Matador Content

American production company

Matador Content

Company type| Subsidiary
Industry| Entertainment
Founded| 2013; 12 years ago (2013)
Founders| Jay Peterson
Todd Lubin
Headquarters|

New York City, U.S.
Los Angeles, U.S.

Parent| Boat Rocker Media (2018–present)
Website| matadorcontent.com

Matador Content (also known as Matador) is an American production company founded in 2013 by Jay Peterson and Todd Lubin.[1][2] The company produces feature films (mainly documentaries), unscripted television, scripted television and digital programming.[3] Some of Matador's television series include the Hulu series Drag Me to Dinner, AMC series Geeking Out, the GSN series Hellevator, the A&E series Epic Ink, Cement Heads, and Country Bucks, the Lifetime series Project Runway: Fashion Startup, the History series Great Minds with Dan Harmon, the Syfy series Cosplay Melee, and the Discovery Channel series The Impossible Row.[4] Matador's scripted programming includes the Emmy Award-winning Netflix original series The Who Was? Show,[5] and Viceland's first scripted series What Would Diplo Do? starring James Van Der Beek.[6][7]

Matador also produces the larger than life talent show Go-Big Show for TBS, The Kids Tonight Show for Peacock, the Apple TV+ series Dear..., the Disney Channel series Disney Fam Jam hosted by Ariel Martin, Trevor Tordjman, and Phil Wright,[8] the ABC series Boy Band hosted by Rita Ora, the Emmy Award-nominated Paramount Network series Lip Sync Battle hosted by LL Cool J and Chrissy Teigen, and the kid centric spin-off Lip Sync Battle Shorties on Nickelodeon hosted by Nick Cannon and JoJo Siwa.[9][10][11][12][13][14][15]

Matador's feature film credits include the Emmy Award-nominated HBO documentary Banksy Does New York, which premiered at Doc NYC in 2014, the Emmy Award-nominated Hulu two-part documentary Pretty Baby: Brooke Shields, Hurricane of Fun: The Making of Wet Hot a behind-the-scenes look at the 2001 cult indie film Wet Hot American Summer, Give Me Future, which documented Major Lazer's groundbreaking 2016 concert in Havana, Cuba, Wig, the HBO documentary that explores the history of Wigstock, Billie Eilish: The World's a Little Blurry, the 2021 documentary centered around singer-songwriter Billie Eilish, and the upcoming feature Nonnas starring Vince Vaughn.[16][17][18][19][20][21]

## Partnerships and acquisition

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In 2014, Matador Content formed a joint venture with Untitled Entertainment, the management company behind Jared Leto, Penélope Cruz, and Naomi Watts.[22]

In 2017, Matador Content signed a multi-year production and development deal with Little Creatures, the production company founded by R. J. Cutler and Jane Cha.[23] Later that year, Matador signed a multi-project deal with Bold Soul Studios to develop scripted content.[24]

In 2018, Matador Content was acquired by the Canadian company Boat Rocker Media; Matador would continue to operate as a subsidiary, with Peterson and Lubin reporting to CEO John Young.[25] In 2020, Peterson was promoted to Boat Rocker Studios' head of unscripted, with Lubin continuing to specifically lead Matador Content. In August 2023, Peterson stepped down from the position, and was succeeded by Lubin.[26][27]

## References

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1. ^ "Jay Peterson and Todd Lubin". hollywoodreporter.com. Archived from the original on May 16, 2017. Retrieved November 6, 2016.
2. ^ "How an Early Binge-Watcher Helped Change the Face of TV - OPEN Forum". americanexpress.com. Archived from the original on November 7, 2016. Retrieved November 6, 2016.
3. ^ "Cable is Bullish on Matador Content - Broadcasting & Cable". broadcastingcable.com. Archived from the original on November 7, 2016. Retrieved November 6, 2016.
4. ^ "The Impossible Row : Programs : Discovery Channel : Discovery Press Web".
5. ^ "Daytime Emmys Go to 'Young and the Restless,' Valerie Bertinelli: The Complete List of Winners". www.thewrap.com. May 6, 2019. Archived from the original on June 26, 2019. Retrieved June 27, 2019.
6. ^ N'Duka, Amanda (May 10, 2017). "'The Who Was? Show': Netflix Sets Family Variety Series For 2018". Deadline Hollywood. Archived from the original on May 11, 2017. Retrieved June 27, 2019.
7. ^ N'Duka, Amanda (July 28, 2017). "'What Would Diplo Do?' EPs On What The Real Diplo Thought Of The Viceland Comedy Series: "It's Lit" – TCA". Deadline Hollywood. Archived from the original on June 16, 2018. Retrieved June 27, 2019.
8. ^ "Disney Channel Orders 'Disney Fam Jam' Dance Competition Based On Online Hit". Deadline. October 11, 2019.
9. ^ "Spike Receives Emmy Nomination For Lip Sync Battle". spike.com. Archived from the original on November 7, 2016. Retrieved November 6, 2016.
10. ^ "Reality Impact Report 2015". variety.com. September 29, 2015. Archived from the original on November 7, 2016. Retrieved November 6, 2016.
11. ^ Petski, Denise (February 16, 2017). "Syfy Launches 'Cosplay Melee' Competition Series Hosted By Yvette Nicole Brown". Deadline Hollywood. Archived from the original on June 20, 2018. Retrieved June 27, 2019.
12. ^ Wagmeister, Elizabeth (May 16, 2017). "Rita Ora, Backstreet Boy Nick Carter, Spice Girl Emma Bunton Join ABC's 'Boy Band' (EXCLUSIVE)". variety.com. Archived from the original on October 29, 2018. Retrieved June 27, 2019.
13. ^ "SYNC YOUR HEART OUT! NICKELODEON PREMIERES LIP SYNC BATTLE SHORTIES ON FRIDAY, JAN. 12, AT 7:30 P.M. (ET/PT) - Nick Press". NickPress (Press release). Archived from the original on September 26, 2018. Retrieved June 27, 2019.
14. ^ "'Go-Big Show' Debuts as TBS' Most-Watched Unscripted Series Premiere in 3 Years". January 8, 2021.
15. ^ "'The Kids Tonight Show': Brian McCann Set as Head Writer & Exec Producer of Peacock Late-Night Series". August 11, 2021.
16. ^ "Turner, HBO Nominated for 24 News & Doc Emmys - Corporate - Time Warner Blog". Time Warner. Archived from the original on February 10, 2016. Retrieved November 6, 2016.
17. ^ "The "Banksy Does New York" Documentary Will Make Its New York Premiere During the DOC NYC Festival". complex.com. Archived from the original on November 7, 2016. Retrieved November 6, 2016.
18. ^ Setoodeh, Ramin (August 6, 2015). "'Wet Hot American Summer' Doc Acquired by Amplify Releasing (EXCLUSIVE)". variety.com. Archived from the original on November 7, 2016. Retrieved November 6, 2016.
19. ^ "2017 Sundance Docs in Focus: GIVE ME FUTURE". whatnottodoc.com. January 10, 2017. Archived from the original on March 6, 2019. Retrieved June 27, 2019.
20. ^ "HBO heads to "Wigstock"". realscreen.com. Archived from the original on June 26, 2019. Retrieved June 27, 2019.
21. ^ "Billie Eilish: The World's a Little Blurry". Metacritic.
22. ^ "Untitled Entertainment Forms Joint Venture With TV Production Company Matador (Exclusive)". hollywoodreporter.com. May 16, 2014. Archived from the original on November 7, 2016. Retrieved November 6, 2016.
23. ^ Petski, Denise (July 10, 2017). "'Boy Band' Producer Matador Content Inks Multi-Year Deal With R.J. Cutler's Little Creatures". Deadline Hollywood. Archived from the original on December 2, 2018. Retrieved June 27, 2019.
24. ^ "Hearst Digital Veteran Corey Moss Launches Production Shingle With Writer Brad Gottfred (Exclusive)". The Hollywood Reporter. August 30, 2017. Archived from the original on April 23, 2019. Retrieved June 27, 2019.
25. ^ Andreeva, Nellie (November 8, 2018). "'Lip Sync Battle' Producer Matador Content Acquired By Boat Rocker Media". Deadline Hollywood. Archived from the original on April 23, 2019. Retrieved June 27, 2019.
26. ^ White, Peter (August 17, 2023). "Boat Rocker Unscripted Chief Jay Peterson Exits, Todd Lubin Takes Over". Deadline. Retrieved March 24, 2025.
27. ^ White, Peter (December 8, 2020). "Katie O'Connell Marsh Promoted As Platform One Media Rebrands As Boat Rocker Studios, Scripted". Deadline. Retrieved March 24, 2025.

## External links

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* Official website