Madame (clothing)

Indian clothing company

Madame was established in the early 1980s,[1][2] based in Gurugram, Haryana.[2] There are over 800 employees.[3] The brand is targeted at teenage and younger women.[4]

MADAME is a western-wear women’s fashion brand that offers the young fashion-conscious woman. Owned by Jain Amar, the brand provides fast fashion for young women across three continents through EBOs, Store-in-Store Outlets, an official ecommerce website and other online marketplaces. Madame engages over 2,50,000 women every week, across 500 retail touchpoints, including 150 Exclusive Branded Outlets (EBOs), Large Format Stores (LFS), and other leading Retail Outlets.[5]

## History

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Owned by Jain Amar (one of India’s multi-brand fashion conglomerates) MADAME came into inception in 1993, as a women’s exclusive fashion brand.

The first EBO was opened in Mumbai in 2002. MADAME’s first e-shop was launched in 2008. The first international store in KSA was launched in 2011. By this time, there were over 100 retail stores of MADAME already in the country. The brand later diversified as a fashion clothing and accessories brand and is present across three continents today. Further expansion took place with the launch of the official website, www.glamly.com in 2018.

“In the early ’90s, the Indian market for women's western-wear was dominated by imports from China and Thailand, which inspired the company to launch MADAME to create a world-class brand of fashionable western wear for Indian women.”- Akhil Jain, Executive Director, JACPL [6]

## Products and Services

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MADAME is a women’s fashion brand, known for its international styles, fast fashion and quality fabric. MADAME products include women’s westernwear and accessories such as handbags, footwear and sunglasses.

## Retail

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The brand has undergone notable expansion, opening its first exclusive store in Mumbai in 2002.[1] There were 58 exclusive stores in 42 cities in 2009.[7] There were 64 exclusive stores in 2010, and also 600 multi-brand outlets.[4] In 2014, there were 102 exclusive stores across India and also four stores in Saudi Arabia.[8]

## Launch of GLAMLY

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GLAMLY is the official online platform of MADAME, CAMLA Barcelona and MSecret, the three sister brands. Foreseeing the constantly increasing demand and to keep up with the digitalization of shopping, www.glamly.com, the common online store of all the three brands, was launched.

## Jain Amar Group

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Chairman: KL Duggar Jain

Managing Director: Sunil Kumar Jain

Director (Operations): Bipan Jain

Executive Director: Akhil Jain

Director (Manufacturing & Sourcing) : Vibhav Jain

Director (Research & Development) : Ashish Jain

## Shift to Franchising

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MADAME started franchising in 2014, lending a lucrative opportunity to entrepreneurs to join hands with the brand. Hence, it soon expanded to multiple retail stores across the country, accumulating a huge follower base that it owns today.

## Tara Sutaria Roped In As The Brand Face

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Madame launched Tara Sutaria as the brand’s celebrity face in 2021. The campaign showed Tara alongside a group of other young women, meandering in a picturesque dreamland of floral orchids and sun-kissed landscapes, and later stepping out of the dream doorway to realize that the dreamland was MADAME’s outlet. The campaign was themed #MakeNowYours, enforcing that MADAME’s spring-summer and autumn-winter collections would be exactly about immersing oneself in nature and own the now with their 2022 collections.[9][10]

## Launch of First Perfume, Lueur, in collaboration with Shanaya Kapoor

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Entering another lifestyle category, MADAME launched its fragrance line in 2023 and announced Shanaya Kapoor as the brand’s face for MADAME Fragrances, with the launch of Lueur by MADAME – a premium French fragrance. [4]

## Sustainable Fashion

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“Madame has always maintained its commitment towards nature and sustainability”. The company emphasizes on recycled and high-quality locally sourced materials for its products, with the aim of being a 100% eco-friendly organization & a carbon-negative company.[6]

## References

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1. ^ a b Ramanjit Kaur (December 14, 2009). "Only for You, Madame". Franchise India Holdings Ltd. Archived from the original on April 29, 2014. Retrieved April 24, 2014.
2. ^ a b Anandita Gupta (January 28, 2011). "Knitting up a storm". India_Today. Retrieved April 24, 2014.
3. ^ "Nomination for ET NOW-IndiaMART Leaders of Tomorrow 2012". Economictimes.com. Archived from the original on 2016-03-12. Retrieved 2014-01-15.
4. ^ a b "Madame presents MELANGE- its Autumn Collection!". Business-standard.com. September 21, 2010. Retrieved April 24, 2014.
5. ^ "Madame's easy breezy SS'23 showcase at BTFW". The Times of India. 2023-04-24. ISSN 0971-8257. Retrieved 2023-05-15.
6. ^ a b "How is Madame Redefining Fashion by Creating Sustainable Products?". Indian Retailer. Retrieved 2023-05-15.
7. ^ "Women fashion brand 'Madame' to open 42 stores". Dnaindia.com. 2009. Retrieved April 24, 2014.
8. ^ "Madame to open 30-35 stores via franchise route". February 24, 2014. Retrieved April 28, 2014.
9. ^ "Madame ropes in actress Tara Sutaria as the face of its summer collection 2022". Financialexpress. 23 May 2022. Retrieved 2023-05-15.
10. ^ IN, FashionNetwork com. "Madame extends its association with actor Tara Sutaria". FashionNetwork.com. Retrieved 2023-05-15.