MICA (institute)

Higher education institution for Strategic Marketing and Communication skills in India

MICA

Motto| The School of Ideas
Founder| A. G. Krishnamurthy
Established| 1991
President| Shailendra Raj Mehta
Location|

Ahmedabad

Gujarat

India

Coordinates| 23°01′05″N 72°31′56″E﻿ / ﻿23.018006°N 72.532114°E﻿ / 23.018006; 72.532114
Website| www.mica.ac.in

MICA, formerly Mudra Institute of Communications, Ahmedabad, is a private business school located in Ahmedabad, India.[1] MICA has a wide range of academic offerings including residential programmes for Post Graduate Management Studies and a Fellow Programme in Management (Communication) (residential, but off campus).[2]

## History

[edit]

MICA was established in 1991 by A. G. Krishnamurthy of Mudra Communications, as an autonomous post graduate academic institute.[3] The main academic block was inaugurated in 1993 and MICA relocated to its current campus at Shela. It was also the year in which its first Director Binod C. Agrawal began his tenure. The first batch of PGPD program in Communications was inaugurated in 1994.[3] Atul Tandon served as director from 2001 to 2009. Shailendra Raj Mehta is the current director and president.[4]

## Academics

[edit]

MICA offers various post-graduate certificate programmes in the area of strategic communication and marketing either as fully residential programmes or as online programmes. It also offers a fellow (doctoral level) programme.[5] MICA has partnered with Emory University for data analytics, luxury marketing and consumer insight and with Michigan State University (MSU) and Northwestern University for marketing management and integrated marketing communications.[6] MICA has three residential programmes - Post Graduate Diploma in Management (Communications) and Crafting Creative Communication. PGDM-C is the flagship programme offered by MICA.MICA also offers a doctoral program called Fellow Program in Management (FPM) ( communication).[7]

From the year 2019, MICA has also launched a new postgraduate program called the Post Graduate Diploma in Management.[7][8]

## Notable faculty

[edit]

* Shailendra Raj Mehta, President and Director, MICA and Distinguished Professor for Innovation and Entrepreneurship at MICA.[9][10]
* Jaya Deshmukh will be appointed as the new MICA director. Appointed for a period of five years and armed with over 25 years of global experience in Business Strategy and Digital Transformation, she will replace Dr Shailendra Raj Mehta whose term ends on May 31. An alumna from the first batch of MICA, Deshmukh will be the first woman to occupy the chair.

## References

[edit]

1. ^ "MICA reduces MICAT test duration, number of questions | Ahmedabad News - Times of India". The Times of India. 31 October 2020. Retrieved 22 April 2021.
2. ^ "Programmes". MICA. Retrieved 16 January 2020.
3. ^ a b "Evolution and Timeline". Mica.ac.in. Retrieved 20 May 2015.
4. ^ "Governing Council | Introduction". www.mica.ac.in. Retrieved 19 February 2018.
5. ^ "Programmes". MICA. Retrieved 30 July 2017.
6. ^ "Behavioural research lab to come up in Ahmedabad - Times of India". The Times of India. Retrieved 4 July 2018.
7. ^ a b "PGDM". MICA. Retrieved 16 January 2020.
8. ^ "MICAT 2020 Results Announced". Career 360. Retrieved 16 January 2020.
9. ^ "Shailendra Raj Mehta". The Indian Express. 17 July 2018. Retrieved 15 October 2018.
10. ^ "The Team - President and Director - Shailendra Raj Mehta". www.mica.ac.in. Retrieved 15 October 2018.

## External links

[edit]

* MICA's Official Website

23°00′04″N 72°26′31″E﻿ / ﻿23.001°N 72.442°E﻿ / 23.001; 72.442

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