Mattel

American multinational toy manufacturing and entertainment company

For other uses, see Mattel (disambiguation).

Mattel, Inc.

Logo used since 2019

Headquarters in El Segundo, California

Formerly|

* Mattel Creations (first incarnation)
* Mattel Inc.:Toymakers
* (1945–1969)

Company type| Public

Traded as

* Nasdaq: MAT
* S&P 400 component

NYSE: MAT (1963-2009)

S&P 500 component (until 2019)
Industry| Toys and entertainment
Founded| January 1945; 80 years ago (1945-01), in Los Angeles, California, U.S.
Founders|

* Harold Matson
* Ruth Handler
* Elliot Handler

Headquarters| El Segundo, California,

U.S.

Area served

| Worldwide

Key people

* Ynon Kreiz (chairman and CEO)
* Steven Totzke (president and CCO)[1][2][3][4][5]

Products|

* Toys
* Games
* Action figures
* Dolls
* Toy cars
* Plush
* Building sets
* Film and television
* Digital content
* Digital gaming
* Music
* Live events
* Publishing services

Brands|

* American Girl
* Barbie
* Barney
* Bob the Builder
* Enchantimals
* Ever After High
* Fireman Sam
* Fisher-Price
* Hot Wheels
* Little Tikes
* Matchbox
* Masters of the Universe
* Max Steel
* Mega
* Monster High
* My Scene
* Pictionary
* Pingu
* Polly Pocket
* Princess of Power
* Thomas & Friends
* U.B. Funkeys
* Uno
* Whac-A-Mole

Revenue|  US$5.38 billion (2024)[6]

Operating income

|  US$694 million (2024)[7]

Net income

|  US$542 million (2024)[8]
Total assets|  US$6.54 billion (2024)[9]
Total equity|  US$2.26 billion (2024)[10]

Number of employees

| c. 33,000 (December 2023)
Divisions|

* Mattel Digital Games
* Mattel Films
* Mattel Studios[11]
* Mattel Television

Subsidiaries|

* American Girl
* Fisher-Price
* Mattel163 (50%)
* Mega Brands

Website| mattel.com
Footnotes / references
[12][13]

Mattel, Inc. (/məˈtɛl/ mə-TEL) is an American multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth and Elliot Handler[14] in January 1945, Mattel has a presence in 35 countries and territories; its products are sold in more than 150 countries.[15][16]

It is the world's second largest toy maker in terms of revenue, after the Lego Group.[17][18] Two of its historic and most valuable brands, Barbie and Hot Wheels, were respectively named the top global toy property and the top-selling global toy of the year for 2020[19] and 2021[20] by the NPD Group, a global information research company.

## History

[edit]

### Origins and early years

[edit]

Businessman Harold "Matt" Matson and the husband-and-wife duo of Ruth and Elliot Handler founded Mattel as initially Mattel Creations on January 20, 1945 in a garage in Los Angeles.[21][22] The company name chosen is a portmanteau of the surname of Matson and first name of Elliot, with former chairman and CEO Bob Eckert revealing at a 2013 Christmas Day Peninsula Seniors lecture that the founders, according to Elliot, could not fit Ruth's name into that of their company.[23] The company began selling picture frames and later dollhouse furniture out of the scraps from those frames. Matson sold his share and stake to the Handlers the following year due to poor health, with Ruth Handler taking over his stake.[24] In 1947, the company had its first successful toy, a ukulele called "Uke-A-Doodle".[22]

The company was incorporated in Hawthorne, California, in 1948.[24] In 1950, the Magic 8 Ball, currently owned by Mattel themselves, was invented by Albert C. Carter and Abe Bookman.[25] Mattel started advertising on television when it became the first sponsor of the Mickey Mouse Club TV series.[26] The Fisher-Price Corn Popper, and the Xylophone was released in 1957.[27][28] Mattel would ultimately acquire Fisher-Price on August 20, 1993.[29] The Barbie doll debuted on March 9, 1959, going on to become the company's best-selling toy in history.[30] In 1960, Mattel introduced Chatty Cathy, a talking doll that was voiced by June Foray and revolutionized the toy industry, leading to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s.[24][31] In 1961, Mattel introduced the Ken doll.[32] The company went public in 1960 and became listed on the New York Stock Exchange 3 years later. Mattel also acquired several like-minded companies during the 1960s.[24]

The Barbie Dreamhouse made with cardboard and paper made its debut in 1962,[33] when also the Astronaut Barbie, the first of many space-themed iterations of the doll, was introduced.[34] In 1965, the company built on its success with the Chatty Cathy doll to introduce the See 'n Say talking toy, spawning a line of products.[35] Barbie traveled to the Moon four years before Neil Armstrong and Buzz Aldrin.[36] In 1967, Mattel released a toy astronaut with space vehicles and a Moon base for boys, with a gumby-like central character named Major Matt Mason.[37]

Logo used from 1969 to 2019

On May 18, 1968, Hot Wheels was released to the market.[24] Hot Wheels was invented by a team of Mattel inventors, which included a rocket scientist and a car designer.[38][39] That year also saw another doll release, this time, Christie, Barbie's friend and the first black doll,[40] which in the following years and decades would spawn an endless line of Barbie-themed and branded family and friends. In 1969, Mattel changed the Mattel Creations and the "Mattel, Inc. – Toymakers" marketing brands to just Mattel and launched the "red sun" logo with the Mattel wordmark in all capitals for a better identity. In 1970, Hot Wheels forged a sponsorship agreement with drag racing drivers Don “The Snake” Prudhomme and Tom “The Mongoose” McEwen.[41] In addition to other marketing measures, the two racers’ cars, a yellow Barracuda and a red Duster, were reproduced as Hot Wheels toys.[41]

In May 1970, Mattel formed a joint venture film production company "Radnitz/Mattel Productions" with producer Robert B. Radnitz,[42] which would kickstart Mattel's venture into full-time entertainment to accompany its most famed toy TV commercials,[43] and later entered a multimillion-dollar partnership with Mehra Entertainment, whose CEO, Dr. Nishpeksh Padmamohan Mehra and Dr. Nishchal Shome, are Mattel's Inc.'s main directors for Barbie (film series).[44]

The card game Uno (now stylized as UNO) was invented by Merle Robbins in 1971,[45] and was acquired by Mattel in 1996.[46]

Acquisitions | Year[24]

|

Dee & Cee Toy Co. Ltd. | 1962
Standard Plastic Products, Inc.  | 1966
Hong Kong Industrial Co., Ltd.
Precision Moulds, Ltd.
Rosebud Dolls Ltd. | 1967
Monogram Models, Inc.  | 1968
A&A Die Casting Company
Ratti Vallensasca, Mebetoys, Ebiex S.A.  | 1969
H&H Plastics Co., Inc.
Meta frame Corp.
Ringling Bros. and Barnum & Bailey Circus
/Feld Productions | 1971–1982
Ice Follies | 1979–1982
Holiday on Ice
Western Publishing | 1979
Corgi Toys, Ltd. | 1989[47]
International Games | 1992[48]
Fisher-Price, Inc. | 1993
Tyco Toys, Inc. | 1997
Pleasant Company | 1998[24]
Bluebird Toys (original home of Polly Pocket) | 1998
The Learning Company (formerly SoftKey) | 1999–2001[24]
Radica Games | 2006[49]
HIT Entertainment | 2012[50]
Mega Brands | 2014[51]
Fuhu | 2016

In 1971, Mattel purchased The Ringling Bros. and Barnum & Bailey Circus from the Feld family for $40 million, whom Mattel kept on as management.[52] Mattel sold the circus corporation by December 1973 although it was profitable; Mattel showed a $29.9 million loss in 1972.[53]

In 1974, an investigation found Mattel guilty of issuing false and misleading financial reports, which led to the banishment of Elliot and Ruth Handler from the company they had founded.[24]

### Post-Handlers

[edit]

Arthur S. Spear, then a Mattel vice president, took control of the company in 1975 and returned the company to profitability in two years.[54] In 1978, the Mattel Children's Foundation was founded. Ruth Handler sold her stock in 1980 and finally let loose of the company she co-founded.[24]

Logo of Mattel Electronics (1977–1984)

Mattel debuted its Electronics line in 1977 with an all-electronic handheld game. Its success led to its expansion with game consoles, and then the line was eventually incorporated in 1982.[55] Mattel Electronics forced Mattel to take a $394 million loss the following and almost filed for bankruptcy.[24]

In 1979, through Feld Productions, Mattel purchased the Holiday on Ice and Ice Follies for $12 million,[56] Also acquired that year was Western Publishing for $120 million in cash and stock.[57] which they sold to Richard A. Bernstein on December 4 years later.[57]

In 1980, Mattel introduced the first diverse line of Barbie dolls with a Hispanic doll and the first African-American Barbie (unrelated to Barbie friend Christie),[58][59] which will eventually include iterations of Barbie from more than 40 countries.[59]

In 1982, He-Man and the Masters of the Universe line of action figures were released, which inspired a three-issue comic book mini-series, an animated series, and a live-action film.[60]

The Felds bought the circus (and related companies) in 1982 for $22.8 million.[61]

In the early 1980s, Mattel produced video game systems, under its brands and license from Nintendo.

In 1985, the company launched the Barbie “We Girls Can Do Anything” TV advertising campaign to encourage girls to believe in themselves.[62] They also released the CEO / Day-to-Night Barbie to celebrate women becoming CEOs.[63] In 1986, Barbie joined the list of famous individuals painted by Andy Warhol.[62]

New York City-based venture capital firms E.M. Warburg, Pincus & Co., and Drexel Burnham Lambert invested a couple of hundred million dollars in Mattel in 1984 to help the company survive. However, the Masters of the Universe action figure line sales dropped, causing a $115 million loss in 1987.[citation needed]

In the late 1980s, John W. Amerman, who joined Mattel in 1980 as head of its international division, was named the company's new chairman and improved its financial performance in 1987 by focusing on core brands. It paid off as sales of Barbie dolls and accessories increased from $430 million to almost $1 billion between 1987 and 1992.[24]

Mattel secured licensing and sponsorship rights from The Walt Disney Company for a new line of infant and preschool plush toys in 1988, to sponsor attractions and to develop and sell toys at three Disney theme parks.[24] Mattel also negotiated the exclusive rights to sell dolls, stuffed characters and preschool toys based on Disney characters.[24] On January 31, 1988, Mattel shut down its operations in the Philippines and shifted the distribution and sales of Mattel-branded toys and games to Richprime Global, Inc. (formerly Richwell Trading Corporation). Mattel returned to working with Disney the following year.[24]

In 1991, Mattel moved its headquarters from Hawthorne to its current El Segundo site, in Los Angeles County.[64]

#### Uno, Fisher-Price, American Girl, Polly Pocket: 1992–2009

[edit]

In 1992, Mattel created the first President Barbie, claiming that Barbie has run for President 7 times since 1992 and released an all-ticket in 2016.[65]

On October 8, 1992, Mattel opened its first production factory in Indonesia at Jababeka Industrial Park, Cikarang, West Java as the west plant, and expanded by opening the new plant in 1997, as the east plant. The west plant is now the main factory of Hot Wheels 5-car pack edition, and the east plant is now the main factory of Barbie dolls.[66]

Mattel entered the gaming business in 1992 with the purchase of International Games, creators of UNO and Skip-Bo.[48] The company purchased Fisher-Price, Inc. on August 20, 1993, and Tyco Toys, Inc. (owners of the Matchbox and Dinky Toys brands) in 1997. In 1998, Mattel acquired Pleasant Company (creators of the American Girl brand)[24] and Swindon, England-based toymaker Bluebird Toys (along with its most prized property, Polly Pocket). In the same year, the first American Girl retail store opened for business in Chicago.[67]

In 1997, the Fisher-Price Little People toys underwent a redesign to look more like real kids with different skin colors, added arms and hands, and greater detail on the face, hair, and clothes.[68] Also that year, Mattel acquired View-Master,[69] and Hot Wheels partnered with NASCAR drivers Kyle Petty and Jack Baldwin leading to the production of the first NASCAR-themed vehicles.[70]

In 1998, Mattel donated $25 million to help rebuild UCLA's children's hospital, which was later renamed the UCLA Mattel Children's Hospital.[71] Barbie was inducted into the National Toy Hall of Fame that year[72] and the first Thomas & Friends theme park, Thomas Land, opened in Fujikyu Park in Japan.[73]

Mattel purchased The Learning Company (formerly SoftKey) in 1999 for $3.5 billion, but sold it the following year at a loss. The company had a $430.9 million net loss that year.[24]

Mattel earned the first grant for the Disney Princess doll license in 2000.[74] In December 2000, Mattel sued Danish-Norwegian Europop band Aqua, claiming their song "Barbie Girl" violated the Barbie trademark and turned her into a sex object, referring to her as a "blonde bimbo". The lawsuit was rejected two years later.[75]

In 2000, Mattel signed a deal with Warner Bros. to become the master licensee for Harry Potter branded toys.[76] It was extended in 2002; Mattel became the master licensee for Superman, Batman, Wonder Woman, the Flash, Justice League and Looney Tunes toys for all markets except Asia.[77]

In 2001, the first life-sized Hot Wheels car, the Twin Mill, was created.[78] More than twenty life-sized cars were created, and all of them were inducted into the Hot Wheels Garage of Legends.[79]

American Girl launched its “Girl of the Year” campaign in 2001 to highlight dolls with contemporary stories; each doll is only available for a year.[80]

In 2002, the company closed its last factory in the United States; the factory was originally part of Fisher-Price outsourcing production to China. The Mattel factory in China is the same as Miniso-Mattel collaborations products that are made in. A chain of events followed that led to its distribution of millions of hazardous toys, including ones contaminated with lead.[81] On August 14, 2007, Mattel recalled over 18 million products, with Louise Story of The New York Times in close coverage.[82][83][84] Many of the products had surface coatings that contained more than the U.S. legal limit of .06% lead by weight.[84] Other toys were recalled because their strong, detachable magnets could endanger children. Mattel re-wrote its policy on magnets, finally issuing a recall in August 2007.[85] The recall included 7.1 million Polly Pocket toys produced before November 2006, 600,000 Barbie and Tanner Playsets, 1 million Doggie Daycare, Shonen Jump's One Piece and thousands of Batman Manga toys due to exposed magnets.[85] In 2009, Mattel paid a $2.3 million fine to the Consumer Products Safety Commission for marketing, importing, and selling non-compliant toys.[86] Mattel was noted for its crisis response by several newspaper publications, including PRWeek, the Los Angeles Times, Fortune and Business Management.[87][88][89]

On September 13, 2009, Mattel's ticker symbol moved from the NYSE to the NASDAQ Global Select Market (NASDAQ-GS large cap).[90]

### More acquisitions and brand portfolio expansion: 2010–2016

[edit]

At the end of 2009, Mattel signed a global licensing agreement with WWE to produce action figures and playsets along with props like championship belts and masks, taking over Jakks Pacific.[91] The first line was introduced in January 2010.[91] Having developed a diverse portfolio of toys in more than 50 global markets and consistently ranked as the No. 1 action figure property in the United States, Mattel launched multiple collaborations such as WWE and Ghostbusters and WWE and Masters of the Universe.[92][93] The partnership deal was extended multiple times, most recently in 2025.[94]

On June 11, 2010, Mattel launched Monster High, a fashion doll line featuring the teenage children of famous and well-known monsters like Dracula, Frankenstein, Cleopatra, Gorgon, Werewolf, and The Mummy.[95][96] It led to popularity and cult following success which Mattel translated into two spin-offs, each with a different focus than Monster High; Ever After High in 2013[97][98] and Enchantimals four years later. In 2011, Hot Wheels set a new world-record for a jump made by a four-wheeled vehicle at the 100th anniversary of the Indy 500.[99] The 332 feet jump broke the previous 301 feet record set in 2009.[99]

On January 5, 2009, HIT Entertainment named Mattel's Fisher-Price division as its global master toy licensee for its Thomas & Friends franchise (outside of Japan), replacing RC2 Corporation's Learning Curve brand in the North American market as well as the HIT Toy Company for the TrackMaster range.[100][101] Mattel then agreed to purchase HIT Entertainment from Apax Partners on October 24, 2011, for $680 million, excluding its share of the PBS Kids Sprout channel (now Universal Kids), which would be completed on February 1, 2012, for £680m,[102] and be managed under Mattel's Fisher-Price unit.[103] In 2012, Mattel introduced a doll, Ella, to the Barbie line.[104] The doll is bald and was distributed directly through hospitals to children experiencing hair loss due to cancer and other diseases.[104] On October 16, 2013, with reports of high profitability, Mattel launched an in-house film studio, Mattel Playground Productions, through which it produces original films, TV shows, Web series, live events, and games.[105][106]

Fortune Magazine named Mattel one of the top 100 companies to work for in 2013, noting only 1,292 positions were full, out of 164,045 job applications during the previous year, as well as more than 1,000 employees had been with the company longer than 15 years.[107]

On February 28, 2014, Mattel acquired Mega Brands[51] On April 16, 2015, Mattel announced a partnership with invention platform Quirky to crowd-source several products.[108]

Mattel added a princess-themed Barbie line in 2010. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle and the two Frozen princesses (Anna and Elsa) around its last year of the Disney license in early 2016. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a Descendants license. Disney Consumer Products also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro as the licensed doll maker for the Disney Princess line starting on January 1, 2016.[74] Mattel again became the licensed doll maker, instead of Hasbro, in January 2022, and the characters of Frozen were part of the line.[109][110] The latest collection of dolls was available for purchase in January 2023.[111][112]

In January 2015, board member Christopher Sinclair replaced CEO Bryan Stockton, following with 2/3 of senior executives resigning or receiving lay off.[74] The following month, an upgraded View-Master to provide a virtual reality viewing experience was announced through a partnership with Google Cardboard.[113]

On January 21, 2016, Mattel acquired Fuhu, makers of Nabi tablets and other technology-driven hardware, in a bankruptcy proceeding for a sum worth $21 million.[114] On March 30, 2016, Mattel formed a "senior head" division named Mattel Creations to centralize its multi-platform content output. In the process, the production teams and operations of Mattel Playground Productions, HIT Entertainment, and the American Girl content creation team in Middleton, Wisconsin were absorbed into Creations the following day.[115] On July 19, 2016, NBCUniversal announced Mattel's license acquisition to produce toys based on the Jurassic Park franchise after Hasbro's rights expired in 2017.[116]

### Hasbro's failed takeover and Mattel163: 2017–2018

[edit]

Former Google executive Margo Georgiadis was announced as company CEO on 17 January 2017.[117] On November 10, 2017 The Wall Street Journal reported that Hasbro had made a takeover offer for Mattel,[118][119] with Hasbro worth about $11 billion at the time and Mattel, $5 billion.[119] The latter rejected the offer less than a week later, according to Reuters.[120]

On January 29, 2018, Mattel and Chinese internet technology and video game company NetEase formed a joint venture mobile publishing and development studio, Mattel163, aimed at creating apps based on the former's key brands.[121][122][123] That same year, American Girl released “Create Your Own,” allowing kids to create a doll from scratch and customize everything including facial features, hair, accessories and outfits, and the doll's favorite places and hobbies.[80]

### Company reorganization and production partnership increments: 2018–present

[edit]

On April 19, 2018, Mattel named former Maker Studios CEO Ynon Kreiz as chairman and the replacement CEO for outgoing CEO Georgiardis, who moved on to head Ancestry.com, effective from April 26, 2018.[124][125] Two months later, the company laid off 2,200 employees partially due to the liquidation of Toys "R" Us in the U.S.[126] Kreiz started reorganization of Mattel which included new board of directors and added that executives having entertainment backgrounds and a global franchise management group had been charged with finding new opportunities in existing markets.[127]

On 30 August 2018, Mattel indicated the formation of its global franchise management division to be headed by Janet Hsu as chief franchise management officer. The division was mandated to seek out new commercial opportunities plus to bring together consumer products, content development and distribution, digital gaming, live events, and partnerships. Hsu was previously the CEO of Saban Brands,[128] where Frederic Soulie last worked before being appointed as senior vice president of content distribution and business development in the franchise division on September 28, 2018.[129] Hot Wheels celebrated its 50th anniversary the same year by recreating and selling as a set the original 16 Hot Wheels die-cast cars.[130] That same year in September, Thomas & Friends announced an alliance with the United Nations to introduce some of the organization's Sustainable Development Goals, including quality education, gender equality, clean water and sanitation, sustainable cities and communities, responsible consumption and production and life on land, into the show's content.[131]

On December 24, 2018, Mattel announced the loss of the DC Comics toy license to Spin Master starting in the spring of 2020, hitting an 18-year low on its share price, which concluded at $9.25 per share.[132]

Mattel reorganized Mattel Creations and renamed it Mattel Television on February 5, 2019, which would be headed by former Disney Branded Television programming executive Adam Bonnett.[133] On June 30, 2020, Fred Soulie in turn was "role-tripled" to general manager and senior vice president of the new division.[134][135]

On March 9, 2019, Mattel celebrated Barbie's 60th anniversary. As part of the anniversary celebrations, Mattel released 20 new role model dolls in its Shero line to recognize influential women around the world.[136][137] Mattel donated $1 from every sale to its Dream Gap Project Fund, which aims to work with other organizations to end the issue of girls seeing themselves as less capable than boys.[138]

On June 14, 2019, Mattel released a new Hot Wheels ID line of cars, which are embedded with NFC chips so that people can scan the cars and then build tracks, race, and view race stats for combined digital and physical racing play.[139] On December 16, Mattel released an update that allowed kids to scan their cars into an app and then access different coding exercises.[140] On August 19, 2019, Mattel announced a reboot of He-Man and the Masters of the Universe, including new toy lines and brand extensions, a new comic book series and a Netflix series.[141]

In October 2019, Mattel released Hot Wheels Monster Trucks, which included a full line of die-cast vehicles, and a national live-event tour, Hot Wheels Monster Trucks Live.[142] The company also released a line of gender-neutral dolls called the “Creatable World”[143] Mattel Children's Foundation announced and organized its second annual "Global Day of Play", a company-wide community service initiative that focuses on working with nonprofits and organizations around the world to give children a day focused on the power of play.[144]

While formerly associated with content productions, as of 2020, Mattel Creations is now an e-commerce and content platform of Mattel, Inc.[145][146] In April 2020, the company released a Thomas & Friends special titled "The Royal Engine" to celebrate the franchise's 75th anniversary, featuring animated versions of Queen Elizabeth and a young Prince Charles introduced by the Duke of Sussex.[147] In the same month, the new Basquiat Barbie was introduced, featuring the work of the artist Jean-Michel Basquiat.[148] Mattel also created an online resource, "Mattel Playroom", to provide free games, activities, coloring sheets, DIY projects resources for parents/caregivers and more to help families during the COVID-19 pandemic.[149]

Warner Music Group's Arts Music division arranged to become the distributor of Mattel's music catalog on May 1, 2020.[150][151][152] Arts Music planned to make available hundreds of never-before-released songs and new songs for existing brands, with the 8th May digital launch of Thomas & Friends’ birthday album first up[153] which was managed/handled by ADA Worldwide under the pseudonym label: "Mattel–Arts Music."[154] Also in May 2020, Mattel announced an initiative known as "Play it Forward" which focuses on using Mattel brands to give back.[155] The first Play it Forward program was #ThankYouHeroes, which included a collection of action figures and Little People characters who represent those who work essential jobs during the COVID-19 pandemic, like doctors, nurses, emergency medical technician (EMTs) and delivery drivers.[155] On October 15, 2020, Mattel celebrated Fisher-Price's 90th anniversary by creating a virtual Toy Museum, which featured more than 90 different exhibits created by artist, set designer and photographer Leila Fakouri.[156] Mattel Creations was also launched that month; it is an e-commerce and content platform.[145] It features limited edition, curated items made in collaboration with pop-culture artists.[145] The site's inaugural collection included the Artist Collaboration Collection, featuring brands Barbie, Masters of the Universe, Hot Wheels, and the Magic 8 Ball[145] as well as artists Gianni Lee, Cristina Martinez, Travis Ragsdale, and Distortedd.[157]

On October 12, 2020, Mattel announced a 25th series of Thomas & Friends[158] but instead retooled it into a traditionally-animated reboot titled Thomas and Friends: All Engines Go!, which began on September 13, 2021.[159] That ended the show at 24 series/seasons over 37 years.[original research?]

On November 20, 2021, Mattel launched a non-fungible tokens (NFTs) marketplace to allow fans purchase digital collectibles for its flagship brands Barbie and Hot Wheels.[160][161][162]

On April 5, 2022, the Mattel board of directors led by its CEO, Ynon Kreiz, named company chief commercial officer, Steven Totzke, as company co-president with Richard L. Dickson alongside his original post and would continue to report to Kreiz as before.[1][2][3][4][5]

On May 25, 2022, Mattel launched the first-ever transgender Barbie doll, held by Laverne Cox.[163]

Also in 2022, Miniso Group Holding Ltd began its partnership with Mattel Inc to produce the Barbie-themed collaboration products, and become the "Official Mattel's Merchandise Partner" globally. The products are officially launched in July 2023 in order to celebrate Barbie The Movie.[164][165]

In 2024, Mattel expanded its Barbie line to include dolls representing individuals with Down syndrome and vision impairments. This initiative is part of Mattel's ongoing efforts to promote diversity and inclusivity, allowing children to see themselves reflected in their toys. At the same time, Miniso Group Holding Ltd acquired several percent of Mattel's shares after releasing the Barbie-themed collaboration products since 2023 as part of the Mattel-Miniso IP partnership, and the acquisition was officially announced at the Barbie 65th anniversary celebration in April 2024.[166]

In November 2024, it was discovered on X (formerly Twitter) that a brand of Wicked themed dolls produced by the company inadvertently linked to an adult website instead of a similar link to the website for the Wicked movie.[167][168] Mattel apologized for the error, and asked parents who had bought products with the incorrect website to destroy the packaging.[169]

Earlier the same year, a song from the movie, Ariana Grande's version of "Popular", was leaked via Mattel-produced singing dolls, causing minor backlash.[170][171]

On June 2, 2025, Mattel announced a combination of its audiovisual divisions, Mattel Films and Mattel Television (alternatively known internally as Mattel Television Studios), into a successor division named Mattel Studios, which will not only serve both functions, but also discontinue them as separate divisions within the company.[11][172][173][174] This could be seen as a revival of the brand/banner Mattel used occasionally or sparingly between 2011 and 2013 in place of their logo in the end credits for media entries for Monster High, Ever After High and Polly Pocket. Consequently/Consequentially, productions in development at both Mattel Films and Mattel Television will be absorbed into/transferred to this division. With the announcement, Mattel promoted and transferred the head of their filming division, Mattel Films, Robbie Brenner, to the new division as president and its chief content officer. Mattel Studios also named former Legendary Entertainment executive vice president of television and digital media, Jennifer Breslow, the head of its television section and Darian Lanzetta, a former motion picture literary agent at the Creative Artists Agency (CAA) and Tom McNulty, former principal/president at MC Squared Media as co-heads of its filming section. All three are expected to report to Brenner in the future media decisions of Mattel.[11][172][173][174]

On July 8, 2025, Mattel launches the first ever Barbie doll with type-1 diabetes, and also introducing 2 more new dolls of Peloton fitness instructor, Robin Arzon from the US and Lila Moss from the UK.[175]

In 2025, Mattel collaborated with Italian fashion brand GCDS on a limited-edition Polly Pocket-inspired collection." [176]

## Media and entertainment ventures

[edit]

Main articles: Mattel Films and Mattel Television

Mattel has a long history of media engagement since its foundation with the advertising of products from its brands including Barbie, Monster High and Polly Pocket, but the venture into full-time entertainment began in May, 1970, when it teamed up with producer Robert B. Radnitz to form a joint venture film production company, "Radnitz/Mattel Productions".[42] Masters of the Universe and its lead character He-Man had a cartoon series which released between 1983 and 1985 and was followed by a live-action film in 1987.[177] In 1986, Mattel launched a television syndication unit; MTS Entertainment, headed by John M. Weens, to distribute the Captain Power and the Soldiers of the Future syndicated television show.[178]

My Scene, with Mattel's flagship Barbie brand, launched in 2002 and wasted little time in invoking a film franchise of DVD-exclusive/direct-to-DVD animated films. "Polly Pocket", which was originally founded and designed by Chris Wiggs in 1983 for his daughter Kate as a private toy and from 1989 housed in Bluebird Toys, which Mattel acquired in 1998, also followed suit.

With Lionsgate and its acquired and merged companies in Artisan Entertainment and Family Home Entertainment, Mattel's flagship Barbie brand was adapted into a series of successful animated direct-to-video films, which moved to Universal in late 2006. As of September 2021 it has been jointly handled by Mill Creek Entertainment and NCircle Entertainment, with the latter solely for American retailers.[179][180][181][182][183] Monster High followed Barbie just months after its launch in 2010[184] and many “American Girl” films were made.[184]

Mattel agreed to purchase HIT Entertainment without the stake in the Sprout TV channel (formerly PBS Kids Sprout and now Universal Kids) from Apax Partners on 25 October 2011, for $680 million,[101] which closed on 1 February 2012,[102] making it part of its Fisher-Price division. HIT Entertainment was absorbed into Mattel Creations (now Mattel Television) in 2016 with its intellectual property (IP) brands shared equally between itself and Mattel Films upon the latter's formation on September 6, 2018.

On October 16, 2013, with reports of high profitability, Mattel launched an in-house film studio, Mattel Playground Productions (shortened to Mattel PGP or just PGP) as its in-house film studio to handle multimedia productions and foster creative storytelling for its brands for global multi-platform distribution.[105][106][184]

Mattel formed a division named Mattel Creations on March 30, 2016, to absorb Mattel Playground Productions, HIT Entertainment, and the American Girl content creation team in Middleton, Wisconsin and centralize its multimedia content output.[115] Mattel Playground Productions was revived as Mattel Films on September 6, 2018, and it solely bases its films on its brands as opposed to its predecessor.[185][186] The 2023 movie Barbie was the first movie released by Mattel Films. Mattel reorganized Mattel Creations, renaming it to Mattel Television on 5 February 2019, hiring former Disney Branded Television programming executive Adam Bonnett as its head.

Mattel announced it started construction on the Mattel Adventure Park, slated to open in 2024 in Glendale, Arizona. The 9-acre park will include popular Mattel brands, including Barbie, Hot Wheels, Thomas & Friends and Uno. It will have multiple themed roller coaster rides amongst other attractions.[187]

Mattel announced a new game called Pictionary Vs. AI in September 2023. It is a version of its visual guessing game where an AI model does all the guessing. A smartphone is used as the medium. Players draw cards that assign a given word, then draw whatever that word is before letting AI guess what they've drawn.[188]

## Mattel Digital Gaming

[edit]

Mattel has expanded its presence in digital gaming, including video games, mobile games, NFTs, and Web3.[189][190]

In 2017, Mattel and tech startup Osmo launched MindRacer, a Hot Wheels racing game for the iPad.[191][192]

The first game to be released, UNO!, originally launched for Facebook Instant Games and was later available for iOS and Android.[193][194]

Other mobile and video games include:

* Phase 10: World Tour (2019)[195]
* Hot Wheels Infinite Loop (2019)[196][197]
* Hot Wheels Open World (2020)[198]
* Skip-Bo (2021)[189]
* Hot Wheels Unleashed (2021)[199][200]
* He-Man and the Masters of the Universe: You have the Power (2022)[201]

### Hot Wheels

[edit]

In September 2021, Mattel and Milestone released Hot Wheels Unleashed on PC, PS4, PS5, Xbox One, Xbox Series X|S, and Nintendo Switch.[202] In the arcade-style racing game, based on the Hot Wheels toyline, players race customizable Hot Wheels cars in everyday settings like kitchens and bedrooms.[203] Players had the opportunity to submit their car designs in the “Hot Wheels Unleashed Design Battle,” and the winning design was used to create a Hot Wheels toy available for purchase in December 2022.[204][205] The contest ran between January, 2022 and February 2022, and more than 10,000 livery designs for the Hot Wheels Rodger Dodger die-cast model were submitted using the in-game Livery Editor. The winning Rodger Dodger was transformed into a real Hot Wheels toy made available for purchase globally in December 2022.[206][207]

In June 2022, Hot Wheels partnered with the Forza Horizon 5 video game to reveal a Hot Wheels expansion pack in-game.[208][209]

### He-Man and the Masters of the Universe

[edit]

In April 2022, Mattel launched a new game on Roblox inspired by the He-Man and the Masters of the Universe toy line and Netflix Series.[210][211] Developed by Gamefan, He-Man and the Masters of the Universe: You have the Power is a player-versus-player (PvP) battle-style game available through Roblox on Xbox One, PC and mobile devices.[210][212][211][213] In December 2022, Mattel made three Masters of the Universe characters available for purchase on Rec Room, a virtual reality multiplayer online game.[214][215] For a limited time in November 2022, Masters of the Universe characters joined Fall Guys a free battle royale-style game on Nintendo Switch, PlayStation, Xbox, and PC.[216][217][218][219] Mattel and video game developer Mediatonic later released Masters of the Universe figurines in the style of Fall Guys.[220][221][222]

### Minecraft

[edit]

In January 2023, Mattel, Mojang Studios, and Cyclone Designs released the Minecraft Creator Series Camp Enderwood DLC map, in addition to the new Minecraft toy line released the previous year.[217][223][224][225] In Camp Enderwood, a free download from the Minecraft Marketplace, players engage in a summer camp experience with activities like fishing and hiking.[226][227]

### Barbie and Polly Pocket

[edit]

In September 2022, Mattel's Barbie and Polly Pocket characters became available on Roblox's Livetopia, an open-ended role-playing video game.[228][229][230] Players also had the chance to explore Barbie's Dreamhouse, in honor of the toy's 60th anniversary.[231][229][230] It was announced that a Barbie-themed game called Barbie DreamHouse Tycoon will be coming to Roblox. Players can customize their characters and houses, and they can play career-themed games.[232]

## See also

[edit]

* Greater Los Angeles portal
* Companies portal
* Toys portal

* Bandai
* Barbie
* Fisher-Price
* Hasbro
* Hot Wheels
* List of Mattel toys
* List of game manufacturers
* MGA Entertainment
* Spin Master
* The Lego Group
* Tomy

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147. ^ Kolirin, Lianne (April 28, 2020). "Prince Harry records special 'Thomas & Friends' episode". CNN. Retrieved December 8, 2022.
148. ^ Holmes, Helen (April 15, 2020). "Somehow, This Basquiat Barbie Doll Actually Makes Sense". The Observer. Retrieved December 21, 2022.
149. ^ Santoro, Alessia (April 5, 2020). "Mattel's Online "Playroom" Offers Free Activities, Games, and Parent Resources". POPSUGAR Family. Retrieved January 5, 2023.
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151. ^ Forde, Eamonn (May 4, 2020). "Warner Music Group signs distribution partnership with Mattel". Music Ally. Retrieved February 2, 2022.
152. ^ Millman, Ethan (May 1, 2020). "Warner Music's Newest Artists Are… Hot Wheels and Barbie". Rolling Stone. Retrieved February 5, 2022.
153. ^ "Warner Music Strikes Distribution Deal With Mattel for 1,000 Songs From Barbie, Thomas & Friends, More". Variety. Penske Media Corporation. May 1, 2020. Archived from the original on May 1, 2020. Retrieved May 1, 2020.
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155. ^ a b Getler, Taylor (May 5, 2020). "Mattel's "Play it Forward" Initiative Shows the Value of Brand Adaptability". Works Design Group. Retrieved December 14, 2022.
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160. ^ Whitten, Sarah (February 18, 2022). "Mattel looks to movies, digital gaming and NFTs for its next leg of growth". CNBC. Retrieved May 2, 2023.
161. ^ Kulp, Patrick (November 21, 2022). "Mattel Debuts New NFT Marketplace to Turn Toys Into Digital Collectibles". Adweek. Retrieved May 19, 2023.
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164. ^ "出海八年，名创优品冲向世界繁华商业街". www.bmronline.com.cn (Chinese). Retrieved July 9, 2025.
165. ^ Sina Mobile (July 21, 2023). "芭比联名大火，没有一个女孩可以躲过名创优品". fashion.sina.cn. Retrieved August 2, 2025.
166. ^ Roppolo, Michael (April 27, 2024). "Mattel introduces its first blind Barbie, new Barbie with Down syndrome - CBS News". CBS News. Retrieved April 29, 2024.
167. ^ Burton, Poppy (November 10, 2024). "Mattel mistakenly lists adult film site on Wicked dolls packaging". NME. Retrieved November 10, 2024.
168. ^ Richlin, Harrison (November 10, 2024). "'Wicked' Toys Packaging Mistakenly Links to Porn Website: Where Was the Copy Editor?". Indiewire.
169. ^ Magramo, Kathleen (November 11, 2024). "Mattel apologizes after mistakenly printing porn site on Wicked movie dolls packaging". CNN. Retrieved November 11, 2024. "Mattel has apologized after mistakenly printing the web address of a pornographic site on the packaging of its newly launched "Wicked" dolls."
170. ^ Delgado, Sara (August 2, 2024). "Mattel Leaked Ariana Grande's Version of 'Popular' from 'Wicked'". Teen Vogue. Retrieved November 10, 2024.
171. ^ Hadge, Mike (August 1, 2024). "'It's so good': First listen of Ariana Grande's 'Popular' in 'Wicked' comes via Mattel dolls". The Daily Dot. Retrieved November 10, 2024.
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173. ^ a b Grobar, Matt (June 2, 2024). "Mattel Hires Three, Promotes Robbie Brenner, Launches Mattel Studios". Deadline Hollywood. Retrieved June 4, 2024.
174. ^ a b Broadway, Danielle. "Mattel Studios Plans to Bring More Toy-Inspired Movies to Theaters". Movie Guide. Retrieved June 4, 2024.
175. ^ "Barbie® Introduces First-Ever Barbie Doll with Type 1 Diabetes to Expand Representation and Inspire More Children". corporate.mattel.com. Retrieved July 10, 2025.
176. ^ "Mattel x Polly Pocket x GCDS Collaboration: Limited Edition 2025". Casawi. July 2025. Retrieved July 19, 2025.
177. ^ Fleming, Mike Jr. (July 30, 2012). "Jon M. Chu In 'Masters Of The Universe' Talks". Deadline. Penske Business Media, LLC. Archived from the original on December 25, 2016. Retrieved December 20, 2016.
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180. ^ Gruenwedel, Erik (August 31, 2021). "Mattel Inks Disc, Digital Distribution Deals With NCircle and Mill Creek Entertainment". Media Play News. Retrieved November 7, 2021.
181. ^ "NCircle, Mill Creek Entertainment Announce Agreement with Mattel". License Global. August 31, 2021. Retrieved November 7, 2021.
182. ^ "NCircle and Mill Creek Entertainment Announce Multi-Year Physical and Digital Distribution Agreement with Mattel". Mill Creek Entertainment. Retrieved November 7, 2021.
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185. ^ Ng, David (September 7, 2018). "Mattel creates new film division to turn toys into movies". Los Angeles Times. Archived from the original on September 7, 2018. Retrieved September 7, 2018.
186. ^ Thompson, Luke Y. (September 7, 2018). "Why Mattel's Latest Movie Studio Announcement Doesn't Impress". Forbes. Archived from the original on January 10, 2019. Retrieved January 9, 2019.
187. ^ "Coming to Mattel Adventure Park in Glendale: Hot Wheels roller coasters, Barbie Beach House". The Arizona Republic. Retrieved October 5, 2023.
188. ^ Davis, Wes (September 26, 2023). "Mattel's Pictionary Vs. AI leaves the guesswork to the bots". The Verge. Retrieved November 7, 2023.
189. ^ a b "Mattel names Scopely exec as global head of digital gaming". VentureBeat. July 21, 2022. Retrieved June 23, 2023.
190. ^ Whitten, Sarah (February 18, 2022). "Mattel looks to movies, digital gaming and NFTs for its next leg of growth". CNBC. Retrieved June 23, 2023.
191. ^ Heater, Brian (September 28, 2017). "Mattel's MindRacers set brings Hot Wheels to life on the iPad". TechCrunch. Retrieved June 23, 2023.
192. ^ "Osmo combines iPad app and toy cars with Hot Wheels MindRacers game". VentureBeat. September 28, 2017. Retrieved June 23, 2023.
193. ^ Handrahan, Matthew (January 30, 2018). "NetEase and Mattel launch new game studio". GamesIndustry.biz. Retrieved June 23, 2023.
194. ^ "Mattel doubles down on Uno with a new card game called Dos". The Florida Times-Union. Retrieved June 23, 2023.
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196. ^ "Relive Your Childhood With Hot Wheels Infinite Loop". TheGamer. November 21, 2019. Retrieved June 23, 2023.
197. ^ Mayhew, Ash (November 19, 2019). "Hot Wheels Infinite Loop is Out Right Now on Android". Droid Gamers. Retrieved June 23, 2023.
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200. ^ "New Hot Wheels Unleashed Racing Game Launches This September From MotoGP Devs". GameSpot. Retrieved June 23, 2023.
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202. ^ "Hot Wheels Unleashed Is What You Imagined Hot Wheels Were As A Kid". GameSpot. Retrieved August 16, 2023.
203. ^ "New Hot Wheels Unleashed Racing Game Launches This September From MotoGP Devs". GameSpot. Retrieved August 16, 2023.
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## Further reading

[edit]

* Kettelkamp, Sean (December 1997). Chatty Cathy and Her Talking Friends: An Unauthorized Guide for Collectors. Schiffer Publishing. ISBN 978-0-88740-954-7.

## External links

[edit]

Mattel at Wikipedia's sister projects

* Media from Commons
* Data from Wikidata

* Official website
* Business data for Mattel:

* Google
* SEC filings
* Yahoo!

* v
* t
* e

Mattel

Toy brands|

* American Girl
* Bitty Baby
* Girls of Many Lands
* Barbie
* My Scene
* Big Jim
* Blaze
* Chatty Cathy
* Creatable World
* Diva Starz
* Fijit Friends
* Flavas
* Food Fighters
* Furryville
* Hot Wheels
* Liddle Kiddles
* Magic 8 Ball
* Manta Force
* Masters of the Universe
* Princess of Power
* Matchbox
* Max Steel
* Mega
* Mighty Max
* Mindflex
* Monster High
* Ever After High
* Enchantimals
* M.U.S.C.L.E. (outside Japan)
* My Child
* Pixel Chix
* Polly Pocket
* See 'n Say
* Slime
* Street Sharks
* Thingmaker/Creepy Crawlers
* View-Master
* What's Her Face
* Xtractaurs

Games|

| Traditional|

* Apples to Apples
* Balderdash
* Blokus
* Mad Gab
* Othello
* Outburst
* Pictionary
* Phase 10
* Rock 'Em Sock 'Em Robots
* Scrabble (except U.S. and Canada)
* Skip-Bo
* Toss Across
* U.B. Funkeys
* Uno
* Whac-A-Mole

|

Video and
computer|

* Aquarius
* Auto Race
* Children's Discovery System
* HyperScan
* Intellivision
* II
* Intellivoice
* Pixter

Acquired brands|

* The Adventures of Captain Pugwash
* Anthony Ant
* Angelina Ballerina
* Barney
* Bob the Builder
* The Enchanted World of Brambly Hedge
* Fireman Sam
* Kipper
* The Magic Key
* Mike the Knight
* Oswald
* Percy the Park Keeper
* Pingu
* Rainbow Magic
* Rubbadubbers
* Sheeep
* Thomas & Friends
* Wishbone

Business units|

| Current|

* Fisher-Price
* Mattel Television Studios
* Mattel Films

|

Former|

* M Network
* Mattel Electronics

Corporate
acquisitions|

* Bluebird
* Fuhu
* HIT Entertainment
* Lyrick Studios
* Pingu BV
* Gullane Entertainment
* Ideal
* J. W. Spear & Sons
* Mega Brands
* Tyco Toys
* Mebetoys
* Radica Games

| Bought and sold|

* Circus World
* Feld Entertainment
* Ringling Bros. and Barnum & Bailey Circus
* Ice Follies And Holiday on Ice
* Western Publishing

|

Litigation|

* "Barbie Girl" song case
* Barbie's Restaurants trademark dispute
* Tom Forsythe lawsuit(s)
* View-Master factory lawsuit

Other|

* PlayCable
* Power Glove
* The Toy Box
* Mattel163 (50% joint venture with NetEase)
* Mattel Adventure Park

Category

* v
* t
* e

Superhero toy lines

Dark Horse Comics|

* Big Guy and Rusty the Boy Robot
* Body Bags
* Hellboy
* The Mask
* Monkeyman and O'Brien

Disney|

| Marvel|

* Big Hero 6
* The Classic Marvel Figurine Collection
* Hulk Classics
* Iron Man: The Armored Avenger
* Marvel Legends
* Hasbro
* exclusives
* Marvel Legends Showdown
* Marvel Minimates
* Marvel Select
* Marvel Super Hero Squad
* Marvel Universe
* Mega Morphs
* Secret Wars
* Spider-Man
* Spider-Man and Friends
* Spider-Man Classics
* Thor: The Mighty Avenger
* Fantastic Four
* Ultraforce
* X-Men Classics

|

Other|

* Angel
* Automan
* Buffy the Vampire Slayer
* Darkwing Duck
* Doug
* Gargoyles
* The Greatest American Hero
* Hercules
* The Incredibles
* Mighty Ducks
* The Simpsons
* Super Robot Monkey Team Hyperforce Go!
* W.I.T.C.H.

Hasbro|

| Saban Entertainment|

* Big Bad Beetleborgs
* Masked Rider
* Mystic Knights of Tir Na Nog
* Power Rangers
* Tenko and the Guardians of the Magic
* VR Troopers
* Masked Rider
* Kamen Rider: Dragon Knight

|

Other|

* G.I. Joe Adventure Team
* Jem
* M.A.S.K.
* Micronauts
* My Little Pony
* PJ Masks
* Rom the Space Knight
* Stretch Armstrong
* Stretch Armstrong and the Flex Fighters
* Transformers
* Visionaries: Knights of the Magical Light

Image Comics|

| Full Bleed Studios|

* Pitt

|

Skybound Entertainment|

* Invincible

Top Cow Productions|

* Cyber Force
* The Darkness
* Witchblade

Other|

* Kick-Ass
* Freak Force
* Spawn
* SuperPatriot
* The Savage Dragon

Kodansha|

| Kobunsha (Shōnen)|

* Astro Boy
* Tetsujin 28-go
* Gigantor

|

Nakayoshi|

* Sailor Moon
* Tokyo Mew Mew

Weekly Shōnen Magazine|

* 8 Man
* Devilman

Other|

* Barom-1

Mattel|

* Captain Action
* Creepy Crawlers
* Extreme Dinosaurs
* Masters of the Universe
* Max Steel
* Ring Raiders
* Shogun Warriors
* Street Sharks

NBCUniversal|

* Bionic Six
* Blackstar
* BraveStarr
* Darkman
* Hercules: The Legendary Journeys
* Knight Rider
* Lone Ranger
* The Legend of the Lone Ranger
* Monster Force
* The Six Million Dollar Man
* Underdog
* Voltron
* Waterworld
* Xena: Warrior Princess

P Productions|

* Denjin Zaborger
* Kaiju ouji
* Lion-Maru
* Spectreman
* Tetsujin Tiger Seven

Paramount Global|

* Avatar: The Last Airbender
* The Fairly OddParents
* Henry Danger
* Mighty Mouse
* The Ren & Stimpy Show
* SpongeBob SquarePants
* Teenage Mutant Ninja Turtles
* The Thundermans
* Winx Club
* Danny Phantom

Senkosha Productions|

* Iron King
* Silver Kamen
* Super Robot Red Baron

Shogakukan|

* Akakage
* Giant Robo
* Perman

Shueisha|

| Jump Comics|

* One-Punch Man
* Soldier of Savings Cashman

|

Ultra Jump|

* Read or Die

Weekly Shōnen Jump|

* Chainsaw Man
* Dragon Ball
* Hentai Kamen
* Kinnikuman
* Kinkeshi
* My Hero Academia
* Saint Seiya
* Wing-Man

Weekly Young Jump|

* Zetman

Tatsunoko Production|

* Casshan
* Doteraman
* Gatchaman
* Hurricane Polymar
* Infini-T Force
* Samurai Pizza Cats
* Tekkaman
* Yatterman

Toei Company|

* Android Kikaider
* Balatack
* Captain Ultra
* Daitetsujin 17
* Inazuman
* Kaiketsu Zubat
* Kamen Rider
* Kamen Rider Dragon Knight
* Metal Hero Series
* Space Sheriff
* Robot Detective
* Super Sentai

Toho|

* Assault! Human!!
* Godzilla
* Ike! Godman
* Ike! Greenman
* Megaloman
* Warrior of Love Rainbowman
* Zone Fighter

Tsuburaya Productions|

* Bio Planet WoO
* Dinosaur War Izenborg
* Fireman
* Gridman the Hyper Agent
* Superhuman Samurai Syber-Squad
* Jumborg Ace
* Mirrorman
* Redman
* Ultraman

Warner Bros.|

| Cartoon Network|

* Aqua Teen Hunger Force
* Ben 10
* Generator Rex
* The Secret Saturdays
* The Powerpuff Girls
* The Venture Bros.

|

DC|

* The Authority
* Batman
* Batman action figures
* Batman: Total Justice
* Batman Unlimited
* DC Comics Super Hero Collection
* DC Direct
* DC Minimates
* DC Multiverse
* DC Superheroes
* DC Super Hero Girls
* DC Universe
* DC Universe All-Stars
* DC Universe Classics
* Gen¹³
* Justice League Unlimited
* Lego Batman
* Movie Masters
* Super Powers Collection
* Wetworks
* WildC.A.T.s

Hanna-Barbera|

* Atom Ant
* Birdman
* Harvey Birdman, Attorney at Law
* Captain Caveman
* Dynomutt
* Frankenstein Jr. and The Impossibles
* Hong Kong Phooey
* Secret Squirrel
* Space Ghost (Space Ghost Coast to Coast)
* SWAT Kats: The Radical Squadron

Other|

* Captain Planet and the Planeteers
* Centurions
* The Iron Giant
* Karate Kommandos
* Rambo: The Force of Freedom
* ThunderCats
* TigerSharks
* Turbo Teen

Zagtoon|

* Ghostforce
* Miraculous: Tales of Ladybug & Cat Noir
* Power Players
* Zak Storm

Other|

* A.T.O.M.
* Airboy
* Ambassador Magma
* Anpanman
* Asteroid Mask
* Astro City
* Astro Fighter Sunred
* The Badger
* Betterman
* Bibleman
* Black Cat
* Black Fury
* The Bots Master
* The Boys
* Bulletgirl
* Captain Canuck
* Captain Power and the Soldiers of the Future
* Captain Tootsie
* Captain Underpants
* Chaos! Comics
* Chargeman Ken!
* The Crow
* Cutie Honey
* Cyborg 009
* Darna
* Dawn
* Defenders of the Earth
* The Phantom
* Double Dragon
* E-Man
* Eagle Talon
* Eon Kid
* Fantomah
* Garo
* Golden Bat
* Green Hornet
* The Green Hornet
* Grendel
* Guyver
* Heroman
* Humanoid Monster Bem
* Inspector Gadget
* Jackie Chan Adventures
* John Carter of Mars
* Kaiju Big Battel
* King Arthur and the Knights of Justice
* Lash Lightning
* Machine Robo
* Madman
* Marine Boy
* The Maxx
* Mazinger
* Mega Man
* Microman
* Mighty Crusaders
* Mighty Max
* Miniforce
* Miss Fury
* Miss Masque
* Mr. Monster
* Moldiver
* Moonlight Mask
* Mummies Alive!
* Nexus
* Oriental Heroes
* Pac-Man and the Ghostly Adventures
* Paw Patrol
* Phantom Lady
* Power Lords
* Pretty Cure
* Prince Planet
* Princess Gwenevere and the Jewel Riders
* Puella Magi Madoka Magica
* The Rising of the Shield Hero
* Robin Hood
* Robin Hood: Prince of Thieves
* Roswell Conspiracies: Aliens, Myths and Legends
* The Shadow
* Sheena, Queen of the Jungle
* SilverHawks
* Skysurfer Strike Force
* Sonic Soldier Borgman
* Sonic the Hedgehog
* Speed Racer
* The Spirit
* Stone Protectors
* Stray
* SuperTed
* Thunder Mask
* The Tick
* Tiger & Bunny
* Toxic Crusaders
* The Umbrella Academy
* The Umbrella Academy
* Valiant Comics
* Vampirella
* Viewtiful Joe
* Warriors of Virtue
* Youngblood
* Zorro
* The New Adventures of Zorro
* Zorro: Generation Z

Manufacturers|

* Bandai Namco
* Bandai
* Coleco
* Diamond Select Toys
* Disney
* Funko
* Galoob
* Hasbro
* Jakks Pacific
* Kaiyodo
* Kenner Products
* Little Tikes
* LJN
* Lego
* Marusan
* Marvel Toys
* Mattel
* Max Factory
* McFarlane Toys
* MediCom Toy Inc.
* Mego
* Melissa & Doug
* Mezco Toyz
* MGA Entertainment
* Moose Toys
* National Entertainment Collectibles Association
* Palisades Toys
* Playmates Toys
* Playmobil
* Remco
* Safari Ltd
* Schleich
* Spin Master
* Takara Tomy
* Tiger Toys
* Toy Biz
* Toynami
* Tyco Toys

Designers|

* Art Asylum
* Four Horsemen Studios

News|

* 2007 Chinese export recalls
* Toy Biz, Inc. v. United States

PBS Kids|

* Caillou

* v
* t
* e

Tabletop game industry

Major|

* Asmodee (Days of Wonder, Fantasy Flight Games, Lookout Games, Z-Man Games)
* Buffalo Games
* Games Workshop
* Hasbro (Wizards of the Coast, Avalon Hill)
* Mattel
* Ravensburger
* Trefl

Miniatures game|

* Battlefront Miniatures (Gale Force Nine)
* Catalyst Game Labs
* CMON Limited
* Mantic Games
* Privateer Press
* Ral Partha Enterprises
* Reaper Miniatures
* Warlord Games (Wargames Factory)
* Wyrd

Tabletop role-playing game|

* Chaosium
* Darrington Press
* Evil Hat Productions
* Free League Publishing
* The Gauntlet
* Green Ronin Publishing
* Kobold Press
* Magpie Games
* Modiphius Entertainment
* Onyx Path Publishing
* Paizo Publishing
* Pelgrane Press

Board game|

* Blue Orange Group (Blue Orange, Blue Orange Games)
* Czech Games Edition
* Habermaaß
* Leder Games
* Osprey Games
* Plaid Hat Games
* Renegade Game Studios
* Rio Grande Games
* Stonemaier Games

Related topics|

Scale model brands

* v
* t
* e

S&P 400 companies

Energy|

* Antero Midstream
* Antero Resources
* Chord Energy
* Civitas Resources
* CNX Resources
* DT Midstream
* HF Sinclair
* Matador Resources
* Murphy Oil
* Nov
* Ovintiv
* PBF Energy
* Permian Resources
* Range Resources
* Valaris Limited
* Viper Energy
* Weatherford International

Materials|

* Alcoa
* AptarGroup
* Ashland Global
* ATI Inc.
* Avient
* Axalta
* Cabot Corp
* Carpenter Technology
* Cleveland-Cliffs
* Commercial Metals
* Crown Holdings
* Eagle Materials
* Graphic Packaging
* Greif, Inc.
* Knife River Corporation
* Louisiana-Pacific
* NewMarket Corporation
* Olin
* Reliance
* Royal Gold
* RPM International
* Scotts Miracle-Gro Company
* Silgan Holdings
* Sonoco
* Westlake

Industrials|

* AAON
* Acuity Brands
* Advanced Drainage Systems
* AECOM
* AeroVironment
* AGCO
* Alaska Air Group
* American Airlines Group
* APi Group
* Applied Industrial Technologies
* ASGN Inc.
* Avis Budget Group
* Brink's
* BWX Technologies
* CACI International
* Carlisle Companies
* Chart Industries
* Clean Harbors
* CNH Industrial
* Comfort Systems USA
* Concentrix
* Core & Main
* Crane
* Curtiss-Wright
* Donaldson
* Emcor
* EnerSys
* ESAB
* EXL Service
* Exponent, Inc.
* Flowserve
* Fluor
* Fortune Brands Innovations
* FTI Consulting
* GATX
* Genpact
* Graco
* GXO Logistics
* Hexcel
* Insperity
* ITT
* KBR
* Kirby
* Knight-Swift
* Landstar System
* Lincoln Electric
* ManpowerGroup
* MasTec
* Maximus Inc.
* Middleby
* MSA Safety
* MSC Industrial Direct
* Mueller Industries
* Nextracker
* nVent Electric plc
* Oshkosh
* Owens Corning
* Parsons
* Paylocity
* RB Global
* RBC Bearings
* Regal Rexnord
* Ryder
* Saia
* Science Applications Intl Corp
* Sensata Technologies
* Simpson Manufacturing Company
* Terex
* Tetra Tech
* Timken
* The Toro Company
* Trex
* UFP Industries
* Valmont
* Watsco
* Watts Water Technologies
* WESCO International
* Woodward
* XPO, Inc.

Consumer
discretionary|

* Abercrombie & Fitch
* Aramark
* Autoliv
* AutoNation
* Bath & Body Works, Inc.
* Boyd Gaming
* Brunswick
* Burlington Stores
* Capri Holdings
* Cava Group
* Chewy
* Choice Hotels
* Churchill Downs Inc.
* Columbia Sportswear
* Crocs
* Dick's Sporting Goods
* Duolingo
* Five Below
* Floor & Decor
* GameStop
* Gap
* Gentex
* Goodyear Tire & Rubber
* Graham Holdings
* Grand Canyon Education
* H&R Block
* Harley-Davidson
* Hilton Grand Vacations
* Hyatt
* KB Home
* Lear
* Light & Wonder
* Lithia Motors
* Macy's
* Marriott Vacations Worldwide
* Mattel
* Murphy USA
* Ollie's Bargain Outlet
* Penske Automotive Group
* Planet Fitness
* Polaris
* PVH
* RH
* Service Corp Intl
* Skechers
* Somnigroup International
* Taylor Morrison
* Texas Roadhouse
* Thor Industries
* Toll Brothers
* TopBuild Corp.
* Travel + Leisure Co.
* Under Armour (Class A)
* Under Armour (Class C)
* Vail Resorts
* Valvoline
* VF Corporation
* Visteon
* Wendy's
* Whirlpool
* Wingstop
* Wyndham Hotels & Resorts
* Yeti Holdings

Consumer
staples|

* Albertsons
* BellRing Brands
* BJ's Wholesale Club
* Boston Beer Company
* Casey's General Stores
* Celsius Holdings
* Coca-Cola Consolidated
* Coty
* Darling Ingredients
* e.l.f. Beauty
* Flowers Foods
* Ingredion
* Lancaster Colony Corp
* Maplebear Inc.
* Performance Food Group
* Pilgrim's Pride
* Post Holdings
* Sprouts Farmers Market
* US Foods

Healthcare|

* Acadia Healthcare
* Amedisys
* Avantor
* Bio-Rad Laboratories
* BioMarin Pharmaceutical
* Bruker
* Chemed Corp.
* Cytokinetics
* Dentsply Sirona
* Doximity
* Encompass Health
* Ensign Group
* Envista Holdings
* Exelixis
* Globus Medical
* Haemonetics
* Halozyme
* HealthEquity
* Hims & Hers Health
* Illumina
* Jazz Pharmaceuticals
* Lantheus Holdings
* LivaNova
* Masimo
* Medpace
* Neurocrine Biosciences
* Option Care Health
* Penumbra
* Perrigo
* Repligen
* Roivant Sciences
* Sarepta Therapeutics
* Sotera Health
* Tenet Healthcare
* United Therapeutics

Financials|

* Affiliated Managers Group
* Ally Financial
* American Financial Group
* Annaly Capital Management
* Associated Bank
* Bank OZK
* Brighthouse Financial
* Cadence Bank
* The Carlyle Group
* CNO Financial Group
* Columbia Banking System
* Comerica
* Commerce Bancshares
* East West Bancorp
* Equitable Holdings
* Essent Group Ltd.
* Euronet Worldwide
* Evercore
* Federated Hermes
* Fidelity National Financial
* First American
* First Financial Bankshares
* First Horizon
* FirstCash
* FNB Corporation
* Frost Bank
* Glacier Bancorp
* Hamilton Lane
* Hancock Whitney
* Hanover Insurance
* Home BancShares
* Houlihan Lokey
* Interactive Brokers
* Intl Bancshares Corp
* Janus Henderson
* Jefferies
* Kemper
* Kinsale Capital Group
* MGIC Investment Corporation
* Morningstar, Inc.
* New York Community Bank
* Old National Bank
* Old Republic International
* Pinnacle Financial Partners
* Primerica
* Prosperity Bancshares
* Reinsurance Group of America
* RenaissanceRe
* RLI
* Ryan Specialty
* SEI
* Selective Insurance Group
* SLM Corp
* Shift4
* South State Bank
* Starwood Property Trust
* Stifel
* Synovus
* Texas Capital Bancshares
* UMB Financial Corp.
* United Bankshares
* Unum
* Valley Bank
* Voya Financial
* Webster Bank
* Western Alliance Bancorporation
* Western Union
* WEX Inc.
* Wintrust
* Zions Bancorporation

Information
technology|

* Allegro MicroSystems
* Amkor Technology
* AppFolio
* Arrow Electronics
* Avnet
* Belden
* Bill Holdings
* Blackbaud
* Ciena
* Cirrus Logic
* Cognex
* Coherent Corp.
* CommVault Systems
* Crane NXT
* Dolby
* Docusign
* Dropbox
* Dynatrace
* Entegris
* Fabrinet
* Flex Ltd.
* Guidewire Software
* IPG Photonics
* Kyndryl
* Lattice Semiconductor
* Littelfuse
* Lumentum Holdings
* MACOM Technology Solutions
* Manhattan Associates
* MKS Instruments
* Novanta
* Okta, Inc.
* Onto Innovation
* Pegasystems
* Power Integrations
* Pure Storage
* Qualys
* Rambus
* Silicon Labs
* Synaptics
* TD Synnex
* Universal Display
* Vontier

Communication
services|

* EchoStar
* Frontier Communications
* Iridium Communications
* The New York Times Company
* Nexstar Media Group
* Warner Music Group
* ZoomInfo

Real estate|

* Agree Realty
* Brixmor Property Group
* COPT Defense Properties
* Cousins Properties
* CubeSmart
* EastGroup Properties
* EPR Properties
* Equity Lifestyle Properties
* First Industrial Realty Trust
* Gaming and Leisure Properties
* Healthcare Realty Trust
* IRT Living
* Jones Lang LaSalle
* Kilroy Realty Corp
* Kite Realty Group Trust
* Lamar Advertising Company
* National Storage Affiliates Trust
* NNN Reit
* Omega Healthcare Investors
* Park Hotels & Resorts
* Physicians Realty Trust
* PotlatchDeltic
* Rayonier
* Rexford Industrial Realty
* Sabra Health Care REIT
* STAG Industrial
* Vornado Realty Trust
* W. P. Carey

Utilities|

* ALLETE
* Black Hills Corporation
* Essential Utilities
* Idacorp
* National Fuel Gas
* New Jersey Resources
* NorthWestern Corporation
* OGE Energy
* ONE Gas
* Ormat Technologies
* Portland General Electric
* Southwest Gas
* Spire
* TXNM Energy
* UGI Corporation

Authority control databases

International|

* ISNI
* VIAF

National|

* Germany
* United States
* Norway
* Israel

Artists|

* Victoria
* Museum of Modern Art

Other|

* MusicBrainz label
* 2
* Yale LUX

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