTollywood. Archived from the original on 15 December 2023. Retrieved 14 December 2023.
25. ^ "Pradeep and Krithi Shetty pair up for Vignesh Shivan's 'LIC'". The Times of India. 15 December 2023. Archived from the original on 16 December 2023. Retrieved 16 December 2023.
26. ^ Seven Screen Studio [@7screenstudio] (14 December 2023). "After Kaathuvaakula Rendu Kaadhal, we're thrilled to join hands with @VigneshShivN once again Very Happy to vibe with @anirudhofficial for the 4th time after giving a blockbuster Leo We are Eager to team up with @pradeeponelife after his youthful blockbuster Love Today Can't wait to witness the new avatar of nadippin arakkan @iam_sjsuryah sir in LIC Excited to kick-start #LICFilm with the divine pooja. Grateful for this new beginning and seeking your heartfelt blessings as we dive into this cinematic adventure! 🙏✨ Stay Tuned for further updates! 😁" (Tweet). Archived from the original on 15 December 2023. Retrieved 14 December 2023 - via Twitter.
27. ^ "Vignesh Shivan and Pradeep Ranganathan team up for 'LIC'". The Hindu. 15 December 2023. Archived from the original on 16 December 2023. Retrieved 16 December 2023.
28. ^ P, Ram (17 November 2023). "Talk: Pradeep Ranganathan to get more salary than Vignesh Shivan". Cinejosh. Archived from the original on 15 December 2023. Retrieved 14 December 2023.
29. ^ @Iam_SJSuryah (23 December 2023). "😘LIC🥰 - "Love Insurence Corporation" …. How exciting the movie tittle is that exciting the movie will be ….. last day 3pm to 3am had a 12 hours continuous work shop for 🥰 LIC🥰 … Dir @VigneshShivN sir , @pradeeponelife sir and myself had a awesome session 👍👍👍 … I felt that Dir @VigneshShivN is very much focused & doing his best to drive us to this loveable, fun filled, entertaining, New age love world 😘#LiC😘 preproduction is on full swing 🥰🥰🥰🥰soon the shoot stars 🥰🙏" (Tweet). Retrieved 23 December 2023 - via Twitter.
30. ^ "Vignesh Shivan Shares Hot Official Update on His 'LIC' Movie! – Shooting Details". Indiaglitz. 23 January 2024. Archived from the original on 24 January 2024. Retrieved 24 January 2024.
31. ^ "A fun sneak peek video from the sets of Vignesh Shivan's 'Love Insurance Corporation'!". IndiaGlitz.com. 3 February 2024. Archived from the original on 3 February 2024. Retrieved 3 February 2024.
32. ^ "A popular YouTuber Mohammed Rasool, joins Vignesh Shivan's 'LIC'; makers share a hilarious video". The Times of India. 3 February 2024. Archived from the original on 3 February 2024. Retrieved 3 February 2024.
33. ^ "LIC - SJ Suryah showers praise on director Vignesh Shivan in new tweet, says 'Thank you so much for this...'". OTTPlay. 11 February 2024. Archived from the original on 11 February 2024. Retrieved 11 February 2024.
34. ^ "Amidst 'LIC' title controversy Vignesh Shivan continues directing the film in Singapore". The Times of India. 22 March 2024. Archived from the original on 28 March 2024. Retrieved 9 April 2024.
35. ^ "Vignesh Shivan returns home to enjoy time with sons after completing a schedule for 'LIC'". The Times of India. 26 March 2024. Archived from the original on 31 March 2024. Retrieved 9 April 2024.
36. ^ "Vignesh Shivan's next with Pradeep Ranganathan announced officially - Heroine & villain revealed!". IndiaGlitz.com. 15 December 2023. Archived from the original on 7 January 2024. Retrieved 17 December 2023.
37. ^ Anirudh Ravichander [@anirudhofficial] (14 February 2024). "#Dheema - here's a glimpse ❤️ We heard you! Happy Valentines Day 💕" (Tweet). Retrieved 14 February 2024 - via Twitter.
38. ^ "A popular producer issues warning to Vignesh Shivan over using the 'LIC' title". The Times of India. 16 December 2023. Archived from the original on 16 December 2023. Retrieved 17 December 2023.
39. ^ "LIC serves legal notice to Vignesh Shivan". DT Next. 7 January 2024. Archived from the original on 7 January 2024. Retrieved 7 January 2024.

## External links[edit]

* Love Insurance Corporation at IMDb

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