Mademoiselle (magazine)

Women's fashion magazine (1935–2001)

Mademoiselle

February 1954 cover

Categories| Women's magazine
First issue| 1935
Final issue| 2001
Company| Street & Smith
Condé Nast Publications
Country| United States
Based in| New York City
Language| English
Website| web.archive.org/*/https://www.mademoiselle.com/
ISSN| 0024-9394

Mademoiselle was a women's magazine first published in 1935 by Street & Smith[1] and later acquired by Condé Nast Publications.

Mademoiselle, primarily a fashion magazine, was also known for publishing short stories by popular authors including Truman Capote, Ray Bradbury, Joyce Carol Oates, William Faulkner, Tennessee Williams, James Baldwin, Flannery O'Connor, Sylvia Plath, Paul Bowles, Jane Bowles, Jane Smiley, Mary Gordon, Paul Theroux, Sue Miller, Barbara Kingsolver, Perri Klass, Michael Chabon, Mona Simpson, Alice Munro,[2] Harold Brodkey, Pam Houston, Jean Stafford, and Susan Minot. Julia Cameron was a frequent columnist.[3] The art director was Barbara Kruger,[4] then it was Cipe Pineles who became it from 1961.

In 1952, Sylvia Plath's short story "Sunday at the Mintons" won first prize and $500, as well as publication in the magazine. Her experiences during the summer of 1953 as a guest editor at Mademoiselle provided the basis for her novel, The Bell Jar.[5]

The August 1961 "college issue" of Mademoiselle included a photo of UCLA senior class president Willette Murphy, who did not realize she was making history as the first African-American model to appear in a mainstream fashion magazine.[6]

During an interview with Fashion Week Online, Fern Mallis mentioned that she was one of 20 winners of the guest editing competition that she entered while attending college. She stated that she "was the only one of the 20 asked to come back and get a full-time job with the magazine." Mallis attributed that her publishing career began at Mademoiselle.[7] The New York Social Diary stated that she “worked at the magazine for six years.”[8]

In the sixties, Mademoiselle was geared toward "the smart young woman". It categorically stated in its editorials that despite the young, maidenly name, it was not geared toward young teenagers. The majority of readers may have been in college or in a job, and some may have been married. Mademoiselle was interested in reaching mature college freshmen and up who were being exposed to the greatest literature and facing the greatest moral problems coping with all the complexities of the atomic age.

Mademoiselle continued throughout the eighties and nineties featuring the top models on its covers and in the pages of the editorial sections.

In 1993, Elizabeth Crow was appointed editor-in-chief. The November 2001 magazine was the final issue. Some of the 93 employees and features moved over to Glamour, also published by Condé Nast.[9] The magazine's demise was due to multiple factors, including an editorial inability to update the magazine to appeal to a sufficient audience and an overall decline in advertising revenues across the magazine industry.[10]

## Editors

[edit]

* Desmond Hall and F. Orlin Tremaine (1935)
* F. Orlin Tremaine (1935–1937)
* Betsy Blackwell (1937–1971)
* Edie Locke (1971–1980)
* Amy Levin Cooper (1981–1992)
* Gabe Doppelt (1992)
* Elizabeth Crow (1993–2000)
* Mandi Norwood (2000–2001)

## Notable people

[edit]

* Barbara Birdfeather, wrote the astrology column for several years[11]
* Svetlana Lloyd, assistant editor for 50 years.
* Carol Spencer, fashion designer for the Barbie doll.[12]

## References

[edit]

1. ^ Largest slice of Street & Smith's profits comes from Mademoiselle.
2. ^ Mademoiselle Is Seeking a Fashionable New Look, Dierdre Carmody, 1992, The New York Times, accessed 2 April 2013
3. ^ "The Artist's Way at Work: Authors". artistswayatwork.com. Retrieved 31 March 2015.
4. ^ "Barbara Kruger". pbs.org. Archived from the original on September 6, 2012. Retrieved 31 March 2015.
5. ^ "Sylvia Plath Poems, Biography and Quotes – by American Poems". americanpoems.com. Retrieved 31 March 2015.
6. ^ "Smithsonian Institution : Email – A Picture Worth a Thousand More". si.edu. Retrieved 31 March 2015.
7. ^ Collie, Chris. "Fern Mallis: A Sartorial Heir". Fashion Week Online. Retrieved 17 August 2022.
8. ^ Fryd, Lee (July 1, 2022). "Fashion's Fabulous Fern Mallis". New York Social Diary. Retrieved 18 August 2022.
9. ^ Sutel, Seth. "Mademoiselle Magazine Folds.Associated Press, October 2, 2001.
10. ^ Goodbye to Mademoiselle: Condé Nast Closes Magazine – The New York Times, October 2, 2001
11. ^ Skene, Gordon (November 12, 2022). "When FM Radio Was Free-Form And L.A. Had Barbara Birdfeather". Past Daily.
12. ^ Rosman, Katherine (2019-04-24). "The Chic Octogenarian Behind Barbie's Best Looks". The New York Times. ISSN 0362-4331. Retrieved 2023-08-06.

## External links

[edit]

* Mademoiselle at the Wayback Machine (archive index)
* Mademoiselle Covers
* Cyrilly Abels papers at the University of Maryland libraries. Abels was a managing editor of the magazine from 1950 to the early 1960s.

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