Maspion

Indonesian multinational company

7°14′16″S 112°44′36″E﻿ / ﻿7.237887°S 112.743396°E﻿ / -7.237887; 112.743396

Maspion Holdings Corporation

Trade name

| Maspion Group
Formerly| UD Logam Djawa
"old" PT Maspion (until 2022)
Company type| Public
Industry| Conglomerate
Founded| 1962; 63 years ago (1962)
Founder| Alim Husin
Headquarters|

Surabaya

Indonesia

Area served

| Worldwide

Key people

* Alim Markus (president and CEO)

Products|

* Electronics
* Steel
* Plastic
* Melamine resin
* PVC
* Pipe

Services|

* Financial services
* Insurance

Subsidiaries|

* Alumindo Light Metal Industry
* Bank Maspion
* Indal Aluminium Industry
* Maspion Electronics

Website| maspion.com

Maspion Holdings Corporation, also known as the Maspion Group or simply known as Maspion (stylized as MASPION), is a group of autonomous Indonesian conglomerate and multinational companies, based in Surabaya, East Java. It was founded by Alim Husin in 1962.[1]

The company employs around 30,000 people (2016) and has 44 subsidiaries. It has production facilities spread across four industrial areas in Sidoarjo and Gresik, East Java, and one factory in Jakarta and West Java.[1]

## History

[edit]

Maspion was founded in 1962 from a small home industry that produced kitchen equipment, managed by Alim Husin and his partner Gunardi Go. The home business at that time was named UD Logam Djawa. Starting from this small business, the founder started a business that gradually developed into a big industry. This business is developing not only a product that is limited to making kitchen equipment made of aluminum but has expanded to the manufacture of kitchen utensils from plastic. In 1970, Alim Husin's family business progressed so much that he designed a new name and logo under the name Jin Feng (top of gold), and changed the name of the company to MASPION, the Indonesian language short from Mengajak Anda Selalu Percaya Industri Olahan Nasional ("Inviting You to Always Trust the National Industry"). This is in line with the establishment of a company labeled Maspion since 1971. Three years later, the company began producing PVC pipes and accessories. With this type of business the company's production is increasingly diverse. Since 1975, Maspion has also begun to develop the home electrical appliances business as well as stainless steel kitchen utensils.[2]

Maspion Group in expanding its business cooperates with top-class companies, including Samsung, Marubeni, Komatsu, Sumitomo Metals, Kawasaki Steel, Satachi, Seven Seas Chemicals, and Siam Cement. Besides selling domestically, Maspion products are also exported to the United States, Japan, Australia, Europe and the Middle East. Maspion's export value in 1995 reached US$ 100 million dollars. The company also has a representative office in Toronto, Canada.[3][4]

## Products and Services

[edit]

Current

* Maxim
* Maspion Electronics
* Tivoli
* Maspion Plastic
* Plasticwares
* Vanda Melamine
* Panda
* Maslon
* Aubecq
* Logam Jawa
* Ishizuka
* PVC
* Meglio
* Bank Maspion[5]

Former

* Uchida (discontinued on 2021 or 2022)
* Doff (discontinued)

## Sponsorships

[edit]

In 2022, Maspion Holdings became the official sponsor of the AFF Mitsubishi Electric Cup 2022 chosen by Mitsubishi Electric, along with Gree, Wuling, Mercedes-Benz, Tiger Brokers and Yanmar.

## References

[edit]

1. ^ a b Maspion. "About Us, Maspion Electronics". maspionelectronics.com. Retrieved 2019-02-21.
2. ^ Matanasi, Petrik. "Muasal Raja Alat Rumah Tangga Maspion". tirto.id (in Indonesian). Archived from the original on 2018-12-25. Retrieved 2019-02-21.
3. ^ "Maspion stresses more cookware under own name. - Free Online Library". www.thefreelibrary.com. Archived from the original on 2019-02-21. Retrieved 2019-02-21.
4. ^ "suarasurabaya.net - Ekonomi Bisnis-ICCC-Surabaya-Akan-Diaktifkan-di-Awal-2009". www.suarasurabaya.net (in Indonesian). Archived from the original on 2019-02-21. Retrieved 2019-02-21.
5. ^ "Maspion Group Tambah Saham Di Bank Maspion 14,03 Juta Lembar | market". Bisnis.com (in Indonesian). Archived from the original on 2018-01-28. Retrieved 2019-02-21.

## External links

[edit]

* Electronics portal
* Companies portal
* Indonesia portal

* Maspion Group official website
* Maspion Electronics official website