Magenta Telekom

Austrian telecommunications company

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|

T-Mobile Austria GmbH

Trade name

| Magenta Telekom
Formerly| T-Mobile Austria
Company type| Subsidiary
Industry| Telecommunications
Predecessor| UPC Austria
Founded| 1977; 48 years ago (1977) (as Telekabel Wien)
1996; 29 years ago (1996) (as max.mobil)
2002; 23 years ago (2002) (as T-Mobile Austria)
Headquarters|

Vienna

Austria

Area served

| Austria

Key people

| Rodrigo Diehl (CEO)
Products| Mobile telephony
Wireless broadband
Internet
CATV
Revenue| €1.39 billion (2022)[1]

Number of employees

| 2200 (2023)[1]
Parent| Deutsche Telekom
Website| magenta.at

T-Mobile Austria GmbH, trading as Magenta Telekom is the second largest mobile and fixed company in Austria. It is owned by Deutsche Telekom. In 2022 it had 5.2 million customers.[2] Its CEO is Rodrigo Diehl since 1 October 2022.[3]

## History

[edit]

T-Mobile Austria headquarters in Landstraße, Vienna (July 2005)

The company was founded as max.mobil in 1996 by the Ö-Call consortium. In 2000, the company was bought by Deutsche Telekom. In 2002, max.mobil was renamed to T-Mobile Austria. In 2019, there was a merger of the companies UPC Austria and T-Mobile Austria, resulting in Magenta Telekom.[4]

### tele.ring acquisition

[edit]

In 2005, T-Mobile Austria acquired mobile provider tele.ring from its parent company Western Wireless Corporation for 1.3 billion euros, and transformed it into its own lower-cost flanker brand.[5] The tele.ring branding was discontinued on 23 March 2020.[6]

### UPC Austria acquisition

[edit]

In December 2017, T-Mobile Austria announced it would acquire cable provider UPC Austria (originally founded in 1977 as Telekabel Wien) from its parent company Liberty Global for 1.9 billion euros.[7] The acquisition was approved by the European Commission on 10 July 2018.[8]

The company announced plans to retire the "T-Mobile" and "UPC" brands in 2019, merging the companies under a single "T" brand. The new brand name was announced on the evening of 6 May 2019.[9]

## References

[edit]

1. ^ a b "Das Unternehmen" [The Company] (in German). Magenta Telekom. April 3, 2023.
2. ^ "Magenta Telekom mit positiver Umsatz- und Ergebnisentwicklung im Geschäftsjahr 2022". 23 February 2023.
3. ^ Peter Schiefer (4 August 2022). "Rodrigo Diehl folgt ab Oktober 2022 auf Andreas Bierwirth als CEO von Magenta Telekom". Magenta Telekom.
4. ^ René Bresgen (7 May 2019). "With Magenta Telekom into Austria's Digital Future". Deutsche Telekom.
5. ^ "T-Mobile gets tele.ring". TeleGeography. 11 August 2005.
6. ^ "Telekommunikation - tele.ring geht in Magenta auf".
7. ^ "Liberty Global to sell UPC Austria to T-Mobile". TeleGeography. 22 December 2017.
8. ^ "EC greenlights T-Mobile acquisition of UPC Austria". Telecompaper. 10 July 2018.
9. ^ Helmut Spudich (2 August 2018). "Two become one: T-Mobile and UPC make the ultimate promise for Austria's digital future". T-Mobile Austria.

* v
* t
* e

Deutsche Telekom

Subsidiaries and
affiliates|

| Current|

* BT Group 12%
* Detecon
* Deutsche Telekom MMS
* Hrvatski Telekom 51.71%
* Crnogorski Telekom 76.53%
* HT Eronet 39.1%
* Magenta Telekom
* Magyar Telekom 60.49%
* Makedonski Telekom 56.67%
* OTE 53.9%
* Telekom Romania Mobile
* Slovak Telekom
* T-Mobile Czech Republic
* T-Mobile Polska
* T-Mobile US 51.4%
* Assurance Wireless
* Mint Mobile
* Ultra Mobile
* Metro by T-Mobile
* T-Systems
* Telekom Deutschland

|

Former|

* Kabel Deutschland
* Nomad Digital
* Telekom Albania
* T-Mobile Netherlands
* T-Online

Absorbed companies|

* MobileStar
* Omnipoint Communications
* Powertel
* Sprint Corporation
* SunCom
* VoiceStream Wireless
* Western Wireless Corporation

Branding and sponsorships|

* Electronic Beats
* T-Mobile
* T-Mobile Arena
* T-Mobile Center
* T-Mobile Park
* T-Mobile Team

Related|

* Attempted purchase of T-Mobile USA by AT&T
* Deutsche Bundespost
* Merger of Sprint Corporation and T-Mobile US
* United States v. Davis
* T-Center
* T-Labs
* T-Mobile 4G LTE CellSpot

* Category
* Commons

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*[e]: Edit this template